Shopstory raises €2 million investment to help online stores - aws Gründungsfonds and PlanRadar founders on board
4.10.2023
Shopstory raises €2 million investment to help online stores - aws Gründungsfonds and PlanRadar founders on board
October 04, 2023 - The Lower Austrian startup Shopstory, provider of smart online store marketing software, is raising further growth capital. With the aws Gründungsfonds - after Calm/Storm, tecnet equity and startup300 - further venture capital comes on board. In addition to the existing business angels Patrick Pöschl (Co-Founder Scalable Capital), Johannes Braith (Founder Storebox) and Hansi Hansmann, further investors were won: Shopstory shareholders now also include PlanRadar founders Sander van de Rijdt and Ibrahim Imam, Michael Innerebner (ex-VW and Audi manager), Coinpanion Co-Founder Saad Wohlgenannt, Leonard Quack (Co-Founder vergleich.org) and Kai Hesselmann (DealCircle) as well as the Schütz Family Office. In total, Shopstory 2023 was able to raise around two million euros in equity in this two-part capital increase.
The successful closing of the capital round is noteworthy given the very difficult situation on the venture capital market. "It was a hard piece of work that paid off. The talks ran for several months. Of course, our permanent growth during the fundraising and the reliable achievement of all promised milestones helped a lot. A huge thanks goes to the great Shopstory team, without whom this next important step would not have been possible," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
"Shopstory has grown at an above-average rate despite the post-Corona trauma in the e-commerce sector and the fall in consumer spending due to inflation. Online stores need to set up their online marketing as efficiently as possible to stay competitive. Shopstory is the perfect partner for exactly this. A seven-figure investment round in the current market situation speaks for the quality of the company and the team," says PlanRadar founder Sander van de Rijdt, a new investor in Shopstory.
"Shopstory is winning new customers every day, and their digital efficiency is increasing rapidly. Building on this, the next growth step is now being taken with the "Shopstory Flowbuilder", in which we are happy to strengthen the passionate team. Especially the operators of medium-sized online stores grow faster with it and scale together with Shopstory. This potential as a "Digital Winner" convinced us," says Christoph Haimberger, Managing Director of aws Gründungsfonds.
Fresh capital for 'Shopstory Flowbuilder' launch
The fresh capital will be used primarily for further expansion in the European market and for the development of the new product, which will be launched in a few weeks. The 'Shopstory Flowbuilder', already announced under the code name " Project Pulse", will make it possible to completely automate repetitive processes in e-commerce marketing. The individual work steps will be grouped into 'flows'. E-commerce marketers can use both prepared flows and compile their own in a no-code platform using drag & drop.
"Our customers love ready-to-use automations because they allow them to work extremely efficiently. The use of flows brings enormous advantages to both the e-commerce merchant and the supervising marketing agency. In addition, AI integrations will be available, which will once again significantly accelerate marketing processes," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Interested parties can already pre-register for the Early Access of Project Pulse on the website.
Growth despite e-commerce crisis
Shopstory has been on an impressive growth trajectory since its launch in September 2020, reaching its first million euros in annual recurring revenue in less than 24 months.
Editorial queries:
Sebastian Schwelle
sebastian@shopstory.ai
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
About aws Gründungsfonds
The aws Gründungsfonds II is an Austrian venture capital fund with a fund volume of around EUR 70 million. As a seed investor, we support start-ups from the initial growth phase through further follow-up financing rounds (Series A/B) to exit. We see ourselves as a long-term, stable partner with a hands-on mentality and support the founder teams as an active sparring partner. Since 2013, together with national and international co-investors, we have invested more than EUR 500 million in 45+ investments in the B2B software, life sciences and green tech sectors, among others, and have successfully realized numerous exits.
