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Marketing Automation

Make vs n8n (and why Shopstory is better)

1.10.2024

Make vs n8n (and why Shopstory is better)
Marketing Automation

Make vs n8n (and why Shopstory is better)

1.10.2024
October 1, 2024
Make vs n8n (and why Shopstory is better)
Webinar

Make vs n8n (and why Shopstory is better)

1.10.2024
October 1, 2024

When deciding between Make and n8n to automate your ecommerce and performance marketing workflows, it’s important to assess each platform’s features, pricing, and ease of use. Both tools offer strong automation capabilities, but they cater to different users with specific needs. This detailed comparison will break down how Make and n8n stack up, and why Shopstory may be the better choice for online shops, marketing agencies, and performance marketers.

TL;DR

Make provides a no-code solution with a simple drag-and-drop interface, making it an appealing choice for non-developers who need quick, easy automations. n8n, on the other hand, is open-source and offers extensive customization options, ideal for technical users. Both platforms are powerful, but neither caters specifically to the needs of ecommerce businesses or performance marketers. Shopstory offers a robust, scalable, and intuitive automation platform with native integrations tailored for ecommerce, making it the better choice for scaling workflows and managing complex automations.

A head-to-head comparison of Make vs n8n (vs Shopstory)

1. Make vs n8n: A Summary

1.1 Pricing

Make
Make operates on a pricing model based on the number of operations (actions) performed in workflows. Users can start with a free plan, but as the number of workflows and their complexity increase, costs rise accordingly.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations. Additional costs apply as more operations or scenarios are required.

n8n
n8n is an open-source platform, which allows businesses to self-host the tool for free. However, while the software itself is free, there are associated costs for hosting and development. n8n also offers a cloud-hosted version with a pricing structure based on workflows and executions.

  • Free Plan: Available for self-hosting.
  • Paid Plans: Cloud-hosted version starts at $20/month for 20 workflows.

Key takeaway
Make’s pricing is suitable for businesses that need easy-to-manage, pre-built automations. However, the costs can rise with increased usage. n8n is more customizable, but the need for hosting and potential development costs may make it more expensive for non-technical teams.

1.2 Ease of Use

Make
Make is known for its intuitive, visual workflow builder, which enables users to drag and drop different elements to build automations. Its focus on ease of use makes it ideal for non-technical users, especially those in small businesses or marketing teams. However, while Make is user-friendly for basic automations, it may struggle to handle more complex workflows with multiple steps and conditions.

n8n
n8n is more suited for technical users who are familiar with programming. The platform offers deep customization, allowing users to configure complex workflows with ease. However, its open-source nature means that users may need to manage their own hosting and security, making it less suitable for non-technical users who want a more plug-and-play solution.

Key takeaway
Make is well-suited for non-technical users who want simple, no-code automation. n8n offers greater flexibility but requires more technical knowledge.

1.3 Integrations

Make
Make offers over 1,000 integrations with various apps and services, covering most of the essential tools used by businesses, such as Google Sheets, Slack, and Shopify. Its wide range of integrations makes it versatile, but it may lack deep, native integrations required for ecommerce-focused operations.

n8n
n8n allows for more custom integrations due to its open-source nature, but it has fewer pre-built app integrations compared to Make. It supports around 300 apps, and users can extend its functionality by creating custom connectors. However, this requires technical skills or development resources.

Key takeaway
Make offers a broader range of ready-to-use integrations, while n8n gives more flexibility for those who want to build their own.

1.4 Workflow Complexity and Error Handling

Make
Make is excellent for basic workflows but can struggle with more complex scenarios. It allows users to build multi-step workflows, but handling errors or creating workflows with many branches can become cumbersome for large operations.

n8n
n8n excels in managing complex workflows, thanks to its ability to support multiple conditions, branches, and loops. It also offers more advanced error-handling capabilities. However, this complexity comes at the cost of requiring technical skills to set up and maintain.

Key takeaway
While Make is good for simple workflows, and n8n provides more complexity, both can be difficult to manage at scale.

1.5 Scalability and Performance

Make
Make can scale up to handle medium-sized business needs, but costs increase significantly with higher usage. Its performance may also suffer when managing thousands of tasks or operations, making it more suited for small to medium-sized businesses.

n8n
n8n is highly scalable, particularly for technical teams that can manage hosting and infrastructure. However, the platform’s performance depends on the user’s hosting environment and technical expertise, which may pose a challenge for non-technical teams.

Key takeaway
Both Make and n8n offer scalability, but the costs for Make can rise rapidly, while n8n requires technical resources to manage scalability effectively.

2. Alternative to Make and n8n: Shopstory

While Make and n8n are powerful automation platforms, neither is built specifically for the unique needs of ecommerce and performance marketing. This is where Shopstory shines. Here’s why it stands out as the best alternative for online shops, marketing agencies, and performance marketers.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory offers deep, native integrations with key ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to streamline and automate essential tasks, such as product updates, ad performance optimization, and sales reporting, without requiring any custom development.

2.2 Transparent and Scalable Pricing

Unlike Make and n8n, which can become costly with high usage or require significant technical resources, Shopstory’s pricing is based on live flows, starting at €199. This model ensures businesses only pay for active workflows, making it more predictable and cost-efficient for ecommerce companies looking to scale their operations.

2.3 Advanced Workflow Capabilities

Shopstory provides advanced automation capabilities tailored to ecommerce and performance marketing, allowing users to build complex workflows that manage everything from inventory updates to ad optimization. Unlike Make and n8n, Shopstory requires no technical expertise, enabling marketing teams to build and run complex workflows without developer involvement.

2.4 Performance Marketing Optimization & Ecommerce Automation

Shopstory provides pre-built workflows designed to optimize performance marketing efforts, including tools like Google Ads, Meta Ads, Google Merchant Center, ChatGPT and many more. These workflows help marketers manage their campaigns more efficiently by automating tasks such as bid adjustments, performance monitoring, and budget allocation.

