7 Ways Marketing Automation is Changing Ecommerce
24.1.2024
7 Ways Marketing Automation is Changing Ecommerce
Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in ecommerce or performance marketing. This allows marketers to save time, increase efficiency and achieve better results at the same time. Automation can also help ecommerce companies scale their business model, generate more leads, increase conversions, measure the effectiveness of their campaigns and optimize their budget.
Across industries, ecommerce is arguably one of the most dynamic and competitive sectors. It is characterized by continuous innovation and adaptation. Many online shops make avoidable mistakes even with the basics and struggle with the workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we will show you seven way in which marketing automation can transform your ecommerce company. And best of all, without needing a single line of code from you.
7 areas of how marketing automation is changing ecommerce for good
1. Optimizing campaigns
Marketing automation integrates with ecommerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring, and analyzing your results, teams can track key metrics such as keywords, conversions, revenue, and your ROAS (return on ad spend). The aim is to realign and further optimize your strategies accordingly.
2. Improving data-driven decision making
Data is the lifeblood of ecommerce. It provides insights into customer behavior, preferences, and needs. However, collecting, analyzing, and interpreting data can be a challenge, particularly when dealing with large and diverse data sets. With marketing automation, online shops can make better data-driven decisions. They collect and combine data from multiple sources, apply AI to generate useful insights and suggestions, and automatically take action based on the findings or trends.
3. Save costs
Marketing automation can save ecommerce businesses costs in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on low-performing campaigns and increase spending on high-performing campaigns. Another option is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications, and tracking.
4. Improve operational efficiency
Ecommerce companies often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, creating reports, and more. These tasks can be stressful and overwhelming and affect the quality and consistency of work. Marketing automation can help by automating and scheduling many of the recurring workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human errors, data silos, and duplicates.
5. Increase conversion rate and ROAS
Marketing automation can help ecommerce businesses boost their ROAS by increasing revenue per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads, and OpenAI to optimize their bids, goals, and ads to promote their best products to customers who are most likely to buy.
6. Save time
Marketing automation can save online shops time by automating and simplifying repetitive and tedious tasks, such as data entry, data analysis, and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing, and executing campaigns. This means that hours of time are freed up per employee per week.
7. Accelerate growth
Marketing automation allows online shops to accelerate their growth by optimizing their processes. For example, they can use tools like Shopify, WooCommerce, and Shopware 5 to automate their inventory, orders, payments, and shipping with ease and seamlessly integrate with other marketing automation tools. As a result, teams can focus on more important issues, such as reaching new customers, markets, and territories, or offering more products and services.
Is marketing automation worthwhile in ecommerce?
Marketing automation is more than just a buzzword. It is a tried and tested way to grow and scale online businesses in a competitive and ever-changing market. According to Statista, the global marketing automation industry revenue will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help ecommerce companies achieve more with the same budget and staff. You can save time, grow faster, work better, and get more return on investment. And the best part? You can maintain full control of your campaigns without outsourcing marketing support.
Conclusion
Marketing automation is a powerful way to transform your ecommerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results, and optimize processes across the spectrum. You don’t need any coding skills or developer assistance, thanks to modern automation software like Shopstory.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Ready to take your eCommerce business to the next level with marketing automation? Then perhaps you'd like to read our white paper “The Future of Automation in Ecommerce & Marketing” or follow the link below to learn more about our software:
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Results
Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in ecommerce or performance marketing. This allows marketers to save time, increase efficiency and achieve better results at the same time. Automation can also help ecommerce companies scale their business model, generate more leads, increase conversions, measure the effectiveness of their campaigns and optimize their budget.
Across industries, ecommerce is arguably one of the most dynamic and competitive sectors. It is characterized by continuous innovation and adaptation. Many online shops make avoidable mistakes even with the basics and struggle with the workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we will show you seven way in which marketing automation can transform your ecommerce company. And best of all, without needing a single line of code from you.