Back row from left to right: Lukas Punzet, Sander van de Rijdt, Christoph Haimberger, Lisa Pallweber, Alexander Schütz, René Danzinger, Michael Innerebner, Johannes Blaschke. Front row from left to right: Robert Böhm, Sebastian Schwelle
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October 04, 2023 - The Lower Austrian startup Shopstory, provider of smart online store marketing software, is raising further growth capital. With the aws Gründungsfonds - after Calm/Storm, tecnet equity and startup300 - further venture capital comes on board. In addition to the existing business angels Patrick Pöschl (Co-Founder Scalable Capital), Johannes Braith (Founder Storebox) and Hansi Hansmann, further investors were won: Shopstory shareholders now also include PlanRadar founders Sander van de Rijdt and Ibrahim Imam, Michael Innerebner (ex-VW and Audi manager), Coinpanion Co-Founder Saad Wohlgenannt, Leonard Quack (Co-Founder vergleich.org) and Kai Hesselmann (DealCircle) as well as the Schütz Family Office. In total, Shopstory 2023 was able to raise around two million euros in equity in this two-part capital increase.
The successful closing of the capital round is noteworthy given the very difficult situation on the venture capital market. "It was a hard piece of work that paid off. The talks ran for several months. Of course, our permanent growth during the fundraising and the reliable achievement of all promised milestones helped a lot. A huge thanks goes to the great Shopstory team, without whom this next important step would not have been possible," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
"Shopstory has grown at an above-average rate despite the post-Corona trauma in the e-commerce sector and the fall in consumer spending due to inflation. Online stores need to set up their online marketing as efficiently as possible to stay competitive. Shopstory is the perfect partner for exactly this. A seven-figure investment round in the current market situation speaks for the quality of the company and the team," says PlanRadar founder Sander van de Rijdt, a new investor in Shopstory.
"Shopstory is winning new customers every day, and their digital efficiency is increasing rapidly. Building on this, the next growth step is now being taken with the "Shopstory Flowbuilder", in which we are happy to strengthen the passionate team. Especially the operators of medium-sized online stores grow faster with it and scale together with Shopstory. This potential as a "Digital Winner" convinced us," says Christoph Haimberger, Managing Director of aws Gründungsfonds.
Fresh capital for 'Shopstory Flowbuilder' launch
The fresh capital will be used primarily for further expansion in the European market and for the development of the new product, which will be launched in a few weeks. The 'Shopstory Flowbuilder', already announced under the code name " Project Pulse", will make it possible to completely automate repetitive processes in e-commerce marketing. The individual work steps will be grouped into 'flows'. E-commerce marketers can use both prepared flows and compile their own in a no-code platform using drag & drop.
"Our customers love ready-to-use automations because they allow them to work extremely efficiently. The use of flows brings enormous advantages to both the e-commerce merchant and the supervising marketing agency. In addition, AI integrations will be available, which will once again significantly accelerate marketing processes," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Interested parties can already pre-register for the Early Access of Project Pulse on the website.
Growth despite e-commerce crisis
Shopstory has been on an impressive growth trajectory since its launch in September 2020, reaching its first million euros in annual recurring revenue in less than 24 months.
Editorial queries:
Sebastian Schwelle
sebastian@shopstory.ai
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
About aws Gründungsfonds
The aws Gründungsfonds II is an Austrian venture capital fund with a fund volume of around EUR 70 million. As a seed investor, we support start-ups from the initial growth phase through further follow-up financing rounds (Series A/B) to exit. We see ourselves as a long-term, stable partner with a hands-on mentality and support the founder teams as an active sparring partner. Since 2013, together with national and international co-investors, we have invested more than EUR 500 million in 45+ investments in the B2B software, life sciences and green tech sectors, among others, and have successfully realized numerous exits.
