Make vs Albato (and why Shopstory is better)
26.11.2024
Make vs Albato (and why Shopstory is better)
When deciding between Make (formerly Integromat) vs Albato for workflow automation, the choice largely depends on your automation requirements, technical skills, and the complexity of your business processes. Make is renowned for its visual builder and flexibility, while Albato simplifies app integrations with a focus on seamless usability. However, neither tool provides the depth needed for ecommerce product feed management or PPC optimization, leaving a gap in their offerings for businesses in these spaces.
This article compares Make vs Albato, covering pricing, ease of use, scalability, workflow complexity, and ecommerce integrations. We'll also explain why Shopstory offers a more comprehensive solution for businesses seeking automation in ecommerce and performance marketing.
TL;DR
Make and Albato are reliable tools for general workflow automation, with Make excelling in its flexibility for complex workflows and Albato focusing on simplicity and quick integrations. However, both tools fall short in features for product feed management, cross-channel PPC optimization, and advanced ecommerce automations.
Shopstory addresses these gaps with specialized workflows for ecommerce and marketing automation. Its integrations with platforms like Google Merchant Center, Shopify, and Google Ads provide businesses with tools to manage campaigns and product feeds efficiently, making it an ideal choice for ecommerce and performance marketers.
1. Make vs Albato: A Summary
Make and Albato cater to different user bases and automation needs. Make targets users who want flexibility and are willing to spend time building complex workflows, while Albato is designed for businesses seeking a quick and easy integration platform. Below, we’ll break down how they compare in key areas.
1.1 Pricing
Make: Offers a freemium model with 1,000 operations per month. Paid plans start at $10.59 per month for two active scenarios, with pricing increasing based on operations and data transfer. The pricing structure works well for businesses with predictable workloads but can become costly for large-scale automations.
Albato: Provides a freemium model with 30 active tasks per month. Paid plans start at $12 per month and scale with the number of connected apps and tasks. While the pricing is straightforward, Albato limits advanced automations, requiring upgrades for more complex workflows.
Key Takeaway: Both Make and Albato offer affordable starting points, but their pricing can quickly escalate for businesses with high-volume or complex automation needs.
1.2 Ease of Use
Make: Features a visual drag-and-drop editor that makes it easier for non-technical users to create workflows. However, advanced automations may still require a learning curve, especially for users unfamiliar with automation concepts.
Albato: Focuses on ease of use, providing a simple interface for connecting apps and automating tasks. It’s ideal for users seeking basic automations but lacks the advanced features required for more complex workflows.
Key Takeaway: Albato is more accessible for beginners, while Make offers a better balance of usability and advanced features.
1.3 Templates and Workflow Capabilities
Make: Provides a library of pre-built templates for common workflows, making it easier to get started. Users can also create highly customized workflows using features like routers, iterators, and filters.
Albato: Offers a smaller selection of templates compared to Make but focuses on ready-to-use workflows for popular integrations. Its capabilities are limited for users who need to build highly complex workflows.
Key Takeaway: Make’s extensive template library and customization options make it better suited for users with advanced automation needs, while Albato is ideal for simpler use cases.
1.4 Scalability for High-Volume Tasks
Make: Limits scalability with its operation-based pricing, which can become restrictive for businesses managing large datasets or frequent workflows. For example, automating product feeds for an ecommerce store with thousands of SKUs can quickly consume operation quotas.
Albato: Scalability is constrained by its task-based pricing model, which requires businesses to upgrade as they increase workflow frequency or complexity. Its task limits make it less suitable for high-volume use cases.
Key Takeaway: Both platforms struggle to scale effectively for high-volume tasks, making them less ideal for businesses handling complex workflows like ecommerce product feed management.
1.5 Ecommerce and Marketing Integrations
Make: Supports integrations with Shopify, Google Ads, and other marketing tools. However, these integrations lack the specialized features needed for tasks like product feed optimization or real-time campaign adjustments.
Albato: Offers integrations with some ecommerce platforms but focuses on general-purpose automations. It doesn’t include tools for managing product feeds or optimizing PPC campaigns, limiting its utility for ecommerce businesses.
Key Takeaway: While both platforms offer ecommerce integrations, neither provides the depth required for advanced product feed and campaign management.
2. Alternative to Make vs Albato: Shopstory
While Make and Albato are solid automation platforms, they don’t offer the specialized features ecommerce businesses and performance marketers need. Shopstory fills this gap with its tailored workflows, native integrations, and focus on optimizing product feeds and PPC campaigns.
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free flow forever, including unlimited actions and executions. Unlike Make and Albato, which tie pricing to operations or tasks, Shopstory’s predictable pricing allows businesses to scale their automations without worrying about hidden costs or escalating fees.
This pricing structure is particularly beneficial for ecommerce businesses managing large product catalogs or running multi-channel ad campaigns, as it provides a scalable solution that adapts to their needs.
2.2 Ecommerce & Product Feed Automation
Shopstory’s strength lies in its ability to automate complex ecommerce workflows, ensuring product data is accurate, optimized, and aligned across platforms. These features reduce manual effort, enhance efficiency, and improve overall business performance.
Here are some Shopstory examples:
- Create a custom label via supplemental feed for products based on their stock level (Google Ads, Google Merchant Center): Dynamically categorize products as low-stock or high-stock for targeted marketing across channels.
- Suggest product titles based on search console keywords (Google Search Console, Google Merchant Center, ChatGPT): Enhance your product feed by automatically suggesting product titles tailored with relevant search terms directly from Google Search Console.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Sync product metafields from Google Sheets to Shopify, ensuring consistent and enriched product data across platforms.
- Create a Weekly Price Competitiveness report based on Merchant Center data (Google Merchant Center, Google Sheets): Generate detailed weekly reports of your product prices compared to competitors, allowing for strategic pricing decisions and increased competitiveness.
- Check Missing Product Feed Data (Google Merchant Center, Google Sheets, Email or Slack): Automatically verify your product feed for missing data, with the ability to specify which columns to check. Identified product IDs are logged in a new spreadsheet, and a summary of the missing entries is sent via email for quick resolution.
These examples highlight Shopstory’s ability to handle product feed management and ecommerce automation with unmatched precision.
2.3 Performance Marketing Optimization
Shopstory simplifies PPC campaign management by automating key tasks across Google Ads and Meta Ads. Its advanced workflows help businesses optimize budgets, adjust campaigns in real-time, and focus on high-performing keywords or audiences.
Examples of Shopstory PPC workflows include:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well in organic search, optimizing your budget.
- Increase daily Facebook Ads budget based on performance (Facebook Ads, Google Sheets): Automatically adjust your ad set budgets based on daily performance metrics to maximize return on ad spend.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Utilize weather data to precisely tailor ad settings and improve geographic targeting.
- Get notified when conversions drop in Facebook Ads (Facebook Ads, Google Sheets): Receive alerts to swiftly address conversion drops at the ad set level, ensuring optimized campaign performance.
- Add Negative Keywords in Google Ads from Google Sheets (Google Ads, Google Sheets): Automatically populate and update negative keyword lists directly from a Google Sheet, streamlining ad targeting.
These workflows enable businesses to maximize their advertising ROI while reducing the manual effort required for campaign management.
2.4 Ease of Use and No-Code Platform
Shopstory’s intuitive interface and drag-and-drop builder make it accessible to users of all skill levels. Its Flow Library includes ready-to-use templates, allowing businesses to set up workflows in minutes without needing technical expertise.
