Latenode vs Make (and why Shopstory is better)
24.11.2024
Latenode vs Make (and why Shopstory is better)
When deciding between Latenode and Make for your workflow automation needs, it’s crucial to understand what each platform brings to the table. Both tools cater to users looking for efficient task automation, but they differ significantly in their approach and capabilities. In this article, we’ll explore how Latenode and Make stack up across features, pricing, and integrations. At the end, we’ll show why Shopstory might be a smarter choice for ecommerce businesses and PPC marketers looking to optimize ad management and streamline product feed management.
TL;DR
Latenode and Make are reliable automation platforms, but they’re designed for different user bases. Latenode is geared toward developers who want full coding flexibility, while Make offers a more visual, drag-and-drop editor for users with basic technical knowledge. Both tools can handle complex workflows but lack native features tailored to ecommerce or PPC campaign optimization.
Shopstory, by contrast, focuses specifically on ecommerce and performance marketing. It combines deep integrations with tools like Shopify, Google Merchant Center, and Meta Ads to offer automation that simplifies everything from campaign management to product feed optimization.
1. Latenode vs Make: A Summary
Both Latenode and Make aim to simplify workflow automation, but their approaches differ greatly. Latenode prioritizes customization and coding flexibility, making it ideal for developers. Make, on the other hand, balances functionality with user-friendliness, offering a visual interface that lowers the technical barrier for creating workflows. Below, we’ll dive into specific areas of comparison.
1.1 Pricing
Latenode: Pricing starts at $5/month and is time-based, meaning costs depend on how long workflows take to execute. This model can be economical for small-scale use but may become unpredictable and costly for complex or high-frequency automations.
Make: Offers a freemium plan with 1,000 operations per month. Paid plans start at $10.59/month and scale with the number of operations and active scenarios. While costs are predictable, Make’s pricing can become restrictive for businesses needing large-scale automation.
Key Takeaway: Latenode’s pricing works well for smaller projects but becomes less predictable for high-frequency workflows. Make offers more transparent pricing but may limit scalability for businesses managing larger operations.
1.2 Ease of Use
Latenode: Built with developers in mind, Latenode requires coding expertise to create and manage workflows. While it provides unmatched flexibility, its interface and setup process can be overwhelming for non-technical users.
Make: Designed with a visual drag-and-drop interface, Make is more accessible to non-developers. While advanced workflows still require some technical know-how, the platform’s layout is intuitive and easier to navigate for users without coding experience.
Key Takeaway: Make’s user-friendly interface caters to beginners and non-technical teams, while Latenode’s coding-first approach appeals to developers seeking complete customization.
1.3 Templates and Workflow Capabilities
Latenode: Focuses on coding flexibility but lacks a robust library of pre-built templates. This means users must build workflows from scratch for most automation needs, which can be time-consuming for standard use cases.
Make: Offers a diverse library of templates, covering a range of industries and use cases. These templates provide a quicker starting point, though advanced customization still requires technical knowledge.
Key Takeaway: Make provides a head start with its pre-built templates, while Latenode’s workflow capabilities rely on coding expertise.
1.4 Scalability for High-Volume Tasks
Latenode: With time-based execution, Latenode allows workflows to handle high volumes but at the expense of unpredictable costs. This model is better suited for tasks with consistent execution times but may not scale efficiently for dynamic workloads like ecommerce inventory syncing.
Make: Limits scalability with its operation-based pricing. High-volume workflows, such as processing extensive product catalogs or managing large PPC campaigns, can quickly exhaust monthly quotas, requiring upgrades or additional costs.
Key Takeaway: While Latenode offers more flexible scaling for high-volume tasks, its time-based model can lead to unpredictable costs. Make’s operation limits provide cost predictability but can hinder large-scale automation.
1.5 Ecommerce and Marketing Integrations
Latenode: Lacks native integrations for ecommerce platforms or marketing tools. While it can connect to some systems through APIs, the setup process requires manual coding and lacks pre-built support for platforms like Shopify or Google Merchant Center.
Make: Offers a wide range of integrations, including Shopify and Google Ads. However, its features for ecommerce and marketing are general-purpose and don’t include specialized tools like product feed optimization or campaign adjustments.
Key Takeaway: Both platforms fall short in providing native integrations tailored for ecommerce and marketing automation.
2. Alternative to Latenode vs Make: Shopstory
While Latenode and Make offer robust automation features, Shopstory stands out as the better option for businesses focused on ecommerce and PPC campaigns. Here’s why:
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free activated flow forever, including unlimited operations. Unlike Latenode’s unpredictable time-based billing or Make’s operational limits, Shopstory’s pricing remains stable, making it a scalable and cost-effective solution for growing businesses.
2.2 Ecommerce & Product Feed Automation
Shopstory specializes in automating workflows for ecommerce businesses, particularly around product feed management and optimization. These tools ensure your product data is accurate, up-to-date, and seamlessly integrated across platforms, enabling efficient operations and reducing manual tasks. Some of the Shopstory flows include:
- Create a custom label via supplemental feed for products based on their stock level (Shopify, Google Merchant Center): This Flow assigns custom labels to products depending on their stock level, ensuring accurate stock information is seamlessly integrated into your marketing feeds.
- Export your orders on a daily basis (Google Sheets and Shopify or other shop system): Automate the daily export of order data to Google Sheets, aiding in inventory management and order tracking.
- Create new Product Descriptions & Titles from Organic Keywords (Google Search Console, ChatGPT, your shop system): Automatically generate optimized product titles and descriptions from organic search queries, enhancing product visibility and SEO.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Regularly update product metafields from a Google Sheet, ensuring complete, synchronized product data across platforms.
These features empower ecommerce businesses to maintain clean, optimized product feeds while reducing manual intervention, leading to fewer errors and improved performance.
2.3 Performance Marketing Optimization
Shopstory brings robust performance marketing capabilities, enabling seamless management and optimization of PPC campaigns across multiple channels. These features ensure advertising budgets are utilized efficiently, and campaigns are continually optimized for maximum ROI. Here are a few of Shopstory flow templates:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well organically, optimizing budget allocation.
- Adjust Google Ads Budgets based on ROAS threshold (Google Ads, Google Sheets): Dynamically modify campaign budgets in response to Return on Ad Spend (ROAS) performance, optimizing spend efficiency.
- Increase or decrease campaign budget based on ROAS (Google Ads): Use real-time data to influence advertising strategy, optimizing spend where conditions favor higher engagement.
- Pause Bad Performing Google Ads Keywords (Google Ads): Automatically disable low-performing keywords in campaigns based on set performance criteria, optimizing keyword strategy.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Leverages geolocation and weather data to improve targeting precision, maximizing ad relevance and engagement.
By focusing on cross-channel PPC optimization and integrating data-driven insights, Shopstory ensures your marketing campaigns deliver measurable results while reducing the time spent on manual adjustments.