Here are some of Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  • Create Supplemental Feed with Performance-Based Labels (Google Merchant Center, Google Sheets): Automate the categorization and labelling of products based on performance, enhancing ad targeting and increasing visibility.
  • Pause Meta Ads if ROAS and cost thresholds are not met (Meta Ads): Ensure the budget is wisely spent by automatically pausing campaigns that don't meet your set performance thresholds.
  • Get Notified When Google Merchant Center Products Are Disapproved (Google Merchant Center, Slack/Email): Receive immediate alerts for product disapprovals, ensuring swift resolution and compliance with advertising policies.
  • Suggest New Product Descriptions with ChatGPT (Shopify, ChatGPT): Automate the generation of engaging product descriptions to enhance SEO and brand appeal.
  • Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure consistent product data across platforms by automating the synchronization of Shopify listings with Google Shopping feeds.
  • Automate Sitemap Submissions for SEO (Google Search Console, Notification): Maintain optimal site indexing and SEO health by automating sitemap submissions to Google Search Console.

Get Started for Free

Shopstory offers a risk-free freemium model where users can start with a free flow forever, allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience the platform’s advanced capabilities without any financial commitment upfront.

Make vs n8n - Our Conclusion

Make is a great no-code tool for simple workflows and small businesses, while n8n offers more customization for technically proficient teams. However, both platforms can fall short for ecommerce and performance marketing needs due to limitations in native integrations, workflow complexity, and scalability.

Shopstory stands out as the better alternative for online shops and marketing professionals. With deep native integrations, unlimited automations, advanced workflow capabilities, and a live-flow pricing model, Shopstory offers a solution that is not only cost-effective but also tailored specifically to ecommerce and marketing automation.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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When deciding between Make and n8n to automate your ecommerce and performance marketing workflows, it’s important to assess each platform’s features, pricing, and ease of use. Both tools offer strong automation capabilities, but they cater to different users with specific needs. This detailed comparison will break down how Make and n8n stack up, and why Shopstory may be the better choice for online shops, marketing agencies, and performance marketers.

TL;DR

Make provides a no-code solution with a simple drag-and-drop interface, making it an appealing choice for non-developers who need quick, easy automations. n8n, on the other hand, is open-source and offers extensive customization options, ideal for technical users. Both platforms are powerful, but neither caters specifically to the needs of ecommerce businesses or performance marketers. Shopstory offers a robust, scalable, and intuitive automation platform with native integrations tailored for ecommerce, making it the better choice for scaling workflows and managing complex automations.

A head-to-head comparison of Make vs n8n (vs Shopstory)

1. Make vs n8n: A Summary

1.1 Pricing

Make
Make operates on a pricing model based on the number of operations (actions) performed in workflows. Users can start with a free plan, but as the number of workflows and their complexity increase, costs rise accordingly.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations. Additional costs apply as more operations or scenarios are required.

n8n
n8n is an open-source platform, which allows businesses to self-host the tool for free. However, while the software itself is free, there are associated costs for hosting and development. n8n also offers a cloud-hosted version with a pricing structure based on workflows and executions.

  • Free Plan: Available for self-hosting.
  • Paid Plans: Cloud-hosted version starts at $20/month for 20 workflows.

Key takeaway
Make’s pricing is suitable for businesses that need easy-to-manage, pre-built automations. However, the costs can rise with increased usage. n8n is more customizable, but the need for hosting and potential development costs may make it more expensive for non-technical teams.

1.2 Ease of Use

Make
Make is known for its intuitive, visual workflow builder, which enables users to drag and drop different elements to build automations. Its focus on ease of use makes it ideal for non-technical users, especially those in small businesses or marketing teams. However, while Make is user-friendly for basic automations, it may struggle to handle more complex workflows with multiple steps and conditions.

n8n
n8n is more suited for technical users who are familiar with programming. The platform offers deep customization, allowing users to configure complex workflows with ease. However, its open-source nature means that users may need to manage their own hosting and security, making it less suitable for non-technical users who want a more plug-and-play solution.

Key takeaway
Make is well-suited for non-technical users who want simple, no-code automation. n8n offers greater flexibility but requires more technical knowledge.

1.3 Integrations

Make
Make offers over 1,000 integrations with various apps and services, covering most of the essential tools used by businesses, such as Google Sheets, Slack, and Shopify. Its wide range of integrations makes it versatile, but it may lack deep, native integrations required for ecommerce-focused operations.

n8n
n8n allows for more custom integrations due to its open-source nature, but it has fewer pre-built app integrations compared to Make. It supports around 300 apps, and users can extend its functionality by creating custom connectors. However, this requires technical skills or development resources.

Key takeaway
Make offers a broader range of ready-to-use integrations, while n8n gives more flexibility for those who want to build their own.

1.4 Workflow Complexity and Error Handling

Make
Make is excellent for basic workflows but can struggle with more complex scenarios. It allows users to build multi-step workflows, but handling errors or creating workflows with many branches can become cumbersome for large operations.

n8n
n8n excels in managing complex workflows, thanks to its ability to support multiple conditions, branches, and loops. It also offers more advanced error-handling capabilities. However, this complexity comes at the cost of requiring technical skills to set up and maintain.

Key takeaway
While Make is good for simple workflows, and n8n provides more complexity, both can be difficult to manage at scale.

1.5 Scalability and Performance

Make
Make can scale up to handle medium-sized business needs, but costs increase significantly with higher usage. Its performance may also suffer when managing thousands of tasks or operations, making it more suited for small to medium-sized businesses.

n8n
n8n is highly scalable, particularly for technical teams that can manage hosting and infrastructure. However, the platform’s performance depends on the user’s hosting environment and technical expertise, which may pose a challenge for non-technical teams.

Key takeaway
Both Make and n8n offer scalability, but the costs for Make can rise rapidly, while n8n requires technical resources to manage scalability effectively.

2. Alternative to Make and n8n: Shopstory

While Make and n8n are powerful automation platforms, neither is built specifically for the unique needs of ecommerce and performance marketing. This is where Shopstory shines. Here’s why it stands out as the best alternative for online shops, marketing agencies, and performance marketers.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory offers deep, native integrations with key ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to streamline and automate essential tasks, such as product updates, ad performance optimization, and sales reporting, without requiring any custom development.

2.2 Transparent and Scalable Pricing

Unlike Make and n8n, which can become costly with high usage or require significant technical resources, Shopstory’s pricing is based on live flows, starting at €199. This model ensures businesses only pay for active workflows, making it more predictable and cost-efficient for ecommerce companies looking to scale their operations.

2.3 Advanced Workflow Capabilities

Shopstory provides advanced automation capabilities tailored to ecommerce and performance marketing, allowing users to build complex workflows that manage everything from inventory updates to ad optimization. Unlike Make and n8n, Shopstory requires no technical expertise, enabling marketing teams to build and run complex workflows without developer involvement.

