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Marketing Automation

Zapier vs Bardeen (and why Shopstory is better)

Zapier vs Bardeen (and why Shopstory is better)
Marketing Automation

Zapier vs Bardeen (and why Shopstory is better)

September 20, 2024
Zapier vs Bardeen (and why Shopstory is better)
Webinar

Zapier vs Bardeen (and why Shopstory is better)

September 20, 2024

Zapier vs Bardeen (and why Shopstory is better)

In the realm of automation, two platforms have gained significant attention: Zapier and Bardeen. While both tools provide solutions to streamline processes and save time, they cater to different types of users and automation needs. Zapier is renowned for its versatility and ease of use, making it a popular choice for businesses looking to connect multiple apps. Bardeen, on the other hand, has emerged as an innovative alternative, focusing on browser automationand eliminating repetitive tasks directly from the desktop. But when it comes to selecting the best tool for your business or marketing efforts, the differences between Zapier and Bardeen are worth exploring in depth.

In this article, we will provide a detailed comparison between Zapier and Bardeen, focusing on their key features, pricing models, integrations, and workflow complexity. At the end, we'll introduce Shopstory as a better option for businesses, marketing agencies, and performance marketers looking for tailored automations that handle industry-specific needs more effectively.

TL;DR

Zapier is the go-to platform for businesses that need an extensive array of app integrations and easy-to-build workflows. Bardeen, while a newer player, offers innovative desktop automation features, making it ideal for users who want to automate tasks across apps without constantly switching between them. However, for businesses, Shopstory is a more powerful choice. With native integrations for ecommerce and marketing platforms, scalable pricing, and a focus on automations specific to business growth, Shopstory outperforms both Zapier and Bardeen when it comes to complex workflows and scalable automations.

A head-to-head comparison of Zapier, Bardeen and Shopstory

1. Zapier vs Bardeen: A Summary

1.1 Pricing Model

Zapier:
Zapier uses a task-based pricing model where users are charged based on the number of tasks executed in workflows. While Zapier offers a free plan with basic features, costs escalate as the number of workflows and tasks increases. This pricing structure can become expensive for businesses with complex automations or heavy task volumes.

  • Free Plan: 100 tasks/month, limited features.
  • Paid Plans: Start at $19.99/month for 750 tasks. As tasks increase, so do the prices.

Bardeen:
Bardeen offers a freemium model, with a free version that allows users to automate a significant number of actions. Its paid plans provide more advanced features, but its pricing is much more affordable compared to Zapier. Since Bardeen focuses on browser automations and task automation within a desktop environment, the need for paying for each task is eliminated.

  • Free Plan: Unlimited browser automations for basic use.
  • Paid Plans: Paid tiers start at $10/month for more advanced features.

Verdict: While Zapier offers flexibility in terms of connecting multiple apps and creating workflows across platforms, its pricing becomes a significant factor for businesses with a high volume of tasks. Bardeen, with its browser automation focus, provides a cost-effective solution for simpler, desktop-based automations. However, Shopstory takes a different approach by using a pricing model where you only pay for active workflows, making it more cost-efficient for businesses as they scale.

1.2 Integrations and Automation

Zapier:
Zapier is known for its vast integration library, boasting over 5,000 apps that can be connected through automations. This allows users to connect almost any combination of tools for automating processes across marketing, sales, finance, and customer service functions. Whether you need to send data between Slack, Google Sheets, Salesforce, or any other platform, Zapier has you covered. However, managing and scaling multiple workflows can become complex and expensive.

Bardeen:
Bardeen focuses on desktop and browser-based automation. Rather than integrating with thousands of apps, it allows users to automate tasks directly in their browser. For example, you can scrape data, automate form fills, or schedule tasks without needing to navigate between multiple tools. While Bardeen lacks the extensive integration options of Zapier, it shines in web scraping, browser automation, and eliminating repetitive tasks in online tools.

Verdict: Zapier is more powerful when it comes to connecting a wide array of business apps and creating cross-platform workflows. Bardeen, however, excels in automating web-based tasks directly in the browser. If you’re a business that depends on deep app integrations, Zapier is the better choice. For desktop automations, Bardeen offers unique value. However, neither platform compares to Shopstory in terms of native integrations with ecommerce and advertising tools, making it ideal for businesses looking to automate specific performance marketing tasks and multi-channel campaigns.

1.3 Workflow Complexity

Zapier:
Zapier is great for building simple automations, but as the complexity of workflows increases, it starts to struggle. While Zapier does allow for multi-step workflows, the system for handling branches or conditions is not always intuitive. This can make it difficult to manage workflows that require if/then conditions, loops, or multi-channel coordination.

Bardeen:
Bardeen is more focused on simple automations that can be triggered and completed in a browser or desktop environment. It doesn’t support the complex, multi-step workflows that Zapier is capable of, but it does excel at automating smaller, repetitive tasks. However, it lacks advanced branching or conditional workflows.

Verdict:
If you're looking to create multi-step workflows involving complex logic, Zapier provides more functionality than Bardeen. However, both tools have limitations when it comes to building truly complex workflows. Shopstory not only supports multi-step automations but also excels at creating sophisticated workflows tailored to businesses and marketing teams, especially for automating ad campaigns, reporting, and inventory management.

1.4 Error Handling and Support

Zapier:
Zapier offers basic error handling features, which can be limiting when workflows become more complex. For instance, when something goes wrong in a multi-step automation, Zapier’s error reporting is often vague, making troubleshooting difficult. While Zapier does have a help center and community forum, its support options are not as robust as needed for larger operations.

Bardeen:
Bardeen’s error handling is minimal, given its focus on simpler automations. The tool is designed to handle quick desktop or browser tasks, so troubleshooting is often less of a concern. For users who run into problems, Bardeen offers an active community and basic support options.

Verdict:
Both Zapier and Bardeen offer basic error handling, but neither platform excels in terms of troubleshooting for complex workflows. Shopstory offers detailed error-handling tools that pinpoint exactly where an issue occurs in a workflow. In addition, Shopstory provides dedicated support to ensure that businesses can resolve issues quickly and efficiently.

1.5 Scalability and Performance

Zapier:
Zapier is scalable but with some caveats. As businesses grow and require more automations, the task-based pricing model can become prohibitively expensive. For smaller operations, Zapier is ideal, but larger teams that need to handle thousands of tasks per month may find the costs difficult to manage.

Bardeen:
Bardeen is not built for large-scale automation but rather for individual tasks or smaller-scale processes that can be completed within a desktop or browser. Its simplicity is both a strength and a limitation, making it less ideal for companies looking to scale their automations across teams or departments.

Verdict:
When it comes to scalability, Zapier can handle larger operations, but at a price. Bardeen is perfect for small-scale, individual automations, but it lacks the power to scale to the level that many businesses require. Shopstory, however, offers unlimited automations within its pricing model and is built to scale with growing companies, making it a more cost-effective option for larger teams and marketing agencies.

1.6 Free Trial

Both Zapier and Bardeen offer free trials, but with different limitations:

  • Zapier's free trial limits you to 100 tasks per month, with only five workflows available for testing. While it's a good introduction to the platform, the free plan does not allow businesses to fully experience the depth of what Zapier can offer without upgrading.
  • Bardeen's free plan provides unlimited basic automations within the browser, making it more generous than Zapier’s free offering. However, advanced features and more complex workflows are restricted to the paid plans.

Shopstory takes a different approach. With its free trial, users have full access to all premium features, allowing them to explore the platform without limitations. This includes access to native integrations, advanced workflows, and error handling, providing a true sense of how the platform can enhance business operations.

1.7 Conclusion

Zapier and Bardeen each offer strong automation capabilities, but they cater to different types of users. Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams. 

Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams or businesses with high task volumes. It’s a strong tool for small to mid-sized businesses that need to automate across multiple apps and services, but its task-based pricing model can be a limitation for large-scale operations.

Bardeen, on the other hand, focuses on browser-based automations and is perfect for individual tasks or smaller operations that need to eliminate repetitive actions directly from the desktop. While it’s cost-effective and useful for automating tasks like data scraping or browser form filling, it lacks the depth, scalability, and app integrations that a platform like Zapier offers.

However, both tools fall short when it comes to automating processes for online businesses and marketers who need deeper integrations with platforms like Shopify, WooCommerce, and Google Ads. This is where Shopstory shines.

2. Alternative to Zapier and Bardeen: Shopstory

Shopstory is specifically designed for businesses and marketing agencies that need to streamline complex operations and automate tasks across ecommerce and marketing channels. Here’s why Shopstory is the better choice:

2.1 Native Integrations with Ecommerce and Marketing Tools

While Zapier boasts a large library of app integrations and Bardeen is limited to browser-based tasks, Shopstory offers native integrations with the tools that matter most for digital marketers and online shops. Whether you're using Shopify, WooCommerce, Shopware, or Google Ads, Shopstory integrates these platforms seamlessly, allowing you to automate critical workflows like inventory management, campaign tracking, and order fulfillment.

2.2 Pricing and Scalability

Both Zapier and Bardeen offer free trials and tiered pricing plans, but Shopstory uses a pricing model based on active workflows. You only pay for the “Flows” you activate, regardless of how many tasks they perform (imagine updating hundreds of product descriptions using ChatGPT within a flow or using the Labelizer Flow). This makes Shopstory much more cost-effective and scalable for growing businesses.

2.3 Advanced Workflow Capabilities

While Zapier supports basic automations and Bardeen excels at quick browser-based workflows, Shopstory allows users to create complex, multi-step workflows that can span across multiple platforms. Whether you're automating multi-channel ad campaigns, generating reports, or optimizing ecommerce operations, Shopstory's drag-and-drop interface makes it easy to set up advanced workflows without coding.

2.4 Error Handling and Customer Support

Zapier’s error handling is basic, and Bardeen doesn’t offer advanced error troubleshooting features. Shopstory, however, includes robust error-handling tools that provide detailed diagnostics and help pinpoint the exact source of any issues in your workflows. Additionally, Shopstory offers dedicated customer support to assist businesses in setting up automations, ensuring that workflows run smoothly.

2.5. Built for Performance Marketers

For businesses and PPC experts running multiple campaigns across platforms, Shopstory offers pre-built and customizable workflows specifically designed to streamline performance marketing and ecommerce operations. By automating bid strategies, generating detailed reports across multiple channels, and enabling direct updates to campaigns on platforms like Google Ads and Meta Ads, Shopstory efficiently scales marketing strategies. 