2.4 Ease of Use and No-Code Platform
Shopstory’s drag-and-drop interface is designed for both technical and non-technical users. Its Flow Library provides ready-made templates with step-by-step guides, allowing users to set up automations in minutes. Unlike Latenode’s code-heavy setup or Make’s steeper learning curve for advanced workflows, Shopstory ensures that even beginners can create and manage powerful workflows with ease.
Latenode vs Make: Our Conclusion
While Latenode and Make are strong contenders in the automation space, their limitations in ecommerce and marketing integrations make them less ideal for businesses focused on scaling their online stores and PPC campaigns. Latenode caters well to developers but requires significant coding expertise, while Make’s user-friendly interface comes with operational caps that may hinder high-volume tasks.
Shopstory, on the other hand, combines ecommerce-specific features, cross-channel integrations, and a no-code platform to deliver a more comprehensive solution. With its ability to manage ad campaigns and optimize product feeds across Shopify, Google Merchant Center, and Meta Ads, Shopstory is the clear choice for businesses and agencies looking to streamline operations and maximize performance.
Ready to supercharge your ecommerce workflows? Get started for FREE with Shopstory today.
Speaker
Results
When deciding between Latenode and Make for your workflow automation needs, it’s crucial to understand what each platform brings to the table. Both tools cater to users looking for efficient task automation, but they differ significantly in their approach and capabilities. In this article, we’ll explore how Latenode and Make stack up across features, pricing, and integrations. At the end, we’ll show why Shopstory might be a smarter choice for ecommerce businesses and PPC marketers looking to optimize ad management and streamline product feed management.
TL;DR
Latenode and Make are reliable automation platforms, but they’re designed for different user bases. Latenode is geared toward developers who want full coding flexibility, while Make offers a more visual, drag-and-drop editor for users with basic technical knowledge. Both tools can handle complex workflows but lack native features tailored to ecommerce or PPC campaign optimization.
Shopstory, by contrast, focuses specifically on ecommerce and performance marketing. It combines deep integrations with tools like Shopify, Google Merchant Center, and Meta Ads to offer automation that simplifies everything from campaign management to product feed optimization.
1. Latenode vs Make: A Summary
Both Latenode and Make aim to simplify workflow automation, but their approaches differ greatly. Latenode prioritizes customization and coding flexibility, making it ideal for developers. Make, on the other hand, balances functionality with user-friendliness, offering a visual interface that lowers the technical barrier for creating workflows. Below, we’ll dive into specific areas of comparison.
1.1 Pricing
Latenode: Pricing starts at $5/month and is time-based, meaning costs depend on how long workflows take to execute. This model can be economical for small-scale use but may become unpredictable and costly for complex or high-frequency automations.
Make: Offers a freemium plan with 1,000 operations per month. Paid plans start at $10.59/month and scale with the number of operations and active scenarios. While costs are predictable, Make’s pricing can become restrictive for businesses needing large-scale automation.
Key Takeaway: Latenode’s pricing works well for smaller projects but becomes less predictable for high-frequency workflows. Make offers more transparent pricing but may limit scalability for businesses managing larger operations.
1.2 Ease of Use
Latenode: Built with developers in mind, Latenode requires coding expertise to create and manage workflows. While it provides unmatched flexibility, its interface and setup process can be overwhelming for non-technical users.
Make: Designed with a visual drag-and-drop interface, Make is more accessible to non-developers. While advanced workflows still require some technical know-how, the platform’s layout is intuitive and easier to navigate for users without coding experience.
Key Takeaway: Make’s user-friendly interface caters to beginners and non-technical teams, while Latenode’s coding-first approach appeals to developers seeking complete customization.
1.3 Templates and Workflow Capabilities
Latenode: Focuses on coding flexibility but lacks a robust library of pre-built templates. This means users must build workflows from scratch for most automation needs, which can be time-consuming for standard use cases.
Make: Offers a diverse library of templates, covering a range of industries and use cases. These templates provide a quicker starting point, though advanced customization still requires technical knowledge.
Key Takeaway: Make provides a head start with its pre-built templates, while Latenode’s workflow capabilities rely on coding expertise.
1.4 Scalability for High-Volume Tasks
Latenode: With time-based execution, Latenode allows workflows to handle high volumes but at the expense of unpredictable costs. This model is better suited for tasks with consistent execution times but may not scale efficiently for dynamic workloads like ecommerce inventory syncing.
Make: Limits scalability with its operation-based pricing. High-volume workflows, such as processing extensive product catalogs or managing large PPC campaigns, can quickly exhaust monthly quotas, requiring upgrades or additional costs.
Key Takeaway: While Latenode offers more flexible scaling for high-volume tasks, its time-based model can lead to unpredictable costs. Make’s operation limits provide cost predictability but can hinder large-scale automation.
1.5 Ecommerce and Marketing Integrations
Latenode: Lacks native integrations for ecommerce platforms or marketing tools. While it can connect to some systems through APIs, the setup process requires manual coding and lacks pre-built support for platforms like Shopify or Google Merchant Center.
Make: Offers a wide range of integrations, including Shopify and Google Ads. However, its features for ecommerce and marketing are general-purpose and don’t include specialized tools like product feed optimization or campaign adjustments.
Key Takeaway: Both platforms fall short in providing native integrations tailored for ecommerce and marketing automation.
2. Alternative to Latenode vs Make: Shopstory
While Latenode and Make offer robust automation features, Shopstory stands out as the better option for businesses focused on ecommerce and PPC campaigns. Here’s why:
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free activated flow forever, including unlimited operations. Unlike Latenode’s unpredictable time-based billing or Make’s operational limits, Shopstory’s pricing remains stable, making it a scalable and cost-effective solution for growing businesses.
2.2 Ecommerce & Product Feed Automation
Shopstory specializes in automating workflows for ecommerce businesses, particularly around product feed management and optimization. These tools ensure your product data is accurate, up-to-date, and seamlessly integrated across platforms, enabling efficient operations and reducing manual tasks. Some of the Shopstory flows include:
- Create a custom label via supplemental feed for products based on their stock level (Shopify, Google Merchant Center): This Flow assigns custom labels to products depending on their stock level, ensuring accurate stock information is seamlessly integrated into your marketing feeds.
- Export your orders on a daily basis (Google Sheets and Shopify or other shop system): Automate the daily export of order data to Google Sheets, aiding in inventory management and order tracking.
- Create new Product Descriptions & Titles from Organic Keywords (Google Search Console, ChatGPT, your shop system): Automatically generate optimized product titles and descriptions from organic search queries, enhancing product visibility and SEO.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Regularly update product metafields from a Google Sheet, ensuring complete, synchronized product data across platforms.
These features empower ecommerce businesses to maintain clean, optimized product feeds while reducing manual intervention, leading to fewer errors and improved performance.
2.3 Performance Marketing Optimization
Shopstory brings robust performance marketing capabilities, enabling seamless management and optimization of PPC campaigns across multiple channels. These features ensure advertising budgets are utilized efficiently, and campaigns are continually optimized for maximum ROI. Here are a few of Shopstory flow templates:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well organically, optimizing budget allocation.
