Automate tasks in
Meta

Unlock the full potential of Meta Ads with Shopstory by seamlessly integrating it with tools like ChatGPT, Google Analytics, and your ecommerce platform. Automate tasks such as adjusting budgets based on performance, pausing underperforming ads, and dynamically updating audiences. Gain deep insights into campaign performance to optimize targeting and budget allocation. With Shopstory, you can create scalable, data-driven workflows to streamline Meta Ads management—all within a flexible platform tailored to your specific needs.

Common problems with Meta

Identifying & Managing Poorly Performing Ads

Manually reviewing ad performance, identifying underperforming creatives, and pausing affected ads is time-consuming. Without regular reviews, budget can be unnecessarily spent on poorly performing placements or audiences. Without automation, ad performance cannot be continuously monitored, which can lead to wasted budget.

Manual Bid & Budget Adjustments

Manually adjusting bids and budgets is inefficient and takes valuable time away from strategic tasks. Instead of optimizing campaigns, marketers spend hours analyzing performance data and reallocating budgets. Without automation, scaling campaigns efficiently while maintaining profitability becomes a challenge.

Manual Reporting & Data Consolidation

Exporting performance data, analyzing trends, and compiling reports manually is tedious—especially when key insights are scattered across multiple dashboards. Without automation, businesses waste valuable time on data collection rather than campaign optimization. Automated reporting solutions provide real-time insights, enabling faster, more informed decisions with minimal effort.

Popular ways others use Meta automations

Shopstory offers a wide range of prebuilt templates, or workflows, that allow you to automate your Meta Ads in minutes. With these templates, bulk updates can happen at a fraction of the time it takes to set them up manually.

Weekly Ad Sets Performance Report

This flow streamlines Meta Ad Set analysis by automatically exporting a performance report to Google Sheets and sending a detailed summary via email.

Pause Ad Sets with Low View-to-Impression Rate

This flow evaluates Meta Ad Set performance by measuring landing page views against impressions. It provides deeper insights than analyzing CTR or link clicks, allowing you to automatically pause underperforming ad sets.

Campaign Daily Budget - Usage Alerts

This flow alerts you when a Meta campaign's budget nears full spend, enabling you to adjust bidding or track fast-spending campaigns.

Alert for Campaign with Delivery Issues

This flow continuously monitors campaigns for approval issues or errors, ensuring quick fixes and smooth operations.

Update Campaign Budgets

This flow alerts you when a Meta campaign's budget nears full spend, enabling you to adjust bidding or track fast-spending campaigns.

Frequently Asked Questions

How can I connect the Meta Ads integration to Shopstory?

To connect Meta Ads with Shopstory, simply click on Connect and log in to your Meta/Facebook account. Once authenticated, select the account you want to connect with Shopstory, along with the associated advertising profile.

After completing this step, accept the Meta/Facebook Terms of Use and approve the access scope requested by Shopstory. Once connected, you can start automating! Choose from a list of prebuilt templates or build your own workflows with our set of actions. Be sure to check our documentation for specific details on the available features and functionalities for our Meta Ads integrations.

What are some common use cases for the Meta Ads integration?

Common use cases for Meta Ads automation include dynamically adjusting budgets and bids based on campaign performance, optimizing audience targeting by refining custom and lookalike audiences, and automatically pausing underperforming ads to improve efficiency. Additionally, you can automate reporting by consolidating data from multiple campaigns into real-time dashboards, reducing the need for manual tracking and analysis. These automations help streamline campaign management, enhance ad performance, and maximize return on investment. With Shopstory, you can customize these workflows to fit your specific needs and extend them with deeper integrations into your ecommerce platform, analytics tools, and AI-powered optimizations.

Can Shopstory make changes directly in my Meta Ads account?

Yes! Thanks to our deep integrations, Shopstory can make adjustments directly in your Meta Ads account. Each flow description indicates whether the automation makes direct changes to your account or simply provides recommendations for you to review. If you prefer to test flows without making immediate changes, that’s also possible—many of our workflows are risk-free and only apply changes when you choose to activate them.

Can I try Shopstory and the Meta Ads integration for free?

Yes! Everyone is invited to get started with Shopstory for free (no credit card required) and try all the features and integrations (including Meta Ads) first-hand before committing to our premium plans.

Can I combine Meta Ads with other integrations via Shopstory automations?

Yes, Shopstory has many other integrations that can be connected to Meta Ads for powerful automations. There is no limit to the number of integrations you can connect. You can even do so in our free version. Common combinations include:

- Meta Ads & Google Ads for an overview of your entire budget spent on paid ads
- Meta Ads & Google Merchant Center to optimize your feed performance and label products
- Meta Ads & ClickUp for streamlined task management based on ads performance.

How much does it cost to automate Meta Ads?

Shopstory's pricing model is designed with flexibility in mind, especially when integrating with Meta Ads. Unlike other platforms that charge per operation—even during testing—Shopstory only charges for actual executions. This means you can start testing and automating with our free version while enjoying unrestricted access to all features. Once you begin running your automations, the more you use our tool, the lower the cost per additional credit. This allows you to build complex Meta Ads workflows involving thousands of tasks or steps without worrying about escalating costs.

About Meta
Meta Ads is a dynamic advertising platform that enables businesses to connect with their target audience across Facebook, Instagram, Messenger, and the Meta Audience Network. It allows brands to create highly engaging campaigns, optimize ad spend, and drive measurable results, making it a key solution for businesses looking to boost visibility and conversions.With advanced audience targeting and flexible bidding options, Meta Ads caters to businesses of all sizes, from local brands to global enterprises. It provides tools for audience segmentation, creative optimization, and performance tracking to refine ad strategies and maximize return on investment. Whether running feed-based, video, or interactive ad campaigns, Meta Ads offers the scalability and automation needed to reach the right audience at the right time and drive business growth.

Try it out!

We have made it our goal to ensure that you invest in a product that meets your marketing automation needs and expectations. So give it a try and get started for free.

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