2.4 Performance Marketing Optimization & Ecommerce Automation

Shopstory provides pre-built workflows designed to optimize performance marketing efforts, including tools like Google Ads, Meta Ads, Google Merchant Center, ChatGPT and many more. These workflows help marketers manage their campaigns more efficiently by automating tasks such as bid adjustments, performance monitoring, and budget allocation.

Here are some of Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  • Create Supplemental Feed with Performance-Based Labels (Google Merchant Center, Google Sheets): Automate the categorization and labelling of products based on performance, enhancing ad targeting and increasing visibility.
  • Pause Meta Ads if ROAS and cost thresholds are not met (Meta Ads): Ensure the budget is wisely spent by automatically pausing campaigns that don't meet your set performance thresholds.
  • Get Notified When Google Merchant Center Products Are Disapproved (Google Merchant Center, Slack/Email): Receive immediate alerts for product disapprovals, ensuring swift resolution and compliance with advertising policies.
  • Suggest New Product Descriptions with ChatGPT (Shopify, ChatGPT): Automate the generation of engaging product descriptions to enhance SEO and brand appeal.
  • Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure consistent product data across platforms by automating the synchronization of Shopify listings with Google Shopping feeds.
  • Automate Sitemap Submissions for SEO (Google Search Console, Notification): Maintain optimal site indexing and SEO health by automating sitemap submissions to Google Search Console.

Get Started for Free

Shopstory offers a risk-free freemium model where users can start with a free flow forever, allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience the platform’s advanced capabilities without any financial commitment upfront.

Make vs n8n - Our Conclusion

Make is a great no-code tool for simple workflows and small businesses, while n8n offers more customization for technically proficient teams. However, both platforms can fall short for ecommerce and performance marketing needs due to limitations in native integrations, workflow complexity, and scalability.

Shopstory stands out as the better alternative for online shops and marketing professionals. With deep native integrations, unlimited automations, advanced workflow capabilities, and a live-flow pricing model, Shopstory offers a solution that is not only cost-effective but also tailored specifically to ecommerce and marketing automation.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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When deciding between Make and n8n to automate your ecommerce and performance marketing workflows, it’s important to assess each platform’s features, pricing, and ease of use. Both tools offer strong automation capabilities, but they cater to different users with specific needs. This detailed comparison will break down how Make and n8n stack up, and why Shopstory may be the better choice for online shops, marketing agencies, and performance marketers.

TL;DR

Make provides a no-code solution with a simple drag-and-drop interface, making it an appealing choice for non-developers who need quick, easy automations. n8n, on the other hand, is open-source and offers extensive customization options, ideal for technical users. Both platforms are powerful, but neither caters specifically to the needs of ecommerce businesses or performance marketers. Shopstory offers a robust, scalable, and intuitive automation platform with native integrations tailored for ecommerce, making it the better choice for scaling workflows and managing complex automations.

A head-to-head comparison of Make vs n8n (vs Shopstory)

1. Make vs n8n: A Summary

1.1 Pricing

Make
Make operates on a pricing model based on the number of operations (actions) performed in workflows. Users can start with a free plan, but as the number of workflows and their complexity increase, costs rise accordingly.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations. Additional costs apply as more operations or scenarios are required.

n8n
n8n is an open-source platform, which allows businesses to self-host the tool for free. However, while the software itself is free, there are associated costs for hosting and development. n8n also offers a cloud-hosted version with a pricing structure based on workflows and executions.

  • Free Plan: Available for self-hosting.
  • Paid Plans: Cloud-hosted version starts at $20/month for 20 workflows.

Key takeaway
Make’s pricing is suitable for businesses that need easy-to-manage, pre-built automations. However, the costs can rise with increased usage. n8n is more customizable, but the need for hosting and potential development costs may make it more expensive for non-technical teams.

1.2 Ease of Use

Make
Make is known for its intuitive, visual workflow builder, which enables users to drag and drop different elements to build automations. Its focus on ease of use makes it ideal for non-technical users, especially those in small businesses or marketing teams. However, while Make is user-friendly for basic automations, it may struggle to handle more complex workflows with multiple steps and conditions.

n8n
n8n is more suited for technical users who are familiar with programming. The platform offers deep customization, allowing users to configure complex workflows with ease. However, its open-source nature means that users may need to manage their own hosting and security, making it less suitable for non-technical users who want a more plug-and-play solution.

Key takeaway
Make is well-suited for non-technical users who want simple, no-code automation. n8n offers greater flexibility but requires more technical knowledge.

1.3 Integrations

Make
Make offers over 1,000 integrations with various apps and services, covering most of the essential tools used by businesses, such as Google Sheets, Slack, and Shopify. Its wide range of integrations makes it versatile, but it may lack deep, native integrations required for ecommerce-focused operations.

n8n
n8n allows for more custom integrations due to its open-source nature, but it has fewer pre-built app integrations compared to Make. It supports around 300 apps, and users can extend its functionality by creating custom connectors. However, this requires technical skills or development resources.

Key takeaway
Make offers a broader range of ready-to-use integrations, while n8n gives more flexibility for those who want to build their own.

1.4 Workflow Complexity and Error Handling

Make
Make is excellent for basic workflows but can struggle with more complex scenarios. It allows users to build multi-step workflows, but handling errors or creating workflows with many branches can become cumbersome for large operations.

n8n
n8n excels in managing complex workflows, thanks to its ability to support multiple conditions, branches, and loops. It also offers more advanced error-handling capabilities. However, this complexity comes at the cost of requiring technical skills to set up and maintain.

Key takeaway
While Make is good for simple workflows, and n8n provides more complexity, both can be difficult to manage at scale.

1.5 Scalability and Performance

Make
Make can scale up to handle medium-sized business needs, but costs increase significantly with higher usage. Its performance may also suffer when managing thousands of tasks or operations, making it more suited for small to medium-sized businesses.

n8n
n8n is highly scalable, particularly for technical teams that can manage hosting and infrastructure. However, the platform’s performance depends on the user’s hosting environment and technical expertise, which may pose a challenge for non-technical teams.

Key takeaway
Both Make and n8n offer scalability, but the costs for Make can rise rapidly, while n8n requires technical resources to manage scalability effectively.