- Adjust Google Ads Budgets based on ROAS threshold (Google Ads, Google Sheets): Dynamically modify campaign budgets in response to Return on Ad Spend (ROAS) performance, optimizing spend efficiency.
- Increase or decrease campaign budget based on ROAS (Google Ads): Use real-time data to influence advertising strategy, optimizing spend where conditions favor higher engagement.
- Pause Bad Performing Google Ads Keywords (Google Ads): Automatically disable low-performing keywords in campaigns based on set performance criteria, optimizing keyword strategy.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Leverages geolocation and weather data to improve targeting precision, maximizing ad relevance and engagement.
By focusing on cross-channel PPC optimization and integrating data-driven insights, Shopstory ensures your marketing campaigns deliver measurable results while reducing the time spent on manual adjustments.
2.4 Ease of Use and No-Code Platform
Shopstory’s drag-and-drop interface is designed for both technical and non-technical users. Its Flow Library provides ready-made templates with step-by-step guides, allowing users to set up automations in minutes. Unlike Latenode’s code-heavy setup or Make’s steeper learning curve for advanced workflows, Shopstory ensures that even beginners can create and manage powerful workflows with ease.
Latenode vs Make: Our Conclusion
While Latenode and Make are strong contenders in the automation space, their limitations in ecommerce and marketing integrations make them less ideal for businesses focused on scaling their online stores and PPC campaigns. Latenode caters well to developers but requires significant coding expertise, while Make’s user-friendly interface comes with operational caps that may hinder high-volume tasks.
Shopstory, on the other hand, combines ecommerce-specific features, cross-channel integrations, and a no-code platform to deliver a more comprehensive solution. With its ability to manage ad campaigns and optimize product feeds across Shopify, Google Merchant Center, and Meta Ads, Shopstory is the clear choice for businesses and agencies looking to streamline operations and maximize performance.
Ready to supercharge your ecommerce workflows? Get started for FREE with Shopstory today.
When deciding between Latenode and Make for your workflow automation needs, it’s crucial to understand what each platform brings to the table. Both tools cater to users looking for efficient task automation, but they differ significantly in their approach and capabilities. In this article, we’ll explore how Latenode and Make stack up across features, pricing, and integrations. At the end, we’ll show why Shopstory might be a smarter choice for ecommerce businesses and PPC marketers looking to optimize ad management and streamline product feed management.
TL;DR
Latenode and Make are reliable automation platforms, but they’re designed for different user bases. Latenode is geared toward developers who want full coding flexibility, while Make offers a more visual, drag-and-drop editor for users with basic technical knowledge. Both tools can handle complex workflows but lack native features tailored to ecommerce or PPC campaign optimization.
Shopstory, by contrast, focuses specifically on ecommerce and performance marketing. It combines deep integrations with tools like Shopify, Google Merchant Center, and Meta Ads to offer automation that simplifies everything from campaign management to product feed optimization.
1. Latenode vs Make: A Summary
Both Latenode and Make aim to simplify workflow automation, but their approaches differ greatly. Latenode prioritizes customization and coding flexibility, making it ideal for developers. Make, on the other hand, balances functionality with user-friendliness, offering a visual interface that lowers the technical barrier for creating workflows. Below, we’ll dive into specific areas of comparison.
1.1 Pricing
Latenode: Pricing starts at $5/month and is time-based, meaning costs depend on how long workflows take to execute. This model can be economical for small-scale use but may become unpredictable and costly for complex or high-frequency automations.
Make: Offers a freemium plan with 1,000 operations per month. Paid plans start at $10.59/month and scale with the number of operations and active scenarios. While costs are predictable, Make’s pricing can become restrictive for businesses needing large-scale automation.
Key Takeaway: Latenode’s pricing works well for smaller projects but becomes less predictable for high-frequency workflows. Make offers more transparent pricing but may limit scalability for businesses managing larger operations.
1.2 Ease of Use
Latenode: Built with developers in mind, Latenode requires coding expertise to create and manage workflows. While it provides unmatched flexibility, its interface and setup process can be overwhelming for non-technical users.
Make: Designed with a visual drag-and-drop interface, Make is more accessible to non-developers. While advanced workflows still require some technical know-how, the platform’s layout is intuitive and easier to navigate for users without coding experience.
Key Takeaway: Make’s user-friendly interface caters to beginners and non-technical teams, while Latenode’s coding-first approach appeals to developers seeking complete customization.
1.3 Templates and Workflow Capabilities
Latenode: Focuses on coding flexibility but lacks a robust library of pre-built templates. This means users must build workflows from scratch for most automation needs, which can be time-consuming for standard use cases.
Make: Offers a diverse library of templates, covering a range of industries and use cases. These templates provide a quicker starting point, though advanced customization still requires technical knowledge.
Key Takeaway: Make provides a head start with its pre-built templates, while Latenode’s workflow capabilities rely on coding expertise.
1.4 Scalability for High-Volume Tasks
Latenode: With time-based execution, Latenode allows workflows to handle high volumes but at the expense of unpredictable costs. This model is better suited for tasks with consistent execution times but may not scale efficiently for dynamic workloads like ecommerce inventory syncing.
Make: Limits scalability with its operation-based pricing. High-volume workflows, such as processing extensive product catalogs or managing large PPC campaigns, can quickly exhaust monthly quotas, requiring upgrades or additional costs.
Key Takeaway: While Latenode offers more flexible scaling for high-volume tasks, its time-based model can lead to unpredictable costs. Make’s operation limits provide cost predictability but can hinder large-scale automation.
1.5 Ecommerce and Marketing Integrations
Latenode: Lacks native integrations for ecommerce platforms or marketing tools. While it can connect to some systems through APIs, the setup process requires manual coding and lacks pre-built support for platforms like Shopify or Google Merchant Center.
Make: Offers a wide range of integrations, including Shopify and Google Ads. However, its features for ecommerce and marketing are general-purpose and don’t include specialized tools like product feed optimization or campaign adjustments.
Key Takeaway: Both platforms fall short in providing native integrations tailored for ecommerce and marketing automation.
2. Alternative to Latenode vs Make: Shopstory
While Latenode and Make offer robust automation features, Shopstory stands out as the better option for businesses focused on ecommerce and PPC campaigns. Here’s why:
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free activated flow forever, including unlimited operations. Unlike Latenode’s unpredictable time-based billing or Make’s operational limits, Shopstory’s pricing remains stable, making it a scalable and cost-effective solution for growing businesses.
2.2 Ecommerce & Product Feed Automation
Shopstory specializes in automating workflows for ecommerce businesses, particularly around product feed management and optimization. These tools ensure your product data is accurate, up-to-date, and seamlessly integrated across platforms, enabling efficient operations and reducing manual tasks. Some of the Shopstory flows include:
- Create a custom label via supplemental feed for products based on their stock level (Shopify, Google Merchant Center): This Flow assigns custom labels to products depending on their stock level, ensuring accurate stock information is seamlessly integrated into your marketing feeds.