Here are five key workflows offered by Shopstory:

  1. Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  2. Reactivate Late Converting Keywords (Google Ads): Automatically re-engage keywords that convert over extended periods, leveraging historical performance data to fine-tune campaign targeting for better outcomes.
  3. Adjust Campaign's Bid Strategy Based on Historical Data (Google Ads): Modify bid strategies for search campaigns automatically, using historical performance data to adapt strategies according to well-defined performance thresholds, an area requiring a deep focus and understanding of ecommerce nuances.
  4. Suggest new product descriptions for Shopify with ChatGPT: Use AI to generate engaging and SEO-friendly product descriptions for Shopify, boosting visibility and engagement compared to conventional titles.
  5. Create a PMAX Search Term Report (Google Ads): Develop detailed PMAX search term reports, providing essential insights for identifying new or potential negative keywords, enhancing your strategy in ways beyond traditional integrations.

Furthermore, Shopstory enhances cross-channel automations with comprehensive weekly reports, summarizing data from multiple advertising platforms in unified spreadsheets, streamlining and optimizing marketing efforts further. As an ecommerce automation tool, Shopstory supports deep, native integrations between shop systems, marketing, and advertising tools, making it a top choice for marketing agencies aiming to improve and scale their ecommerce services. Explore more in our Flow Library.

3. Free trial

Shopstory offers a risk-free, no-credit-card-required trial, allowing you to explore all its features before committing to a paid plan. This trial gives you full access to the platform so you can experience firsthand how Shopstory enhances ecommerce operations, streamlines marketing, and saves valuable time.

Take advantage of the free trial to see how Shopstory can help scale your business effortlessly – start today and discover the benefits for yourself.

4. Conclusion

Both Zapier and Bardeen provide useful automation tools, but their capabilities and focus areas differ. Zapier is ideal for general-purpose automation across apps but can become expensive as automation needs grow. Bardeen is best for simpler desktop automations, but lacks the integrations and scalability needed for businesses running complex operations.

Shopstory, however, is designed with businesses, digital marketers, and agencies in mind. With native integrations, a flexible pricing model, and advanced workflow capabilities, it is the go-to platform for those looking to automate at scale while keeping costs in check.

Ready to see the difference? Try Shopstory’s free trial today and unlock the potential of your workflows!


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Zapier vs Bardeen (and why Shopstory is better)

In the realm of automation, two platforms have gained significant attention: Zapier and Bardeen. While both tools provide solutions to streamline processes and save time, they cater to different types of users and automation needs. Zapier is renowned for its versatility and ease of use, making it a popular choice for businesses looking to connect multiple apps. Bardeen, on the other hand, has emerged as an innovative alternative, focusing on browser automationand eliminating repetitive tasks directly from the desktop. But when it comes to selecting the best tool for your business or marketing efforts, the differences between Zapier and Bardeen are worth exploring in depth.

In this article, we will provide a detailed comparison between Zapier and Bardeen, focusing on their key features, pricing models, integrations, and workflow complexity. At the end, we'll introduce Shopstory as a better option for businesses, marketing agencies, and performance marketers looking for tailored automations that handle industry-specific needs more effectively.

TL;DR

Zapier is the go-to platform for businesses that need an extensive array of app integrations and easy-to-build workflows. Bardeen, while a newer player, offers innovative desktop automation features, making it ideal for users who want to automate tasks across apps without constantly switching between them. However, for businesses, Shopstory is a more powerful choice. With native integrations for ecommerce and marketing platforms, scalable pricing, and a focus on automations specific to business growth, Shopstory outperforms both Zapier and Bardeen when it comes to complex workflows and scalable automations.

A head-to-head comparison of Zapier, Bardeen and Shopstory

1. Zapier vs Bardeen: A Summary

1.1 Pricing Model

Zapier:
Zapier uses a task-based pricing model where users are charged based on the number of tasks executed in workflows. While Zapier offers a free plan with basic features, costs escalate as the number of workflows and tasks increases. This pricing structure can become expensive for businesses with complex automations or heavy task volumes.

  • Free Plan: 100 tasks/month, limited features.
  • Paid Plans: Start at $19.99/month for 750 tasks. As tasks increase, so do the prices.

Bardeen:
Bardeen offers a freemium model, with a free version that allows users to automate a significant number of actions. Its paid plans provide more advanced features, but its pricing is much more affordable compared to Zapier. Since Bardeen focuses on browser automations and task automation within a desktop environment, the need for paying for each task is eliminated.

  • Free Plan: Unlimited browser automations for basic use.
  • Paid Plans: Paid tiers start at $10/month for more advanced features.

Verdict: While Zapier offers flexibility in terms of connecting multiple apps and creating workflows across platforms, its pricing becomes a significant factor for businesses with a high volume of tasks. Bardeen, with its browser automation focus, provides a cost-effective solution for simpler, desktop-based automations. However, Shopstory takes a different approach by using a pricing model where you only pay for active workflows, making it more cost-efficient for businesses as they scale.

1.2 Integrations and Automation

Zapier:
Zapier is known for its vast integration library, boasting over 5,000 apps that can be connected through automations. This allows users to connect almost any combination of tools for automating processes across marketing, sales, finance, and customer service functions. Whether you need to send data between Slack, Google Sheets, Salesforce, or any other platform, Zapier has you covered. However, managing and scaling multiple workflows can become complex and expensive.

Bardeen:
Bardeen focuses on desktop and browser-based automation. Rather than integrating with thousands of apps, it allows users to automate tasks directly in their browser. For example, you can scrape data, automate form fills, or schedule tasks without needing to navigate between multiple tools. While Bardeen lacks the extensive integration options of Zapier, it shines in web scraping, browser automation, and eliminating repetitive tasks in online tools.

Verdict: Zapier is more powerful when it comes to connecting a wide array of business apps and creating cross-platform workflows. Bardeen, however, excels in automating web-based tasks directly in the browser. If you’re a business that depends on deep app integrations, Zapier is the better choice. For desktop automations, Bardeen offers unique value. However, neither platform compares to Shopstory in terms of native integrations with ecommerce and advertising tools, making it ideal for businesses looking to automate specific performance marketing tasks and multi-channel campaigns.

1.3 Workflow Complexity

Zapier:
Zapier is great for building simple automations, but as the complexity of workflows increases, it starts to struggle. While Zapier does allow for multi-step workflows, the system for handling branches or conditions is not always intuitive. This can make it difficult to manage workflows that require if/then conditions, loops, or multi-channel coordination.

Bardeen:
Bardeen is more focused on simple automations that can be triggered and completed in a browser or desktop environment. It doesn’t support the complex, multi-step workflows that Zapier is capable of, but it does excel at automating smaller, repetitive tasks. However, it lacks advanced branching or conditional workflows.

Verdict:
If you're looking to create multi-step workflows involving complex logic, Zapier provides more functionality than Bardeen. However, both tools have limitations when it comes to building truly complex workflows. Shopstory not only supports multi-step automations but also excels at creating sophisticated workflows tailored to businesses and marketing teams, especially for automating ad campaigns, reporting, and inventory management.

1.4 Error Handling and Support

Zapier:
Zapier offers basic error handling features, which can be limiting when workflows become more complex. For instance, when something goes wrong in a multi-step automation, Zapier’s error reporting is often vague, making troubleshooting difficult. While Zapier does have a help center and community forum, its support options are not as robust as needed for larger operations.

Bardeen:
Bardeen’s error handling is minimal, given its focus on simpler automations. The tool is designed to handle quick desktop or browser tasks, so troubleshooting is often less of a concern. For users who run into problems, Bardeen offers an active community and basic support options.

Verdict:
Both Zapier and Bardeen offer basic error handling, but neither platform excels in terms of troubleshooting for complex workflows. Shopstory offers detailed error-handling tools that pinpoint exactly where an issue occurs in a workflow. In addition, Shopstory provides dedicated support to ensure that businesses can resolve issues quickly and efficiently.

1.5 Scalability and Performance

Zapier:
Zapier is scalable but with some caveats. As businesses grow and require more automations, the task-based pricing model can become prohibitively expensive. For smaller operations, Zapier is ideal, but larger teams that need to handle thousands of tasks per month may find the costs difficult to manage.

Bardeen:
Bardeen is not built for large-scale automation but rather for individual tasks or smaller-scale processes that can be completed within a desktop or browser. Its simplicity is both a strength and a limitation, making it less ideal for companies looking to scale their automations across teams or departments.

Verdict:
When it comes to scalability, Zapier can handle larger operations, but at a price. Bardeen is perfect for small-scale, individual automations, but it lacks the power to scale to the level that many businesses require. Shopstory, however, offers unlimited automations within its pricing model and is built to scale with growing companies, making it a more cost-effective option for larger teams and marketing agencies.

1.6 Free Trial

Both Zapier and Bardeen offer free trials, but with different limitations:

  • Zapier's free trial limits you to 100 tasks per month, with only five workflows available for testing. While it's a good introduction to the platform, the free plan does not allow businesses to fully experience the depth of what Zapier can offer without upgrading.
  • Bardeen's free plan provides unlimited basic automations within the browser, making it more generous than Zapier’s free offering. However, advanced features and more complex workflows are restricted to the paid plans.

Shopstory takes a different approach. With its free trial, users have full access to all premium features, allowing them to explore the platform without limitations. This includes access to native integrations, advanced workflows, and error handling, providing a true sense of how the platform can enhance business operations.

1.7 Conclusion

Zapier and Bardeen each offer strong automation capabilities, but they cater to different types of users. Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams. 

Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams or businesses with high task volumes. It’s a strong tool for small to mid-sized businesses that need to automate across multiple apps and services, but its task-based pricing model can be a limitation for large-scale operations.

Bardeen, on the other hand, focuses on browser-based automations and is perfect for individual tasks or smaller operations that need to eliminate repetitive actions directly from the desktop. While it’s cost-effective and useful for automating tasks like data scraping or browser form filling, it lacks the depth, scalability, and app integrations that a platform like Zapier offers.

However, both tools fall short when it comes to automating processes for online businesses and marketers who need deeper integrations with platforms like Shopify, WooCommerce, and Google Ads. This is where Shopstory shines.

2. Alternative to Zapier and Bardeen: Shopstory

Shopstory is specifically designed for businesses and marketing agencies that need to streamline complex operations and automate tasks across ecommerce and marketing channels. Here’s why Shopstory is the better choice:

2.1 Native Integrations with Ecommerce and Marketing Tools

While Zapier boasts a large library of app integrations and Bardeen is limited to browser-based tasks, Shopstory offers native integrations with the tools that matter most for digital marketers and online shops. Whether you're using Shopify, WooCommerce, Shopware, or Google Ads, Shopstory integrates these platforms seamlessly, allowing you to automate critical workflows like inventory management, campaign tracking, and order fulfillment.

2.2 Pricing and Scalability

Both Zapier and Bardeen offer free trials and tiered pricing plans, but Shopstory uses a pricing model based on active workflows. You only pay for the “Flows” you activate, regardless of how many tasks they perform (imagine updating hundreds of product descriptions using ChatGPT within a flow or using the Labelizer Flow). This makes Shopstory much more cost-effective and scalable for growing businesses.

