Tripled ROAS While Doubling Ad Spend
15.10.2024
Tripled ROAS While Doubling Ad Spend
Background & Challenge
Ganz24 is an online retailer specializing in renewable energy products, offering a diverse range of sustainable solutions like pellet systems, wood gasification boilers, pump groups, and solar thermal systems. Their mission is to provide eco-friendly and efficient heating systems for homes and businesses, contributing to a greener future.
However, behind the scenes, Ganz24 faced a challenge in managing their performance marketing efforts. Despite their solid product offerings, their PPC campaigns were both labor-intensive and unprofitable. Their reliance on a marketing agency didn’t produce the desired results, and the team struggled to gain proper oversight of their campaigns, which were manually managed and draining valuable time. Ganz24 wanted to retain some control over their campaigns while focusing on core business operations, so they turned to Shopstory for a more efficient, automated solution.
The Solution
Shopstory enabled Ganz24 to implement a set of 8 active flows, automating their most labor-intensive marketing tasks. Three standout flows drove the biggest improvements in their performance marketing:
- Product Categorization Flow: This flow dynamically tags products within Shopify, automatically sorting them into categories based on defined conditions like seasonality or trends, thus keeping campaigns relevant without manual intervention.
- Automatic Keyword Pausing: This automation actively monitors keywords and pauses those with a cost per acquisition exceeding predefined thresholds. This ensures that ad spend focuses on high-performing keywords, reducing wasteful expenditure. Other flows can be configured to automatically pause keywords that underperform or possess a high organic SEO ranking, ensuring that your advertising budget is effectively used.
- Automated Bidding Strategy & tROAS Optimization: By automating bidding strategies for PMax campaigns, this flow adjusts target ROAS values based on each product's performance category, leading to smarter budget allocation and improved ad spend returns.
The Results
Ganz24 completely changed their advertising game this year. In 2023, before using Shopstory, Ganz24’s Google Ads campaigns delivered a ROAS of just 1.43, barely covering their marketing expenses. However, after integrating Shopstory in 2024, Ganz24 saw a dramatic improvement, with their ROAS soaring to 4.3 — triple the previous year’s performance. This shift in efficiency allowed Ganz24 to scale their ad spend by more than 100%, while maintaining profitability.
The automated flows not only optimized their marketing efforts but also significantly reduced the time spent on manual tasks. The team was able to focus on strategic initiatives and other important business areas, confident that their campaigns were running efficiently in the background.
Ganz24’s success with Shopstory demonstrates the power of ecommerce automation. By streamlining their PPC efforts with tailored solutions, they gained much-needed visibility and control over their marketing without adding to their workload. The result was not just a more profitable advertising strategy, but a more empowered team, ready to drive sustainable growth in their business.
For businesses looking to enhance their performance marketing while reducing the operational burden, Shopstory provides the perfect balance of automation and control. Want to supercharge your ads marketing tasks? Book a demo with Shopstory today and start your journey toward more efficient, profitable marketing with automation for free:
Speaker
Results
Cristian Giantomasi
Head of Sales at Ganz24 GmbH
Background & Challenge
Ganz24 is an online retailer specializing in renewable energy products, offering a diverse range of sustainable solutions like pellet systems, wood gasification boilers, pump groups, and solar thermal systems. Their mission is to provide eco-friendly and efficient heating systems for homes and businesses, contributing to a greener future.
However, behind the scenes, Ganz24 faced a challenge in managing their performance marketing efforts. Despite their solid product offerings, their PPC campaigns were both labor-intensive and unprofitable. Their reliance on a marketing agency didn’t produce the desired results, and the team struggled to gain proper oversight of their campaigns, which were manually managed and draining valuable time. Ganz24 wanted to retain some control over their campaigns while focusing on core business operations, so they turned to Shopstory for a more efficient, automated solution.
The Solution
Shopstory enabled Ganz24 to implement a set of 8 active flows, automating their most labor-intensive marketing tasks. Three standout flows drove the biggest improvements in their performance marketing:
- Product Categorization Flow: This flow dynamically tags products within Shopify, automatically sorting them into categories based on defined conditions like seasonality or trends, thus keeping campaigns relevant without manual intervention.