2. Alternative to Make and n8n: Shopstory

While Make and n8n are powerful automation platforms, neither is built specifically for the unique needs of ecommerce and performance marketing. This is where Shopstory shines. Here’s why it stands out as the best alternative for online shops, marketing agencies, and performance marketers.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory offers deep, native integrations with key ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to streamline and automate essential tasks, such as product updates, ad performance optimization, and sales reporting, without requiring any custom development.

2.2 Transparent and Scalable Pricing

Unlike Make and n8n, which can become costly with high usage or require significant technical resources, Shopstory’s pricing is based on live flows, starting at €199. This model ensures businesses only pay for active workflows, making it more predictable and cost-efficient for ecommerce companies looking to scale their operations.

2.3 Advanced Workflow Capabilities

Shopstory provides advanced automation capabilities tailored to ecommerce and performance marketing, allowing users to build complex workflows that manage everything from inventory updates to ad optimization. Unlike Make and n8n, Shopstory requires no technical expertise, enabling marketing teams to build and run complex workflows without developer involvement.

2.4 Performance Marketing Optimization & Ecommerce Automation

Shopstory provides pre-built workflows designed to optimize performance marketing efforts, including tools like Google Ads, Meta Ads, Google Merchant Center, ChatGPT and many more. These workflows help marketers manage their campaigns more efficiently by automating tasks such as bid adjustments, performance monitoring, and budget allocation.

Here are some of Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  • Create Supplemental Feed with Performance-Based Labels (Google Merchant Center, Google Sheets): Automate the categorization and labelling of products based on performance, enhancing ad targeting and increasing visibility.
  • Pause Meta Ads if ROAS and cost thresholds are not met (Meta Ads): Ensure the budget is wisely spent by automatically pausing campaigns that don't meet your set performance thresholds.
  • Get Notified When Google Merchant Center Products Are Disapproved (Google Merchant Center, Slack/Email): Receive immediate alerts for product disapprovals, ensuring swift resolution and compliance with advertising policies.
  • Suggest New Product Descriptions with ChatGPT (Shopify, ChatGPT): Automate the generation of engaging product descriptions to enhance SEO and brand appeal.
  • Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure consistent product data across platforms by automating the synchronization of Shopify listings with Google Shopping feeds.
  • Automate Sitemap Submissions for SEO (Google Search Console, Notification): Maintain optimal site indexing and SEO health by automating sitemap submissions to Google Search Console.

Get Started for Free

Shopstory offers a risk-free freemium model where users can start with a free flow forever, allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience the platform’s advanced capabilities without any financial commitment upfront.

Make vs n8n - Our Conclusion

Make is a great no-code tool for simple workflows and small businesses, while n8n offers more customization for technically proficient teams. However, both platforms can fall short for ecommerce and performance marketing needs due to limitations in native integrations, workflow complexity, and scalability.

Shopstory stands out as the better alternative for online shops and marketing professionals. With deep native integrations, unlimited automations, advanced workflow capabilities, and a live-flow pricing model, Shopstory offers a solution that is not only cost-effective but also tailored specifically to ecommerce and marketing automation.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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When deciding between Make and n8n to automate your ecommerce and performance marketing workflows, it’s important to assess each platform’s features, pricing, and ease of use. Both tools offer strong automation capabilities, but they cater to different users with specific needs. This detailed comparison will break down how Make and n8n stack up, and why Shopstory may be the better choice for online shops, marketing agencies, and performance marketers.

TL;DR

Make provides a no-code solution with a simple drag-and-drop interface, making it an appealing choice for non-developers who need quick, easy automations. n8n, on the other hand, is open-source and offers extensive customization options, ideal for technical users. Both platforms are powerful, but neither caters specifically to the needs of ecommerce businesses or performance marketers. Shopstory offers a robust, scalable, and intuitive automation platform with native integrations tailored for ecommerce, making it the better choice for scaling workflows and managing complex automations.

A head-to-head comparison of Make vs n8n (vs Shopstory)

1. Make vs n8n: A Summary

1.1 Pricing

Make
Make operates on a pricing model based on the number of operations (actions) performed in workflows. Users can start with a free plan, but as the number of workflows and their complexity increase, costs rise accordingly.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations. Additional costs apply as more operations or scenarios are required.

n8n
n8n is an open-source platform, which allows businesses to self-host the tool for free. However, while the software itself is free, there are associated costs for hosting and development. n8n also offers a cloud-hosted version with a pricing structure based on workflows and executions.

  • Free Plan: Available for self-hosting.
  • Paid Plans: Cloud-hosted version starts at $20/month for 20 workflows.

Key takeaway
Make’s pricing is suitable for businesses that need easy-to-manage, pre-built automations. However, the costs can rise with increased usage. n8n is more customizable, but the need for hosting and potential development costs may make it more expensive for non-technical teams.

1.2 Ease of Use

Make
Make is known for its intuitive, visual workflow builder, which enables users to drag and drop different elements to build automations. Its focus on ease of use makes it ideal for non-technical users, especially those in small businesses or marketing teams. However, while Make is user-friendly for basic automations, it may struggle to handle more complex workflows with multiple steps and conditions.

n8n
n8n is more suited for technical users who are familiar with programming. The platform offers deep customization, allowing users to configure complex workflows with ease. However, its open-source nature means that users may need to manage their own hosting and security, making it less suitable for non-technical users who want a more plug-and-play solution.

Key takeaway
Make is well-suited for non-technical users who want simple, no-code automation. n8n offers greater flexibility but requires more technical knowledge.

1.3 Integrations

Make
Make offers over 1,000 integrations with various apps and services, covering most of the essential tools used by businesses, such as Google Sheets, Slack, and Shopify. Its wide range of integrations makes it versatile, but it may lack deep, native integrations required for ecommerce-focused operations.

n8n
n8n allows for more custom integrations due to its open-source nature, but it has fewer pre-built app integrations compared to Make. It supports around 300 apps, and users can extend its functionality by creating custom connectors. However, this requires technical skills or development resources.

Key takeaway
Make offers a broader range of ready-to-use integrations, while n8n gives more flexibility for those who want to build their own.

1.4 Workflow Complexity and Error Handling

Make
Make is excellent for basic workflows but can struggle with more complex scenarios. It allows users to build multi-step workflows, but handling errors or creating workflows with many branches can become cumbersome for large operations.

n8n
n8n excels in managing complex workflows, thanks to its ability to support multiple conditions, branches, and loops. It also offers more advanced error-handling capabilities. However, this complexity comes at the cost of requiring technical skills to set up and maintain.