Back row from left to right: Lukas Punzet, Sander van de Rijdt, Christoph Haimberger, Lisa Pallweber, Alexander Schütz, René Danzinger, Michael Innerebner, Johannes Blaschke. Front row from left to right: Robert Böhm, Sebastian Schwelle
October 04, 2023 - The Lower Austrian startup Shopstory, provider of smart online store marketing software, is raising further growth capital. With the aws Gründungsfonds - after Calm/Storm, tecnet equity and startup300 - further venture capital comes on board. In addition to the existing business angels Patrick Pöschl (Co-Founder Scalable Capital), Johannes Braith (Founder Storebox) and Hansi Hansmann, further investors were won: Shopstory shareholders now also include PlanRadar founders Sander van de Rijdt and Ibrahim Imam, Michael Innerebner (ex-VW and Audi manager), Coinpanion Co-Founder Saad Wohlgenannt, Leonard Quack (Co-Founder vergleich.org) and Kai Hesselmann (DealCircle) as well as the Schütz Family Office. In total, Shopstory 2023 was able to raise around two million euros in equity in this two-part capital increase.
The successful closing of the capital round is noteworthy given the very difficult situation on the venture capital market. "It was a hard piece of work that paid off. The talks ran for several months. Of course, our permanent growth during the fundraising and the reliable achievement of all promised milestones helped a lot. A huge thanks goes to the great Shopstory team, without whom this next important step would not have been possible," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
"Shopstory has grown at an above-average rate despite the post-Corona trauma in the e-commerce sector and the fall in consumer spending due to inflation. Online stores need to set up their online marketing as efficiently as possible to stay competitive. Shopstory is the perfect partner for exactly this. A seven-figure investment round in the current market situation speaks for the quality of the company and the team," says PlanRadar founder Sander van de Rijdt, a new investor in Shopstory.
"Shopstory is winning new customers every day, and their digital efficiency is increasing rapidly. Building on this, the next growth step is now being taken with the "Shopstory Flowbuilder", in which we are happy to strengthen the passionate team. Especially the operators of medium-sized online stores grow faster with it and scale together with Shopstory. This potential as a "Digital Winner" convinced us," says Christoph Haimberger, Managing Director of aws Gründungsfonds.
Fresh capital for 'Shopstory Flowbuilder' launch
The fresh capital will be used primarily for further expansion in the European market and for the development of the new product, which will be launched in a few weeks. The 'Shopstory Flowbuilder', already announced under the code name " Project Pulse", will make it possible to completely automate repetitive processes in e-commerce marketing. The individual work steps will be grouped into 'flows'. E-commerce marketers can use both prepared flows and compile their own in a no-code platform using drag & drop.
"Our customers love ready-to-use automations because they allow them to work extremely efficiently. The use of flows brings enormous advantages to both the e-commerce merchant and the supervising marketing agency. In addition, AI integrations will be available, which will once again significantly accelerate marketing processes," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Interested parties can already pre-register for the Early Access of Project Pulse on the website.
Growth despite e-commerce crisis
Shopstory has been on an impressive growth trajectory since its launch in September 2020, reaching its first million euros in annual recurring revenue in less than 24 months.
Editorial queries:
Sebastian Schwelle
sebastian@shopstory.ai
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
About aws Gründungsfonds
The aws Gründungsfonds II is an Austrian venture capital fund with a fund volume of around EUR 70 million. As a seed investor, we support start-ups from the initial growth phase through further follow-up financing rounds (Series A/B) to exit. We see ourselves as a long-term, stable partner with a hands-on mentality and support the founder teams as an active sparring partner. Since 2013, together with national and international co-investors, we have invested more than EUR 500 million in 45+ investments in the B2B software, life sciences and green tech sectors, among others, and have successfully realized numerous exits.