- Automatic Keyword Pausing: This automation actively monitors keywords and pauses those with a cost per acquisition exceeding predefined thresholds. This ensures that ad spend focuses on high-performing keywords, reducing wasteful expenditure. Other flows can be configured to automatically pause keywords that underperform or possess a high organic SEO ranking, ensuring that your advertising budget is effectively used.
- Automated Bidding Strategy & tROAS Optimization: By automating bidding strategies for PMax campaigns, this flow adjusts target ROAS values based on each product's performance category, leading to smarter budget allocation and improved ad spend returns.
The Results
Ganz24 completely changed their advertising game this year. In 2023, before using Shopstory, Ganz24’s Google Ads campaigns delivered a ROAS of just 1.43, barely covering their marketing expenses. However, after integrating Shopstory in 2024, Ganz24 saw a dramatic improvement, with their ROAS soaring to 4.3 — triple the previous year’s performance. This shift in efficiency allowed Ganz24 to scale their ad spend by more than 100%, while maintaining profitability.
The automated flows not only optimized their marketing efforts but also significantly reduced the time spent on manual tasks. The team was able to focus on strategic initiatives and other important business areas, confident that their campaigns were running efficiently in the background.
Ganz24’s success with Shopstory demonstrates the power of ecommerce automation. By streamlining their PPC efforts with tailored solutions, they gained much-needed visibility and control over their marketing without adding to their workload. The result was not just a more profitable advertising strategy, but a more empowered team, ready to drive sustainable growth in their business.
For businesses looking to enhance their performance marketing while reducing the operational burden, Shopstory provides the perfect balance of automation and control. Want to supercharge your ads marketing tasks? Book a demo with Shopstory today and start your journey toward more efficient, profitable marketing with automation for free:
Background & Challenge
Ganz24 is an online retailer specializing in renewable energy products, offering a diverse range of sustainable solutions like pellet systems, wood gasification boilers, pump groups, and solar thermal systems. Their mission is to provide eco-friendly and efficient heating systems for homes and businesses, contributing to a greener future.
However, behind the scenes, Ganz24 faced a challenge in managing their performance marketing efforts. Despite their solid product offerings, their PPC campaigns were both labor-intensive and unprofitable. Their reliance on a marketing agency didn’t produce the desired results, and the team struggled to gain proper oversight of their campaigns, which were manually managed and draining valuable time. Ganz24 wanted to retain some control over their campaigns while focusing on core business operations, so they turned to Shopstory for a more efficient, automated solution.
The Solution
Shopstory enabled Ganz24 to implement a set of 8 active flows, automating their most labor-intensive marketing tasks. Three standout flows drove the biggest improvements in their performance marketing:
- Product Categorization Flow: This flow dynamically tags products within Shopify, automatically sorting them into categories based on defined conditions like seasonality or trends, thus keeping campaigns relevant without manual intervention.
- Automatic Keyword Pausing: This automation actively monitors keywords and pauses those with a cost per acquisition exceeding predefined thresholds. This ensures that ad spend focuses on high-performing keywords, reducing wasteful expenditure. Other flows can be configured to automatically pause keywords that underperform or possess a high organic SEO ranking, ensuring that your advertising budget is effectively used.
- Automated Bidding Strategy & tROAS Optimization: By automating bidding strategies for PMax campaigns, this flow adjusts target ROAS values based on each product's performance category, leading to smarter budget allocation and improved ad spend returns.
The Results
Ganz24 completely changed their advertising game this year. In 2023, before using Shopstory, Ganz24’s Google Ads campaigns delivered a ROAS of just 1.43, barely covering their marketing expenses. However, after integrating Shopstory in 2024, Ganz24 saw a dramatic improvement, with their ROAS soaring to 4.3 — triple the previous year’s performance. This shift in efficiency allowed Ganz24 to scale their ad spend by more than 100%, while maintaining profitability.