This ease of use, combined with Shopstory’s powerful automation features, makes it a standout choice for ecommerce businesses and performance marketers.
3. Get Started For Free
Shopstory offers a risk-free freemium model where users can start with one free flow forever (with unlimited actions and executions), allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience Shopstory automation capabilities in campaign optimization and product feed management firsthand and without a time limit.
The freemium plan does not require a credit card, making it an easy and secure way to test the platform. Try Shopstory today and discover how it can enhance your ecommerce and marketing operations.
Make vs Albato: Our Conclusion
While Make and Albato are strong automation tools, their limitations in scalability and ecommerce integrations make them less suitable for businesses focused on performance marketing and product feed management. Make’s visual builder is excellent for complex workflows, and Albato’s simplicity appeals to beginners, but neither platform delivers the specialized capabilities that ecommerce businesses need.
Shopstory offers a more comprehensive solution, combining ecommerce-specific features, cross-channel PPC automation, and a no-code platform that’s both powerful and user-friendly. Its ability to optimize product feeds, streamline ad campaigns, and scale seamlessly makes it the clear choice for businesses looking to enhance efficiency and performance.
Ready to supercharge your workflows? Get started for FREE with Shopstory today.
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When deciding between Make (formerly Integromat) vs Albato for workflow automation, the choice largely depends on your automation requirements, technical skills, and the complexity of your business processes. Make is renowned for its visual builder and flexibility, while Albato simplifies app integrations with a focus on seamless usability. However, neither tool provides the depth needed for ecommerce product feed management or PPC optimization, leaving a gap in their offerings for businesses in these spaces.
This article compares Make vs Albato, covering pricing, ease of use, scalability, workflow complexity, and ecommerce integrations. We'll also explain why Shopstory offers a more comprehensive solution for businesses seeking automation in ecommerce and performance marketing.
TL;DR
Make and Albato are reliable tools for general workflow automation, with Make excelling in its flexibility for complex workflows and Albato focusing on simplicity and quick integrations. However, both tools fall short in features for product feed management, cross-channel PPC optimization, and advanced ecommerce automations.
Shopstory addresses these gaps with specialized workflows for ecommerce and marketing automation. Its integrations with platforms like Google Merchant Center, Shopify, and Google Ads provide businesses with tools to manage campaigns and product feeds efficiently, making it an ideal choice for ecommerce and performance marketers.
1. Make vs Albato: A Summary
Make and Albato cater to different user bases and automation needs. Make targets users who want flexibility and are willing to spend time building complex workflows, while Albato is designed for businesses seeking a quick and easy integration platform. Below, we’ll break down how they compare in key areas.
1.1 Pricing
Make: Offers a freemium model with 1,000 operations per month. Paid plans start at $10.59 per month for two active scenarios, with pricing increasing based on operations and data transfer. The pricing structure works well for businesses with predictable workloads but can become costly for large-scale automations.
Albato: Provides a freemium model with 30 active tasks per month. Paid plans start at $12 per month and scale with the number of connected apps and tasks. While the pricing is straightforward, Albato limits advanced automations, requiring upgrades for more complex workflows.
Key Takeaway: Both Make and Albato offer affordable starting points, but their pricing can quickly escalate for businesses with high-volume or complex automation needs.
1.2 Ease of Use
Make: Features a visual drag-and-drop editor that makes it easier for non-technical users to create workflows. However, advanced automations may still require a learning curve, especially for users unfamiliar with automation concepts.
Albato: Focuses on ease of use, providing a simple interface for connecting apps and automating tasks. It’s ideal for users seeking basic automations but lacks the advanced features required for more complex workflows.
Key Takeaway: Albato is more accessible for beginners, while Make offers a better balance of usability and advanced features.
1.3 Templates and Workflow Capabilities
Make: Provides a library of pre-built templates for common workflows, making it easier to get started. Users can also create highly customized workflows using features like routers, iterators, and filters.
Albato: Offers a smaller selection of templates compared to Make but focuses on ready-to-use workflows for popular integrations. Its capabilities are limited for users who need to build highly complex workflows.
Key Takeaway: Make’s extensive template library and customization options make it better suited for users with advanced automation needs, while Albato is ideal for simpler use cases.
1.4 Scalability for High-Volume Tasks
Make: Limits scalability with its operation-based pricing, which can become restrictive for businesses managing large datasets or frequent workflows. For example, automating product feeds for an ecommerce store with thousands of SKUs can quickly consume operation quotas.
Albato: Scalability is constrained by its task-based pricing model, which requires businesses to upgrade as they increase workflow frequency or complexity. Its task limits make it less suitable for high-volume use cases.
Key Takeaway: Both platforms struggle to scale effectively for high-volume tasks, making them less ideal for businesses handling complex workflows like ecommerce product feed management.
1.5 Ecommerce and Marketing Integrations
Make: Supports integrations with Shopify, Google Ads, and other marketing tools. However, these integrations lack the specialized features needed for tasks like product feed optimization or real-time campaign adjustments.
Albato: Offers integrations with some ecommerce platforms but focuses on general-purpose automations. It doesn’t include tools for managing product feeds or optimizing PPC campaigns, limiting its utility for ecommerce businesses.
Key Takeaway: While both platforms offer ecommerce integrations, neither provides the depth required for advanced product feed and campaign management.
2. Alternative to Make vs Albato: Shopstory
While Make and Albato are solid automation platforms, they don’t offer the specialized features ecommerce businesses and performance marketers need. Shopstory fills this gap with its tailored workflows, native integrations, and focus on optimizing product feeds and PPC campaigns.
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free flow forever, including unlimited actions and executions. Unlike Make and Albato, which tie pricing to operations or tasks, Shopstory’s predictable pricing allows businesses to scale their automations without worrying about hidden costs or escalating fees.
This pricing structure is particularly beneficial for ecommerce businesses managing large product catalogs or running multi-channel ad campaigns, as it provides a scalable solution that adapts to their needs.
2.2 Ecommerce & Product Feed Automation
Shopstory’s strength lies in its ability to automate complex ecommerce workflows, ensuring product data is accurate, optimized, and aligned across platforms. These features reduce manual effort, enhance efficiency, and improve overall business performance.
Here are some Shopstory examples:
- Create a custom label via supplemental feed for products based on their stock level (Google Ads, Google Merchant Center): Dynamically categorize products as low-stock or high-stock for targeted marketing across channels.
- Suggest product titles based on search console keywords (Google Search Console, Google Merchant Center, ChatGPT): Enhance your product feed by automatically suggesting product titles tailored with relevant search terms directly from Google Search Console.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Sync product metafields from Google Sheets to Shopify, ensuring consistent and enriched product data across platforms.
- Create a Weekly Price Competitiveness report based on Merchant Center data (Google Merchant Center, Google Sheets): Generate detailed weekly reports of your product prices compared to competitors, allowing for strategic pricing decisions and increased competitiveness.
- Check Missing Product Feed Data (Google Merchant Center, Google Sheets, Email or Slack): Automatically verify your product feed for missing data, with the ability to specify which columns to check. Identified product IDs are logged in a new spreadsheet, and a summary of the missing entries is sent via email for quick resolution.
These examples highlight Shopstory’s ability to handle product feed management and ecommerce automation with unmatched precision.
2.3 Performance Marketing Optimization
Shopstory simplifies PPC campaign management by automating key tasks across Google Ads and Meta Ads. Its advanced workflows help businesses optimize budgets, adjust campaigns in real-time, and focus on high-performing keywords or audiences.
Examples of Shopstory PPC workflows include:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well in organic search, optimizing your budget.