Back row from left to right: Lukas Punzet, Sander van de Rijdt, Christoph Haimberger, Lisa Pallweber, Alexander Schütz, René Danzinger, Michael Innerebner, Johannes Blaschke. Front row from left to right: Robert Böhm, Sebastian Schwelle
October 04, 2023 - The Lower Austrian startup Shopstory, provider of smart online store marketing software, is raising further growth capital. With the aws Gründungsfonds - after Calm/Storm, tecnet equity and startup300 - further venture capital comes on board. In addition to the existing business angels Patrick Pöschl (Co-Founder Scalable Capital), Johannes Braith (Founder Storebox) and Hansi Hansmann, further investors were won: Shopstory shareholders now also include PlanRadar founders Sander van de Rijdt and Ibrahim Imam, Michael Innerebner (ex-VW and Audi manager), Coinpanion Co-Founder Saad Wohlgenannt, Leonard Quack (Co-Founder vergleich.org) and Kai Hesselmann (DealCircle) as well as the Schütz Family Office. In total, Shopstory 2023 was able to raise around two million euros in equity in this two-part capital increase.
The successful closing of the capital round is noteworthy given the very difficult situation on the venture capital market. "It was a hard piece of work that paid off. The talks ran for several months. Of course, our permanent growth during the fundraising and the reliable achievement of all promised milestones helped a lot. A huge thanks goes to the great Shopstory team, without whom this next important step would not have been possible," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
"Shopstory has grown at an above-average rate despite the post-Corona trauma in the e-commerce sector and the fall in consumer spending due to inflation. Online stores need to set up their online marketing as efficiently as possible to stay competitive. Shopstory is the perfect partner for exactly this. A seven-figure investment round in the current market situation speaks for the quality of the company and the team," says PlanRadar founder Sander van de Rijdt, a new investor in Shopstory.
"Shopstory is winning new customers every day, and their digital efficiency is increasing rapidly. Building on this, the next growth step is now being taken with the "Shopstory Flowbuilder", in which we are happy to strengthen the passionate team. Especially the operators of medium-sized online stores grow faster with it and scale together with Shopstory. This potential as a "Digital Winner" convinced us," says Christoph Haimberger, Managing Director of aws Gründungsfonds.
Fresh capital for 'Shopstory Flowbuilder' launch
The fresh capital will be used primarily for further expansion in the European market and for the development of the new product, which will be launched in a few weeks. The 'Shopstory Flowbuilder', already announced under the code name " Project Pulse", will make it possible to completely automate repetitive processes in e-commerce marketing. The individual work steps will be grouped into 'flows'. E-commerce marketers can use both prepared flows and compile their own in a no-code platform using drag & drop.
"Our customers love ready-to-use automations because they allow them to work extremely efficiently. The use of flows brings enormous advantages to both the e-commerce merchant and the supervising marketing agency. In addition, AI integrations will be available, which will once again significantly accelerate marketing processes," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Interested parties can already pre-register for the Early Access of Project Pulse on the website.
Growth despite e-commerce crisis
Shopstory has been on an impressive growth trajectory since its launch in September 2020, reaching its first million euros in annual recurring revenue in less than 24 months.
Editorial queries:
Sebastian Schwelle
sebastian@shopstory.ai
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
About aws Gründungsfonds
The aws Gründungsfonds II is an Austrian venture capital fund with a fund volume of around EUR 70 million. As a seed investor, we support start-ups from the initial growth phase through further follow-up financing rounds (Series A/B) to exit. We see ourselves as a long-term, stable partner with a hands-on mentality and support the founder teams as an active sparring partner. Since 2013, together with national and international co-investors, we have invested more than EUR 500 million in 45+ investments in the B2B software, life sciences and green tech sectors, among others, and have successfully realized numerous exits.
Back row from left to right: Lukas Punzet, Sander van de Rijdt, Christoph Haimberger, Lisa Pallweber, Alexander Schütz, René Danzinger, Michael Innerebner, Johannes Blaschke. Front row from left to right: Robert Böhm, Sebastian Schwelle
October 04, 2023 - The Lower Austrian startup Shopstory, provider of smart online store marketing software, is raising further growth capital. With the aws Gründungsfonds - after Calm/Storm, tecnet equity and startup300 - further venture capital comes on board. In addition to the existing business angels Patrick Pöschl (Co-Founder Scalable Capital), Johannes Braith (Founder Storebox) and Hansi Hansmann, further investors were won: Shopstory shareholders now also include PlanRadar founders Sander van de Rijdt and Ibrahim Imam, Michael Innerebner (ex-VW and Audi manager), Coinpanion Co-Founder Saad Wohlgenannt, Leonard Quack (Co-Founder vergleich.org) and Kai Hesselmann (DealCircle) as well as the Schütz Family Office. In total, Shopstory 2023 was able to raise around two million euros in equity in this two-part capital increase.
