Choosing between Make vs Gravity Flow for automation can be a daunting task, especially when trying to meet the demands of modern businesses. While both platforms aim to simplify workflow automation, they target different user groups and serve unique purposes. Make is known for its visual, flowchart-based interface and broad integrations, whereas Gravity Flow focuses on WordPress-based workflows with form-centric automation. Despite their strengths, both platforms fall short in delivering tailored solutions for ecommerce and performance marketing.

In this blog, we’ll break down the differences between Make vs Gravity Flow, explore their pricing, ease of use, scalability, and integrations, and introduce Shopstory—a better alternative for ecommerce businesses and marketers.

TL;DR

When comparing Make vs Gravity Flow, the choice largely depends on your needs and technical expertise. Make excels in creating visual, complex workflows across various platforms, while Gravity Flow is a WordPress plugin designed for form-driven automations within the WordPress ecosystem.

However, both platforms lack the depth and focus required for advanced ecommerce and performance marketing automation. Shopstory fills this gap with its ecommerce-first design, offering product feed optimization, campaign management, and seamless integration with platforms like Shopify and Google Merchant Center.

1. Make vs Gravity Flow: A Summary

Make vs Gravity Flow are fundamentally different tools catering to distinct audiences. Make provides a no-code, drag-and-drop platform for multi-platform automation, while Gravity Flow is best suited for WordPress users managing form-based workflows.

1.1 Pricing

• Make: Offers a freemium model with up to 1,000 operations per month. Paid plans start at $10.59/month, with costs scaling based on operations and active scenarios. While affordable for small-scale automations, high-volume users can quickly face rising costs.
• Gravity Flow: Pricing starts at $99/year for a single WordPress site license, with higher tiers available for multiple sites. While the cost is predictable, it requires a Gravity Forms license, which adds to the expense.

Key Takeaway: Gravity Flow offers predictable costs for WordPress users but requires additional purchases, making it less economical for non-WordPress businesses. Make’s operation-based pricing is better suited for broader automation needs but can become expensive for large-scale workflows.

1.2 Ease of Use

• Make: Features a visual, flowchart-like interface that simplifies building workflows. It’s beginner-friendly but requires some technical knowledge for more advanced automations.
• Gravity Flow: Requires WordPress familiarity and depends on Gravity Forms for workflow creation. While it simplifies form automation, it’s not ideal for users outside the WordPress ecosystem.

Key Takeaway: Make’s intuitive interface is more accessible for non-technical users, while Gravity Flow is tailored to WordPress experts.

1.3 Templates and Workflow Capabilities

• Make: Provides a library of pre-built templates for various industries and use cases. Users can customize these workflows with advanced features like routers, filters, and iterators, enabling more complex automations.
• Gravity Flow: Focuses on form-driven workflows with templates specific to WordPress. While these templates are effective for internal processes, they lack versatility for multi-platform integrations.

Key Takeaway: Make is better for creating diverse workflows across platforms, while Gravity Flow is limited to form-centric automations within WordPress.

1.4 Scalability for High-Volume Tasks

• Make: Scales well for medium to large businesses but comes with operational limits based on pricing tiers. This can lead to increased costs for high-volume workflows.
• Gravity Flow: Designed for small to medium-sized businesses managing internal processes. It lacks the scalability needed for external-facing operations like ecommerce or multi-channel marketing.

Key Takeaway: Make offers better scalability than Gravity Flow but may become cost-prohibitive for businesses handling high-frequency tasks.

1.5 Ecommerce and Marketing Integrations

• Make: Offers integrations with Shopify and Google Ads, but these are general-purpose and lack specialized features for ecommerce automation or PPC campaign management.
• Gravity Flow: Limited to WordPress and lacks native integrations with major ecommerce or marketing platforms. While it supports some API connections, the setup is cumbersome for non-developers.

Key Takeaway: Both platforms lack the tailored ecommerce and marketing integrations required for advanced product feed management and campaign optimization.

2. Alternative to Make vs Gravity Flow: Shopstory

While Make vs Gravity Flow serve different niches, neither platform fully addresses the needs of ecommerce businesses or performance marketers. Shopstory bridges this gap with its focus on ecommerce automation and marketing optimization, providing a unified solution for managing campaigns and product feeds.

2.1 Pricing & Scalability

Shopstory starts at €199/month and includes a freemium plan with one free activated flow forever (with unlimited actions and executions). Unlike Make’s operation-based pricing or Gravity Flow’s WordPress dependency, Shopstory offers predictable costs and seamless scalability, making it an ideal choice for growing ecommerce businesses.

2.2 Ecommerce & Product Feed Automation

Shopstory is purpose-built for ecommerce, offering robust tools to automate product feed management, inventory syncing, and data optimization. These features streamline operations and enhance the accuracy of product listings across platforms.

Here are some examples of Shopstory flows:

• Generate Supplemental Feed with Performance-Based Labels: Automatically label products in your Google Merchant Center based on sales performance, helping to optimize ad targeting and budget allocation.
• Export Shopify Orders to Google Sheets Daily: Automate daily order data exports for streamlined inventory and sales management.
• Create SEO-Optimized Product Descriptions: Use ChatGPT and Google Search Console to generate descriptions tailored to popular search queries, improving search visibility.

These workflows ensure your product feeds remain updated and aligned with customer demand, saving time and reducing manual errors.

2.3 Performance Marketing Optimization

Shopstory also excels in automating PPC campaigns across multiple channels. By integrating with Google Ads and Meta Ads, it enables businesses to monitor and optimize campaigns in real time for maximum ROI.

Here are some examples of Shopstory flows for performance marketing:

• Adjust Campaign Budgets Based on ROAS Thresholds: Dynamically allocate ad budgets to maximize efficiency based on real-time performance data.
• Pause Underperforming Keywords in Google Ads: Automatically identify and pause low-performing keywords to optimize ad spend.
• Create Weekly Cross-Channel Performance Reports: Automate the generation of detailed reports summarizing campaign performance across Google Ads and Meta Ads.
• Optimize Ad Placement Based on Product Stock Levels: Adjust campaign strategies in response to inventory changes, ensuring ad spend is directed toward in-stock products.

These capabilities allow businesses to reduce manual effort and achieve better results with data-driven decision-making.

2.4 Ease of Use and No-Code Platform

Shopstory’s drag-and-drop interface is designed for all skill levels, making it accessible to non-technical users. Its Flow Library offers pre-built templates with step-by-step guides, enabling quick setup and deployment of workflows without coding expertise.

3. Get Started for Free

Shopstory offers a risk-free freemium model where users can activate one flow for free forever, with unlimited actions and executions. This allows businesses to explore the platform’s advanced features without upfront costs or time limits.

The freemium plan does not require a credit card, making it an easy and secure way to test the platform. Try Shopstory today and discover how it can enhance your ecommerce and marketing operations.

Make vs Gravity Flow: Our Conclusion

When comparing Make vs Gravity Flow, it’s clear that both platforms have their strengths but fall short for ecommerce and performance marketing use cases. Make is better suited for multi-platform automations, while Gravity Flow focuses on internal workflows within WordPress.

Shopstory, however, offers a tailored solution for ecommerce businesses and marketers, combining advanced product feed management, cross-channel campaign optimization, and a user-friendly no-code platform. With its ability to automate and scale key operations, Shopstory is the ultimate choice for businesses looking to streamline workflows and drive growth.

Ready to transform your ecommerce and marketing automation? Get started for FREE with Shopstory today.
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