Key takeaway
While Make is good for simple workflows, and n8n provides more complexity, both can be difficult to manage at scale.

1.5 Scalability and Performance

Make
Make can scale up to handle medium-sized business needs, but costs increase significantly with higher usage. Its performance may also suffer when managing thousands of tasks or operations, making it more suited for small to medium-sized businesses.

n8n
n8n is highly scalable, particularly for technical teams that can manage hosting and infrastructure. However, the platform’s performance depends on the user’s hosting environment and technical expertise, which may pose a challenge for non-technical teams.

Key takeaway
Both Make and n8n offer scalability, but the costs for Make can rise rapidly, while n8n requires technical resources to manage scalability effectively.

2. Alternative to Make and n8n: Shopstory

While Make and n8n are powerful automation platforms, neither is built specifically for the unique needs of ecommerce and performance marketing. This is where Shopstory shines. Here’s why it stands out as the best alternative for online shops, marketing agencies, and performance marketers.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory offers deep, native integrations with key ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to streamline and automate essential tasks, such as product updates, ad performance optimization, and sales reporting, without requiring any custom development.

2.2 Transparent and Scalable Pricing

Unlike Make and n8n, which can become costly with high usage or require significant technical resources, Shopstory’s pricing is based on live flows, starting at €199. This model ensures businesses only pay for active workflows, making it more predictable and cost-efficient for ecommerce companies looking to scale their operations.

2.3 Advanced Workflow Capabilities

Shopstory provides advanced automation capabilities tailored to ecommerce and performance marketing, allowing users to build complex workflows that manage everything from inventory updates to ad optimization. Unlike Make and n8n, Shopstory requires no technical expertise, enabling marketing teams to build and run complex workflows without developer involvement.

2.4 Performance Marketing Optimization & Ecommerce Automation

Shopstory provides pre-built workflows designed to optimize performance marketing efforts, including tools like Google Ads, Meta Ads, Google Merchant Center, ChatGPT and many more. These workflows help marketers manage their campaigns more efficiently by automating tasks such as bid adjustments, performance monitoring, and budget allocation.

Here are some of Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  • Create Supplemental Feed with Performance-Based Labels (Google Merchant Center, Google Sheets): Automate the categorization and labelling of products based on performance, enhancing ad targeting and increasing visibility.
  • Pause Meta Ads if ROAS and cost thresholds are not met (Meta Ads): Ensure the budget is wisely spent by automatically pausing campaigns that don't meet your set performance thresholds.
  • Get Notified When Google Merchant Center Products Are Disapproved (Google Merchant Center, Slack/Email): Receive immediate alerts for product disapprovals, ensuring swift resolution and compliance with advertising policies.
  • Suggest New Product Descriptions with ChatGPT (Shopify, ChatGPT): Automate the generation of engaging product descriptions to enhance SEO and brand appeal.
  • Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure consistent product data across platforms by automating the synchronization of Shopify listings with Google Shopping feeds.
  • Automate Sitemap Submissions for SEO (Google Search Console, Notification): Maintain optimal site indexing and SEO health by automating sitemap submissions to Google Search Console.

Get Started for Free

Shopstory offers a risk-free freemium model where users can start with a free flow forever, allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience the platform’s advanced capabilities without any financial commitment upfront.

Make vs n8n - Our Conclusion

Make is a great no-code tool for simple workflows and small businesses, while n8n offers more customization for technically proficient teams. However, both platforms can fall short for ecommerce and performance marketing needs due to limitations in native integrations, workflow complexity, and scalability.

Shopstory stands out as the better alternative for online shops and marketing professionals. With deep native integrations, unlimited automations, advanced workflow capabilities, and a live-flow pricing model, Shopstory offers a solution that is not only cost-effective but also tailored specifically to ecommerce and marketing automation.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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When deciding between Make and n8n to automate your ecommerce and performance marketing workflows, it’s important to assess each platform’s features, pricing, and ease of use. Both tools offer strong automation capabilities, but they cater to different users with specific needs. This detailed comparison will break down how Make and n8n stack up, and why Shopstory may be the better choice for online shops, marketing agencies, and performance marketers.

TL;DR

Make provides a no-code solution with a simple drag-and-drop interface, making it an appealing choice for non-developers who need quick, easy automations. n8n, on the other hand, is open-source and offers extensive customization options, ideal for technical users. Both platforms are powerful, but neither caters specifically to the needs of ecommerce businesses or performance marketers. Shopstory offers a robust, scalable, and intuitive automation platform with native integrations tailored for ecommerce, making it the better choice for scaling workflows and managing complex automations.

A head-to-head comparison of Make vs n8n (vs Shopstory)

1. Make vs n8n: A Summary

1.1 Pricing

Make
Make operates on a pricing model based on the number of operations (actions) performed in workflows. Users can start with a free plan, but as the number of workflows and their complexity increase, costs rise accordingly.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations. Additional costs apply as more operations or scenarios are required.

n8n
n8n is an open-source platform, which allows businesses to self-host the tool for free. However, while the software itself is free, there are associated costs for hosting and development. n8n also offers a cloud-hosted version with a pricing structure based on workflows and executions.

  • Free Plan: Available for self-hosting.
  • Paid Plans: Cloud-hosted version starts at $20/month for 20 workflows.

Key takeaway
Make’s pricing is suitable for businesses that need easy-to-manage, pre-built automations. However, the costs can rise with increased usage. n8n is more customizable, but the need for hosting and potential development costs may make it more expensive for non-technical teams.

1.2 Ease of Use

Make
Make is known for its intuitive, visual workflow builder, which enables users to drag and drop different elements to build automations. Its focus on ease of use makes it ideal for non-technical users, especially those in small businesses or marketing teams. However, while Make is user-friendly for basic automations, it may struggle to handle more complex workflows with multiple steps and conditions.

n8n
n8n is more suited for technical users who are familiar with programming. The platform offers deep customization, allowing users to configure complex workflows with ease. However, its open-source nature means that users may need to manage their own hosting and security, making it less suitable for non-technical users who want a more plug-and-play solution.

Key takeaway
Make is well-suited for non-technical users who want simple, no-code automation. n8n offers greater flexibility but requires more technical knowledge.

1.3 Integrations

Make
Make offers over 1,000 integrations with various apps and services, covering most of the essential tools used by businesses, such as Google Sheets, Slack, and Shopify. Its wide range of integrations makes it versatile, but it may lack deep, native integrations required for ecommerce-focused operations.

n8n
n8n allows for more custom integrations due to its open-source nature, but it has fewer pre-built app integrations compared to Make. It supports around 300 apps, and users can extend its functionality by creating custom connectors. However, this requires technical skills or development resources.

