When comparing Zapier vs Adalysis for managing automation and PPC campaigns, consider what each platform does best. Zapier is widely known as an automation tool that connects different apps to simplify workflows, while Adalysis is a powerful platform dedicated to auditing and optimizing Google Ads accounts. Both tools serve unique purposes, but they might not cover all the bases when it comes to ecommerce automation and comprehensive PPC management.

In this article, we’ll break down Zapier vs Adalysis, covering their key features, pricing, and ease of use. Finally, we’ll discuss why Shopstory offers a more targeted solution for ecommerce businesses and PPC experts, combining ad management, product feed management, and optimization across multiple channels.

TL;DR

The Zapier vs Adalysis comparison showcases two very different tools. Zapier is best for automating workflows across various apps, but lacks deep PPC management capabilities. Adalysis, on the other hand, is highly specialized for Google Ads, providing powerful auditing tools and optimization insights. However, neither of these platforms is designed for ecommerce product feed management, cross-channel ad management, or ecommerce-specific optimizations.

Shopstory, on the other hand, combines these elements by offering no-code automations for both Google Ads and Meta Ads, with seamless integration for ecommerce platforms like Shopify and WooCommerce. This makes Shopstory a better option for businesses seeking PPC management, product feed management, and cross-channel optimization.

1. Zapier vs Adalysis: A Summary

When looking at Zapier vs Adalysis, it’s key to understand their main differences:

• Zapier is an automation platform designed to connect apps, allowing users to automate repetitive tasks and workflows across apps like Google Sheets, CRMs, and more. It is not specifically built for PPC but can be used to automate tasks like report generation or data transfer between Google Ads and other apps.
• Adalysis is a PPC management tool that focuses on Google Ads auditing, performance tracking, and providing optimization suggestions. It’s highly specialized in helping PPC professionals manage ad campaigns efficiently by identifying areas of improvement and providing actionable recommendations.

1.1 Pricing

• Zapier offers a freemium model that allows users to set up 5 Zaps (workflows) and run up to 100 tasks per month. Paid plans start at $19.99 per month for 750 tasks, with prices increasing based on task volume.
• Adalysis starts at $99 per month, with pricing depending on the ad spend managed. It is more tailored to mid-sized businesses or agencies managing large volumes of Google Ads campaigns. Adalysis offers a 14-day free trial to test its features.

Key takeaway: Zapier is priced per task, making it affordable for users automating simple workflows, while Adalysis charges based on ad spend, making it more suitable for agencies managing multiple Google Ads accounts.

1.2 Ease of Use

• Zapier is well known for its user-friendly interface. The drag-and-drop builder allows users to set up workflows without technical knowledge. It’s intuitive and ideal for beginners looking to connect apps for automating small tasks.
• Adalysis is more complex due to its focus on Google Ads optimizations. It provides detailed performance reports, automation of keyword audits, and deep insights into ad performance. Users need some knowledge of PPC management to make the most of its features.

Key takeaway: Zapier is easier to use for general automation, while Adalysis requires a deeper understanding of PPC to leverage its full potential.

1.3 Integration and Automation Capabilities

• Zapier excels in integrating with over 5,000 apps, allowing users to automate workflows across various platforms. It connects apps like Google Ads, Google Sheets, Slack, and CRMs, making it easy to sync data between platforms.
• Adalysis, on the other hand, is a Google Ads-focused platform. It offers auditing and automation features to help improve campaign performance. It automates tasks such as identifying negative keywords, paused ads, and improving bid strategies based on campaign results.

Key takeaway: Zapier has the advantage when it comes to app integrations, but Adalysis is far better for PPC-specific automations within Google Ads.

1.4 PPC and Optimization Features

• Zapier does not offer any native PPC management features but can automate some aspects of data transfer, reporting, or notifications related to Google Ads performance. For instance, you can set up Zaps to send email notifications when ad spend exceeds a certain threshold or when conversion rates dip.
• Adalysis is a full-featured PPC auditing and optimization tool. It provides advanced features like ad testing, bid adjustments, keyword performance analysis, and auditing tools. These tools help agencies and marketers to automate much of their Google Ads optimization work, while continuously improving ad performance.

Key takeaway: Adalysis offers powerful PPC automation and optimization features that Zapier cannot match, making it the better option for Google Ads management.

1.5 Ecommerce Integration

• Zapier allows users to connect to Shopify, WooCommerce, and BigCommerce to automate simple ecommerce tasks such as order notifications or inventory updates. However, it lacks deeper ecommerce automation such as product feed management or real-time syncs with ad platforms.
• Adalysis does not offer ecommerce-specific features like product feed automation or native integrations with ecommerce platforms.