2.3 Advanced Workflow Capabilities

While Zapier supports basic automations and Bardeen excels at quick browser-based workflows, Shopstory allows users to create complex, multi-step workflows that can span across multiple platforms. Whether you're automating multi-channel ad campaigns, generating reports, or optimizing ecommerce operations, Shopstory's drag-and-drop interface makes it easy to set up advanced workflows without coding.

2.4 Error Handling and Customer Support

Zapier’s error handling is basic, and Bardeen doesn’t offer advanced error troubleshooting features. Shopstory, however, includes robust error-handling tools that provide detailed diagnostics and help pinpoint the exact source of any issues in your workflows. Additionally, Shopstory offers dedicated customer support to assist businesses in setting up automations, ensuring that workflows run smoothly.

2.5. Built for Performance Marketers

For businesses and PPC experts running multiple campaigns across platforms, Shopstory offers pre-built and customizable workflows specifically designed to streamline performance marketing and ecommerce operations. By automating bid strategies, generating detailed reports across multiple channels, and enabling direct updates to campaigns on platforms like Google Ads and Meta Ads, Shopstory efficiently scales marketing strategies. 

Here are five key workflows offered by Shopstory:

  1. Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  2. Reactivate Late Converting Keywords (Google Ads): Automatically re-engage keywords that convert over extended periods, leveraging historical performance data to fine-tune campaign targeting for better outcomes.
  3. Adjust Campaign's Bid Strategy Based on Historical Data (Google Ads): Modify bid strategies for search campaigns automatically, using historical performance data to adapt strategies according to well-defined performance thresholds, an area requiring a deep focus and understanding of ecommerce nuances.
  4. Suggest new product descriptions for Shopify with ChatGPT: Use AI to generate engaging and SEO-friendly product descriptions for Shopify, boosting visibility and engagement compared to conventional titles.
  5. Create a PMAX Search Term Report (Google Ads): Develop detailed PMAX search term reports, providing essential insights for identifying new or potential negative keywords, enhancing your strategy in ways beyond traditional integrations.

Furthermore, Shopstory enhances cross-channel automations with comprehensive weekly reports, summarizing data from multiple advertising platforms in unified spreadsheets, streamlining and optimizing marketing efforts further. As an ecommerce automation tool, Shopstory supports deep, native integrations between shop systems, marketing, and advertising tools, making it a top choice for marketing agencies aiming to improve and scale their ecommerce services. Explore more in our Flow Library.

3. Free trial

Shopstory offers a risk-free, no-credit-card-required trial, allowing you to explore all its features before committing to a paid plan. This trial gives you full access to the platform so you can experience firsthand how Shopstory enhances ecommerce operations, streamlines marketing, and saves valuable time.

Take advantage of the free trial to see how Shopstory can help scale your business effortlessly – start today and discover the benefits for yourself.

4. Conclusion

Both Zapier and Bardeen provide useful automation tools, but their capabilities and focus areas differ. Zapier is ideal for general-purpose automation across apps but can become expensive as automation needs grow. Bardeen is best for simpler desktop automations, but lacks the integrations and scalability needed for businesses running complex operations.

Shopstory, however, is designed with businesses, digital marketers, and agencies in mind. With native integrations, a flexible pricing model, and advanced workflow capabilities, it is the go-to platform for those looking to automate at scale while keeping costs in check.

Ready to see the difference? Try Shopstory’s free trial today and unlock the potential of your workflows!


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Zapier vs Bardeen (and why Shopstory is better)

In the realm of automation, two platforms have gained significant attention: Zapier and Bardeen. While both tools provide solutions to streamline processes and save time, they cater to different types of users and automation needs. Zapier is renowned for its versatility and ease of use, making it a popular choice for businesses looking to connect multiple apps. Bardeen, on the other hand, has emerged as an innovative alternative, focusing on browser automationand eliminating repetitive tasks directly from the desktop. But when it comes to selecting the best tool for your business or marketing efforts, the differences between Zapier and Bardeen are worth exploring in depth.

In this article, we will provide a detailed comparison between Zapier and Bardeen, focusing on their key features, pricing models, integrations, and workflow complexity. At the end, we'll introduce Shopstory as a better option for businesses, marketing agencies, and performance marketers looking for tailored automations that handle industry-specific needs more effectively.

TL;DR

Zapier is the go-to platform for businesses that need an extensive array of app integrations and easy-to-build workflows. Bardeen, while a newer player, offers innovative desktop automation features, making it ideal for users who want to automate tasks across apps without constantly switching between them. However, for businesses, Shopstory is a more powerful choice. With native integrations for ecommerce and marketing platforms, scalable pricing, and a focus on automations specific to business growth, Shopstory outperforms both Zapier and Bardeen when it comes to complex workflows and scalable automations.

A head-to-head comparison of Zapier, Bardeen and Shopstory

1. Zapier vs Bardeen: A Summary

1.1 Pricing Model

Zapier:
Zapier uses a task-based pricing model where users are charged based on the number of tasks executed in workflows. While Zapier offers a free plan with basic features, costs escalate as the number of workflows and tasks increases. This pricing structure can become expensive for businesses with complex automations or heavy task volumes.

  • Free Plan: 100 tasks/month, limited features.
  • Paid Plans: Start at $19.99/month for 750 tasks. As tasks increase, so do the prices.

Bardeen:
Bardeen offers a freemium model, with a free version that allows users to automate a significant number of actions. Its paid plans provide more advanced features, but its pricing is much more affordable compared to Zapier. Since Bardeen focuses on browser automations and task automation within a desktop environment, the need for paying for each task is eliminated.

  • Free Plan: Unlimited browser automations for basic use.
  • Paid Plans: Paid tiers start at $10/month for more advanced features.

Verdict: While Zapier offers flexibility in terms of connecting multiple apps and creating workflows across platforms, its pricing becomes a significant factor for businesses with a high volume of tasks. Bardeen, with its browser automation focus, provides a cost-effective solution for simpler, desktop-based automations. However, Shopstory takes a different approach by using a pricing model where you only pay for active workflows, making it more cost-efficient for businesses as they scale.

1.2 Integrations and Automation

Zapier:
Zapier is known for its vast integration library, boasting over 5,000 apps that can be connected through automations. This allows users to connect almost any combination of tools for automating processes across marketing, sales, finance, and customer service functions. Whether you need to send data between Slack, Google Sheets, Salesforce, or any other platform, Zapier has you covered. However, managing and scaling multiple workflows can become complex and expensive.

Bardeen:
Bardeen focuses on desktop and browser-based automation. Rather than integrating with thousands of apps, it allows users to automate tasks directly in their browser. For example, you can scrape data, automate form fills, or schedule tasks without needing to navigate between multiple tools. While Bardeen lacks the extensive integration options of Zapier, it shines in web scraping, browser automation, and eliminating repetitive tasks in online tools.

Verdict: Zapier is more powerful when it comes to connecting a wide array of business apps and creating cross-platform workflows. Bardeen, however, excels in automating web-based tasks directly in the browser. If you’re a business that depends on deep app integrations, Zapier is the better choice. For desktop automations, Bardeen offers unique value. However, neither platform compares to Shopstory in terms of native integrations with ecommerce and advertising tools, making it ideal for businesses looking to automate specific performance marketing tasks and multi-channel campaigns.

1.3 Workflow Complexity

Zapier:
Zapier is great for building simple automations, but as the complexity of workflows increases, it starts to struggle. While Zapier does allow for multi-step workflows, the system for handling branches or conditions is not always intuitive. This can make it difficult to manage workflows that require if/then conditions, loops, or multi-channel coordination.

Bardeen:
Bardeen is more focused on simple automations that can be triggered and completed in a browser or desktop environment. It doesn’t support the complex, multi-step workflows that Zapier is capable of, but it does excel at automating smaller, repetitive tasks. However, it lacks advanced branching or conditional workflows.

Verdict:
If you're looking to create multi-step workflows involving complex logic, Zapier provides more functionality than Bardeen. However, both tools have limitations when it comes to building truly complex workflows. Shopstory not only supports multi-step automations but also excels at creating sophisticated workflows tailored to businesses and marketing teams, especially for automating ad campaigns, reporting, and inventory management.

1.4 Error Handling and Support

Zapier:
Zapier offers basic error handling features, which can be limiting when workflows become more complex. For instance, when something goes wrong in a multi-step automation, Zapier’s error reporting is often vague, making troubleshooting difficult. While Zapier does have a help center and community forum, its support options are not as robust as needed for larger operations.

Bardeen:
Bardeen’s error handling is minimal, given its focus on simpler automations. The tool is designed to handle quick desktop or browser tasks, so troubleshooting is often less of a concern. For users who run into problems, Bardeen offers an active community and basic support options.

Verdict:
Both Zapier and Bardeen offer basic error handling, but neither platform excels in terms of troubleshooting for complex workflows. Shopstory offers detailed error-handling tools that pinpoint exactly where an issue occurs in a workflow. In addition, Shopstory provides dedicated support to ensure that businesses can resolve issues quickly and efficiently.

1.5 Scalability and Performance

Zapier:
Zapier is scalable but with some caveats. As businesses grow and require more automations, the task-based pricing model can become prohibitively expensive. For smaller operations, Zapier is ideal, but larger teams that need to handle thousands of tasks per month may find the costs difficult to manage.

Bardeen:
Bardeen is not built for large-scale automation but rather for individual tasks or smaller-scale processes that can be completed within a desktop or browser. Its simplicity is both a strength and a limitation, making it less ideal for companies looking to scale their automations across teams or departments.

Verdict:
When it comes to scalability, Zapier can handle larger operations, but at a price. Bardeen is perfect for small-scale, individual automations, but it lacks the power to scale to the level that many businesses require. Shopstory, however, offers unlimited automations within its pricing model and is built to scale with growing companies, making it a more cost-effective option for larger teams and marketing agencies.

1.6 Free Trial

Both Zapier and Bardeen offer free trials, but with different limitations:

  • Zapier's free trial limits you to 100 tasks per month, with only five workflows available for testing. While it's a good introduction to the platform, the free plan does not allow businesses to fully experience the depth of what Zapier can offer without upgrading.
  • Bardeen's free plan provides unlimited basic automations within the browser, making it more generous than Zapier’s free offering. However, advanced features and more complex workflows are restricted to the paid plans.

Shopstory takes a different approach. With its free trial, users have full access to all premium features, allowing them to explore the platform without limitations. This includes access to native integrations, advanced workflows, and error handling, providing a true sense of how the platform can enhance business operations.

1.7 Conclusion

Zapier and Bardeen each offer strong automation capabilities, but they cater to different types of users. Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams. 

Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams or businesses with high task volumes. It’s a strong tool for small to mid-sized businesses that need to automate across multiple apps and services, but its task-based pricing model can be a limitation for large-scale operations.