- Export your orders on a daily basis (Google Sheets and Shopify or other shop system): Automate the daily export of order data to Google Sheets, aiding in inventory management and order tracking.
- Create new Product Descriptions & Titles from Organic Keywords (Google Search Console, ChatGPT, your shop system): Automatically generate optimized product titles and descriptions from organic search queries, enhancing product visibility and SEO.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Regularly update product metafields from a Google Sheet, ensuring complete, synchronized product data across platforms.
These features empower ecommerce businesses to maintain clean, optimized product feeds while reducing manual intervention, leading to fewer errors and improved performance.
2.3 Performance Marketing Optimization
Shopstory brings robust performance marketing capabilities, enabling seamless management and optimization of PPC campaigns across multiple channels. These features ensure advertising budgets are utilized efficiently, and campaigns are continually optimized for maximum ROI. Here are a few of Shopstory flow templates:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well organically, optimizing budget allocation.
- Adjust Google Ads Budgets based on ROAS threshold (Google Ads, Google Sheets): Dynamically modify campaign budgets in response to Return on Ad Spend (ROAS) performance, optimizing spend efficiency.
- Increase or decrease campaign budget based on ROAS (Google Ads): Use real-time data to influence advertising strategy, optimizing spend where conditions favor higher engagement.
- Pause Bad Performing Google Ads Keywords (Google Ads): Automatically disable low-performing keywords in campaigns based on set performance criteria, optimizing keyword strategy.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Leverages geolocation and weather data to improve targeting precision, maximizing ad relevance and engagement.
By focusing on cross-channel PPC optimization and integrating data-driven insights, Shopstory ensures your marketing campaigns deliver measurable results while reducing the time spent on manual adjustments.
2.4 Ease of Use and No-Code Platform
Shopstory’s drag-and-drop interface is designed for both technical and non-technical users. Its Flow Library provides ready-made templates with step-by-step guides, allowing users to set up automations in minutes. Unlike Latenode’s code-heavy setup or Make’s steeper learning curve for advanced workflows, Shopstory ensures that even beginners can create and manage powerful workflows with ease.
Latenode vs Make: Our Conclusion
While Latenode and Make are strong contenders in the automation space, their limitations in ecommerce and marketing integrations make them less ideal for businesses focused on scaling their online stores and PPC campaigns. Latenode caters well to developers but requires significant coding expertise, while Make’s user-friendly interface comes with operational caps that may hinder high-volume tasks.
Shopstory, on the other hand, combines ecommerce-specific features, cross-channel integrations, and a no-code platform to deliver a more comprehensive solution. With its ability to manage ad campaigns and optimize product feeds across Shopify, Google Merchant Center, and Meta Ads, Shopstory is the clear choice for businesses and agencies looking to streamline operations and maximize performance.
Ready to supercharge your ecommerce workflows? Get started for FREE with Shopstory today.
When deciding between Latenode and Make for your workflow automation needs, it’s crucial to understand what each platform brings to the table. Both tools cater to users looking for efficient task automation, but they differ significantly in their approach and capabilities. In this article, we’ll explore how Latenode and Make stack up across features, pricing, and integrations. At the end, we’ll show why Shopstory might be a smarter choice for ecommerce businesses and PPC marketers looking to optimize ad management and streamline product feed management.
TL;DR
Latenode and Make are reliable automation platforms, but they’re designed for different user bases. Latenode is geared toward developers who want full coding flexibility, while Make offers a more visual, drag-and-drop editor for users with basic technical knowledge. Both tools can handle complex workflows but lack native features tailored to ecommerce or PPC campaign optimization.
Shopstory, by contrast, focuses specifically on ecommerce and performance marketing. It combines deep integrations with tools like Shopify, Google Merchant Center, and Meta Ads to offer automation that simplifies everything from campaign management to product feed optimization.
1. Latenode vs Make: A Summary
Both Latenode and Make aim to simplify workflow automation, but their approaches differ greatly. Latenode prioritizes customization and coding flexibility, making it ideal for developers. Make, on the other hand, balances functionality with user-friendliness, offering a visual interface that lowers the technical barrier for creating workflows. Below, we’ll dive into specific areas of comparison.
1.1 Pricing
Latenode: Pricing starts at $5/month and is time-based, meaning costs depend on how long workflows take to execute. This model can be economical for small-scale use but may become unpredictable and costly for complex or high-frequency automations.
Make: Offers a freemium plan with 1,000 operations per month. Paid plans start at $10.59/month and scale with the number of operations and active scenarios. While costs are predictable, Make’s pricing can become restrictive for businesses needing large-scale automation.
Key Takeaway: Latenode’s pricing works well for smaller projects but becomes less predictable for high-frequency workflows. Make offers more transparent pricing but may limit scalability for businesses managing larger operations.
1.2 Ease of Use
Latenode: Built with developers in mind, Latenode requires coding expertise to create and manage workflows. While it provides unmatched flexibility, its interface and setup process can be overwhelming for non-technical users.
Make: Designed with a visual drag-and-drop interface, Make is more accessible to non-developers. While advanced workflows still require some technical know-how, the platform’s layout is intuitive and easier to navigate for users without coding experience.
Key Takeaway: Make’s user-friendly interface caters to beginners and non-technical teams, while Latenode’s coding-first approach appeals to developers seeking complete customization.
1.3 Templates and Workflow Capabilities
Latenode: Focuses on coding flexibility but lacks a robust library of pre-built templates. This means users must build workflows from scratch for most automation needs, which can be time-consuming for standard use cases.
Make: Offers a diverse library of templates, covering a range of industries and use cases. These templates provide a quicker starting point, though advanced customization still requires technical knowledge.
Key Takeaway: Make provides a head start with its pre-built templates, while Latenode’s workflow capabilities rely on coding expertise.
1.4 Scalability for High-Volume Tasks
Latenode: With time-based execution, Latenode allows workflows to handle high volumes but at the expense of unpredictable costs. This model is better suited for tasks with consistent execution times but may not scale efficiently for dynamic workloads like ecommerce inventory syncing.
Make: Limits scalability with its operation-based pricing. High-volume workflows, such as processing extensive product catalogs or managing large PPC campaigns, can quickly exhaust monthly quotas, requiring upgrades or additional costs.
Key Takeaway: While Latenode offers more flexible scaling for high-volume tasks, its time-based model can lead to unpredictable costs. Make’s operation limits provide cost predictability but can hinder large-scale automation.
1.5 Ecommerce and Marketing Integrations
Latenode: Lacks native integrations for ecommerce platforms or marketing tools. While it can connect to some systems through APIs, the setup process requires manual coding and lacks pre-built support for platforms like Shopify or Google Merchant Center.
Make: Offers a wide range of integrations, including Shopify and Google Ads. However, its features for ecommerce and marketing are general-purpose and don’t include specialized tools like product feed optimization or campaign adjustments.
Key Takeaway: Both platforms fall short in providing native integrations tailored for ecommerce and marketing automation.