Key takeaway: Both platforms lack the deep ecommerce integration and product feed management that are critical for ecommerce businesses.

2. Alternative to Zapier vs Adalysis: Shopstory

While Zapier and Adalysis provide valuable solutions in their respective domains, Shopstory is built to deliver a more comprehensive solution for ecommerce businesses and PPC marketers. Here’s why Shopstory may be the better option:

2.1 Pricing & Scalability

Shopstory starts at €199 per month, offering a freemium model with one free flow forever. Unlike Zapier, where costs can rise sharply with task volume, Shopstory’s pricing remains predictable based on the number of activated workflows. Additionally, Adalysis charges based on ad spend, making it more expensive for larger businesses. Shopstory’s pricing is tailored to support growing ecommerce businesses that need stable and scalable automation solutions.

2.2 Ecommerce-Focused Automation & Product Feed Management

Shopstory is built specifically for ecommerce. It provides deep integrations with platforms like Shopify, WooCommerce, Google Merchant Center, and Google Ads. It offers advanced product feed management, allowing businesses to:

• Sync product feeds automatically to Google Shopping and Google Merchant Center, ensuring your listings are always up to date.
• Automate product descriptions using ChatGPT and Search Console, improving your SEO and search rankings.
• Reactivate Late Converting Keywords (Google Ads, Google Sheets): Identify and reactivate keywords that contribute to conversions over a longer timeframe, ensuring continued effective use of valuable keywords.

These workflows are critical for ecommerce businesses and are not available in Zapier or Adalysis, making Shopstory a far more suitable option for managing product feed automation.

2.3 PPC Management & Optimization

Shopstory goes beyond simple automations, offering cross-channel PPC management across Google Ads and Meta Ads. Businesses can:

• Automatically adjust ad budgets based on real-time performance, optimizing for ROAS.
• Generate Google Ads and Meta Ads reports, highlighting performance data and actionable insights.
• Receive notifications when PPC campaigns fall below a certain ROAS threshold, allowing marketers to take immediate action.
• Create a custom label via supplemental feed for products based on their stock level (Shopify, Google Merchant Center, Google Sheets): Use this workflow to manage stock levels on Shopify, automatically labeling your products based on inventory and adding the data to the Google Merchant Center.
• Check your core web vitals for mobile visitors (Google Search Console, Google Sheets): Monitor pages that don't pass an index status inspection for mobile visitors. You'll receive notifications to improve page performance and user experience.
• Get a weekly report of your top 20 Search Terms and Pages (Google Search Console, Google Sheets): Automatically export top-performing search terms and pages from Google Search Console to Google Sheets weekly to gain valuable insights on performance trends.

Shopstory’s ability to manage cross-channel PPC automation is an invaluable feature for marketing agencies and ecommerce businesses looking to optimize their advertising efforts.

2.4 Ease of Use & No-Code Platform

Shopstory’s no-code platform allows users to create complex ecommerce workflows without requiring technical knowledge. The platform provides a Flow Library with pre-built templates, helping businesses quickly set up automations like:

• Optimize Product Titles and Descriptions: Use ChatGPT to generate new titles and descriptions based on Search Console queries, improving SEO and performance.
• Create Product Labels Based on Stock Levels: Automatically label products based on their inventory status, ensuring dynamic adjustments for ad campaigns.

With Shopstory, businesses can automate essential ecommerce and PPC workflows with minimal setup, making it far more user-friendly than the more complex and technical setups required by Adalysis and Zapier.

3. Get Started for Free

Shopstory’s freemium model allows users to get started with a free flow forever, offering a risk-free way to explore its powerful automation features. This makes it easy for ecommerce businesses to experience the benefits of Shopstory before committing to a paid plan. Start today and discover how Shopstory can simplify and supercharge your marketing efforts without any upfront costs. 

4. Zapier vs Adalysis: Our Conclusion

While Zapier and Adalysis are both good for automation and PPC management, neither fully meets the needs of ecommerce businesses. Zapier excels at connecting apps but lacks the depth required for PPC optimization or ecommerce automation. Adalysis is a highly specialized Google Ads auditing tool but doesn’t support other platforms like Meta Ads, nor does it offer product feed management or deep ecommerce integrations.

Shopstory, by contrast, combines the best of both worlds. It offers deep ecommerce automation capabilities alongside powerful cross-channel PPC management and product feed synchronization. With Shopstory, businesses can streamline their Google Ads and Meta Ads campaigns, automatically optimize product listings, and manage inventory syncing between platforms like Google Merchant Center and Shopify.

If you're ready to supercharge your ecommerce business and PPC campaigns, get started for FREE with Shopstory today!

‍