7 areas of how marketing automation is changing ecommerce for good
1. Optimizing campaigns
Marketing automation integrates with ecommerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring, and analyzing your results, teams can track key metrics such as keywords, conversions, revenue, and your ROAS (return on ad spend). The aim is to realign and further optimize your strategies accordingly.
2. Improving data-driven decision making
Data is the lifeblood of ecommerce. It provides insights into customer behavior, preferences, and needs. However, collecting, analyzing, and interpreting data can be a challenge, particularly when dealing with large and diverse data sets. With marketing automation, online shops can make better data-driven decisions. They collect and combine data from multiple sources, apply AI to generate useful insights and suggestions, and automatically take action based on the findings or trends.
3. Save costs
Marketing automation can save ecommerce businesses costs in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on low-performing campaigns and increase spending on high-performing campaigns. Another option is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications, and tracking.
4. Improve operational efficiency
Ecommerce companies often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, creating reports, and more. These tasks can be stressful and overwhelming and affect the quality and consistency of work. Marketing automation can help by automating and scheduling many of the recurring workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human errors, data silos, and duplicates.
5. Increase conversion rate and ROAS
Marketing automation can help ecommerce businesses boost their ROAS by increasing revenue per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads, and OpenAI to optimize their bids, goals, and ads to promote their best products to customers who are most likely to buy.
6. Save time
Marketing automation can save online shops time by automating and simplifying repetitive and tedious tasks, such as data entry, data analysis, and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing, and executing campaigns. This means that hours of time are freed up per employee per week.
7. Accelerate growth
Marketing automation allows online shops to accelerate their growth by optimizing their processes. For example, they can use tools like Shopify, WooCommerce, and Shopware 5 to automate their inventory, orders, payments, and shipping with ease and seamlessly integrate with other marketing automation tools. As a result, teams can focus on more important issues, such as reaching new customers, markets, and territories, or offering more products and services.
Is marketing automation worthwhile in ecommerce?
Marketing automation is more than just a buzzword. It is a tried and tested way to grow and scale online businesses in a competitive and ever-changing market. According to Statista, the global marketing automation industry revenue will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help ecommerce companies achieve more with the same budget and staff. You can save time, grow faster, work better, and get more return on investment. And the best part? You can maintain full control of your campaigns without outsourcing marketing support.
Conclusion
Marketing automation is a powerful way to transform your ecommerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results, and optimize processes across the spectrum. You don’t need any coding skills or developer assistance, thanks to modern automation software like Shopstory.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Ready to take your eCommerce business to the next level with marketing automation? Then perhaps you'd like to read our white paper “The Future of Automation in Ecommerce & Marketing” or follow the link below to learn more about our software:
Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in ecommerce or performance marketing. This allows marketers to save time, increase efficiency and achieve better results at the same time. Automation can also help ecommerce companies scale their business model, generate more leads, increase conversions, measure the effectiveness of their campaigns and optimize their budget.
Across industries, ecommerce is arguably one of the most dynamic and competitive sectors. It is characterized by continuous innovation and adaptation. Many online shops make avoidable mistakes even with the basics and struggle with the workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we will show you seven way in which marketing automation can transform your ecommerce company. And best of all, without needing a single line of code from you.
7 areas of how marketing automation is changing ecommerce for good
1. Optimizing campaigns
Marketing automation integrates with ecommerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring, and analyzing your results, teams can track key metrics such as keywords, conversions, revenue, and your ROAS (return on ad spend). The aim is to realign and further optimize your strategies accordingly.
2. Improving data-driven decision making
Data is the lifeblood of ecommerce. It provides insights into customer behavior, preferences, and needs. However, collecting, analyzing, and interpreting data can be a challenge, particularly when dealing with large and diverse data sets. With marketing automation, online shops can make better data-driven decisions. They collect and combine data from multiple sources, apply AI to generate useful insights and suggestions, and automatically take action based on the findings or trends.