The automated flows not only optimized their marketing efforts but also significantly reduced the time spent on manual tasks. The team was able to focus on strategic initiatives and other important business areas, confident that their campaigns were running efficiently in the background.
Ganz24’s success with Shopstory demonstrates the power of ecommerce automation. By streamlining their PPC efforts with tailored solutions, they gained much-needed visibility and control over their marketing without adding to their workload. The result was not just a more profitable advertising strategy, but a more empowered team, ready to drive sustainable growth in their business.
For businesses looking to enhance their performance marketing while reducing the operational burden, Shopstory provides the perfect balance of automation and control. Want to supercharge your ads marketing tasks? Book a demo with Shopstory today and start your journey toward more efficient, profitable marketing with automation for free:
Background & Challenge
Ganz24 is an online retailer specializing in renewable energy products, offering a diverse range of sustainable solutions like pellet systems, wood gasification boilers, pump groups, and solar thermal systems. Their mission is to provide eco-friendly and efficient heating systems for homes and businesses, contributing to a greener future.
However, behind the scenes, Ganz24 faced a challenge in managing their performance marketing efforts. Despite their solid product offerings, their PPC campaigns were both labor-intensive and unprofitable. Their reliance on a marketing agency didn’t produce the desired results, and the team struggled to gain proper oversight of their campaigns, which were manually managed and draining valuable time. Ganz24 wanted to retain some control over their campaigns while focusing on core business operations, so they turned to Shopstory for a more efficient, automated solution.
The Solution
Shopstory enabled Ganz24 to implement a set of 8 active flows, automating their most labor-intensive marketing tasks. Three standout flows drove the biggest improvements in their performance marketing:
- Product Categorization Flow: This flow dynamically tags products within Shopify, automatically sorting them into categories based on defined conditions like seasonality or trends, thus keeping campaigns relevant without manual intervention.
- Automatic Keyword Pausing: This automation actively monitors keywords and pauses those with a cost per acquisition exceeding predefined thresholds. This ensures that ad spend focuses on high-performing keywords, reducing wasteful expenditure. Other flows can be configured to automatically pause keywords that underperform or possess a high organic SEO ranking, ensuring that your advertising budget is effectively used.
- Automated Bidding Strategy & tROAS Optimization: By automating bidding strategies for PMax campaigns, this flow adjusts target ROAS values based on each product's performance category, leading to smarter budget allocation and improved ad spend returns.
The Results
Ganz24 completely changed their advertising game this year. In 2023, before using Shopstory, Ganz24’s Google Ads campaigns delivered a ROAS of just 1.43, barely covering their marketing expenses. However, after integrating Shopstory in 2024, Ganz24 saw a dramatic improvement, with their ROAS soaring to 4.3 — triple the previous year’s performance. This shift in efficiency allowed Ganz24 to scale their ad spend by more than 100%, while maintaining profitability.
The automated flows not only optimized their marketing efforts but also significantly reduced the time spent on manual tasks. The team was able to focus on strategic initiatives and other important business areas, confident that their campaigns were running efficiently in the background.
Ganz24’s success with Shopstory demonstrates the power of ecommerce automation. By streamlining their PPC efforts with tailored solutions, they gained much-needed visibility and control over their marketing without adding to their workload. The result was not just a more profitable advertising strategy, but a more empowered team, ready to drive sustainable growth in their business.
For businesses looking to enhance their performance marketing while reducing the operational burden, Shopstory provides the perfect balance of automation and control. Want to supercharge your ads marketing tasks? Book a demo with Shopstory today and start your journey toward more efficient, profitable marketing with automation for free:
Background & Challenge
Ganz24 is an online retailer specializing in renewable energy products, offering a diverse range of sustainable solutions like pellet systems, wood gasification boilers, pump groups, and solar thermal systems. Their mission is to provide eco-friendly and efficient heating systems for homes and businesses, contributing to a greener future.