2. Alternative to Latenode vs Make: Shopstory
While Latenode and Make offer robust automation features, Shopstory stands out as the better option for businesses focused on ecommerce and PPC campaigns. Here’s why:
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free activated flow forever, including unlimited operations. Unlike Latenode’s unpredictable time-based billing or Make’s operational limits, Shopstory’s pricing remains stable, making it a scalable and cost-effective solution for growing businesses.
2.2 Ecommerce & Product Feed Automation
Shopstory specializes in automating workflows for ecommerce businesses, particularly around product feed management and optimization. These tools ensure your product data is accurate, up-to-date, and seamlessly integrated across platforms, enabling efficient operations and reducing manual tasks. Some of the Shopstory flows include:
- Create a custom label via supplemental feed for products based on their stock level (Shopify, Google Merchant Center): This Flow assigns custom labels to products depending on their stock level, ensuring accurate stock information is seamlessly integrated into your marketing feeds.
- Export your orders on a daily basis (Google Sheets and Shopify or other shop system): Automate the daily export of order data to Google Sheets, aiding in inventory management and order tracking.
- Create new Product Descriptions & Titles from Organic Keywords (Google Search Console, ChatGPT, your shop system): Automatically generate optimized product titles and descriptions from organic search queries, enhancing product visibility and SEO.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Regularly update product metafields from a Google Sheet, ensuring complete, synchronized product data across platforms.
These features empower ecommerce businesses to maintain clean, optimized product feeds while reducing manual intervention, leading to fewer errors and improved performance.
2.3 Performance Marketing Optimization
Shopstory brings robust performance marketing capabilities, enabling seamless management and optimization of PPC campaigns across multiple channels. These features ensure advertising budgets are utilized efficiently, and campaigns are continually optimized for maximum ROI. Here are a few of Shopstory flow templates:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well organically, optimizing budget allocation.
- Adjust Google Ads Budgets based on ROAS threshold (Google Ads, Google Sheets): Dynamically modify campaign budgets in response to Return on Ad Spend (ROAS) performance, optimizing spend efficiency.
- Increase or decrease campaign budget based on ROAS (Google Ads): Use real-time data to influence advertising strategy, optimizing spend where conditions favor higher engagement.
- Pause Bad Performing Google Ads Keywords (Google Ads): Automatically disable low-performing keywords in campaigns based on set performance criteria, optimizing keyword strategy.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Leverages geolocation and weather data to improve targeting precision, maximizing ad relevance and engagement.
By focusing on cross-channel PPC optimization and integrating data-driven insights, Shopstory ensures your marketing campaigns deliver measurable results while reducing the time spent on manual adjustments.
2.4 Ease of Use and No-Code Platform
Shopstory’s drag-and-drop interface is designed for both technical and non-technical users. Its Flow Library provides ready-made templates with step-by-step guides, allowing users to set up automations in minutes. Unlike Latenode’s code-heavy setup or Make’s steeper learning curve for advanced workflows, Shopstory ensures that even beginners can create and manage powerful workflows with ease.
Latenode vs Make: Our Conclusion
While Latenode and Make are strong contenders in the automation space, their limitations in ecommerce and marketing integrations make them less ideal for businesses focused on scaling their online stores and PPC campaigns. Latenode caters well to developers but requires significant coding expertise, while Make’s user-friendly interface comes with operational caps that may hinder high-volume tasks.
Shopstory, on the other hand, combines ecommerce-specific features, cross-channel integrations, and a no-code platform to deliver a more comprehensive solution. With its ability to manage ad campaigns and optimize product feeds across Shopify, Google Merchant Center, and Meta Ads, Shopstory is the clear choice for businesses and agencies looking to streamline operations and maximize performance.
Ready to supercharge your ecommerce workflows? Get started for FREE with Shopstory today.
When deciding between Latenode and Make for your workflow automation needs, it’s crucial to understand what each platform brings to the table. Both tools cater to users looking for efficient task automation, but they differ significantly in their approach and capabilities. In this article, we’ll explore how Latenode and Make stack up across features, pricing, and integrations. At the end, we’ll show why Shopstory might be a smarter choice for ecommerce businesses and PPC marketers looking to optimize ad management and streamline product feed management.
TL;DR
Latenode and Make are reliable automation platforms, but they’re designed for different user bases. Latenode is geared toward developers who want full coding flexibility, while Make offers a more visual, drag-and-drop editor for users with basic technical knowledge. Both tools can handle complex workflows but lack native features tailored to ecommerce or PPC campaign optimization.
Shopstory, by contrast, focuses specifically on ecommerce and performance marketing. It combines deep integrations with tools like Shopify, Google Merchant Center, and Meta Ads to offer automation that simplifies everything from campaign management to product feed optimization.
1. Latenode vs Make: A Summary
Both Latenode and Make aim to simplify workflow automation, but their approaches differ greatly. Latenode prioritizes customization and coding flexibility, making it ideal for developers. Make, on the other hand, balances functionality with user-friendliness, offering a visual interface that lowers the technical barrier for creating workflows. Below, we’ll dive into specific areas of comparison.
1.1 Pricing
Latenode: Pricing starts at $5/month and is time-based, meaning costs depend on how long workflows take to execute. This model can be economical for small-scale use but may become unpredictable and costly for complex or high-frequency automations.
Make: Offers a freemium plan with 1,000 operations per month. Paid plans start at $10.59/month and scale with the number of operations and active scenarios. While costs are predictable, Make’s pricing can become restrictive for businesses needing large-scale automation.
Key Takeaway: Latenode’s pricing works well for smaller projects but becomes less predictable for high-frequency workflows. Make offers more transparent pricing but may limit scalability for businesses managing larger operations.
1.2 Ease of Use
Latenode: Built with developers in mind, Latenode requires coding expertise to create and manage workflows. While it provides unmatched flexibility, its interface and setup process can be overwhelming for non-technical users.
Make: Designed with a visual drag-and-drop interface, Make is more accessible to non-developers. While advanced workflows still require some technical know-how, the platform’s layout is intuitive and easier to navigate for users without coding experience.
Key Takeaway: Make’s user-friendly interface caters to beginners and non-technical teams, while Latenode’s coding-first approach appeals to developers seeking complete customization.
1.3 Templates and Workflow Capabilities
Latenode: Focuses on coding flexibility but lacks a robust library of pre-built templates. This means users must build workflows from scratch for most automation needs, which can be time-consuming for standard use cases.
Make: Offers a diverse library of templates, covering a range of industries and use cases. These templates provide a quicker starting point, though advanced customization still requires technical knowledge.
Key Takeaway: Make provides a head start with its pre-built templates, while Latenode’s workflow capabilities rely on coding expertise.
1.4 Scalability for High-Volume Tasks
Latenode: With time-based execution, Latenode allows workflows to handle high volumes but at the expense of unpredictable costs. This model is better suited for tasks with consistent execution times but may not scale efficiently for dynamic workloads like ecommerce inventory syncing.