Key takeaway
Make offers a broader range of ready-to-use integrations, while n8n gives more flexibility for those who want to build their own.

1.4 Workflow Complexity and Error Handling

Make
Make is excellent for basic workflows but can struggle with more complex scenarios. It allows users to build multi-step workflows, but handling errors or creating workflows with many branches can become cumbersome for large operations.

n8n
n8n excels in managing complex workflows, thanks to its ability to support multiple conditions, branches, and loops. It also offers more advanced error-handling capabilities. However, this complexity comes at the cost of requiring technical skills to set up and maintain.

Key takeaway
While Make is good for simple workflows, and n8n provides more complexity, both can be difficult to manage at scale.

1.5 Scalability and Performance

Make
Make can scale up to handle medium-sized business needs, but costs increase significantly with higher usage. Its performance may also suffer when managing thousands of tasks or operations, making it more suited for small to medium-sized businesses.

n8n
n8n is highly scalable, particularly for technical teams that can manage hosting and infrastructure. However, the platform’s performance depends on the user’s hosting environment and technical expertise, which may pose a challenge for non-technical teams.

Key takeaway
Both Make and n8n offer scalability, but the costs for Make can rise rapidly, while n8n requires technical resources to manage scalability effectively.

2. Alternative to Make and n8n: Shopstory

While Make and n8n are powerful automation platforms, neither is built specifically for the unique needs of ecommerce and performance marketing. This is where Shopstory shines. Here’s why it stands out as the best alternative for online shops, marketing agencies, and performance marketers.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory offers deep, native integrations with key ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to streamline and automate essential tasks, such as product updates, ad performance optimization, and sales reporting, without requiring any custom development.

2.2 Transparent and Scalable Pricing

Unlike Make and n8n, which can become costly with high usage or require significant technical resources, Shopstory’s pricing is based on live flows, starting at €199. This model ensures businesses only pay for active workflows, making it more predictable and cost-efficient for ecommerce companies looking to scale their operations.

2.3 Advanced Workflow Capabilities

Shopstory provides advanced automation capabilities tailored to ecommerce and performance marketing, allowing users to build complex workflows that manage everything from inventory updates to ad optimization. Unlike Make and n8n, Shopstory requires no technical expertise, enabling marketing teams to build and run complex workflows without developer involvement.

2.4 Performance Marketing Optimization & Ecommerce Automation

Shopstory provides pre-built workflows designed to optimize performance marketing efforts, including tools like Google Ads, Meta Ads, Google Merchant Center, ChatGPT and many more. These workflows help marketers manage their campaigns more efficiently by automating tasks such as bid adjustments, performance monitoring, and budget allocation.

Here are some of Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  • Create Supplemental Feed with Performance-Based Labels (Google Merchant Center, Google Sheets): Automate the categorization and labelling of products based on performance, enhancing ad targeting and increasing visibility.
  • Pause Meta Ads if ROAS and cost thresholds are not met (Meta Ads): Ensure the budget is wisely spent by automatically pausing campaigns that don't meet your set performance thresholds.
  • Get Notified When Google Merchant Center Products Are Disapproved (Google Merchant Center, Slack/Email): Receive immediate alerts for product disapprovals, ensuring swift resolution and compliance with advertising policies.
  • Suggest New Product Descriptions with ChatGPT (Shopify, ChatGPT): Automate the generation of engaging product descriptions to enhance SEO and brand appeal.
  • Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure consistent product data across platforms by automating the synchronization of Shopify listings with Google Shopping feeds.
  • Automate Sitemap Submissions for SEO (Google Search Console, Notification): Maintain optimal site indexing and SEO health by automating sitemap submissions to Google Search Console.

Get Started for Free

Shopstory offers a risk-free freemium model where users can start with a free flow forever, allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience the platform’s advanced capabilities without any financial commitment upfront.

Make vs n8n - Our Conclusion

Make is a great no-code tool for simple workflows and small businesses, while n8n offers more customization for technically proficient teams. However, both platforms can fall short for ecommerce and performance marketing needs due to limitations in native integrations, workflow complexity, and scalability.

Shopstory stands out as the better alternative for online shops and marketing professionals. With deep native integrations, unlimited automations, advanced workflow capabilities, and a live-flow pricing model, Shopstory offers a solution that is not only cost-effective but also tailored specifically to ecommerce and marketing automation.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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When deciding between Make and n8n to automate your ecommerce and performance marketing workflows, it’s important to assess each platform’s features, pricing, and ease of use. Both tools offer strong automation capabilities, but they cater to different users with specific needs. This detailed comparison will break down how Make and n8n stack up, and why Shopstory may be the better choice for online shops, marketing agencies, and performance marketers.

TL;DR

Make provides a no-code solution with a simple drag-and-drop interface, making it an appealing choice for non-developers who need quick, easy automations. n8n, on the other hand, is open-source and offers extensive customization options, ideal for technical users. Both platforms are powerful, but neither caters specifically to the needs of ecommerce businesses or performance marketers. Shopstory offers a robust, scalable, and intuitive automation platform with native integrations tailored for ecommerce, making it the better choice for scaling workflows and managing complex automations.

A head-to-head comparison of Make vs n8n (vs Shopstory)

1. Make vs n8n: A Summary

1.1 Pricing

Make
Make operates on a pricing model based on the number of operations (actions) performed in workflows. Users can start with a free plan, but as the number of workflows and their complexity increase, costs rise accordingly.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations. Additional costs apply as more operations or scenarios are required.

n8n
n8n is an open-source platform, which allows businesses to self-host the tool for free. However, while the software itself is free, there are associated costs for hosting and development. n8n also offers a cloud-hosted version with a pricing structure based on workflows and executions.

  • Free Plan: Available for self-hosting.
  • Paid Plans: Cloud-hosted version starts at $20/month for 20 workflows.

Key takeaway
Make’s pricing is suitable for businesses that need easy-to-manage, pre-built automations. However, the costs can rise with increased usage. n8n is more customizable, but the need for hosting and potential development costs may make it more expensive for non-technical teams.