However, behind the scenes, Ganz24 faced a challenge in managing their performance marketing efforts. Despite their solid product offerings, their PPC campaigns were both labor-intensive and unprofitable. Their reliance on a marketing agency didn’t produce the desired results, and the team struggled to gain proper oversight of their campaigns, which were manually managed and draining valuable time. Ganz24 wanted to retain some control over their campaigns while focusing on core business operations, so they turned to Shopstory for a more efficient, automated solution.
The Solution
Shopstory enabled Ganz24 to implement a set of 8 active flows, automating their most labor-intensive marketing tasks. Three standout flows drove the biggest improvements in their performance marketing:
- Product Categorization Flow: This flow dynamically tags products within Shopify, automatically sorting them into categories based on defined conditions like seasonality or trends, thus keeping campaigns relevant without manual intervention.
- Automatic Keyword Pausing: This automation actively monitors keywords and pauses those with a cost per acquisition exceeding predefined thresholds. This ensures that ad spend focuses on high-performing keywords, reducing wasteful expenditure. Other flows can be configured to automatically pause keywords that underperform or possess a high organic SEO ranking, ensuring that your advertising budget is effectively used.
- Automated Bidding Strategy & tROAS Optimization: By automating bidding strategies for PMax campaigns, this flow adjusts target ROAS values based on each product's performance category, leading to smarter budget allocation and improved ad spend returns.
The Results
Ganz24 completely changed their advertising game this year. In 2023, before using Shopstory, Ganz24’s Google Ads campaigns delivered a ROAS of just 1.43, barely covering their marketing expenses. However, after integrating Shopstory in 2024, Ganz24 saw a dramatic improvement, with their ROAS soaring to 4.3 — triple the previous year’s performance. This shift in efficiency allowed Ganz24 to scale their ad spend by more than 100%, while maintaining profitability.
The automated flows not only optimized their marketing efforts but also significantly reduced the time spent on manual tasks. The team was able to focus on strategic initiatives and other important business areas, confident that their campaigns were running efficiently in the background.
Ganz24’s success with Shopstory demonstrates the power of ecommerce automation. By streamlining their PPC efforts with tailored solutions, they gained much-needed visibility and control over their marketing without adding to their workload. The result was not just a more profitable advertising strategy, but a more empowered team, ready to drive sustainable growth in their business.
For businesses looking to enhance their performance marketing while reducing the operational burden, Shopstory provides the perfect balance of automation and control. Want to supercharge your ads marketing tasks? Book a demo with Shopstory today and start your journey toward more efficient, profitable marketing with automation for free:
Background & Challenge
Ganz24 is an online retailer specializing in renewable energy products, offering a diverse range of sustainable solutions like pellet systems, wood gasification boilers, pump groups, and solar thermal systems. Their mission is to provide eco-friendly and efficient heating systems for homes and businesses, contributing to a greener future.
However, behind the scenes, Ganz24 faced a challenge in managing their performance marketing efforts. Despite their solid product offerings, their PPC campaigns were both labor-intensive and unprofitable. Their reliance on a marketing agency didn’t produce the desired results, and the team struggled to gain proper oversight of their campaigns, which were manually managed and draining valuable time. Ganz24 wanted to retain some control over their campaigns while focusing on core business operations, so they turned to Shopstory for a more efficient, automated solution.
The Solution
Shopstory enabled Ganz24 to implement a set of 8 active flows, automating their most labor-intensive marketing tasks. Three standout flows drove the biggest improvements in their performance marketing:
- Product Categorization Flow: This flow dynamically tags products within Shopify, automatically sorting them into categories based on defined conditions like seasonality or trends, thus keeping campaigns relevant without manual intervention.
- Automatic Keyword Pausing: This automation actively monitors keywords and pauses those with a cost per acquisition exceeding predefined thresholds. This ensures that ad spend focuses on high-performing keywords, reducing wasteful expenditure. Other flows can be configured to automatically pause keywords that underperform or possess a high organic SEO ranking, ensuring that your advertising budget is effectively used.
- Automated Bidding Strategy & tROAS Optimization: By automating bidding strategies for PMax campaigns, this flow adjusts target ROAS values based on each product's performance category, leading to smarter budget allocation and improved ad spend returns.