Make: Limits scalability with its operation-based pricing. High-volume workflows, such as processing extensive product catalogs or managing large PPC campaigns, can quickly exhaust monthly quotas, requiring upgrades or additional costs.
Key Takeaway: While Latenode offers more flexible scaling for high-volume tasks, its time-based model can lead to unpredictable costs. Make’s operation limits provide cost predictability but can hinder large-scale automation.
1.5 Ecommerce and Marketing Integrations
Latenode: Lacks native integrations for ecommerce platforms or marketing tools. While it can connect to some systems through APIs, the setup process requires manual coding and lacks pre-built support for platforms like Shopify or Google Merchant Center.
Make: Offers a wide range of integrations, including Shopify and Google Ads. However, its features for ecommerce and marketing are general-purpose and don’t include specialized tools like product feed optimization or campaign adjustments.
Key Takeaway: Both platforms fall short in providing native integrations tailored for ecommerce and marketing automation.
2. Alternative to Latenode vs Make: Shopstory
While Latenode and Make offer robust automation features, Shopstory stands out as the better option for businesses focused on ecommerce and PPC campaigns. Here’s why:
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free activated flow forever, including unlimited operations. Unlike Latenode’s unpredictable time-based billing or Make’s operational limits, Shopstory’s pricing remains stable, making it a scalable and cost-effective solution for growing businesses.
2.2 Ecommerce & Product Feed Automation
Shopstory specializes in automating workflows for ecommerce businesses, particularly around product feed management and optimization. These tools ensure your product data is accurate, up-to-date, and seamlessly integrated across platforms, enabling efficient operations and reducing manual tasks. Some of the Shopstory flows include:
- Create a custom label via supplemental feed for products based on their stock level (Shopify, Google Merchant Center): This Flow assigns custom labels to products depending on their stock level, ensuring accurate stock information is seamlessly integrated into your marketing feeds.
- Export your orders on a daily basis (Google Sheets and Shopify or other shop system): Automate the daily export of order data to Google Sheets, aiding in inventory management and order tracking.
- Create new Product Descriptions & Titles from Organic Keywords (Google Search Console, ChatGPT, your shop system): Automatically generate optimized product titles and descriptions from organic search queries, enhancing product visibility and SEO.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Regularly update product metafields from a Google Sheet, ensuring complete, synchronized product data across platforms.
These features empower ecommerce businesses to maintain clean, optimized product feeds while reducing manual intervention, leading to fewer errors and improved performance.
2.3 Performance Marketing Optimization
Shopstory brings robust performance marketing capabilities, enabling seamless management and optimization of PPC campaigns across multiple channels. These features ensure advertising budgets are utilized efficiently, and campaigns are continually optimized for maximum ROI. Here are a few of Shopstory flow templates:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well organically, optimizing budget allocation.
- Adjust Google Ads Budgets based on ROAS threshold (Google Ads, Google Sheets): Dynamically modify campaign budgets in response to Return on Ad Spend (ROAS) performance, optimizing spend efficiency.
- Increase or decrease campaign budget based on ROAS (Google Ads): Use real-time data to influence advertising strategy, optimizing spend where conditions favor higher engagement.
- Pause Bad Performing Google Ads Keywords (Google Ads): Automatically disable low-performing keywords in campaigns based on set performance criteria, optimizing keyword strategy.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Leverages geolocation and weather data to improve targeting precision, maximizing ad relevance and engagement.
By focusing on cross-channel PPC optimization and integrating data-driven insights, Shopstory ensures your marketing campaigns deliver measurable results while reducing the time spent on manual adjustments.
2.4 Ease of Use and No-Code Platform
Shopstory’s drag-and-drop interface is designed for both technical and non-technical users. Its Flow Library provides ready-made templates with step-by-step guides, allowing users to set up automations in minutes. Unlike Latenode’s code-heavy setup or Make’s steeper learning curve for advanced workflows, Shopstory ensures that even beginners can create and manage powerful workflows with ease.
Latenode vs Make: Our Conclusion
While Latenode and Make are strong contenders in the automation space, their limitations in ecommerce and marketing integrations make them less ideal for businesses focused on scaling their online stores and PPC campaigns. Latenode caters well to developers but requires significant coding expertise, while Make’s user-friendly interface comes with operational caps that may hinder high-volume tasks.
Shopstory, on the other hand, combines ecommerce-specific features, cross-channel integrations, and a no-code platform to deliver a more comprehensive solution. With its ability to manage ad campaigns and optimize product feeds across Shopify, Google Merchant Center, and Meta Ads, Shopstory is the clear choice for businesses and agencies looking to streamline operations and maximize performance.
Ready to supercharge your ecommerce workflows? Get started for FREE with Shopstory today.
When deciding between Latenode and Make for your workflow automation needs, it’s crucial to understand what each platform brings to the table. Both tools cater to users looking for efficient task automation, but they differ significantly in their approach and capabilities. In this article, we’ll explore how Latenode and Make stack up across features, pricing, and integrations. At the end, we’ll show why Shopstory might be a smarter choice for ecommerce businesses and PPC marketers looking to optimize ad management and streamline product feed management.
TL;DR
Latenode and Make are reliable automation platforms, but they’re designed for different user bases. Latenode is geared toward developers who want full coding flexibility, while Make offers a more visual, drag-and-drop editor for users with basic technical knowledge. Both tools can handle complex workflows but lack native features tailored to ecommerce or PPC campaign optimization.
Shopstory, by contrast, focuses specifically on ecommerce and performance marketing. It combines deep integrations with tools like Shopify, Google Merchant Center, and Meta Ads to offer automation that simplifies everything from campaign management to product feed optimization.
1. Latenode vs Make: A Summary
Both Latenode and Make aim to simplify workflow automation, but their approaches differ greatly. Latenode prioritizes customization and coding flexibility, making it ideal for developers. Make, on the other hand, balances functionality with user-friendliness, offering a visual interface that lowers the technical barrier for creating workflows. Below, we’ll dive into specific areas of comparison.
1.1 Pricing
Latenode: Pricing starts at $5/month and is time-based, meaning costs depend on how long workflows take to execute. This model can be economical for small-scale use but may become unpredictable and costly for complex or high-frequency automations.
Make: Offers a freemium plan with 1,000 operations per month. Paid plans start at $10.59/month and scale with the number of operations and active scenarios. While costs are predictable, Make’s pricing can become restrictive for businesses needing large-scale automation.
Key Takeaway: Latenode’s pricing works well for smaller projects but becomes less predictable for high-frequency workflows. Make offers more transparent pricing but may limit scalability for businesses managing larger operations.
1.2 Ease of Use
Latenode: Built with developers in mind, Latenode requires coding expertise to create and manage workflows. While it provides unmatched flexibility, its interface and setup process can be overwhelming for non-technical users.
Make: Designed with a visual drag-and-drop interface, Make is more accessible to non-developers. While advanced workflows still require some technical know-how, the platform’s layout is intuitive and easier to navigate for users without coding experience.