1.2 Ease of Use

Make
Make is known for its intuitive, visual workflow builder, which enables users to drag and drop different elements to build automations. Its focus on ease of use makes it ideal for non-technical users, especially those in small businesses or marketing teams. However, while Make is user-friendly for basic automations, it may struggle to handle more complex workflows with multiple steps and conditions.

n8n
n8n is more suited for technical users who are familiar with programming. The platform offers deep customization, allowing users to configure complex workflows with ease. However, its open-source nature means that users may need to manage their own hosting and security, making it less suitable for non-technical users who want a more plug-and-play solution.

Key takeaway
Make is well-suited for non-technical users who want simple, no-code automation. n8n offers greater flexibility but requires more technical knowledge.

1.3 Integrations

Make
Make offers over 1,000 integrations with various apps and services, covering most of the essential tools used by businesses, such as Google Sheets, Slack, and Shopify. Its wide range of integrations makes it versatile, but it may lack deep, native integrations required for ecommerce-focused operations.

n8n
n8n allows for more custom integrations due to its open-source nature, but it has fewer pre-built app integrations compared to Make. It supports around 300 apps, and users can extend its functionality by creating custom connectors. However, this requires technical skills or development resources.

Key takeaway
Make offers a broader range of ready-to-use integrations, while n8n gives more flexibility for those who want to build their own.

1.4 Workflow Complexity and Error Handling

Make
Make is excellent for basic workflows but can struggle with more complex scenarios. It allows users to build multi-step workflows, but handling errors or creating workflows with many branches can become cumbersome for large operations.

n8n
n8n excels in managing complex workflows, thanks to its ability to support multiple conditions, branches, and loops. It also offers more advanced error-handling capabilities. However, this complexity comes at the cost of requiring technical skills to set up and maintain.

Key takeaway
While Make is good for simple workflows, and n8n provides more complexity, both can be difficult to manage at scale.

1.5 Scalability and Performance

Make
Make can scale up to handle medium-sized business needs, but costs increase significantly with higher usage. Its performance may also suffer when managing thousands of tasks or operations, making it more suited for small to medium-sized businesses.

n8n
n8n is highly scalable, particularly for technical teams that can manage hosting and infrastructure. However, the platform’s performance depends on the user’s hosting environment and technical expertise, which may pose a challenge for non-technical teams.

Key takeaway
Both Make and n8n offer scalability, but the costs for Make can rise rapidly, while n8n requires technical resources to manage scalability effectively.

2. Alternative to Make and n8n: Shopstory

While Make and n8n are powerful automation platforms, neither is built specifically for the unique needs of ecommerce and performance marketing. This is where Shopstory shines. Here’s why it stands out as the best alternative for online shops, marketing agencies, and performance marketers.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory offers deep, native integrations with key ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to streamline and automate essential tasks, such as product updates, ad performance optimization, and sales reporting, without requiring any custom development.

2.2 Transparent and Scalable Pricing

Unlike Make and n8n, which can become costly with high usage or require significant technical resources, Shopstory’s pricing is based on live flows, starting at €199. This model ensures businesses only pay for active workflows, making it more predictable and cost-efficient for ecommerce companies looking to scale their operations.

2.3 Advanced Workflow Capabilities

Shopstory provides advanced automation capabilities tailored to ecommerce and performance marketing, allowing users to build complex workflows that manage everything from inventory updates to ad optimization. Unlike Make and n8n, Shopstory requires no technical expertise, enabling marketing teams to build and run complex workflows without developer involvement.

2.4 Performance Marketing Optimization & Ecommerce Automation

Shopstory provides pre-built workflows designed to optimize performance marketing efforts, including tools like Google Ads, Meta Ads, Google Merchant Center, ChatGPT and many more. These workflows help marketers manage their campaigns more efficiently by automating tasks such as bid adjustments, performance monitoring, and budget allocation.

Here are some of Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  • Create Supplemental Feed with Performance-Based Labels (Google Merchant Center, Google Sheets): Automate the categorization and labelling of products based on performance, enhancing ad targeting and increasing visibility.
  • Pause Meta Ads if ROAS and cost thresholds are not met (Meta Ads): Ensure the budget is wisely spent by automatically pausing campaigns that don't meet your set performance thresholds.
  • Get Notified When Google Merchant Center Products Are Disapproved (Google Merchant Center, Slack/Email): Receive immediate alerts for product disapprovals, ensuring swift resolution and compliance with advertising policies.
  • Suggest New Product Descriptions with ChatGPT (Shopify, ChatGPT): Automate the generation of engaging product descriptions to enhance SEO and brand appeal.
  • Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure consistent product data across platforms by automating the synchronization of Shopify listings with Google Shopping feeds.
  • Automate Sitemap Submissions for SEO (Google Search Console, Notification): Maintain optimal site indexing and SEO health by automating sitemap submissions to Google Search Console.

Get Started for Free

Shopstory offers a risk-free freemium model where users can start with a free flow forever, allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience the platform’s advanced capabilities without any financial commitment upfront.

Make vs n8n - Our Conclusion

Make is a great no-code tool for simple workflows and small businesses, while n8n offers more customization for technically proficient teams. However, both platforms can fall short for ecommerce and performance marketing needs due to limitations in native integrations, workflow complexity, and scalability.

Shopstory stands out as the better alternative for online shops and marketing professionals. With deep native integrations, unlimited automations, advanced workflow capabilities, and a live-flow pricing model, Shopstory offers a solution that is not only cost-effective but also tailored specifically to ecommerce and marketing automation.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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Written by
Tara Gerashi
Marketing Manager @ Shopstory
Written by
Tara Gerashi
Marketing Manager @ Shopstory
Written by
Tara Gerashi
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Make vs n8n (and why Shopstory is better)

When deciding between Make and n8n to automate your ecommerce and performance marketing workflows, it’s important to assess each platform’s features, pricing, and ease of use. Both tools offer strong automation capabilities, but they cater to different users with specific needs. This detailed comparison will break down how Make and n8n stack up, and why Shopstory may be the better choice for online shops, marketing agencies, and performance marketers.

TL;DR

Make provides a no-code solution with a simple drag-and-drop interface, making it an appealing choice for non-developers who need quick, easy automations. n8n, on the other hand, is open-source and offers extensive customization options, ideal for technical users. Both platforms are powerful, but neither caters specifically to the needs of ecommerce businesses or performance marketers. Shopstory offers a robust, scalable, and intuitive automation platform with native integrations tailored for ecommerce, making it the better choice for scaling workflows and managing complex automations.

