Background & Challenge

Akku500 is a reputable supplier of battery packs in Germany. The company offers batteries for all types of devices, from cell phones to computers to power tools such as rotary hammers, jigsaws, and more. Their commitment to quality and reliability has earned them the trust of thousands of customers.

Behind the scenes, however, Akku500 faced several dilemmas:

• Heavy workload: Their back end stores tons of products and information, which are very labor-intensive for the team to manage manually.
• Lack of transparency: Without clear insights into the performance indicators of their advertising and inventory, it was difficult to effectively optimize their processes.
• Marketing overload: The entire responsibility for e-commerce marketing and budgeting fell on the shoulders of a single employee. As a result, many of the everyday tasks were dropped.
• Inventory restrictions: The shop system halted new orders for essential in-stock products when the inventory looked “out of stock.”

Akku500 needed a new solution to overcome these challenges. The company was looking for a way to streamline operations, free up time for important tasks, and make better decisions overall. Their goal was to maintain their reputation as a trustworthy provider while optimizing internal processes using the same human resources.

The Solution

To tackle these issues, Akku500 became one of the first Shopstory beta testers. In a quick phone call with our team, they discovered that several of their tedious tasks could be automated using Shopstory flows, such as:

• “Always Available” flow: This intelligent flow ensured that essential products remained visible to customers regardless of inventory, so Akku500 could continue advertising them even when stock levels dropped to zero.
• Comparative reports: Akku500 used Shopstory's 7-day and 14-day comparison reports to easily identify products with declining sales figures compared to the previous week.
• Pausing products flow: Shopstory optimized the process of pausing low-performing campaigns based on the criteria set by Akku500. This allows the Akku500 team to focus on strategic optimizations while routine tasks run on autopilot.

The Results

By automating manual tasks with Shopstory, Akku500 was able to save more than five hours a week. This efficiency empowered the team to focus on more strategic decisions, such as optimizing resource allocation. The time saved also enabled the small marketing team to further explore Shopstory's capabilities further and, among other things, to test and implement the “Always Available” flow. As a result, Akku500 increased its marketing budget by 49% within the first three months of using Shopstory, which is due to a positive return on investment.

With Shopstory's no-code platform, it couldn't have been easier for Akku500 to streamline their labor-intensive marketing tasks and automate their repetitive ecommerce processes.

Interested in marketing automation and would like to find out how Shopstory's software can supercharge your business? Then follow the link below to book a demo today and learn more:

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