Key Takeaway: Make’s user-friendly interface caters to beginners and non-technical teams, while Latenode’s coding-first approach appeals to developers seeking complete customization.
1.3 Templates and Workflow Capabilities
Latenode: Focuses on coding flexibility but lacks a robust library of pre-built templates. This means users must build workflows from scratch for most automation needs, which can be time-consuming for standard use cases.
Make: Offers a diverse library of templates, covering a range of industries and use cases. These templates provide a quicker starting point, though advanced customization still requires technical knowledge.
Key Takeaway: Make provides a head start with its pre-built templates, while Latenode’s workflow capabilities rely on coding expertise.
1.4 Scalability for High-Volume Tasks
Latenode: With time-based execution, Latenode allows workflows to handle high volumes but at the expense of unpredictable costs. This model is better suited for tasks with consistent execution times but may not scale efficiently for dynamic workloads like ecommerce inventory syncing.
Make: Limits scalability with its operation-based pricing. High-volume workflows, such as processing extensive product catalogs or managing large PPC campaigns, can quickly exhaust monthly quotas, requiring upgrades or additional costs.
Key Takeaway: While Latenode offers more flexible scaling for high-volume tasks, its time-based model can lead to unpredictable costs. Make’s operation limits provide cost predictability but can hinder large-scale automation.
1.5 Ecommerce and Marketing Integrations
Latenode: Lacks native integrations for ecommerce platforms or marketing tools. While it can connect to some systems through APIs, the setup process requires manual coding and lacks pre-built support for platforms like Shopify or Google Merchant Center.
Make: Offers a wide range of integrations, including Shopify and Google Ads. However, its features for ecommerce and marketing are general-purpose and don’t include specialized tools like product feed optimization or campaign adjustments.
Key Takeaway: Both platforms fall short in providing native integrations tailored for ecommerce and marketing automation.
2. Alternative to Latenode vs Make: Shopstory
While Latenode and Make offer robust automation features, Shopstory stands out as the better option for businesses focused on ecommerce and PPC campaigns. Here’s why:
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free activated flow forever, including unlimited operations. Unlike Latenode’s unpredictable time-based billing or Make’s operational limits, Shopstory’s pricing remains stable, making it a scalable and cost-effective solution for growing businesses.
2.2 Ecommerce & Product Feed Automation
Shopstory specializes in automating workflows for ecommerce businesses, particularly around product feed management and optimization. These tools ensure your product data is accurate, up-to-date, and seamlessly integrated across platforms, enabling efficient operations and reducing manual tasks. Some of the Shopstory flows include:
- Create a custom label via supplemental feed for products based on their stock level (Shopify, Google Merchant Center): This Flow assigns custom labels to products depending on their stock level, ensuring accurate stock information is seamlessly integrated into your marketing feeds.
- Export your orders on a daily basis (Google Sheets and Shopify or other shop system): Automate the daily export of order data to Google Sheets, aiding in inventory management and order tracking.
- Create new Product Descriptions & Titles from Organic Keywords (Google Search Console, ChatGPT, your shop system): Automatically generate optimized product titles and descriptions from organic search queries, enhancing product visibility and SEO.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Regularly update product metafields from a Google Sheet, ensuring complete, synchronized product data across platforms.
These features empower ecommerce businesses to maintain clean, optimized product feeds while reducing manual intervention, leading to fewer errors and improved performance.
2.3 Performance Marketing Optimization
Shopstory brings robust performance marketing capabilities, enabling seamless management and optimization of PPC campaigns across multiple channels. These features ensure advertising budgets are utilized efficiently, and campaigns are continually optimized for maximum ROI. Here are a few of Shopstory flow templates:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well organically, optimizing budget allocation.
- Adjust Google Ads Budgets based on ROAS threshold (Google Ads, Google Sheets): Dynamically modify campaign budgets in response to Return on Ad Spend (ROAS) performance, optimizing spend efficiency.
- Increase or decrease campaign budget based on ROAS (Google Ads): Use real-time data to influence advertising strategy, optimizing spend where conditions favor higher engagement.
- Pause Bad Performing Google Ads Keywords (Google Ads): Automatically disable low-performing keywords in campaigns based on set performance criteria, optimizing keyword strategy.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Leverages geolocation and weather data to improve targeting precision, maximizing ad relevance and engagement.
By focusing on cross-channel PPC optimization and integrating data-driven insights, Shopstory ensures your marketing campaigns deliver measurable results while reducing the time spent on manual adjustments.
2.4 Ease of Use and No-Code Platform
Shopstory’s drag-and-drop interface is designed for both technical and non-technical users. Its Flow Library provides ready-made templates with step-by-step guides, allowing users to set up automations in minutes. Unlike Latenode’s code-heavy setup or Make’s steeper learning curve for advanced workflows, Shopstory ensures that even beginners can create and manage powerful workflows with ease.
Latenode vs Make: Our Conclusion
While Latenode and Make are strong contenders in the automation space, their limitations in ecommerce and marketing integrations make them less ideal for businesses focused on scaling their online stores and PPC campaigns. Latenode caters well to developers but requires significant coding expertise, while Make’s user-friendly interface comes with operational caps that may hinder high-volume tasks.
Shopstory, on the other hand, combines ecommerce-specific features, cross-channel integrations, and a no-code platform to deliver a more comprehensive solution. With its ability to manage ad campaigns and optimize product feeds across Shopify, Google Merchant Center, and Meta Ads, Shopstory is the clear choice for businesses and agencies looking to streamline operations and maximize performance.
Ready to supercharge your ecommerce workflows? Get started for FREE with Shopstory today.
Latenode vs Make (and why Shopstory is better)
When deciding between Latenode and Make for your workflow automation needs, it’s crucial to understand what each platform brings to the table. Both tools cater to users looking for efficient task automation, but they differ significantly in their approach and capabilities. In this article, we’ll explore how Latenode and Make stack up across features, pricing, and integrations. At the end, we’ll show why Shopstory might be a smarter choice for ecommerce businesses and PPC marketers looking to optimize ad management and streamline product feed management.
TL;DR
Latenode and Make are reliable automation platforms, but they’re designed for different user bases. Latenode is geared toward developers who want full coding flexibility, while Make offers a more visual, drag-and-drop editor for users with basic technical knowledge. Both tools can handle complex workflows but lack native features tailored to ecommerce or PPC campaign optimization.
Shopstory, by contrast, focuses specifically on ecommerce and performance marketing. It combines deep integrations with tools like Shopify, Google Merchant Center, and Meta Ads to offer automation that simplifies everything from campaign management to product feed optimization.
1. Latenode vs Make: A Summary
Both Latenode and Make aim to simplify workflow automation, but their approaches differ greatly. Latenode prioritizes customization and coding flexibility, making it ideal for developers. Make, on the other hand, balances functionality with user-friendliness, offering a visual interface that lowers the technical barrier for creating workflows. Below, we’ll dive into specific areas of comparison.