- Increase daily Facebook Ads budget based on performance (Facebook Ads, Google Sheets): Automatically adjust your ad set budgets based on daily performance metrics to maximize return on ad spend.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Utilize weather data to precisely tailor ad settings and improve geographic targeting.
- Get notified when conversions drop in Facebook Ads (Facebook Ads, Google Sheets): Receive alerts to swiftly address conversion drops at the ad set level, ensuring optimized campaign performance.
- Add Negative Keywords in Google Ads from Google Sheets (Google Ads, Google Sheets): Automatically populate and update negative keyword lists directly from a Google Sheet, streamlining ad targeting.
These workflows enable businesses to maximize their advertising ROI while reducing the manual effort required for campaign management.
2.4 Ease of Use and No-Code Platform
Shopstory’s intuitive interface and drag-and-drop builder make it accessible to users of all skill levels. Its Flow Library includes ready-to-use templates, allowing businesses to set up workflows in minutes without needing technical expertise.
This ease of use, combined with Shopstory’s powerful automation features, makes it a standout choice for ecommerce businesses and performance marketers.
3. Get Started For Free
Shopstory offers a risk-free freemium model where users can start with one free flow forever (with unlimited actions and executions), allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience Shopstory automation capabilities in campaign optimization and product feed management firsthand and without a time limit.
The freemium plan does not require a credit card, making it an easy and secure way to test the platform. Try Shopstory today and discover how it can enhance your ecommerce and marketing operations.
Make vs Albato: Our Conclusion
While Make and Albato are strong automation tools, their limitations in scalability and ecommerce integrations make them less suitable for businesses focused on performance marketing and product feed management. Make’s visual builder is excellent for complex workflows, and Albato’s simplicity appeals to beginners, but neither platform delivers the specialized capabilities that ecommerce businesses need.
Shopstory offers a more comprehensive solution, combining ecommerce-specific features, cross-channel PPC automation, and a no-code platform that’s both powerful and user-friendly. Its ability to optimize product feeds, streamline ad campaigns, and scale seamlessly makes it the clear choice for businesses looking to enhance efficiency and performance.
Ready to supercharge your workflows? Get started for FREE with Shopstory today.
When deciding between Make (formerly Integromat) vs Albato for workflow automation, the choice largely depends on your automation requirements, technical skills, and the complexity of your business processes. Make is renowned for its visual builder and flexibility, while Albato simplifies app integrations with a focus on seamless usability. However, neither tool provides the depth needed for ecommerce product feed management or PPC optimization, leaving a gap in their offerings for businesses in these spaces.
This article compares Make vs Albato, covering pricing, ease of use, scalability, workflow complexity, and ecommerce integrations. We'll also explain why Shopstory offers a more comprehensive solution for businesses seeking automation in ecommerce and performance marketing.
TL;DR
Make and Albato are reliable tools for general workflow automation, with Make excelling in its flexibility for complex workflows and Albato focusing on simplicity and quick integrations. However, both tools fall short in features for product feed management, cross-channel PPC optimization, and advanced ecommerce automations.
Shopstory addresses these gaps with specialized workflows for ecommerce and marketing automation. Its integrations with platforms like Google Merchant Center, Shopify, and Google Ads provide businesses with tools to manage campaigns and product feeds efficiently, making it an ideal choice for ecommerce and performance marketers.
1. Make vs Albato: A Summary
Make and Albato cater to different user bases and automation needs. Make targets users who want flexibility and are willing to spend time building complex workflows, while Albato is designed for businesses seeking a quick and easy integration platform. Below, we’ll break down how they compare in key areas.
1.1 Pricing
Make: Offers a freemium model with 1,000 operations per month. Paid plans start at $10.59 per month for two active scenarios, with pricing increasing based on operations and data transfer. The pricing structure works well for businesses with predictable workloads but can become costly for large-scale automations.
Albato: Provides a freemium model with 30 active tasks per month. Paid plans start at $12 per month and scale with the number of connected apps and tasks. While the pricing is straightforward, Albato limits advanced automations, requiring upgrades for more complex workflows.
Key Takeaway: Both Make and Albato offer affordable starting points, but their pricing can quickly escalate for businesses with high-volume or complex automation needs.
1.2 Ease of Use
Make: Features a visual drag-and-drop editor that makes it easier for non-technical users to create workflows. However, advanced automations may still require a learning curve, especially for users unfamiliar with automation concepts.
Albato: Focuses on ease of use, providing a simple interface for connecting apps and automating tasks. It’s ideal for users seeking basic automations but lacks the advanced features required for more complex workflows.
Key Takeaway: Albato is more accessible for beginners, while Make offers a better balance of usability and advanced features.
1.3 Templates and Workflow Capabilities
Make: Provides a library of pre-built templates for common workflows, making it easier to get started. Users can also create highly customized workflows using features like routers, iterators, and filters.
Albato: Offers a smaller selection of templates compared to Make but focuses on ready-to-use workflows for popular integrations. Its capabilities are limited for users who need to build highly complex workflows.
Key Takeaway: Make’s extensive template library and customization options make it better suited for users with advanced automation needs, while Albato is ideal for simpler use cases.
1.4 Scalability for High-Volume Tasks
Make: Limits scalability with its operation-based pricing, which can become restrictive for businesses managing large datasets or frequent workflows. For example, automating product feeds for an ecommerce store with thousands of SKUs can quickly consume operation quotas.
Albato: Scalability is constrained by its task-based pricing model, which requires businesses to upgrade as they increase workflow frequency or complexity. Its task limits make it less suitable for high-volume use cases.
Key Takeaway: Both platforms struggle to scale effectively for high-volume tasks, making them less ideal for businesses handling complex workflows like ecommerce product feed management.
1.5 Ecommerce and Marketing Integrations
Make: Supports integrations with Shopify, Google Ads, and other marketing tools. However, these integrations lack the specialized features needed for tasks like product feed optimization or real-time campaign adjustments.
Albato: Offers integrations with some ecommerce platforms but focuses on general-purpose automations. It doesn’t include tools for managing product feeds or optimizing PPC campaigns, limiting its utility for ecommerce businesses.
Key Takeaway: While both platforms offer ecommerce integrations, neither provides the depth required for advanced product feed and campaign management.
2. Alternative to Make vs Albato: Shopstory
While Make and Albato are solid automation platforms, they don’t offer the specialized features ecommerce businesses and performance marketers need. Shopstory fills this gap with its tailored workflows, native integrations, and focus on optimizing product feeds and PPC campaigns.
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free flow forever, including unlimited actions and executions. Unlike Make and Albato, which tie pricing to operations or tasks, Shopstory’s predictable pricing allows businesses to scale their automations without worrying about hidden costs or escalating fees.
This pricing structure is particularly beneficial for ecommerce businesses managing large product catalogs or running multi-channel ad campaigns, as it provides a scalable solution that adapts to their needs.
2.2 Ecommerce & Product Feed Automation
Shopstory’s strength lies in its ability to automate complex ecommerce workflows, ensuring product data is accurate, optimized, and aligned across platforms. These features reduce manual effort, enhance efficiency, and improve overall business performance.
Here are some Shopstory examples:
- Create a custom label via supplemental feed for products based on their stock level (Google Ads, Google Merchant Center): Dynamically categorize products as low-stock or high-stock for targeted marketing across channels.