A head-to-head comparison of Make vs n8n (vs Shopstory)

1. Make vs n8n: A Summary

1.1 Pricing

Make
Make operates on a pricing model based on the number of operations (actions) performed in workflows. Users can start with a free plan, but as the number of workflows and their complexity increase, costs rise accordingly.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations. Additional costs apply as more operations or scenarios are required.

n8n
n8n is an open-source platform, which allows businesses to self-host the tool for free. However, while the software itself is free, there are associated costs for hosting and development. n8n also offers a cloud-hosted version with a pricing structure based on workflows and executions.

  • Free Plan: Available for self-hosting.
  • Paid Plans: Cloud-hosted version starts at $20/month for 20 workflows.

Key takeaway
Make’s pricing is suitable for businesses that need easy-to-manage, pre-built automations. However, the costs can rise with increased usage. n8n is more customizable, but the need for hosting and potential development costs may make it more expensive for non-technical teams.

1.2 Ease of Use

Make
Make is known for its intuitive, visual workflow builder, which enables users to drag and drop different elements to build automations. Its focus on ease of use makes it ideal for non-technical users, especially those in small businesses or marketing teams. However, while Make is user-friendly for basic automations, it may struggle to handle more complex workflows with multiple steps and conditions.

n8n
n8n is more suited for technical users who are familiar with programming. The platform offers deep customization, allowing users to configure complex workflows with ease. However, its open-source nature means that users may need to manage their own hosting and security, making it less suitable for non-technical users who want a more plug-and-play solution.

Key takeaway
Make is well-suited for non-technical users who want simple, no-code automation. n8n offers greater flexibility but requires more technical knowledge.

1.3 Integrations

Make
Make offers over 1,000 integrations with various apps and services, covering most of the essential tools used by businesses, such as Google Sheets, Slack, and Shopify. Its wide range of integrations makes it versatile, but it may lack deep, native integrations required for ecommerce-focused operations.

n8n
n8n allows for more custom integrations due to its open-source nature, but it has fewer pre-built app integrations compared to Make. It supports around 300 apps, and users can extend its functionality by creating custom connectors. However, this requires technical skills or development resources.

Key takeaway
Make offers a broader range of ready-to-use integrations, while n8n gives more flexibility for those who want to build their own.

1.4 Workflow Complexity and Error Handling

Make
Make is excellent for basic workflows but can struggle with more complex scenarios. It allows users to build multi-step workflows, but handling errors or creating workflows with many branches can become cumbersome for large operations.

n8n
n8n excels in managing complex workflows, thanks to its ability to support multiple conditions, branches, and loops. It also offers more advanced error-handling capabilities. However, this complexity comes at the cost of requiring technical skills to set up and maintain.

Key takeaway
While Make is good for simple workflows, and n8n provides more complexity, both can be difficult to manage at scale.

1.5 Scalability and Performance

Make
Make can scale up to handle medium-sized business needs, but costs increase significantly with higher usage. Its performance may also suffer when managing thousands of tasks or operations, making it more suited for small to medium-sized businesses.

n8n
n8n is highly scalable, particularly for technical teams that can manage hosting and infrastructure. However, the platform’s performance depends on the user’s hosting environment and technical expertise, which may pose a challenge for non-technical teams.

Key takeaway
Both Make and n8n offer scalability, but the costs for Make can rise rapidly, while n8n requires technical resources to manage scalability effectively.

2. Alternative to Make and n8n: Shopstory

While Make and n8n are powerful automation platforms, neither is built specifically for the unique needs of ecommerce and performance marketing. This is where Shopstory shines. Here’s why it stands out as the best alternative for online shops, marketing agencies, and performance marketers.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory offers deep, native integrations with key ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to streamline and automate essential tasks, such as product updates, ad performance optimization, and sales reporting, without requiring any custom development.

2.2 Transparent and Scalable Pricing

Unlike Make and n8n, which can become costly with high usage or require significant technical resources, Shopstory’s pricing is based on live flows, starting at €199. This model ensures businesses only pay for active workflows, making it more predictable and cost-efficient for ecommerce companies looking to scale their operations.

2.3 Advanced Workflow Capabilities

Shopstory provides advanced automation capabilities tailored to ecommerce and performance marketing, allowing users to build complex workflows that manage everything from inventory updates to ad optimization. Unlike Make and n8n, Shopstory requires no technical expertise, enabling marketing teams to build and run complex workflows without developer involvement.

2.4 Performance Marketing Optimization & Ecommerce Automation

Shopstory provides pre-built workflows designed to optimize performance marketing efforts, including tools like Google Ads, Meta Ads, Google Merchant Center, ChatGPT and many more. These workflows help marketers manage their campaigns more efficiently by automating tasks such as bid adjustments, performance monitoring, and budget allocation.

Here are some of Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  • Create Supplemental Feed with Performance-Based Labels (Google Merchant Center, Google Sheets): Automate the categorization and labelling of products based on performance, enhancing ad targeting and increasing visibility.
  • Pause Meta Ads if ROAS and cost thresholds are not met (Meta Ads): Ensure the budget is wisely spent by automatically pausing campaigns that don't meet your set performance thresholds.
  • Get Notified When Google Merchant Center Products Are Disapproved (Google Merchant Center, Slack/Email): Receive immediate alerts for product disapprovals, ensuring swift resolution and compliance with advertising policies.
  • Suggest New Product Descriptions with ChatGPT (Shopify, ChatGPT): Automate the generation of engaging product descriptions to enhance SEO and brand appeal.
  • Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure consistent product data across platforms by automating the synchronization of Shopify listings with Google Shopping feeds.
  • Automate Sitemap Submissions for SEO (Google Search Console, Notification): Maintain optimal site indexing and SEO health by automating sitemap submissions to Google Search Console.

Get Started for Free

Shopstory offers a risk-free freemium model where users can start with a free flow forever, allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience the platform’s advanced capabilities without any financial commitment upfront.

Make vs n8n - Our Conclusion

Make is a great no-code tool for simple workflows and small businesses, while n8n offers more customization for technically proficient teams. However, both platforms can fall short for ecommerce and performance marketing needs due to limitations in native integrations, workflow complexity, and scalability.

Shopstory stands out as the better alternative for online shops and marketing professionals. With deep native integrations, unlimited automations, advanced workflow capabilities, and a live-flow pricing model, Shopstory offers a solution that is not only cost-effective but also tailored specifically to ecommerce and marketing automation.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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