Bardeen, on the other hand, focuses on browser-based automations and is perfect for individual tasks or smaller operations that need to eliminate repetitive actions directly from the desktop. While it’s cost-effective and useful for automating tasks like data scraping or browser form filling, it lacks the depth, scalability, and app integrations that a platform like Zapier offers.

However, both tools fall short when it comes to automating processes for online businesses and marketers who need deeper integrations with platforms like Shopify, WooCommerce, and Google Ads. This is where Shopstory shines.

2. Alternative to Zapier and Bardeen: Shopstory

Shopstory is specifically designed for businesses and marketing agencies that need to streamline complex operations and automate tasks across ecommerce and marketing channels. Here’s why Shopstory is the better choice:

2.1 Native Integrations with Ecommerce and Marketing Tools

While Zapier boasts a large library of app integrations and Bardeen is limited to browser-based tasks, Shopstory offers native integrations with the tools that matter most for digital marketers and online shops. Whether you're using Shopify, WooCommerce, Shopware, or Google Ads, Shopstory integrates these platforms seamlessly, allowing you to automate critical workflows like inventory management, campaign tracking, and order fulfillment.

2.2 Pricing and Scalability

Both Zapier and Bardeen offer free trials and tiered pricing plans, but Shopstory uses a pricing model based on active workflows. You only pay for the “Flows” you activate, regardless of how many tasks they perform (imagine updating hundreds of product descriptions using ChatGPT within a flow or using the Labelizer Flow). This makes Shopstory much more cost-effective and scalable for growing businesses.

2.3 Advanced Workflow Capabilities

While Zapier supports basic automations and Bardeen excels at quick browser-based workflows, Shopstory allows users to create complex, multi-step workflows that can span across multiple platforms. Whether you're automating multi-channel ad campaigns, generating reports, or optimizing ecommerce operations, Shopstory's drag-and-drop interface makes it easy to set up advanced workflows without coding.

2.4 Error Handling and Customer Support

Zapier’s error handling is basic, and Bardeen doesn’t offer advanced error troubleshooting features. Shopstory, however, includes robust error-handling tools that provide detailed diagnostics and help pinpoint the exact source of any issues in your workflows. Additionally, Shopstory offers dedicated customer support to assist businesses in setting up automations, ensuring that workflows run smoothly.

2.5. Built for Performance Marketers

For businesses and PPC experts running multiple campaigns across platforms, Shopstory offers pre-built and customizable workflows specifically designed to streamline performance marketing and ecommerce operations. By automating bid strategies, generating detailed reports across multiple channels, and enabling direct updates to campaigns on platforms like Google Ads and Meta Ads, Shopstory efficiently scales marketing strategies. 

Here are five key workflows offered by Shopstory:

  1. Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  2. Reactivate Late Converting Keywords (Google Ads): Automatically re-engage keywords that convert over extended periods, leveraging historical performance data to fine-tune campaign targeting for better outcomes.
  3. Adjust Campaign's Bid Strategy Based on Historical Data (Google Ads): Modify bid strategies for search campaigns automatically, using historical performance data to adapt strategies according to well-defined performance thresholds, an area requiring a deep focus and understanding of ecommerce nuances.
  4. Suggest new product descriptions for Shopify with ChatGPT: Use AI to generate engaging and SEO-friendly product descriptions for Shopify, boosting visibility and engagement compared to conventional titles.
  5. Create a PMAX Search Term Report (Google Ads): Develop detailed PMAX search term reports, providing essential insights for identifying new or potential negative keywords, enhancing your strategy in ways beyond traditional integrations.

Furthermore, Shopstory enhances cross-channel automations with comprehensive weekly reports, summarizing data from multiple advertising platforms in unified spreadsheets, streamlining and optimizing marketing efforts further. As an ecommerce automation tool, Shopstory supports deep, native integrations between shop systems, marketing, and advertising tools, making it a top choice for marketing agencies aiming to improve and scale their ecommerce services. Explore more in our Flow Library.

3. Free trial

Shopstory offers a risk-free, no-credit-card-required trial, allowing you to explore all its features before committing to a paid plan. This trial gives you full access to the platform so you can experience firsthand how Shopstory enhances ecommerce operations, streamlines marketing, and saves valuable time.

Take advantage of the free trial to see how Shopstory can help scale your business effortlessly – start today and discover the benefits for yourself.

4. Conclusion

Both Zapier and Bardeen provide useful automation tools, but their capabilities and focus areas differ. Zapier is ideal for general-purpose automation across apps but can become expensive as automation needs grow. Bardeen is best for simpler desktop automations, but lacks the integrations and scalability needed for businesses running complex operations.

Shopstory, however, is designed with businesses, digital marketers, and agencies in mind. With native integrations, a flexible pricing model, and advanced workflow capabilities, it is the go-to platform for those looking to automate at scale while keeping costs in check.

Ready to see the difference? Try Shopstory’s free trial today and unlock the potential of your workflows!


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Zapier vs Bardeen (and why Shopstory is better)

In the realm of automation, two platforms have gained significant attention: Zapier and Bardeen. While both tools provide solutions to streamline processes and save time, they cater to different types of users and automation needs. Zapier is renowned for its versatility and ease of use, making it a popular choice for businesses looking to connect multiple apps. Bardeen, on the other hand, has emerged as an innovative alternative, focusing on browser automationand eliminating repetitive tasks directly from the desktop. But when it comes to selecting the best tool for your business or marketing efforts, the differences between Zapier and Bardeen are worth exploring in depth.

In this article, we will provide a detailed comparison between Zapier and Bardeen, focusing on their key features, pricing models, integrations, and workflow complexity. At the end, we'll introduce Shopstory as a better option for businesses, marketing agencies, and performance marketers looking for tailored automations that handle industry-specific needs more effectively.

TL;DR

Zapier is the go-to platform for businesses that need an extensive array of app integrations and easy-to-build workflows. Bardeen, while a newer player, offers innovative desktop automation features, making it ideal for users who want to automate tasks across apps without constantly switching between them. However, for businesses, Shopstory is a more powerful choice. With native integrations for ecommerce and marketing platforms, scalable pricing, and a focus on automations specific to business growth, Shopstory outperforms both Zapier and Bardeen when it comes to complex workflows and scalable automations.

A head-to-head comparison of Zapier, Bardeen and Shopstory

1. Zapier vs Bardeen: A Summary

1.1 Pricing Model

Zapier:
Zapier uses a task-based pricing model where users are charged based on the number of tasks executed in workflows. While Zapier offers a free plan with basic features, costs escalate as the number of workflows and tasks increases. This pricing structure can become expensive for businesses with complex automations or heavy task volumes.

  • Free Plan: 100 tasks/month, limited features.
  • Paid Plans: Start at $19.99/month for 750 tasks. As tasks increase, so do the prices.

Bardeen:
Bardeen offers a freemium model, with a free version that allows users to automate a significant number of actions. Its paid plans provide more advanced features, but its pricing is much more affordable compared to Zapier. Since Bardeen focuses on browser automations and task automation within a desktop environment, the need for paying for each task is eliminated.

  • Free Plan: Unlimited browser automations for basic use.
  • Paid Plans: Paid tiers start at $10/month for more advanced features.

Verdict: While Zapier offers flexibility in terms of connecting multiple apps and creating workflows across platforms, its pricing becomes a significant factor for businesses with a high volume of tasks. Bardeen, with its browser automation focus, provides a cost-effective solution for simpler, desktop-based automations. However, Shopstory takes a different approach by using a pricing model where you only pay for active workflows, making it more cost-efficient for businesses as they scale.

1.2 Integrations and Automation

Zapier:
Zapier is known for its vast integration library, boasting over 5,000 apps that can be connected through automations. This allows users to connect almost any combination of tools for automating processes across marketing, sales, finance, and customer service functions. Whether you need to send data between Slack, Google Sheets, Salesforce, or any other platform, Zapier has you covered. However, managing and scaling multiple workflows can become complex and expensive.

Bardeen:
Bardeen focuses on desktop and browser-based automation. Rather than integrating with thousands of apps, it allows users to automate tasks directly in their browser. For example, you can scrape data, automate form fills, or schedule tasks without needing to navigate between multiple tools. While Bardeen lacks the extensive integration options of Zapier, it shines in web scraping, browser automation, and eliminating repetitive tasks in online tools.

Verdict: Zapier is more powerful when it comes to connecting a wide array of business apps and creating cross-platform workflows. Bardeen, however, excels in automating web-based tasks directly in the browser. If you’re a business that depends on deep app integrations, Zapier is the better choice. For desktop automations, Bardeen offers unique value. However, neither platform compares to Shopstory in terms of native integrations with ecommerce and advertising tools, making it ideal for businesses looking to automate specific performance marketing tasks and multi-channel campaigns.

1.3 Workflow Complexity

Zapier:
Zapier is great for building simple automations, but as the complexity of workflows increases, it starts to struggle. While Zapier does allow for multi-step workflows, the system for handling branches or conditions is not always intuitive. This can make it difficult to manage workflows that require if/then conditions, loops, or multi-channel coordination.

Bardeen:
Bardeen is more focused on simple automations that can be triggered and completed in a browser or desktop environment. It doesn’t support the complex, multi-step workflows that Zapier is capable of, but it does excel at automating smaller, repetitive tasks. However, it lacks advanced branching or conditional workflows.

Verdict:
If you're looking to create multi-step workflows involving complex logic, Zapier provides more functionality than Bardeen. However, both tools have limitations when it comes to building truly complex workflows. Shopstory not only supports multi-step automations but also excels at creating sophisticated workflows tailored to businesses and marketing teams, especially for automating ad campaigns, reporting, and inventory management.

1.4 Error Handling and Support

Zapier:
Zapier offers basic error handling features, which can be limiting when workflows become more complex. For instance, when something goes wrong in a multi-step automation, Zapier’s error reporting is often vague, making troubleshooting difficult. While Zapier does have a help center and community forum, its support options are not as robust as needed for larger operations.

Bardeen:
Bardeen’s error handling is minimal, given its focus on simpler automations. The tool is designed to handle quick desktop or browser tasks, so troubleshooting is often less of a concern. For users who run into problems, Bardeen offers an active community and basic support options.

Verdict:
Both Zapier and Bardeen offer basic error handling, but neither platform excels in terms of troubleshooting for complex workflows. Shopstory offers detailed error-handling tools that pinpoint exactly where an issue occurs in a workflow. In addition, Shopstory provides dedicated support to ensure that businesses can resolve issues quickly and efficiently.

1.5 Scalability and Performance

Zapier:
Zapier is scalable but with some caveats. As businesses grow and require more automations, the task-based pricing model can become prohibitively expensive. For smaller operations, Zapier is ideal, but larger teams that need to handle thousands of tasks per month may find the costs difficult to manage.

Bardeen:
Bardeen is not built for large-scale automation but rather for individual tasks or smaller-scale processes that can be completed within a desktop or browser. Its simplicity is both a strength and a limitation, making it less ideal for companies looking to scale their automations across teams or departments.

Verdict:
When it comes to scalability, Zapier can handle larger operations, but at a price. Bardeen is perfect for small-scale, individual automations, but it lacks the power to scale to the level that many businesses require. Shopstory, however, offers unlimited automations within its pricing model and is built to scale with growing companies, making it a more cost-effective option for larger teams and marketing agencies.

1.6 Free Trial

Both Zapier and Bardeen offer free trials, but with different limitations:

  • Zapier's free trial limits you to 100 tasks per month, with only five workflows available for testing. While it's a good introduction to the platform, the free plan does not allow businesses to fully experience the depth of what Zapier can offer without upgrading.
  • Bardeen's free plan provides unlimited basic automations within the browser, making it more generous than Zapier’s free offering. However, advanced features and more complex workflows are restricted to the paid plans.

Shopstory takes a different approach. With its free trial, users have full access to all premium features, allowing them to explore the platform without limitations. This includes access to native integrations, advanced workflows, and error handling, providing a true sense of how the platform can enhance business operations.

1.7 Conclusion

Zapier and Bardeen each offer strong automation capabilities, but they cater to different types of users. Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams. 

Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams or businesses with high task volumes. It’s a strong tool for small to mid-sized businesses that need to automate across multiple apps and services, but its task-based pricing model can be a limitation for large-scale operations.

Bardeen, on the other hand, focuses on browser-based automations and is perfect for individual tasks or smaller operations that need to eliminate repetitive actions directly from the desktop. While it’s cost-effective and useful for automating tasks like data scraping or browser form filling, it lacks the depth, scalability, and app integrations that a platform like Zapier offers.

However, both tools fall short when it comes to automating processes for online businesses and marketers who need deeper integrations with platforms like Shopify, WooCommerce, and Google Ads. This is where Shopstory shines.

2. Alternative to Zapier and Bardeen: Shopstory

Shopstory is specifically designed for businesses and marketing agencies that need to streamline complex operations and automate tasks across ecommerce and marketing channels. Here’s why Shopstory is the better choice:

2.1 Native Integrations with Ecommerce and Marketing Tools

While Zapier boasts a large library of app integrations and Bardeen is limited to browser-based tasks, Shopstory offers native integrations with the tools that matter most for digital marketers and online shops. Whether you're using Shopify, WooCommerce, Shopware, or Google Ads, Shopstory integrates these platforms seamlessly, allowing you to automate critical workflows like inventory management, campaign tracking, and order fulfillment.

2.2 Pricing and Scalability

Both Zapier and Bardeen offer free trials and tiered pricing plans, but Shopstory uses a pricing model based on active workflows. You only pay for the “Flows” you activate, regardless of how many tasks they perform (imagine updating hundreds of product descriptions using ChatGPT within a flow or using the Labelizer Flow). This makes Shopstory much more cost-effective and scalable for growing businesses.

2.3 Advanced Workflow Capabilities

While Zapier supports basic automations and Bardeen excels at quick browser-based workflows, Shopstory allows users to create complex, multi-step workflows that can span across multiple platforms. Whether you're automating multi-channel ad campaigns, generating reports, or optimizing ecommerce operations, Shopstory's drag-and-drop interface makes it easy to set up advanced workflows without coding.

2.4 Error Handling and Customer Support

Zapier’s error handling is basic, and Bardeen doesn’t offer advanced error troubleshooting features. Shopstory, however, includes robust error-handling tools that provide detailed diagnostics and help pinpoint the exact source of any issues in your workflows. Additionally, Shopstory offers dedicated customer support to assist businesses in setting up automations, ensuring that workflows run smoothly.

2.5. Built for Performance Marketers

For businesses and PPC experts running multiple campaigns across platforms, Shopstory offers pre-built and customizable workflows specifically designed to streamline performance marketing and ecommerce operations. By automating bid strategies, generating detailed reports across multiple channels, and enabling direct updates to campaigns on platforms like Google Ads and Meta Ads, Shopstory efficiently scales marketing strategies. 

Here are five key workflows offered by Shopstory:

  1. Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  2. Reactivate Late Converting Keywords (Google Ads): Automatically re-engage keywords that convert over extended periods, leveraging historical performance data to fine-tune campaign targeting for better outcomes.
  3. Adjust Campaign's Bid Strategy Based on Historical Data (Google Ads): Modify bid strategies for search campaigns automatically, using historical performance data to adapt strategies according to well-defined performance thresholds, an area requiring a deep focus and understanding of ecommerce nuances.
  4. Suggest new product descriptions for Shopify with ChatGPT: Use AI to generate engaging and SEO-friendly product descriptions for Shopify, boosting visibility and engagement compared to conventional titles.
  5. Create a PMAX Search Term Report (Google Ads): Develop detailed PMAX search term reports, providing essential insights for identifying new or potential negative keywords, enhancing your strategy in ways beyond traditional integrations.

Furthermore, Shopstory enhances cross-channel automations with comprehensive weekly reports, summarizing data from multiple advertising platforms in unified spreadsheets, streamlining and optimizing marketing efforts further. As an ecommerce automation tool, Shopstory supports deep, native integrations between shop systems, marketing, and advertising tools, making it a top choice for marketing agencies aiming to improve and scale their ecommerce services. Explore more in our Flow Library.

3. Free trial

Shopstory offers a risk-free, no-credit-card-required trial, allowing you to explore all its features before committing to a paid plan. This trial gives you full access to the platform so you can experience firsthand how Shopstory enhances ecommerce operations, streamlines marketing, and saves valuable time.

Take advantage of the free trial to see how Shopstory can help scale your business effortlessly – start today and discover the benefits for yourself.

4. Conclusion

Both Zapier and Bardeen provide useful automation tools, but their capabilities and focus areas differ. Zapier is ideal for general-purpose automation across apps but can become expensive as automation needs grow. Bardeen is best for simpler desktop automations, but lacks the integrations and scalability needed for businesses running complex operations.

Shopstory, however, is designed with businesses, digital marketers, and agencies in mind. With native integrations, a flexible pricing model, and advanced workflow capabilities, it is the go-to platform for those looking to automate at scale while keeping costs in check.

Ready to see the difference? Try Shopstory’s free trial today and unlock the potential of your workflows!


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Zapier vs Bardeen (and why Shopstory is better)

In the realm of automation, two platforms have gained significant attention: Zapier and Bardeen. While both tools provide solutions to streamline processes and save time, they cater to different types of users and automation needs. Zapier is renowned for its versatility and ease of use, making it a popular choice for businesses looking to connect multiple apps. Bardeen, on the other hand, has emerged as an innovative alternative, focusing on browser automationand eliminating repetitive tasks directly from the desktop. But when it comes to selecting the best tool for your business or marketing efforts, the differences between Zapier and Bardeen are worth exploring in depth.

In this article, we will provide a detailed comparison between Zapier and Bardeen, focusing on their key features, pricing models, integrations, and workflow complexity. At the end, we'll introduce Shopstory as a better option for businesses, marketing agencies, and performance marketers looking for tailored automations that handle industry-specific needs more effectively.

TL;DR

Zapier is the go-to platform for businesses that need an extensive array of app integrations and easy-to-build workflows. Bardeen, while a newer player, offers innovative desktop automation features, making it ideal for users who want to automate tasks across apps without constantly switching between them. However, for businesses, Shopstory is a more powerful choice. With native integrations for ecommerce and marketing platforms, scalable pricing, and a focus on automations specific to business growth, Shopstory outperforms both Zapier and Bardeen when it comes to complex workflows and scalable automations.

A head-to-head comparison of Zapier, Bardeen and Shopstory

1. Zapier vs Bardeen: A Summary

1.1 Pricing Model

Zapier:
Zapier uses a task-based pricing model where users are charged based on the number of tasks executed in workflows. While Zapier offers a free plan with basic features, costs escalate as the number of workflows and tasks increases. This pricing structure can become expensive for businesses with complex automations or heavy task volumes.

  • Free Plan: 100 tasks/month, limited features.
  • Paid Plans: Start at $19.99/month for 750 tasks. As tasks increase, so do the prices.

Bardeen:
Bardeen offers a freemium model, with a free version that allows users to automate a significant number of actions. Its paid plans provide more advanced features, but its pricing is much more affordable compared to Zapier. Since Bardeen focuses on browser automations and task automation within a desktop environment, the need for paying for each task is eliminated.

  • Free Plan: Unlimited browser automations for basic use.
  • Paid Plans: Paid tiers start at $10/month for more advanced features.

Verdict: While Zapier offers flexibility in terms of connecting multiple apps and creating workflows across platforms, its pricing becomes a significant factor for businesses with a high volume of tasks. Bardeen, with its browser automation focus, provides a cost-effective solution for simpler, desktop-based automations. However, Shopstory takes a different approach by using a pricing model where you only pay for active workflows, making it more cost-efficient for businesses as they scale.

1.2 Integrations and Automation

Zapier:
Zapier is known for its vast integration library, boasting over 5,000 apps that can be connected through automations. This allows users to connect almost any combination of tools for automating processes across marketing, sales, finance, and customer service functions. Whether you need to send data between Slack, Google Sheets, Salesforce, or any other platform, Zapier has you covered. However, managing and scaling multiple workflows can become complex and expensive.

Bardeen:
Bardeen focuses on desktop and browser-based automation. Rather than integrating with thousands of apps, it allows users to automate tasks directly in their browser. For example, you can scrape data, automate form fills, or schedule tasks without needing to navigate between multiple tools. While Bardeen lacks the extensive integration options of Zapier, it shines in web scraping, browser automation, and eliminating repetitive tasks in online tools.

Verdict: Zapier is more powerful when it comes to connecting a wide array of business apps and creating cross-platform workflows. Bardeen, however, excels in automating web-based tasks directly in the browser. If you’re a business that depends on deep app integrations, Zapier is the better choice. For desktop automations, Bardeen offers unique value. However, neither platform compares to Shopstory in terms of native integrations with ecommerce and advertising tools, making it ideal for businesses looking to automate specific performance marketing tasks and multi-channel campaigns.

1.3 Workflow Complexity

Zapier:
Zapier is great for building simple automations, but as the complexity of workflows increases, it starts to struggle. While Zapier does allow for multi-step workflows, the system for handling branches or conditions is not always intuitive. This can make it difficult to manage workflows that require if/then conditions, loops, or multi-channel coordination.

Bardeen:
Bardeen is more focused on simple automations that can be triggered and completed in a browser or desktop environment. It doesn’t support the complex, multi-step workflows that Zapier is capable of, but it does excel at automating smaller, repetitive tasks. However, it lacks advanced branching or conditional workflows.

Verdict:
If you're looking to create multi-step workflows involving complex logic, Zapier provides more functionality than Bardeen. However, both tools have limitations when it comes to building truly complex workflows. Shopstory not only supports multi-step automations but also excels at creating sophisticated workflows tailored to businesses and marketing teams, especially for automating ad campaigns, reporting, and inventory management.

1.4 Error Handling and Support

Zapier:
Zapier offers basic error handling features, which can be limiting when workflows become more complex. For instance, when something goes wrong in a multi-step automation, Zapier’s error reporting is often vague, making troubleshooting difficult. While Zapier does have a help center and community forum, its support options are not as robust as needed for larger operations.

Bardeen:
Bardeen’s error handling is minimal, given its focus on simpler automations. The tool is designed to handle quick desktop or browser tasks, so troubleshooting is often less of a concern. For users who run into problems, Bardeen offers an active community and basic support options.

Verdict:
Both Zapier and Bardeen offer basic error handling, but neither platform excels in terms of troubleshooting for complex workflows. Shopstory offers detailed error-handling tools that pinpoint exactly where an issue occurs in a workflow. In addition, Shopstory provides dedicated support to ensure that businesses can resolve issues quickly and efficiently.

1.5 Scalability and Performance

Zapier:
Zapier is scalable but with some caveats. As businesses grow and require more automations, the task-based pricing model can become prohibitively expensive. For smaller operations, Zapier is ideal, but larger teams that need to handle thousands of tasks per month may find the costs difficult to manage.

Bardeen:
Bardeen is not built for large-scale automation but rather for individual tasks or smaller-scale processes that can be completed within a desktop or browser. Its simplicity is both a strength and a limitation, making it less ideal for companies looking to scale their automations across teams or departments.

Verdict:
When it comes to scalability, Zapier can handle larger operations, but at a price. Bardeen is perfect for small-scale, individual automations, but it lacks the power to scale to the level that many businesses require. Shopstory, however, offers unlimited automations within its pricing model and is built to scale with growing companies, making it a more cost-effective option for larger teams and marketing agencies.

1.6 Free Trial

Both Zapier and Bardeen offer free trials, but with different limitations:

  • Zapier's free trial limits you to 100 tasks per month, with only five workflows available for testing. While it's a good introduction to the platform, the free plan does not allow businesses to fully experience the depth of what Zapier can offer without upgrading.
  • Bardeen's free plan provides unlimited basic automations within the browser, making it more generous than Zapier’s free offering. However, advanced features and more complex workflows are restricted to the paid plans.

Shopstory takes a different approach. With its free trial, users have full access to all premium features, allowing them to explore the platform without limitations. This includes access to native integrations, advanced workflows, and error handling, providing a true sense of how the platform can enhance business operations.

1.7 Conclusion

Zapier and Bardeen each offer strong automation capabilities, but they cater to different types of users. Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams. 

Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams or businesses with high task volumes. It’s a strong tool for small to mid-sized businesses that need to automate across multiple apps and services, but its task-based pricing model can be a limitation for large-scale operations.

Bardeen, on the other hand, focuses on browser-based automations and is perfect for individual tasks or smaller operations that need to eliminate repetitive actions directly from the desktop. While it’s cost-effective and useful for automating tasks like data scraping or browser form filling, it lacks the depth, scalability, and app integrations that a platform like Zapier offers.

However, both tools fall short when it comes to automating processes for online businesses and marketers who need deeper integrations with platforms like Shopify, WooCommerce, and Google Ads. This is where Shopstory shines.

2. Alternative to Zapier and Bardeen: Shopstory

Shopstory is specifically designed for businesses and marketing agencies that need to streamline complex operations and automate tasks across ecommerce and marketing channels. Here’s why Shopstory is the better choice:

2.1 Native Integrations with Ecommerce and Marketing Tools

While Zapier boasts a large library of app integrations and Bardeen is limited to browser-based tasks, Shopstory offers native integrations with the tools that matter most for digital marketers and online shops. Whether you're using Shopify, WooCommerce, Shopware, or Google Ads, Shopstory integrates these platforms seamlessly, allowing you to automate critical workflows like inventory management, campaign tracking, and order fulfillment.

2.2 Pricing and Scalability

Both Zapier and Bardeen offer free trials and tiered pricing plans, but Shopstory uses a pricing model based on active workflows. You only pay for the “Flows” you activate, regardless of how many tasks they perform (imagine updating hundreds of product descriptions using ChatGPT within a flow or using the Labelizer Flow). This makes Shopstory much more cost-effective and scalable for growing businesses.

2.3 Advanced Workflow Capabilities

While Zapier supports basic automations and Bardeen excels at quick browser-based workflows, Shopstory allows users to create complex, multi-step workflows that can span across multiple platforms. Whether you're automating multi-channel ad campaigns, generating reports, or optimizing ecommerce operations, Shopstory's drag-and-drop interface makes it easy to set up advanced workflows without coding.

2.4 Error Handling and Customer Support

Zapier’s error handling is basic, and Bardeen doesn’t offer advanced error troubleshooting features. Shopstory, however, includes robust error-handling tools that provide detailed diagnostics and help pinpoint the exact source of any issues in your workflows. Additionally, Shopstory offers dedicated customer support to assist businesses in setting up automations, ensuring that workflows run smoothly.

2.5. Built for Performance Marketers

For businesses and PPC experts running multiple campaigns across platforms, Shopstory offers pre-built and customizable workflows specifically designed to streamline performance marketing and ecommerce operations. By automating bid strategies, generating detailed reports across multiple channels, and enabling direct updates to campaigns on platforms like Google Ads and Meta Ads, Shopstory efficiently scales marketing strategies. 

Here are five key workflows offered by Shopstory:

  1. Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  2. Reactivate Late Converting Keywords (Google Ads): Automatically re-engage keywords that convert over extended periods, leveraging historical performance data to fine-tune campaign targeting for better outcomes.
  3. Adjust Campaign's Bid Strategy Based on Historical Data (Google Ads): Modify bid strategies for search campaigns automatically, using historical performance data to adapt strategies according to well-defined performance thresholds, an area requiring a deep focus and understanding of ecommerce nuances.
  4. Suggest new product descriptions for Shopify with ChatGPT: Use AI to generate engaging and SEO-friendly product descriptions for Shopify, boosting visibility and engagement compared to conventional titles.
  5. Create a PMAX Search Term Report (Google Ads): Develop detailed PMAX search term reports, providing essential insights for identifying new or potential negative keywords, enhancing your strategy in ways beyond traditional integrations.

Furthermore, Shopstory enhances cross-channel automations with comprehensive weekly reports, summarizing data from multiple advertising platforms in unified spreadsheets, streamlining and optimizing marketing efforts further. As an ecommerce automation tool, Shopstory supports deep, native integrations between shop systems, marketing, and advertising tools, making it a top choice for marketing agencies aiming to improve and scale their ecommerce services. Explore more in our Flow Library.

3. Free trial

Shopstory offers a risk-free, no-credit-card-required trial, allowing you to explore all its features before committing to a paid plan. This trial gives you full access to the platform so you can experience firsthand how Shopstory enhances ecommerce operations, streamlines marketing, and saves valuable time.

Take advantage of the free trial to see how Shopstory can help scale your business effortlessly – start today and discover the benefits for yourself.

4. Conclusion

Both Zapier and Bardeen provide useful automation tools, but their capabilities and focus areas differ. Zapier is ideal for general-purpose automation across apps but can become expensive as automation needs grow. Bardeen is best for simpler desktop automations, but lacks the integrations and scalability needed for businesses running complex operations.

Shopstory, however, is designed with businesses, digital marketers, and agencies in mind. With native integrations, a flexible pricing model, and advanced workflow capabilities, it is the go-to platform for those looking to automate at scale while keeping costs in check.

Ready to see the difference? Try Shopstory’s free trial today and unlock the potential of your workflows!


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Zapier vs Bardeen (and why Shopstory is better)

In the realm of automation, two platforms have gained significant attention: Zapier and Bardeen. While both tools provide solutions to streamline processes and save time, they cater to different types of users and automation needs. Zapier is renowned for its versatility and ease of use, making it a popular choice for businesses looking to connect multiple apps. Bardeen, on the other hand, has emerged as an innovative alternative, focusing on browser automationand eliminating repetitive tasks directly from the desktop. But when it comes to selecting the best tool for your business or marketing efforts, the differences between Zapier and Bardeen are worth exploring in depth.

In this article, we will provide a detailed comparison between Zapier and Bardeen, focusing on their key features, pricing models, integrations, and workflow complexity. At the end, we'll introduce Shopstory as a better option for businesses, marketing agencies, and performance marketers looking for tailored automations that handle industry-specific needs more effectively.

TL;DR

Zapier is the go-to platform for businesses that need an extensive array of app integrations and easy-to-build workflows. Bardeen, while a newer player, offers innovative desktop automation features, making it ideal for users who want to automate tasks across apps without constantly switching between them. However, for businesses, Shopstory is a more powerful choice. With native integrations for ecommerce and marketing platforms, scalable pricing, and a focus on automations specific to business growth, Shopstory outperforms both Zapier and Bardeen when it comes to complex workflows and scalable automations.

A head-to-head comparison of Zapier, Bardeen and Shopstory

1. Zapier vs Bardeen: A Summary

1.1 Pricing Model

Zapier:
Zapier uses a task-based pricing model where users are charged based on the number of tasks executed in workflows. While Zapier offers a free plan with basic features, costs escalate as the number of workflows and tasks increases. This pricing structure can become expensive for businesses with complex automations or heavy task volumes.

  • Free Plan: 100 tasks/month, limited features.
  • Paid Plans: Start at $19.99/month for 750 tasks. As tasks increase, so do the prices.

Bardeen:
Bardeen offers a freemium model, with a free version that allows users to automate a significant number of actions. Its paid plans provide more advanced features, but its pricing is much more affordable compared to Zapier. Since Bardeen focuses on browser automations and task automation within a desktop environment, the need for paying for each task is eliminated.

  • Free Plan: Unlimited browser automations for basic use.
  • Paid Plans: Paid tiers start at $10/month for more advanced features.

Verdict: While Zapier offers flexibility in terms of connecting multiple apps and creating workflows across platforms, its pricing becomes a significant factor for businesses with a high volume of tasks. Bardeen, with its browser automation focus, provides a cost-effective solution for simpler, desktop-based automations. However, Shopstory takes a different approach by using a pricing model where you only pay for active workflows, making it more cost-efficient for businesses as they scale.

1.2 Integrations and Automation

Zapier:
Zapier is known for its vast integration library, boasting over 5,000 apps that can be connected through automations. This allows users to connect almost any combination of tools for automating processes across marketing, sales, finance, and customer service functions. Whether you need to send data between Slack, Google Sheets, Salesforce, or any other platform, Zapier has you covered. However, managing and scaling multiple workflows can become complex and expensive.

Bardeen:
Bardeen focuses on desktop and browser-based automation. Rather than integrating with thousands of apps, it allows users to automate tasks directly in their browser. For example, you can scrape data, automate form fills, or schedule tasks without needing to navigate between multiple tools. While Bardeen lacks the extensive integration options of Zapier, it shines in web scraping, browser automation, and eliminating repetitive tasks in online tools.

Verdict: Zapier is more powerful when it comes to connecting a wide array of business apps and creating cross-platform workflows. Bardeen, however, excels in automating web-based tasks directly in the browser. If you’re a business that depends on deep app integrations, Zapier is the better choice. For desktop automations, Bardeen offers unique value. However, neither platform compares to Shopstory in terms of native integrations with ecommerce and advertising tools, making it ideal for businesses looking to automate specific performance marketing tasks and multi-channel campaigns.

1.3 Workflow Complexity

Zapier:
Zapier is great for building simple automations, but as the complexity of workflows increases, it starts to struggle. While Zapier does allow for multi-step workflows, the system for handling branches or conditions is not always intuitive. This can make it difficult to manage workflows that require if/then conditions, loops, or multi-channel coordination.

Bardeen:
Bardeen is more focused on simple automations that can be triggered and completed in a browser or desktop environment. It doesn’t support the complex, multi-step workflows that Zapier is capable of, but it does excel at automating smaller, repetitive tasks. However, it lacks advanced branching or conditional workflows.

Verdict:
If you're looking to create multi-step workflows involving complex logic, Zapier provides more functionality than Bardeen. However, both tools have limitations when it comes to building truly complex workflows. Shopstory not only supports multi-step automations but also excels at creating sophisticated workflows tailored to businesses and marketing teams, especially for automating ad campaigns, reporting, and inventory management.

1.4 Error Handling and Support

Zapier:
Zapier offers basic error handling features, which can be limiting when workflows become more complex. For instance, when something goes wrong in a multi-step automation, Zapier’s error reporting is often vague, making troubleshooting difficult. While Zapier does have a help center and community forum, its support options are not as robust as needed for larger operations.

Bardeen:
Bardeen’s error handling is minimal, given its focus on simpler automations. The tool is designed to handle quick desktop or browser tasks, so troubleshooting is often less of a concern. For users who run into problems, Bardeen offers an active community and basic support options.

Verdict:
Both Zapier and Bardeen offer basic error handling, but neither platform excels in terms of troubleshooting for complex workflows. Shopstory offers detailed error-handling tools that pinpoint exactly where an issue occurs in a workflow. In addition, Shopstory provides dedicated support to ensure that businesses can resolve issues quickly and efficiently.

1.5 Scalability and Performance

Zapier:
Zapier is scalable but with some caveats. As businesses grow and require more automations, the task-based pricing model can become prohibitively expensive. For smaller operations, Zapier is ideal, but larger teams that need to handle thousands of tasks per month may find the costs difficult to manage.

Bardeen:
Bardeen is not built for large-scale automation but rather for individual tasks or smaller-scale processes that can be completed within a desktop or browser. Its simplicity is both a strength and a limitation, making it less ideal for companies looking to scale their automations across teams or departments.

Verdict:
When it comes to scalability, Zapier can handle larger operations, but at a price. Bardeen is perfect for small-scale, individual automations, but it lacks the power to scale to the level that many businesses require. Shopstory, however, offers unlimited automations within its pricing model and is built to scale with growing companies, making it a more cost-effective option for larger teams and marketing agencies.

1.6 Free Trial

Both Zapier and Bardeen offer free trials, but with different limitations:

  • Zapier's free trial limits you to 100 tasks per month, with only five workflows available for testing. While it's a good introduction to the platform, the free plan does not allow businesses to fully experience the depth of what Zapier can offer without upgrading.
  • Bardeen's free plan provides unlimited basic automations within the browser, making it more generous than Zapier’s free offering. However, advanced features and more complex workflows are restricted to the paid plans.

Shopstory takes a different approach. With its free trial, users have full access to all premium features, allowing them to explore the platform without limitations. This includes access to native integrations, advanced workflows, and error handling, providing a true sense of how the platform can enhance business operations.

1.7 Conclusion

Zapier and Bardeen each offer strong automation capabilities, but they cater to different types of users. Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams. 

Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams or businesses with high task volumes. It’s a strong tool for small to mid-sized businesses that need to automate across multiple apps and services, but its task-based pricing model can be a limitation for large-scale operations.

Bardeen, on the other hand, focuses on browser-based automations and is perfect for individual tasks or smaller operations that need to eliminate repetitive actions directly from the desktop. While it’s cost-effective and useful for automating tasks like data scraping or browser form filling, it lacks the depth, scalability, and app integrations that a platform like Zapier offers.

However, both tools fall short when it comes to automating processes for online businesses and marketers who need deeper integrations with platforms like Shopify, WooCommerce, and Google Ads. This is where Shopstory shines.

2. Alternative to Zapier and Bardeen: Shopstory

Shopstory is specifically designed for businesses and marketing agencies that need to streamline complex operations and automate tasks across ecommerce and marketing channels. Here’s why Shopstory is the better choice:

2.1 Native Integrations with Ecommerce and Marketing Tools

While Zapier boasts a large library of app integrations and Bardeen is limited to browser-based tasks, Shopstory offers native integrations with the tools that matter most for digital marketers and online shops. Whether you're using Shopify, WooCommerce, Shopware, or Google Ads, Shopstory integrates these platforms seamlessly, allowing you to automate critical workflows like inventory management, campaign tracking, and order fulfillment.

2.2 Pricing and Scalability

Both Zapier and Bardeen offer free trials and tiered pricing plans, but Shopstory uses a pricing model based on active workflows. You only pay for the “Flows” you activate, regardless of how many tasks they perform (imagine updating hundreds of product descriptions using ChatGPT within a flow or using the Labelizer Flow). This makes Shopstory much more cost-effective and scalable for growing businesses.

2.3 Advanced Workflow Capabilities

While Zapier supports basic automations and Bardeen excels at quick browser-based workflows, Shopstory allows users to create complex, multi-step workflows that can span across multiple platforms. Whether you're automating multi-channel ad campaigns, generating reports, or optimizing ecommerce operations, Shopstory's drag-and-drop interface makes it easy to set up advanced workflows without coding.

2.4 Error Handling and Customer Support

Zapier’s error handling is basic, and Bardeen doesn’t offer advanced error troubleshooting features. Shopstory, however, includes robust error-handling tools that provide detailed diagnostics and help pinpoint the exact source of any issues in your workflows. Additionally, Shopstory offers dedicated customer support to assist businesses in setting up automations, ensuring that workflows run smoothly.

2.5. Built for Performance Marketers

For businesses and PPC experts running multiple campaigns across platforms, Shopstory offers pre-built and customizable workflows specifically designed to streamline performance marketing and ecommerce operations. By automating bid strategies, generating detailed reports across multiple channels, and enabling direct updates to campaigns on platforms like Google Ads and Meta Ads, Shopstory efficiently scales marketing strategies. 

Here are five key workflows offered by Shopstory:

  1. Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  2. Reactivate Late Converting Keywords (Google Ads): Automatically re-engage keywords that convert over extended periods, leveraging historical performance data to fine-tune campaign targeting for better outcomes.
  3. Adjust Campaign's Bid Strategy Based on Historical Data (Google Ads): Modify bid strategies for search campaigns automatically, using historical performance data to adapt strategies according to well-defined performance thresholds, an area requiring a deep focus and understanding of ecommerce nuances.
  4. Suggest new product descriptions for Shopify with ChatGPT: Use AI to generate engaging and SEO-friendly product descriptions for Shopify, boosting visibility and engagement compared to conventional titles.
  5. Create a PMAX Search Term Report (Google Ads): Develop detailed PMAX search term reports, providing essential insights for identifying new or potential negative keywords, enhancing your strategy in ways beyond traditional integrations.

Furthermore, Shopstory enhances cross-channel automations with comprehensive weekly reports, summarizing data from multiple advertising platforms in unified spreadsheets, streamlining and optimizing marketing efforts further. As an ecommerce automation tool, Shopstory supports deep, native integrations between shop systems, marketing, and advertising tools, making it a top choice for marketing agencies aiming to improve and scale their ecommerce services. Explore more in our Flow Library.

3. Free trial

Shopstory offers a risk-free, no-credit-card-required trial, allowing you to explore all its features before committing to a paid plan. This trial gives you full access to the platform so you can experience firsthand how Shopstory enhances ecommerce operations, streamlines marketing, and saves valuable time.

Take advantage of the free trial to see how Shopstory can help scale your business effortlessly – start today and discover the benefits for yourself.

4. Conclusion

Both Zapier and Bardeen provide useful automation tools, but their capabilities and focus areas differ. Zapier is ideal for general-purpose automation across apps but can become expensive as automation needs grow. Bardeen is best for simpler desktop automations, but lacks the integrations and scalability needed for businesses running complex operations.

Shopstory, however, is designed with businesses, digital marketers, and agencies in mind. With native integrations, a flexible pricing model, and advanced workflow capabilities, it is the go-to platform for those looking to automate at scale while keeping costs in check.

Ready to see the difference? Try Shopstory’s free trial today and unlock the potential of your workflows!


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Written by
Tara Gerashi
Marketing Manager @ Shopstory
Written by
Tara Gerashi
Marketing Manager @ Shopstory
Written by
Tara Gerashi
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Zapier vs Bardeen (and why Shopstory is better)

Zapier vs Bardeen (and why Shopstory is better)

In the realm of automation, two platforms have gained significant attention: Zapier and Bardeen. While both tools provide solutions to streamline processes and save time, they cater to different types of users and automation needs. Zapier is renowned for its versatility and ease of use, making it a popular choice for businesses looking to connect multiple apps. Bardeen, on the other hand, has emerged as an innovative alternative, focusing on browser automationand eliminating repetitive tasks directly from the desktop. But when it comes to selecting the best tool for your business or marketing efforts, the differences between Zapier and Bardeen are worth exploring in depth.

In this article, we will provide a detailed comparison between Zapier and Bardeen, focusing on their key features, pricing models, integrations, and workflow complexity. At the end, we'll introduce Shopstory as a better option for businesses, marketing agencies, and performance marketers looking for tailored automations that handle industry-specific needs more effectively.

TL;DR

Zapier is the go-to platform for businesses that need an extensive array of app integrations and easy-to-build workflows. Bardeen, while a newer player, offers innovative desktop automation features, making it ideal for users who want to automate tasks across apps without constantly switching between them. However, for businesses, Shopstory is a more powerful choice. With native integrations for ecommerce and marketing platforms, scalable pricing, and a focus on automations specific to business growth, Shopstory outperforms both Zapier and Bardeen when it comes to complex workflows and scalable automations.

A head-to-head comparison of Zapier, Bardeen and Shopstory

1. Zapier vs Bardeen: A Summary

1.1 Pricing Model

Zapier:
Zapier uses a task-based pricing model where users are charged based on the number of tasks executed in workflows. While Zapier offers a free plan with basic features, costs escalate as the number of workflows and tasks increases. This pricing structure can become expensive for businesses with complex automations or heavy task volumes.