- Suggest product titles based on search console keywords (Google Search Console, Google Merchant Center, ChatGPT): Enhance your product feed by automatically suggesting product titles tailored with relevant search terms directly from Google Search Console.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Sync product metafields from Google Sheets to Shopify, ensuring consistent and enriched product data across platforms.
- Create a Weekly Price Competitiveness report based on Merchant Center data (Google Merchant Center, Google Sheets): Generate detailed weekly reports of your product prices compared to competitors, allowing for strategic pricing decisions and increased competitiveness.
- Check Missing Product Feed Data (Google Merchant Center, Google Sheets, Email or Slack): Automatically verify your product feed for missing data, with the ability to specify which columns to check. Identified product IDs are logged in a new spreadsheet, and a summary of the missing entries is sent via email for quick resolution.
These examples highlight Shopstory’s ability to handle product feed management and ecommerce automation with unmatched precision.
2.3 Performance Marketing Optimization
Shopstory simplifies PPC campaign management by automating key tasks across Google Ads and Meta Ads. Its advanced workflows help businesses optimize budgets, adjust campaigns in real-time, and focus on high-performing keywords or audiences.
Examples of Shopstory PPC workflows include:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well in organic search, optimizing your budget.
- Increase daily Facebook Ads budget based on performance (Facebook Ads, Google Sheets): Automatically adjust your ad set budgets based on daily performance metrics to maximize return on ad spend.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Utilize weather data to precisely tailor ad settings and improve geographic targeting.
- Get notified when conversions drop in Facebook Ads (Facebook Ads, Google Sheets): Receive alerts to swiftly address conversion drops at the ad set level, ensuring optimized campaign performance.
- Add Negative Keywords in Google Ads from Google Sheets (Google Ads, Google Sheets): Automatically populate and update negative keyword lists directly from a Google Sheet, streamlining ad targeting.
These workflows enable businesses to maximize their advertising ROI while reducing the manual effort required for campaign management.
2.4 Ease of Use and No-Code Platform
Shopstory’s intuitive interface and drag-and-drop builder make it accessible to users of all skill levels. Its Flow Library includes ready-to-use templates, allowing businesses to set up workflows in minutes without needing technical expertise.
This ease of use, combined with Shopstory’s powerful automation features, makes it a standout choice for ecommerce businesses and performance marketers.
3. Get Started For Free
Shopstory offers a risk-free freemium model where users can start with one free flow forever (with unlimited actions and executions), allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience Shopstory automation capabilities in campaign optimization and product feed management firsthand and without a time limit.
The freemium plan does not require a credit card, making it an easy and secure way to test the platform. Try Shopstory today and discover how it can enhance your ecommerce and marketing operations.
Make vs Albato: Our Conclusion
While Make and Albato are strong automation tools, their limitations in scalability and ecommerce integrations make them less suitable for businesses focused on performance marketing and product feed management. Make’s visual builder is excellent for complex workflows, and Albato’s simplicity appeals to beginners, but neither platform delivers the specialized capabilities that ecommerce businesses need.
Shopstory offers a more comprehensive solution, combining ecommerce-specific features, cross-channel PPC automation, and a no-code platform that’s both powerful and user-friendly. Its ability to optimize product feeds, streamline ad campaigns, and scale seamlessly makes it the clear choice for businesses looking to enhance efficiency and performance.
Ready to supercharge your workflows? Get started for FREE with Shopstory today.
When deciding between Make (formerly Integromat) vs Albato for workflow automation, the choice largely depends on your automation requirements, technical skills, and the complexity of your business processes. Make is renowned for its visual builder and flexibility, while Albato simplifies app integrations with a focus on seamless usability. However, neither tool provides the depth needed for ecommerce product feed management or PPC optimization, leaving a gap in their offerings for businesses in these spaces.
This article compares Make vs Albato, covering pricing, ease of use, scalability, workflow complexity, and ecommerce integrations. We'll also explain why Shopstory offers a more comprehensive solution for businesses seeking automation in ecommerce and performance marketing.
TL;DR
Make and Albato are reliable tools for general workflow automation, with Make excelling in its flexibility for complex workflows and Albato focusing on simplicity and quick integrations. However, both tools fall short in features for product feed management, cross-channel PPC optimization, and advanced ecommerce automations.
Shopstory addresses these gaps with specialized workflows for ecommerce and marketing automation. Its integrations with platforms like Google Merchant Center, Shopify, and Google Ads provide businesses with tools to manage campaigns and product feeds efficiently, making it an ideal choice for ecommerce and performance marketers.
1. Make vs Albato: A Summary
Make and Albato cater to different user bases and automation needs. Make targets users who want flexibility and are willing to spend time building complex workflows, while Albato is designed for businesses seeking a quick and easy integration platform. Below, we’ll break down how they compare in key areas.
1.1 Pricing
Make: Offers a freemium model with 1,000 operations per month. Paid plans start at $10.59 per month for two active scenarios, with pricing increasing based on operations and data transfer. The pricing structure works well for businesses with predictable workloads but can become costly for large-scale automations.
Albato: Provides a freemium model with 30 active tasks per month. Paid plans start at $12 per month and scale with the number of connected apps and tasks. While the pricing is straightforward, Albato limits advanced automations, requiring upgrades for more complex workflows.
Key Takeaway: Both Make and Albato offer affordable starting points, but their pricing can quickly escalate for businesses with high-volume or complex automation needs.
1.2 Ease of Use
Make: Features a visual drag-and-drop editor that makes it easier for non-technical users to create workflows. However, advanced automations may still require a learning curve, especially for users unfamiliar with automation concepts.
Albato: Focuses on ease of use, providing a simple interface for connecting apps and automating tasks. It’s ideal for users seeking basic automations but lacks the advanced features required for more complex workflows.
Key Takeaway: Albato is more accessible for beginners, while Make offers a better balance of usability and advanced features.
1.3 Templates and Workflow Capabilities
Make: Provides a library of pre-built templates for common workflows, making it easier to get started. Users can also create highly customized workflows using features like routers, iterators, and filters.
Albato: Offers a smaller selection of templates compared to Make but focuses on ready-to-use workflows for popular integrations. Its capabilities are limited for users who need to build highly complex workflows.
Key Takeaway: Make’s extensive template library and customization options make it better suited for users with advanced automation needs, while Albato is ideal for simpler use cases.
1.4 Scalability for High-Volume Tasks
Make: Limits scalability with its operation-based pricing, which can become restrictive for businesses managing large datasets or frequent workflows. For example, automating product feeds for an ecommerce store with thousands of SKUs can quickly consume operation quotas.
Albato: Scalability is constrained by its task-based pricing model, which requires businesses to upgrade as they increase workflow frequency or complexity. Its task limits make it less suitable for high-volume use cases.
Key Takeaway: Both platforms struggle to scale effectively for high-volume tasks, making them less ideal for businesses handling complex workflows like ecommerce product feed management.
1.5 Ecommerce and Marketing Integrations
Make: Supports integrations with Shopify, Google Ads, and other marketing tools. However, these integrations lack the specialized features needed for tasks like product feed optimization or real-time campaign adjustments.
Albato: Offers integrations with some ecommerce platforms but focuses on general-purpose automations. It doesn’t include tools for managing product feeds or optimizing PPC campaigns, limiting its utility for ecommerce businesses.
Key Takeaway: While both platforms offer ecommerce integrations, neither provides the depth required for advanced product feed and campaign management.
2. Alternative to Make vs Albato: Shopstory
While Make and Albato are solid automation platforms, they don’t offer the specialized features ecommerce businesses and performance marketers need. Shopstory fills this gap with its tailored workflows, native integrations, and focus on optimizing product feeds and PPC campaigns.