The Results
Ganz24 completely changed their advertising game this year. In 2023, before using Shopstory, Ganz24’s Google Ads campaigns delivered a ROAS of just 1.43, barely covering their marketing expenses. However, after integrating Shopstory in 2024, Ganz24 saw a dramatic improvement, with their ROAS soaring to 4.3 — triple the previous year’s performance. This shift in efficiency allowed Ganz24 to scale their ad spend by more than 100%, while maintaining profitability.
The automated flows not only optimized their marketing efforts but also significantly reduced the time spent on manual tasks. The team was able to focus on strategic initiatives and other important business areas, confident that their campaigns were running efficiently in the background.
Ganz24’s success with Shopstory demonstrates the power of ecommerce automation. By streamlining their PPC efforts with tailored solutions, they gained much-needed visibility and control over their marketing without adding to their workload. The result was not just a more profitable advertising strategy, but a more empowered team, ready to drive sustainable growth in their business.
For businesses looking to enhance their performance marketing while reducing the operational burden, Shopstory provides the perfect balance of automation and control. Want to supercharge your ads marketing tasks? Book a demo with Shopstory today and start your journey toward more efficient, profitable marketing with automation for free:
Tripled ROAS While Doubling Ad Spend
Background & Challenge
Ganz24 is an online retailer specializing in renewable energy products, offering a diverse range of sustainable solutions like pellet systems, wood gasification boilers, pump groups, and solar thermal systems. Their mission is to provide eco-friendly and efficient heating systems for homes and businesses, contributing to a greener future.
However, behind the scenes, Ganz24 faced a challenge in managing their performance marketing efforts. Despite their solid product offerings, their PPC campaigns were both labor-intensive and unprofitable. Their reliance on a marketing agency didn’t produce the desired results, and the team struggled to gain proper oversight of their campaigns, which were manually managed and draining valuable time. Ganz24 wanted to retain some control over their campaigns while focusing on core business operations, so they turned to Shopstory for a more efficient, automated solution.
The Solution
Shopstory enabled Ganz24 to implement a set of 8 active flows, automating their most labor-intensive marketing tasks. Three standout flows drove the biggest improvements in their performance marketing:
- Product Categorization Flow: This flow dynamically tags products within Shopify, automatically sorting them into categories based on defined conditions like seasonality or trends, thus keeping campaigns relevant without manual intervention.
- Automatic Keyword Pausing: This automation actively monitors keywords and pauses those with a cost per acquisition exceeding predefined thresholds. This ensures that ad spend focuses on high-performing keywords, reducing wasteful expenditure. Other flows can be configured to automatically pause keywords that underperform or possess a high organic SEO ranking, ensuring that your advertising budget is effectively used.
- Automated Bidding Strategy & tROAS Optimization: By automating bidding strategies for PMax campaigns, this flow adjusts target ROAS values based on each product's performance category, leading to smarter budget allocation and improved ad spend returns.
The Results
Ganz24 completely changed their advertising game this year. In 2023, before using Shopstory, Ganz24’s Google Ads campaigns delivered a ROAS of just 1.43, barely covering their marketing expenses. However, after integrating Shopstory in 2024, Ganz24 saw a dramatic improvement, with their ROAS soaring to 4.3 — triple the previous year’s performance. This shift in efficiency allowed Ganz24 to scale their ad spend by more than 100%, while maintaining profitability.
The automated flows not only optimized their marketing efforts but also significantly reduced the time spent on manual tasks. The team was able to focus on strategic initiatives and other important business areas, confident that their campaigns were running efficiently in the background.
Ganz24’s success with Shopstory demonstrates the power of ecommerce automation. By streamlining their PPC efforts with tailored solutions, they gained much-needed visibility and control over their marketing without adding to their workload. The result was not just a more profitable advertising strategy, but a more empowered team, ready to drive sustainable growth in their business.
For businesses looking to enhance their performance marketing while reducing the operational burden, Shopstory provides the perfect balance of automation and control. Want to supercharge your ads marketing tasks? Book a demo with Shopstory today and start your journey toward more efficient, profitable marketing with automation for free:
