Unlock the full potential of Google Ads with Shopstory by seamlessly connecting it to applications like ChatGPT, Google Search Console, and Merchant Center. Automate tasks such as labeling products based on performance or stock levels, adjusting budgets, and pausing campaigns based on real-time data. Gain deep insights into Performance Max campaigns to optimize budget allocation effectively. With Shopstory, you can create intuitive, scalable workflows between Google Ads and your other tools—all within a flexible platform tailored to your specific needs.
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Manually adjusting bids and budgets is inefficient and takes time away from strategic work. Marketers spend hours reviewing performance trends instead of optimizing campaigns. While rules and scripts can help, they still require constant monitoring and adjustments. Without automation, scaling and maintaining profitability becomes a never-ending task.
Google Ads perform best when products are strategically categorized based on factors like performance, discounts, and seasonality. However, without custom labels, advertisers lack the ability to segment their campaigns effectively. This means they can’t prioritize high-margin or best-selling products, adjust bids for discounted items, or create targeted promotions. As a result ad budgets are often spent inefficiently, leading to missed opportunities for higher returns and better campaign performance.
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Manually exporting data, analyzing trends, and creating reports is tedious and inefficient—especially when you can’t access all the relevant information in one place or gain the insights you need. Without automation businesses waste countless hours gathering insights instead of optimizing campaigns. Reporting becomes a time sink rather than a tool for growth. Automated dashboards streamline this process, providing real-time insights with minimal effort.
Manually reviewing search term reports and adding negative keywords is time-consuming and prone to delays. Without regular updates, wasted ad spend on irrelevant clicks can quickly spiral out of control. Automation ensures continuous optimization, preventing budget leaks and improving campaign efficiency.
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This flow categorizes products based on recent performance by assigning custom labels (Noseller, Lowseller, Bestseller) in Google Merchant Center. This enables you to structure campaigns with tailored budgets and goals for high and low-performing products.
This flow provides a comprehensive analysis of your Google Ads performance over the past 60 days. It creates a clear dashboard and delivers an AI generated interpretation of the results.
This flow streamlines budget management by analyzing Google Ads performance data and automatically adjusting budgets based on predefined criteria, with the details also logged in a Google Sheet for reference.
This workflow automates your keyword management process by utilizing the Google Keyword Planner and ChatGPT to generate new keyword ideas based on your own criteria.
To connect Google Ads with Shopstory you’ll simply need to connect via our single sign on (SSO). Once authenticated and connected, you can start automating! Choose from a list of prebuilt templates or build your own workflows with our set of actions or make custom API calls with our custom actions. Make sure to check our documentation for specific details on the available features and functionalities for our Google Ads integrations.
Common use cases for Google Ads automation include automatically adjusting bids and budgets based on performance data, optimizing product feeds by categorizing items using custom labels, and continuously updating negative keyword lists to reduce wasted ad spend. Additionally, you can automate reporting by consolidating data from multiple sources into real-time dashboards, eliminating the need for manual analysis. These automations help streamline campaign management, improve efficiency, and enhance overall ad performance. With Shopstory, you can customize these workflows to fit your specific needs and extend them with deeper integrations into your shop system, analytics tools like Google Analytics, and AI-powered optimizations.
Yes! Thanks to our deep integrations, Shopstory can make adjustments directly in your Google Ads account, including at the Manager Account level. Each flow description indicates whether the automation makes direct changes to your account or simply provides recommendations for you to review. If you prefer to test flows without making immediate changes, that’s also possible—many of our workflows are risk-free and only apply changes when you choose to activate them.
Yes! Everyone is invited to get started with Shopstory for free (no credit card required) and try all the features and integrations (including Google Ads) first-hand before committing to our premium plans.
Yes, Shopstory has many other integrations that can be connected to Google Ads for powerful automations. There is no limit to the number of integrations you can connect. You can even do so in our free version. Common combinations include:
- Google Ads & Google Search Console for optimizing organic vs paid keywords
- Google Ads & Google Merchant Center to optimize your feed performance and label products
- Google Ads & ClickUp for streamlined task management based on ads performance.
- Google Ads & Your Shopsystem to run campaign based on stock or revenue information
Shopstory's pricing model is designed with flexibility in mind, especially when integrating with Google Ads. Unlike other platforms that charge per operation—even during testing—Shopstory only charges for actual executions. This means you can start testing and automating with our free version while enjoying unrestricted access to all features. Once you begin running your automations, the more you use our tool, the lower the cost per additional credit. This allows you to build complex Google Ads workflows involving thousands of tasks or steps without worrying about escalating costs.
About Google Ads
Google Ads is a powerful advertising platform that helps businesses reach their target audience across Google Search, YouTube, and millions of partner websites. It enables brands to create highly targeted campaigns, optimize ad spend, and drive measurable results, making it a go-to solution for businesses looking to increase visibility and conversions.With its flexible bidding strategies and advanced targeting options, Google Ads supports businesses of all sizes, from startups to global enterprises. It offers tools for keyword research, audience segmentation, and performance tracking to refine ad strategies and maximize return on investment. Whether running search, display, shopping, or video campaigns, Google Ads provides the scalability and automation needed to reach the right customers at the right time and drive business growth.