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free flow forever, including unlimited actions and executions. Unlike Make and Albato, which tie pricing to operations or tasks, Shopstory’s predictable pricing allows businesses to scale their automations without worrying about hidden costs or escalating fees.
This pricing structure is particularly beneficial for ecommerce businesses managing large product catalogs or running multi-channel ad campaigns, as it provides a scalable solution that adapts to their needs.
2.2 Ecommerce & Product Feed Automation
Shopstory’s strength lies in its ability to automate complex ecommerce workflows, ensuring product data is accurate, optimized, and aligned across platforms. These features reduce manual effort, enhance efficiency, and improve overall business performance.
Here are some Shopstory examples:
- Create a custom label via supplemental feed for products based on their stock level (Google Ads, Google Merchant Center): Dynamically categorize products as low-stock or high-stock for targeted marketing across channels.
- Suggest product titles based on search console keywords (Google Search Console, Google Merchant Center, ChatGPT): Enhance your product feed by automatically suggesting product titles tailored with relevant search terms directly from Google Search Console.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Sync product metafields from Google Sheets to Shopify, ensuring consistent and enriched product data across platforms.
- Create a Weekly Price Competitiveness report based on Merchant Center data (Google Merchant Center, Google Sheets): Generate detailed weekly reports of your product prices compared to competitors, allowing for strategic pricing decisions and increased competitiveness.
- Check Missing Product Feed Data (Google Merchant Center, Google Sheets, Email or Slack): Automatically verify your product feed for missing data, with the ability to specify which columns to check. Identified product IDs are logged in a new spreadsheet, and a summary of the missing entries is sent via email for quick resolution.
These examples highlight Shopstory’s ability to handle product feed management and ecommerce automation with unmatched precision.
2.3 Performance Marketing Optimization
Shopstory simplifies PPC campaign management by automating key tasks across Google Ads and Meta Ads. Its advanced workflows help businesses optimize budgets, adjust campaigns in real-time, and focus on high-performing keywords or audiences.
Examples of Shopstory PPC workflows include:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well in organic search, optimizing your budget.
- Increase daily Facebook Ads budget based on performance (Facebook Ads, Google Sheets): Automatically adjust your ad set budgets based on daily performance metrics to maximize return on ad spend.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Utilize weather data to precisely tailor ad settings and improve geographic targeting.
- Get notified when conversions drop in Facebook Ads (Facebook Ads, Google Sheets): Receive alerts to swiftly address conversion drops at the ad set level, ensuring optimized campaign performance.
- Add Negative Keywords in Google Ads from Google Sheets (Google Ads, Google Sheets): Automatically populate and update negative keyword lists directly from a Google Sheet, streamlining ad targeting.
These workflows enable businesses to maximize their advertising ROI while reducing the manual effort required for campaign management.
2.4 Ease of Use and No-Code Platform
Shopstory’s intuitive interface and drag-and-drop builder make it accessible to users of all skill levels. Its Flow Library includes ready-to-use templates, allowing businesses to set up workflows in minutes without needing technical expertise.
This ease of use, combined with Shopstory’s powerful automation features, makes it a standout choice for ecommerce businesses and performance marketers.
3. Get Started For Free
Shopstory offers a risk-free freemium model where users can start with one free flow forever (with unlimited actions and executions), allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience Shopstory automation capabilities in campaign optimization and product feed management firsthand and without a time limit.
The freemium plan does not require a credit card, making it an easy and secure way to test the platform. Try Shopstory today and discover how it can enhance your ecommerce and marketing operations.
Make vs Albato: Our Conclusion
While Make and Albato are strong automation tools, their limitations in scalability and ecommerce integrations make them less suitable for businesses focused on performance marketing and product feed management. Make’s visual builder is excellent for complex workflows, and Albato’s simplicity appeals to beginners, but neither platform delivers the specialized capabilities that ecommerce businesses need.
Shopstory offers a more comprehensive solution, combining ecommerce-specific features, cross-channel PPC automation, and a no-code platform that’s both powerful and user-friendly. Its ability to optimize product feeds, streamline ad campaigns, and scale seamlessly makes it the clear choice for businesses looking to enhance efficiency and performance.
Ready to supercharge your workflows? Get started for FREE with Shopstory today.
When deciding between Make (formerly Integromat) vs Albato for workflow automation, the choice largely depends on your automation requirements, technical skills, and the complexity of your business processes. Make is renowned for its visual builder and flexibility, while Albato simplifies app integrations with a focus on seamless usability. However, neither tool provides the depth needed for ecommerce product feed management or PPC optimization, leaving a gap in their offerings for businesses in these spaces.
This article compares Make vs Albato, covering pricing, ease of use, scalability, workflow complexity, and ecommerce integrations. We'll also explain why Shopstory offers a more comprehensive solution for businesses seeking automation in ecommerce and performance marketing.
TL;DR
Make and Albato are reliable tools for general workflow automation, with Make excelling in its flexibility for complex workflows and Albato focusing on simplicity and quick integrations. However, both tools fall short in features for product feed management, cross-channel PPC optimization, and advanced ecommerce automations.
Shopstory addresses these gaps with specialized workflows for ecommerce and marketing automation. Its integrations with platforms like Google Merchant Center, Shopify, and Google Ads provide businesses with tools to manage campaigns and product feeds efficiently, making it an ideal choice for ecommerce and performance marketers.
1. Make vs Albato: A Summary
Make and Albato cater to different user bases and automation needs. Make targets users who want flexibility and are willing to spend time building complex workflows, while Albato is designed for businesses seeking a quick and easy integration platform. Below, we’ll break down how they compare in key areas.
1.1 Pricing
Make: Offers a freemium model with 1,000 operations per month. Paid plans start at $10.59 per month for two active scenarios, with pricing increasing based on operations and data transfer. The pricing structure works well for businesses with predictable workloads but can become costly for large-scale automations.
Albato: Provides a freemium model with 30 active tasks per month. Paid plans start at $12 per month and scale with the number of connected apps and tasks. While the pricing is straightforward, Albato limits advanced automations, requiring upgrades for more complex workflows.
Key Takeaway: Both Make and Albato offer affordable starting points, but their pricing can quickly escalate for businesses with high-volume or complex automation needs.
1.2 Ease of Use
Make: Features a visual drag-and-drop editor that makes it easier for non-technical users to create workflows. However, advanced automations may still require a learning curve, especially for users unfamiliar with automation concepts.
Albato: Focuses on ease of use, providing a simple interface for connecting apps and automating tasks. It’s ideal for users seeking basic automations but lacks the advanced features required for more complex workflows.
Key Takeaway: Albato is more accessible for beginners, while Make offers a better balance of usability and advanced features.
1.3 Templates and Workflow Capabilities
Make: Provides a library of pre-built templates for common workflows, making it easier to get started. Users can also create highly customized workflows using features like routers, iterators, and filters.
Albato: Offers a smaller selection of templates compared to Make but focuses on ready-to-use workflows for popular integrations. Its capabilities are limited for users who need to build highly complex workflows.
Key Takeaway: Make’s extensive template library and customization options make it better suited for users with advanced automation needs, while Albato is ideal for simpler use cases.
1.4 Scalability for High-Volume Tasks
Make: Limits scalability with its operation-based pricing, which can become restrictive for businesses managing large datasets or frequent workflows. For example, automating product feeds for an ecommerce store with thousands of SKUs can quickly consume operation quotas.
Albato: Scalability is constrained by its task-based pricing model, which requires businesses to upgrade as they increase workflow frequency or complexity. Its task limits make it less suitable for high-volume use cases.
Key Takeaway: Both platforms struggle to scale effectively for high-volume tasks, making them less ideal for businesses handling complex workflows like ecommerce product feed management.
1.5 Ecommerce and Marketing Integrations
Make: Supports integrations with Shopify, Google Ads, and other marketing tools. However, these integrations lack the specialized features needed for tasks like product feed optimization or real-time campaign adjustments.
Albato: Offers integrations with some ecommerce platforms but focuses on general-purpose automations. It doesn’t include tools for managing product feeds or optimizing PPC campaigns, limiting its utility for ecommerce businesses.
Key Takeaway: While both platforms offer ecommerce integrations, neither provides the depth required for advanced product feed and campaign management.
2. Alternative to Make vs Albato: Shopstory
While Make and Albato are solid automation platforms, they don’t offer the specialized features ecommerce businesses and performance marketers need. Shopstory fills this gap with its tailored workflows, native integrations, and focus on optimizing product feeds and PPC campaigns.
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free flow forever, including unlimited actions and executions. Unlike Make and Albato, which tie pricing to operations or tasks, Shopstory’s predictable pricing allows businesses to scale their automations without worrying about hidden costs or escalating fees.
This pricing structure is particularly beneficial for ecommerce businesses managing large product catalogs or running multi-channel ad campaigns, as it provides a scalable solution that adapts to their needs.
2.2 Ecommerce & Product Feed Automation
Shopstory’s strength lies in its ability to automate complex ecommerce workflows, ensuring product data is accurate, optimized, and aligned across platforms. These features reduce manual effort, enhance efficiency, and improve overall business performance.
Here are some Shopstory examples:
- Create a custom label via supplemental feed for products based on their stock level (Google Ads, Google Merchant Center): Dynamically categorize products as low-stock or high-stock for targeted marketing across channels.
- Suggest product titles based on search console keywords (Google Search Console, Google Merchant Center, ChatGPT): Enhance your product feed by automatically suggesting product titles tailored with relevant search terms directly from Google Search Console.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Sync product metafields from Google Sheets to Shopify, ensuring consistent and enriched product data across platforms.
- Create a Weekly Price Competitiveness report based on Merchant Center data (Google Merchant Center, Google Sheets): Generate detailed weekly reports of your product prices compared to competitors, allowing for strategic pricing decisions and increased competitiveness.
- Check Missing Product Feed Data (Google Merchant Center, Google Sheets, Email or Slack): Automatically verify your product feed for missing data, with the ability to specify which columns to check. Identified product IDs are logged in a new spreadsheet, and a summary of the missing entries is sent via email for quick resolution.
These examples highlight Shopstory’s ability to handle product feed management and ecommerce automation with unmatched precision.
2.3 Performance Marketing Optimization
Shopstory simplifies PPC campaign management by automating key tasks across Google Ads and Meta Ads. Its advanced workflows help businesses optimize budgets, adjust campaigns in real-time, and focus on high-performing keywords or audiences.
Examples of Shopstory PPC workflows include:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well in organic search, optimizing your budget.
- Increase daily Facebook Ads budget based on performance (Facebook Ads, Google Sheets): Automatically adjust your ad set budgets based on daily performance metrics to maximize return on ad spend.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Utilize weather data to precisely tailor ad settings and improve geographic targeting.
- Get notified when conversions drop in Facebook Ads (Facebook Ads, Google Sheets): Receive alerts to swiftly address conversion drops at the ad set level, ensuring optimized campaign performance.
- Add Negative Keywords in Google Ads from Google Sheets (Google Ads, Google Sheets): Automatically populate and update negative keyword lists directly from a Google Sheet, streamlining ad targeting.
These workflows enable businesses to maximize their advertising ROI while reducing the manual effort required for campaign management.
2.4 Ease of Use and No-Code Platform
Shopstory’s intuitive interface and drag-and-drop builder make it accessible to users of all skill levels. Its Flow Library includes ready-to-use templates, allowing businesses to set up workflows in minutes without needing technical expertise.
This ease of use, combined with Shopstory’s powerful automation features, makes it a standout choice for ecommerce businesses and performance marketers.
3. Get Started For Free
Shopstory offers a risk-free freemium model where users can start with one free flow forever (with unlimited actions and executions), allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience Shopstory automation capabilities in campaign optimization and product feed management firsthand and without a time limit.
The freemium plan does not require a credit card, making it an easy and secure way to test the platform. Try Shopstory today and discover how it can enhance your ecommerce and marketing operations.
Make vs Albato: Our Conclusion
While Make and Albato are strong automation tools, their limitations in scalability and ecommerce integrations make them less suitable for businesses focused on performance marketing and product feed management. Make’s visual builder is excellent for complex workflows, and Albato’s simplicity appeals to beginners, but neither platform delivers the specialized capabilities that ecommerce businesses need.
Shopstory offers a more comprehensive solution, combining ecommerce-specific features, cross-channel PPC automation, and a no-code platform that’s both powerful and user-friendly. Its ability to optimize product feeds, streamline ad campaigns, and scale seamlessly makes it the clear choice for businesses looking to enhance efficiency and performance.
Ready to supercharge your workflows? Get started for FREE with Shopstory today.
When deciding between Make (formerly Integromat) vs Albato for workflow automation, the choice largely depends on your automation requirements, technical skills, and the complexity of your business processes. Make is renowned for its visual builder and flexibility, while Albato simplifies app integrations with a focus on seamless usability. However, neither tool provides the depth needed for ecommerce product feed management or PPC optimization, leaving a gap in their offerings for businesses in these spaces.
This article compares Make vs Albato, covering pricing, ease of use, scalability, workflow complexity, and ecommerce integrations. We'll also explain why Shopstory offers a more comprehensive solution for businesses seeking automation in ecommerce and performance marketing.
TL;DR
Make and Albato are reliable tools for general workflow automation, with Make excelling in its flexibility for complex workflows and Albato focusing on simplicity and quick integrations. However, both tools fall short in features for product feed management, cross-channel PPC optimization, and advanced ecommerce automations.
Shopstory addresses these gaps with specialized workflows for ecommerce and marketing automation. Its integrations with platforms like Google Merchant Center, Shopify, and Google Ads provide businesses with tools to manage campaigns and product feeds efficiently, making it an ideal choice for ecommerce and performance marketers.
1. Make vs Albato: A Summary
Make and Albato cater to different user bases and automation needs. Make targets users who want flexibility and are willing to spend time building complex workflows, while Albato is designed for businesses seeking a quick and easy integration platform. Below, we’ll break down how they compare in key areas.
1.1 Pricing
Make: Offers a freemium model with 1,000 operations per month. Paid plans start at $10.59 per month for two active scenarios, with pricing increasing based on operations and data transfer. The pricing structure works well for businesses with predictable workloads but can become costly for large-scale automations.
Albato: Provides a freemium model with 30 active tasks per month. Paid plans start at $12 per month and scale with the number of connected apps and tasks. While the pricing is straightforward, Albato limits advanced automations, requiring upgrades for more complex workflows.
Key Takeaway: Both Make and Albato offer affordable starting points, but their pricing can quickly escalate for businesses with high-volume or complex automation needs.
1.2 Ease of Use
Make: Features a visual drag-and-drop editor that makes it easier for non-technical users to create workflows. However, advanced automations may still require a learning curve, especially for users unfamiliar with automation concepts.