The successful closing of the capital round is noteworthy given the very difficult situation on the venture capital market. "It was a hard piece of work that paid off. The talks ran for several months. Of course, our permanent growth during the fundraising and the reliable achievement of all promised milestones helped a lot. A huge thanks goes to the great Shopstory team, without whom this next important step would not have been possible," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
"Shopstory has grown at an above-average rate despite the post-Corona trauma in the e-commerce sector and the fall in consumer spending due to inflation. Online stores need to set up their online marketing as efficiently as possible to stay competitive. Shopstory is the perfect partner for exactly this. A seven-figure investment round in the current market situation speaks for the quality of the company and the team," says PlanRadar founder Sander van de Rijdt, a new investor in Shopstory.
"Shopstory is winning new customers every day, and their digital efficiency is increasing rapidly. Building on this, the next growth step is now being taken with the "Shopstory Flowbuilder", in which we are happy to strengthen the passionate team. Especially the operators of medium-sized online stores grow faster with it and scale together with Shopstory. This potential as a "Digital Winner" convinced us," says Christoph Haimberger, Managing Director of aws Gründungsfonds.
Fresh capital for 'Shopstory Flowbuilder' launch
The fresh capital will be used primarily for further expansion in the European market and for the development of the new product, which will be launched in a few weeks. The 'Shopstory Flowbuilder', already announced under the code name " Project Pulse", will make it possible to completely automate repetitive processes in e-commerce marketing. The individual work steps will be grouped into 'flows'. E-commerce marketers can use both prepared flows and compile their own in a no-code platform using drag & drop.
"Our customers love ready-to-use automations because they allow them to work extremely efficiently. The use of flows brings enormous advantages to both the e-commerce merchant and the supervising marketing agency. In addition, AI integrations will be available, which will once again significantly accelerate marketing processes," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Interested parties can already pre-register for the Early Access of Project Pulse on the website.
Growth despite e-commerce crisis
Shopstory has been on an impressive growth trajectory since its launch in September 2020, reaching its first million euros in annual recurring revenue in less than 24 months.
Editorial queries:
Sebastian Schwelle
sebastian@shopstory.ai
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
About aws Gründungsfonds
The aws Gründungsfonds II is an Austrian venture capital fund with a fund volume of around EUR 70 million. As a seed investor, we support start-ups from the initial growth phase through further follow-up financing rounds (Series A/B) to exit. We see ourselves as a long-term, stable partner with a hands-on mentality and support the founder teams as an active sparring partner. Since 2013, together with national and international co-investors, we have invested more than EUR 500 million in 45+ investments in the B2B software, life sciences and green tech sectors, among others, and have successfully realized numerous exits.
Back row from left to right: Lukas Punzet, Sander van de Rijdt, Christoph Haimberger, Lisa Pallweber, Alexander Schütz, René Danzinger, Michael Innerebner, Johannes Blaschke. Front row from left to right: Robert Böhm, Sebastian Schwelle
October 04, 2023 - The Lower Austrian startup Shopstory, provider of smart online store marketing software, is raising further growth capital. With the aws Gründungsfonds - after Calm/Storm, tecnet equity and startup300 - further venture capital comes on board. In addition to the existing business angels Patrick Pöschl (Co-Founder Scalable Capital), Johannes Braith (Founder Storebox) and Hansi Hansmann, further investors were won: Shopstory shareholders now also include PlanRadar founders Sander van de Rijdt and Ibrahim Imam, Michael Innerebner (ex-VW and Audi manager), Coinpanion Co-Founder Saad Wohlgenannt, Leonard Quack (Co-Founder vergleich.org) and Kai Hesselmann (DealCircle) as well as the Schütz Family Office. In total, Shopstory 2023 was able to raise around two million euros in equity in this two-part capital increase.