1.1 Pricing
Latenode: Pricing starts at $5/month and is time-based, meaning costs depend on how long workflows take to execute. This model can be economical for small-scale use but may become unpredictable and costly for complex or high-frequency automations.
Make: Offers a freemium plan with 1,000 operations per month. Paid plans start at $10.59/month and scale with the number of operations and active scenarios. While costs are predictable, Make’s pricing can become restrictive for businesses needing large-scale automation.
Key Takeaway: Latenode’s pricing works well for smaller projects but becomes less predictable for high-frequency workflows. Make offers more transparent pricing but may limit scalability for businesses managing larger operations.
1.2 Ease of Use
Latenode: Built with developers in mind, Latenode requires coding expertise to create and manage workflows. While it provides unmatched flexibility, its interface and setup process can be overwhelming for non-technical users.
Make: Designed with a visual drag-and-drop interface, Make is more accessible to non-developers. While advanced workflows still require some technical know-how, the platform’s layout is intuitive and easier to navigate for users without coding experience.
Key Takeaway: Make’s user-friendly interface caters to beginners and non-technical teams, while Latenode’s coding-first approach appeals to developers seeking complete customization.
1.3 Templates and Workflow Capabilities
Latenode: Focuses on coding flexibility but lacks a robust library of pre-built templates. This means users must build workflows from scratch for most automation needs, which can be time-consuming for standard use cases.
Make: Offers a diverse library of templates, covering a range of industries and use cases. These templates provide a quicker starting point, though advanced customization still requires technical knowledge.
Key Takeaway: Make provides a head start with its pre-built templates, while Latenode’s workflow capabilities rely on coding expertise.
1.4 Scalability for High-Volume Tasks
Latenode: With time-based execution, Latenode allows workflows to handle high volumes but at the expense of unpredictable costs. This model is better suited for tasks with consistent execution times but may not scale efficiently for dynamic workloads like ecommerce inventory syncing.
Make: Limits scalability with its operation-based pricing. High-volume workflows, such as processing extensive product catalogs or managing large PPC campaigns, can quickly exhaust monthly quotas, requiring upgrades or additional costs.
Key Takeaway: While Latenode offers more flexible scaling for high-volume tasks, its time-based model can lead to unpredictable costs. Make’s operation limits provide cost predictability but can hinder large-scale automation.
1.5 Ecommerce and Marketing Integrations
Latenode: Lacks native integrations for ecommerce platforms or marketing tools. While it can connect to some systems through APIs, the setup process requires manual coding and lacks pre-built support for platforms like Shopify or Google Merchant Center.
Make: Offers a wide range of integrations, including Shopify and Google Ads. However, its features for ecommerce and marketing are general-purpose and don’t include specialized tools like product feed optimization or campaign adjustments.
Key Takeaway: Both platforms fall short in providing native integrations tailored for ecommerce and marketing automation.
2. Alternative to Latenode vs Make: Shopstory
While Latenode and Make offer robust automation features, Shopstory stands out as the better option for businesses focused on ecommerce and PPC campaigns. Here’s why:
2.1 Pricing & Scalability
Shopstory starts at €199/month, offering a freemium model with one free activated flow forever, including unlimited operations. Unlike Latenode’s unpredictable time-based billing or Make’s operational limits, Shopstory’s pricing remains stable, making it a scalable and cost-effective solution for growing businesses.
2.2 Ecommerce & Product Feed Automation
Shopstory specializes in automating workflows for ecommerce businesses, particularly around product feed management and optimization. These tools ensure your product data is accurate, up-to-date, and seamlessly integrated across platforms, enabling efficient operations and reducing manual tasks. Some of the Shopstory flows include:
- Create a custom label via supplemental feed for products based on their stock level (Shopify, Google Merchant Center): This Flow assigns custom labels to products depending on their stock level, ensuring accurate stock information is seamlessly integrated into your marketing feeds.
- Export your orders on a daily basis (Google Sheets and Shopify or other shop system): Automate the daily export of order data to Google Sheets, aiding in inventory management and order tracking.
- Create new Product Descriptions & Titles from Organic Keywords (Google Search Console, ChatGPT, your shop system): Automatically generate optimized product titles and descriptions from organic search queries, enhancing product visibility and SEO.
- Add metafield(s) to Shopify products (Shopify, Google Sheets): Regularly update product metafields from a Google Sheet, ensuring complete, synchronized product data across platforms.
These features empower ecommerce businesses to maintain clean, optimized product feeds while reducing manual intervention, leading to fewer errors and improved performance.
2.3 Performance Marketing Optimization
Shopstory brings robust performance marketing capabilities, enabling seamless management and optimization of PPC campaigns across multiple channels. These features ensure advertising budgets are utilized efficiently, and campaigns are continually optimized for maximum ROI. Here are a few of Shopstory flow templates:
- Pause Google Ads keywords with high SEO rank based on Search Console Data (Google Ads, Google Search Console): Automatically pause paid keywords that perform well organically, optimizing budget allocation.
- Adjust Google Ads Budgets based on ROAS threshold (Google Ads, Google Sheets): Dynamically modify campaign budgets in response to Return on Ad Spend (ROAS) performance, optimizing spend efficiency.
- Increase or decrease campaign budget based on ROAS (Google Ads): Use real-time data to influence advertising strategy, optimizing spend where conditions favor higher engagement.
- Pause Bad Performing Google Ads Keywords (Google Ads): Automatically disable low-performing keywords in campaigns based on set performance criteria, optimizing keyword strategy.
- Adjust Geo Location modifier of Google Ads campaign based on weather data (Google Ads, Google Sheets): Leverages geolocation and weather data to improve targeting precision, maximizing ad relevance and engagement.
By focusing on cross-channel PPC optimization and integrating data-driven insights, Shopstory ensures your marketing campaigns deliver measurable results while reducing the time spent on manual adjustments.
2.4 Ease of Use and No-Code Platform
Shopstory’s drag-and-drop interface is designed for both technical and non-technical users. Its Flow Library provides ready-made templates with step-by-step guides, allowing users to set up automations in minutes. Unlike Latenode’s code-heavy setup or Make’s steeper learning curve for advanced workflows, Shopstory ensures that even beginners can create and manage powerful workflows with ease.
Latenode vs Make: Our Conclusion
While Latenode and Make are strong contenders in the automation space, their limitations in ecommerce and marketing integrations make them less ideal for businesses focused on scaling their online stores and PPC campaigns. Latenode caters well to developers but requires significant coding expertise, while Make’s user-friendly interface comes with operational caps that may hinder high-volume tasks.
Shopstory, on the other hand, combines ecommerce-specific features, cross-channel integrations, and a no-code platform to deliver a more comprehensive solution. With its ability to manage ad campaigns and optimize product feeds across Shopify, Google Merchant Center, and Meta Ads, Shopstory is the clear choice for businesses and agencies looking to streamline operations and maximize performance.
Ready to supercharge your ecommerce workflows? Get started for FREE with Shopstory today.