Albato: Focuses on ease of use, providing a simple interface for connecting apps and automating tasks. It’s ideal for users seeking basic automations but lacks the advanced features required for more complex workflows.
Key Takeaway: Albato is more accessible for beginners, while Make offers a better balance of usability and advanced features.
1.3 Templates and Workflow Capabilities
Make: Provides a library of pre-built templates for common workflows, making it easier to get started. Users can also create highly customized workflows using features like routers, iterators, and filters.
Albato: Offers a smaller selection of templates compared to Make but focuses on ready-to-use workflows for popular integrations. Its capabilities are limited for users who need to build highly complex workflows.
Key Takeaway: Make’s extensive template library and customization options make it better suited for users with advanced automation needs, while Albato is ideal for simpler use cases.
1.4 Scalability for High-Volume Tasks
Make: Limits scalability with its operation-based pricing, which can become restrictive for businesses managing large datasets or frequent workflows. For example, automating product feeds for an ecommerce store with thousands of SKUs can quickly consume operation quotas.
Albato: Scalability is constrained by its task-based pricing model, which requires businesses to upgrade as they increase workflow frequency or complexity. Its task limits make it less suitable for high-volume use cases.
Key Takeaway: Both platforms struggle to scale effectively for high-volume tasks, making them less ideal for businesses handling complex workflows like ecommerce product feed management.
1.5 Ecommerce and Marketing Integrations
Make: Supports integrations with Shopify, Google Ads, and other marketing tools. However, these integrations lack the specialized features needed for tasks like product feed optimization or real-time campaign adjustments.
Albato: Offers integrations with some ecommerce platforms but focuses on general-purpose automations. It doesn’t include tools for managing product feeds or optimizing PPC campaigns, limiting its utility for ecommerce businesses.
Key Takeaway: While both platforms offer ecommerce integrations, neither provides the depth required for advanced product feed and campaign management.
2. Alternative to Make vs Albato: Shopstory
While Make and Albato are solid automation platforms, they don’t offer the specialized features ecommerce businesses and performance marketers need. Shopstory fills this gap with its tailored workflows, native integrations, and focus on optimizing product feeds and PPC campaigns.
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free flow forever, including unlimited actions and executions. Unlike Make and Albato, which tie pricing to operations or tasks, Shopstory’s predictable pricing allows businesses to scale their automations without worrying about hidden costs or escalating fees.
This pricing structure is particularly beneficial for ecommerce businesses managing large product catalogs or running multi-channel ad campaigns, as it provides a scalable solution that adapts to their needs.
2.2 Ecommerce & Product Feed Automation
Shopstory’s strength lies in its ability to automate complex ecommerce workflows, ensuring product data is accurate, optimized, and aligned across platforms. These features reduce manual effort, enhance efficiency, and improve overall business performance.
Here are some Shopstory examples:
- Create a custom label via supplemental feed for products based on their stock level (Google Ads, Google Merchant Center): Dynamically categorize products as low-stock or high-stock for targeted marketing across channels.
- Suggest product titles based on search console keywords (Google Search Console, Google Merchant Center, ChatGPT): Enhance your product feed by automatically suggesting product titles tailored with relevant search terms directly from Google Search Console.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Sync product metafields from Google Sheets to Shopify, ensuring consistent and enriched product data across platforms.
- Create a Weekly Price Competitiveness report based on Merchant Center data (Google Merchant Center, Google Sheets): Generate detailed weekly reports of your product prices compared to competitors, allowing for strategic pricing decisions and increased competitiveness.
- Check Missing Product Feed Data (Google Merchant Center, Google Sheets, Email or Slack): Automatically verify your product feed for missing data, with the ability to specify which columns to check. Identified product IDs are logged in a new spreadsheet, and a summary of the missing entries is sent via email for quick resolution.
These examples highlight Shopstory’s ability to handle product feed management and ecommerce automation with unmatched precision.
2.3 Performance Marketing Optimization
Shopstory simplifies PPC campaign management by automating key tasks across Google Ads and Meta Ads. Its advanced workflows help businesses optimize budgets, adjust campaigns in real-time, and focus on high-performing keywords or audiences.
Examples of Shopstory PPC workflows include:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well in organic search, optimizing your budget.
- Increase daily Facebook Ads budget based on performance (Facebook Ads, Google Sheets): Automatically adjust your ad set budgets based on daily performance metrics to maximize return on ad spend.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Utilize weather data to precisely tailor ad settings and improve geographic targeting.
- Get notified when conversions drop in Facebook Ads (Facebook Ads, Google Sheets): Receive alerts to swiftly address conversion drops at the ad set level, ensuring optimized campaign performance.
- Add Negative Keywords in Google Ads from Google Sheets (Google Ads, Google Sheets): Automatically populate and update negative keyword lists directly from a Google Sheet, streamlining ad targeting.
These workflows enable businesses to maximize their advertising ROI while reducing the manual effort required for campaign management.
2.4 Ease of Use and No-Code Platform
Shopstory’s intuitive interface and drag-and-drop builder make it accessible to users of all skill levels. Its Flow Library includes ready-to-use templates, allowing businesses to set up workflows in minutes without needing technical expertise.
This ease of use, combined with Shopstory’s powerful automation features, makes it a standout choice for ecommerce businesses and performance marketers.
3. Get Started For Free
Shopstory offers a risk-free freemium model where users can start with one free flow forever (with unlimited actions and executions), allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience Shopstory automation capabilities in campaign optimization and product feed management firsthand and without a time limit.
The freemium plan does not require a credit card, making it an easy and secure way to test the platform. Try Shopstory today and discover how it can enhance your ecommerce and marketing operations.
Make vs Albato: Our Conclusion
While Make and Albato are strong automation tools, their limitations in scalability and ecommerce integrations make them less suitable for businesses focused on performance marketing and product feed management. Make’s visual builder is excellent for complex workflows, and Albato’s simplicity appeals to beginners, but neither platform delivers the specialized capabilities that ecommerce businesses need.
Shopstory offers a more comprehensive solution, combining ecommerce-specific features, cross-channel PPC automation, and a no-code platform that’s both powerful and user-friendly. Its ability to optimize product feeds, streamline ad campaigns, and scale seamlessly makes it the clear choice for businesses looking to enhance efficiency and performance.
Ready to supercharge your workflows? Get started for FREE with Shopstory today.
Make vs Albato (and why Shopstory is better)
When deciding between Make (formerly Integromat) vs Albato for workflow automation, the choice largely depends on your automation requirements, technical skills, and the complexity of your business processes. Make is renowned for its visual builder and flexibility, while Albato simplifies app integrations with a focus on seamless usability. However, neither tool provides the depth needed for ecommerce product feed management or PPC optimization, leaving a gap in their offerings for businesses in these spaces.
This article compares Make vs Albato, covering pricing, ease of use, scalability, workflow complexity, and ecommerce integrations. We'll also explain why Shopstory offers a more comprehensive solution for businesses seeking automation in ecommerce and performance marketing.
TL;DR
Make and Albato are reliable tools for general workflow automation, with Make excelling in its flexibility for complex workflows and Albato focusing on simplicity and quick integrations. However, both tools fall short in features for product feed management, cross-channel PPC optimization, and advanced ecommerce automations.
Shopstory addresses these gaps with specialized workflows for ecommerce and marketing automation. Its integrations with platforms like Google Merchant Center, Shopify, and Google Ads provide businesses with tools to manage campaigns and product feeds efficiently, making it an ideal choice for ecommerce and performance marketers.