The successful closing of the capital round is noteworthy given the very difficult situation on the venture capital market. "It was a hard piece of work that paid off. The talks ran for several months. Of course, our permanent growth during the fundraising and the reliable achievement of all promised milestones helped a lot. A huge thanks goes to the great Shopstory team, without whom this next important step would not have been possible," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
"Shopstory has grown at an above-average rate despite the post-Corona trauma in the e-commerce sector and the fall in consumer spending due to inflation. Online stores need to set up their online marketing as efficiently as possible to stay competitive. Shopstory is the perfect partner for exactly this. A seven-figure investment round in the current market situation speaks for the quality of the company and the team," says PlanRadar founder Sander van de Rijdt, a new investor in Shopstory.
"Shopstory is winning new customers every day, and their digital efficiency is increasing rapidly. Building on this, the next growth step is now being taken with the "Shopstory Flowbuilder", in which we are happy to strengthen the passionate team. Especially the operators of medium-sized online stores grow faster with it and scale together with Shopstory. This potential as a "Digital Winner" convinced us," says Christoph Haimberger, Managing Director of aws Gründungsfonds.
Fresh capital for 'Shopstory Flowbuilder' launch
The fresh capital will be used primarily for further expansion in the European market and for the development of the new product, which will be launched in a few weeks. The 'Shopstory Flowbuilder', already announced under the code name " Project Pulse", will make it possible to completely automate repetitive processes in e-commerce marketing. The individual work steps will be grouped into 'flows'. E-commerce marketers can use both prepared flows and compile their own in a no-code platform using drag & drop.
"Our customers love ready-to-use automations because they allow them to work extremely efficiently. The use of flows brings enormous advantages to both the e-commerce merchant and the supervising marketing agency. In addition, AI integrations will be available, which will once again significantly accelerate marketing processes," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Interested parties can already pre-register for the Early Access of Project Pulse on the website.
Growth despite e-commerce crisis
Shopstory has been on an impressive growth trajectory since its launch in September 2020, reaching its first million euros in annual recurring revenue in less than 24 months.
Editorial queries:
Sebastian Schwelle
sebastian@shopstory.ai
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
About aws Gründungsfonds
The aws Gründungsfonds II is an Austrian venture capital fund with a fund volume of around EUR 70 million. As a seed investor, we support start-ups from the initial growth phase through further follow-up financing rounds (Series A/B) to exit. We see ourselves as a long-term, stable partner with a hands-on mentality and support the founder teams as an active sparring partner. Since 2013, together with national and international co-investors, we have invested more than EUR 500 million in 45+ investments in the B2B software, life sciences and green tech sectors, among others, and have successfully realized numerous exits.
Back row from left to right: Lukas Punzet, Sander van de Rijdt, Christoph Haimberger, Lisa Pallweber, Alexander Schütz, René Danzinger, Michael Innerebner, Johannes Blaschke. Front row from left to right: Robert Böhm, Sebastian Schwelle
Shopstory raises €2 million investment to help online stores - aws Gründungsfonds and PlanRadar founders on board
October 04, 2023 - The Lower Austrian startup Shopstory, provider of smart online store marketing software, is raising further growth capital. With the aws Gründungsfonds - after Calm/Storm, tecnet equity and startup300 - further venture capital comes on board. In addition to the existing business angels Patrick Pöschl (Co-Founder Scalable Capital), Johannes Braith (Founder Storebox) and Hansi Hansmann, further investors were won: Shopstory shareholders now also include PlanRadar founders Sander van de Rijdt and Ibrahim Imam, Michael Innerebner (ex-VW and Audi manager), Coinpanion Co-Founder Saad Wohlgenannt, Leonard Quack (Co-Founder vergleich.org) and Kai Hesselmann (DealCircle) as well as the Schütz Family Office. In total, Shopstory 2023 was able to raise around two million euros in equity in this two-part capital increase.