  • Free Plan: 100 tasks/month, limited features.
  • Paid Plans: Start at $19.99/month for 750 tasks. As tasks increase, so do the prices.

Bardeen:
Bardeen offers a freemium model, with a free version that allows users to automate a significant number of actions. Its paid plans provide more advanced features, but its pricing is much more affordable compared to Zapier. Since Bardeen focuses on browser automations and task automation within a desktop environment, the need for paying for each task is eliminated.

  • Free Plan: Unlimited browser automations for basic use.
  • Paid Plans: Paid tiers start at $10/month for more advanced features.

Verdict: While Zapier offers flexibility in terms of connecting multiple apps and creating workflows across platforms, its pricing becomes a significant factor for businesses with a high volume of tasks. Bardeen, with its browser automation focus, provides a cost-effective solution for simpler, desktop-based automations. However, Shopstory takes a different approach by using a pricing model where you only pay for active workflows, making it more cost-efficient for businesses as they scale.

1.2 Integrations and Automation

Zapier:
Zapier is known for its vast integration library, boasting over 5,000 apps that can be connected through automations. This allows users to connect almost any combination of tools for automating processes across marketing, sales, finance, and customer service functions. Whether you need to send data between Slack, Google Sheets, Salesforce, or any other platform, Zapier has you covered. However, managing and scaling multiple workflows can become complex and expensive.

Bardeen:
Bardeen focuses on desktop and browser-based automation. Rather than integrating with thousands of apps, it allows users to automate tasks directly in their browser. For example, you can scrape data, automate form fills, or schedule tasks without needing to navigate between multiple tools. While Bardeen lacks the extensive integration options of Zapier, it shines in web scraping, browser automation, and eliminating repetitive tasks in online tools.

Verdict: Zapier is more powerful when it comes to connecting a wide array of business apps and creating cross-platform workflows. Bardeen, however, excels in automating web-based tasks directly in the browser. If you’re a business that depends on deep app integrations, Zapier is the better choice. For desktop automations, Bardeen offers unique value. However, neither platform compares to Shopstory in terms of native integrations with ecommerce and advertising tools, making it ideal for businesses looking to automate specific performance marketing tasks and multi-channel campaigns.

1.3 Workflow Complexity

Zapier:
Zapier is great for building simple automations, but as the complexity of workflows increases, it starts to struggle. While Zapier does allow for multi-step workflows, the system for handling branches or conditions is not always intuitive. This can make it difficult to manage workflows that require if/then conditions, loops, or multi-channel coordination.

Bardeen:
Bardeen is more focused on simple automations that can be triggered and completed in a browser or desktop environment. It doesn’t support the complex, multi-step workflows that Zapier is capable of, but it does excel at automating smaller, repetitive tasks. However, it lacks advanced branching or conditional workflows.

Verdict:
If you're looking to create multi-step workflows involving complex logic, Zapier provides more functionality than Bardeen. However, both tools have limitations when it comes to building truly complex workflows. Shopstory not only supports multi-step automations but also excels at creating sophisticated workflows tailored to businesses and marketing teams, especially for automating ad campaigns, reporting, and inventory management.

1.4 Error Handling and Support

Zapier:
Zapier offers basic error handling features, which can be limiting when workflows become more complex. For instance, when something goes wrong in a multi-step automation, Zapier’s error reporting is often vague, making troubleshooting difficult. While Zapier does have a help center and community forum, its support options are not as robust as needed for larger operations.

Bardeen:
Bardeen’s error handling is minimal, given its focus on simpler automations. The tool is designed to handle quick desktop or browser tasks, so troubleshooting is often less of a concern. For users who run into problems, Bardeen offers an active community and basic support options.

Verdict:
Both Zapier and Bardeen offer basic error handling, but neither platform excels in terms of troubleshooting for complex workflows. Shopstory offers detailed error-handling tools that pinpoint exactly where an issue occurs in a workflow. In addition, Shopstory provides dedicated support to ensure that businesses can resolve issues quickly and efficiently.

1.5 Scalability and Performance

Zapier:
Zapier is scalable but with some caveats. As businesses grow and require more automations, the task-based pricing model can become prohibitively expensive. For smaller operations, Zapier is ideal, but larger teams that need to handle thousands of tasks per month may find the costs difficult to manage.

Bardeen:
Bardeen is not built for large-scale automation but rather for individual tasks or smaller-scale processes that can be completed within a desktop or browser. Its simplicity is both a strength and a limitation, making it less ideal for companies looking to scale their automations across teams or departments.

Verdict:
When it comes to scalability, Zapier can handle larger operations, but at a price. Bardeen is perfect for small-scale, individual automations, but it lacks the power to scale to the level that many businesses require. Shopstory, however, offers unlimited automations within its pricing model and is built to scale with growing companies, making it a more cost-effective option for larger teams and marketing agencies.

1.6 Free Trial

Both Zapier and Bardeen offer free trials, but with different limitations:

  • Zapier's free trial limits you to 100 tasks per month, with only five workflows available for testing. While it's a good introduction to the platform, the free plan does not allow businesses to fully experience the depth of what Zapier can offer without upgrading.
  • Bardeen's free plan provides unlimited basic automations within the browser, making it more generous than Zapier’s free offering. However, advanced features and more complex workflows are restricted to the paid plans.

Shopstory takes a different approach. With its free trial, users have full access to all premium features, allowing them to explore the platform without limitations. This includes access to native integrations, advanced workflows, and error handling, providing a true sense of how the platform can enhance business operations.

1.7 Conclusion

Zapier and Bardeen each offer strong automation capabilities, but they cater to different types of users. Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams. 

Zapier excels at cross-platform integrations and managing multi-step workflows but can become costly for larger teams or businesses with high task volumes. It’s a strong tool for small to mid-sized businesses that need to automate across multiple apps and services, but its task-based pricing model can be a limitation for large-scale operations.

Bardeen, on the other hand, focuses on browser-based automations and is perfect for individual tasks or smaller operations that need to eliminate repetitive actions directly from the desktop. While it’s cost-effective and useful for automating tasks like data scraping or browser form filling, it lacks the depth, scalability, and app integrations that a platform like Zapier offers.

However, both tools fall short when it comes to automating processes for online businesses and marketers who need deeper integrations with platforms like Shopify, WooCommerce, and Google Ads. This is where Shopstory shines.

2. Alternative to Zapier and Bardeen: Shopstory

Shopstory is specifically designed for businesses and marketing agencies that need to streamline complex operations and automate tasks across ecommerce and marketing channels. Here’s why Shopstory is the better choice:

2.1 Native Integrations with Ecommerce and Marketing Tools

While Zapier boasts a large library of app integrations and Bardeen is limited to browser-based tasks, Shopstory offers native integrations with the tools that matter most for digital marketers and online shops. Whether you're using Shopify, WooCommerce, Shopware, or Google Ads, Shopstory integrates these platforms seamlessly, allowing you to automate critical workflows like inventory management, campaign tracking, and order fulfillment.

2.2 Pricing and Scalability

Both Zapier and Bardeen offer free trials and tiered pricing plans, but Shopstory uses a pricing model based on active workflows. You only pay for the “Flows” you activate, regardless of how many tasks they perform (imagine updating hundreds of product descriptions using ChatGPT within a flow or using the Labelizer Flow). This makes Shopstory much more cost-effective and scalable for growing businesses.

2.3 Advanced Workflow Capabilities

While Zapier supports basic automations and Bardeen excels at quick browser-based workflows, Shopstory allows users to create complex, multi-step workflows that can span across multiple platforms. Whether you're automating multi-channel ad campaigns, generating reports, or optimizing ecommerce operations, Shopstory's drag-and-drop interface makes it easy to set up advanced workflows without coding.

2.4 Error Handling and Customer Support

Zapier’s error handling is basic, and Bardeen doesn’t offer advanced error troubleshooting features. Shopstory, however, includes robust error-handling tools that provide detailed diagnostics and help pinpoint the exact source of any issues in your workflows. Additionally, Shopstory offers dedicated customer support to assist businesses in setting up automations, ensuring that workflows run smoothly.

2.5. Built for Performance Marketers

For businesses and PPC experts running multiple campaigns across platforms, Shopstory offers pre-built and customizable workflows specifically designed to streamline performance marketing and ecommerce operations. By automating bid strategies, generating detailed reports across multiple channels, and enabling direct updates to campaigns on platforms like Google Ads and Meta Ads, Shopstory efficiently scales marketing strategies. 

Here are five key workflows offered by Shopstory:

  1. Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
  2. Reactivate Late Converting Keywords (Google Ads): Automatically re-engage keywords that convert over extended periods, leveraging historical performance data to fine-tune campaign targeting for better outcomes.
  3. Adjust Campaign's Bid Strategy Based on Historical Data (Google Ads): Modify bid strategies for search campaigns automatically, using historical performance data to adapt strategies according to well-defined performance thresholds, an area requiring a deep focus and understanding of ecommerce nuances.
  4. Suggest new product descriptions for Shopify with ChatGPT: Use AI to generate engaging and SEO-friendly product descriptions for Shopify, boosting visibility and engagement compared to conventional titles.
  5. Create a PMAX Search Term Report (Google Ads): Develop detailed PMAX search term reports, providing essential insights for identifying new or potential negative keywords, enhancing your strategy in ways beyond traditional integrations.

Furthermore, Shopstory enhances cross-channel automations with comprehensive weekly reports, summarizing data from multiple advertising platforms in unified spreadsheets, streamlining and optimizing marketing efforts further. As an ecommerce automation tool, Shopstory supports deep, native integrations between shop systems, marketing, and advertising tools, making it a top choice for marketing agencies aiming to improve and scale their ecommerce services. Explore more in our Flow Library.

3. Free trial

Shopstory offers a risk-free, no-credit-card-required trial, allowing you to explore all its features before committing to a paid plan. This trial gives you full access to the platform so you can experience firsthand how Shopstory enhances ecommerce operations, streamlines marketing, and saves valuable time.

Take advantage of the free trial to see how Shopstory can help scale your business effortlessly – start today and discover the benefits for yourself.

4. Conclusion

Both Zapier and Bardeen provide useful automation tools, but their capabilities and focus areas differ. Zapier is ideal for general-purpose automation across apps but can become expensive as automation needs grow. Bardeen is best for simpler desktop automations, but lacks the integrations and scalability needed for businesses running complex operations.

Shopstory, however, is designed with businesses, digital marketers, and agencies in mind. With native integrations, a flexible pricing model, and advanced workflow capabilities, it is the go-to platform for those looking to automate at scale while keeping costs in check.

Ready to see the difference? Try Shopstory’s free trial today and unlock the potential of your workflows!


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