1. Make vs Albato: A Summary
Make and Albato cater to different user bases and automation needs. Make targets users who want flexibility and are willing to spend time building complex workflows, while Albato is designed for businesses seeking a quick and easy integration platform. Below, we’ll break down how they compare in key areas.
1.1 Pricing
Make: Offers a freemium model with 1,000 operations per month. Paid plans start at $10.59 per month for two active scenarios, with pricing increasing based on operations and data transfer. The pricing structure works well for businesses with predictable workloads but can become costly for large-scale automations.
Albato: Provides a freemium model with 30 active tasks per month. Paid plans start at $12 per month and scale with the number of connected apps and tasks. While the pricing is straightforward, Albato limits advanced automations, requiring upgrades for more complex workflows.
Key Takeaway: Both Make and Albato offer affordable starting points, but their pricing can quickly escalate for businesses with high-volume or complex automation needs.
1.2 Ease of Use
Make: Features a visual drag-and-drop editor that makes it easier for non-technical users to create workflows. However, advanced automations may still require a learning curve, especially for users unfamiliar with automation concepts.
Albato: Focuses on ease of use, providing a simple interface for connecting apps and automating tasks. It’s ideal for users seeking basic automations but lacks the advanced features required for more complex workflows.
Key Takeaway: Albato is more accessible for beginners, while Make offers a better balance of usability and advanced features.
1.3 Templates and Workflow Capabilities
Make: Provides a library of pre-built templates for common workflows, making it easier to get started. Users can also create highly customized workflows using features like routers, iterators, and filters.
Albato: Offers a smaller selection of templates compared to Make but focuses on ready-to-use workflows for popular integrations. Its capabilities are limited for users who need to build highly complex workflows.
Key Takeaway: Make’s extensive template library and customization options make it better suited for users with advanced automation needs, while Albato is ideal for simpler use cases.
1.4 Scalability for High-Volume Tasks
Make: Limits scalability with its operation-based pricing, which can become restrictive for businesses managing large datasets or frequent workflows. For example, automating product feeds for an ecommerce store with thousands of SKUs can quickly consume operation quotas.
Albato: Scalability is constrained by its task-based pricing model, which requires businesses to upgrade as they increase workflow frequency or complexity. Its task limits make it less suitable for high-volume use cases.
Key Takeaway: Both platforms struggle to scale effectively for high-volume tasks, making them less ideal for businesses handling complex workflows like ecommerce product feed management.
1.5 Ecommerce and Marketing Integrations
Make: Supports integrations with Shopify, Google Ads, and other marketing tools. However, these integrations lack the specialized features needed for tasks like product feed optimization or real-time campaign adjustments.
Albato: Offers integrations with some ecommerce platforms but focuses on general-purpose automations. It doesn’t include tools for managing product feeds or optimizing PPC campaigns, limiting its utility for ecommerce businesses.
Key Takeaway: While both platforms offer ecommerce integrations, neither provides the depth required for advanced product feed and campaign management.
2. Alternative to Make vs Albato: Shopstory
While Make and Albato are solid automation platforms, they don’t offer the specialized features ecommerce businesses and performance marketers need. Shopstory fills this gap with its tailored workflows, native integrations, and focus on optimizing product feeds and PPC campaigns.
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free flow forever, including unlimited actions and executions. Unlike Make and Albato, which tie pricing to operations or tasks, Shopstory’s predictable pricing allows businesses to scale their automations without worrying about hidden costs or escalating fees.
This pricing structure is particularly beneficial for ecommerce businesses managing large product catalogs or running multi-channel ad campaigns, as it provides a scalable solution that adapts to their needs.
2.2 Ecommerce & Product Feed Automation
Shopstory’s strength lies in its ability to automate complex ecommerce workflows, ensuring product data is accurate, optimized, and aligned across platforms. These features reduce manual effort, enhance efficiency, and improve overall business performance.
Here are some Shopstory examples:
- Create a custom label via supplemental feed for products based on their stock level (Google Ads, Google Merchant Center): Dynamically categorize products as low-stock or high-stock for targeted marketing across channels.
- Suggest product titles based on search console keywords (Google Search Console, Google Merchant Center, ChatGPT): Enhance your product feed by automatically suggesting product titles tailored with relevant search terms directly from Google Search Console.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Sync product metafields from Google Sheets to Shopify, ensuring consistent and enriched product data across platforms.
- Create a Weekly Price Competitiveness report based on Merchant Center data (Google Merchant Center, Google Sheets): Generate detailed weekly reports of your product prices compared to competitors, allowing for strategic pricing decisions and increased competitiveness.
- Check Missing Product Feed Data (Google Merchant Center, Google Sheets, Email or Slack): Automatically verify your product feed for missing data, with the ability to specify which columns to check. Identified product IDs are logged in a new spreadsheet, and a summary of the missing entries is sent via email for quick resolution.
These examples highlight Shopstory’s ability to handle product feed management and ecommerce automation with unmatched precision.
2.3 Performance Marketing Optimization
Shopstory simplifies PPC campaign management by automating key tasks across Google Ads and Meta Ads. Its advanced workflows help businesses optimize budgets, adjust campaigns in real-time, and focus on high-performing keywords or audiences.
Examples of Shopstory PPC workflows include:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well in organic search, optimizing your budget.
- Increase daily Facebook Ads budget based on performance (Facebook Ads, Google Sheets): Automatically adjust your ad set budgets based on daily performance metrics to maximize return on ad spend.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Utilize weather data to precisely tailor ad settings and improve geographic targeting.
- Get notified when conversions drop in Facebook Ads (Facebook Ads, Google Sheets): Receive alerts to swiftly address conversion drops at the ad set level, ensuring optimized campaign performance.
- Add Negative Keywords in Google Ads from Google Sheets (Google Ads, Google Sheets): Automatically populate and update negative keyword lists directly from a Google Sheet, streamlining ad targeting.
These workflows enable businesses to maximize their advertising ROI while reducing the manual effort required for campaign management.
2.4 Ease of Use and No-Code Platform
Shopstory’s intuitive interface and drag-and-drop builder make it accessible to users of all skill levels. Its Flow Library includes ready-to-use templates, allowing businesses to set up workflows in minutes without needing technical expertise.
This ease of use, combined with Shopstory’s powerful automation features, makes it a standout choice for ecommerce businesses and performance marketers.
3. Get Started For Free
Shopstory offers a risk-free freemium model where users can start with one free flow forever (with unlimited actions and executions), allowing them to explore all the platform’s features before committing to a paid plan. This enables businesses to experience Shopstory automation capabilities in campaign optimization and product feed management firsthand and without a time limit.
The freemium plan does not require a credit card, making it an easy and secure way to test the platform. Try Shopstory today and discover how it can enhance your ecommerce and marketing operations.
Make vs Albato: Our Conclusion
While Make and Albato are strong automation tools, their limitations in scalability and ecommerce integrations make them less suitable for businesses focused on performance marketing and product feed management. Make’s visual builder is excellent for complex workflows, and Albato’s simplicity appeals to beginners, but neither platform delivers the specialized capabilities that ecommerce businesses need.
Shopstory offers a more comprehensive solution, combining ecommerce-specific features, cross-channel PPC automation, and a no-code platform that’s both powerful and user-friendly. Its ability to optimize product feeds, streamline ad campaigns, and scale seamlessly makes it the clear choice for businesses looking to enhance efficiency and performance.
Ready to supercharge your workflows? Get started for FREE with Shopstory today.