The successful closing of the capital round is noteworthy given the very difficult situation on the venture capital market. "It was a hard piece of work that paid off. The talks ran for several months. Of course, our permanent growth during the fundraising and the reliable achievement of all promised milestones helped a lot. A huge thanks goes to the great Shopstory team, without whom this next important step would not have been possible," says Sebastian Schwelle, Co-Founder and CEO of Shopstory.
"Shopstory has grown at an above-average rate despite the post-Corona trauma in the e-commerce sector and the fall in consumer spending due to inflation. Online stores need to set up their online marketing as efficiently as possible to stay competitive. Shopstory is the perfect partner for exactly this. A seven-figure investment round in the current market situation speaks for the quality of the company and the team," says PlanRadar founder Sander van de Rijdt, a new investor in Shopstory.
"Shopstory is winning new customers every day, and their digital efficiency is increasing rapidly. Building on this, the next growth step is now being taken with the "Shopstory Flowbuilder", in which we are happy to strengthen the passionate team. Especially the operators of medium-sized online stores grow faster with it and scale together with Shopstory. This potential as a "Digital Winner" convinced us," says Christoph Haimberger, Managing Director of aws Gründungsfonds.
Fresh capital for 'Shopstory Flowbuilder' launch
The fresh capital will be used primarily for further expansion in the European market and for the development of the new product, which will be launched in a few weeks. The 'Shopstory Flowbuilder', already announced under the code name " Project Pulse", will make it possible to completely automate repetitive processes in e-commerce marketing. The individual work steps will be grouped into 'flows'. E-commerce marketers can use both prepared flows and compile their own in a no-code platform using drag & drop.
"Our customers love ready-to-use automations because they allow them to work extremely efficiently. The use of flows brings enormous advantages to both the e-commerce merchant and the supervising marketing agency. In addition, AI integrations will be available, which will once again significantly accelerate marketing processes," says Sebastian Schwelle, CEO and Co-Founder of Shopstory.
Interested parties can already pre-register for the Early Access of Project Pulse on the website.
Growth despite e-commerce crisis
Shopstory has been on an impressive growth trajectory since its launch in September 2020, reaching its first million euros in annual recurring revenue in less than 24 months.
Editorial queries:
Sebastian Schwelle
sebastian@shopstory.ai
About Shopstory.ai
Shopstory was founded in September 2020 and operated under the name boomerank until 2022. Right from the start, the Shopstory team set itself the goal of making the e-commerce market more transparent and fairer. With a no-code platform that enables online stores to automate processes that actually deliver performance, they see themselves perfectly positioned. Each customer receives ongoing individual recommendations for improved performance, which can be implemented with just a few clicks. Unlike most other tools, Shopstory does not require any technical know-how, but a webshop with a store system must be available.
About aws Gründungsfonds
The aws Gründungsfonds II is an Austrian venture capital fund with a fund volume of around EUR 70 million. As a seed investor, we support start-ups from the initial growth phase through further follow-up financing rounds (Series A/B) to exit. We see ourselves as a long-term, stable partner with a hands-on mentality and support the founder teams as an active sparring partner. Since 2013, together with national and international co-investors, we have invested more than EUR 500 million in 45+ investments in the B2B software, life sciences and green tech sectors, among others, and have successfully realized numerous exits.
Back row from left to right: Lukas Punzet, Sander van de Rijdt, Christoph Haimberger, Lisa Pallweber, Alexander Schütz, René Danzinger, Michael Innerebner, Johannes Blaschke. Front row from left to right: Robert Böhm, Sebastian Schwelle