3. Save costs
Marketing automation can save ecommerce businesses costs in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on low-performing campaigns and increase spending on high-performing campaigns. Another option is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications, and tracking.
4. Improve operational efficiency
Ecommerce companies often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, creating reports, and more. These tasks can be stressful and overwhelming and affect the quality and consistency of work. Marketing automation can help by automating and scheduling many of the recurring workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human errors, data silos, and duplicates.
5. Increase conversion rate and ROAS
Marketing automation can help ecommerce businesses boost their ROAS by increasing revenue per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads, and OpenAI to optimize their bids, goals, and ads to promote their best products to customers who are most likely to buy.
6. Save time
Marketing automation can save online shops time by automating and simplifying repetitive and tedious tasks, such as data entry, data analysis, and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing, and executing campaigns. This means that hours of time are freed up per employee per week.
7. Accelerate growth
Marketing automation allows online shops to accelerate their growth by optimizing their processes. For example, they can use tools like Shopify, WooCommerce, and Shopware 5 to automate their inventory, orders, payments, and shipping with ease and seamlessly integrate with other marketing automation tools. As a result, teams can focus on more important issues, such as reaching new customers, markets, and territories, or offering more products and services.
Is marketing automation worthwhile in ecommerce?
Marketing automation is more than just a buzzword. It is a tried and tested way to grow and scale online businesses in a competitive and ever-changing market. According to Statista, the global marketing automation industry revenue will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help ecommerce companies achieve more with the same budget and staff. You can save time, grow faster, work better, and get more return on investment. And the best part? You can maintain full control of your campaigns without outsourcing marketing support.
Conclusion
Marketing automation is a powerful way to transform your ecommerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results, and optimize processes across the spectrum. You don’t need any coding skills or developer assistance, thanks to modern automation software like Shopstory.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Ready to take your eCommerce business to the next level with marketing automation? Then perhaps you'd like to read our white paper “The Future of Automation in Ecommerce & Marketing” or follow the link below to learn more about our software:
Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in ecommerce or performance marketing. This allows marketers to save time, increase efficiency and achieve better results at the same time. Automation can also help ecommerce companies scale their business model, generate more leads, increase conversions, measure the effectiveness of their campaigns and optimize their budget.
Across industries, ecommerce is arguably one of the most dynamic and competitive sectors. It is characterized by continuous innovation and adaptation. Many online shops make avoidable mistakes even with the basics and struggle with the workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we will show you seven way in which marketing automation can transform your ecommerce company. And best of all, without needing a single line of code from you.
7 areas of how marketing automation is changing ecommerce for good
1. Optimizing campaigns
Marketing automation integrates with ecommerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring, and analyzing your results, teams can track key metrics such as keywords, conversions, revenue, and your ROAS (return on ad spend). The aim is to realign and further optimize your strategies accordingly.
2. Improving data-driven decision making
Data is the lifeblood of ecommerce. It provides insights into customer behavior, preferences, and needs. However, collecting, analyzing, and interpreting data can be a challenge, particularly when dealing with large and diverse data sets. With marketing automation, online shops can make better data-driven decisions. They collect and combine data from multiple sources, apply AI to generate useful insights and suggestions, and automatically take action based on the findings or trends.
3. Save costs
Marketing automation can save ecommerce businesses costs in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on low-performing campaigns and increase spending on high-performing campaigns. Another option is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications, and tracking.
4. Improve operational efficiency
Ecommerce companies often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, creating reports, and more. These tasks can be stressful and overwhelming and affect the quality and consistency of work. Marketing automation can help by automating and scheduling many of the recurring workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human errors, data silos, and duplicates.
5. Increase conversion rate and ROAS
Marketing automation can help ecommerce businesses boost their ROAS by increasing revenue per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads, and OpenAI to optimize their bids, goals, and ads to promote their best products to customers who are most likely to buy.
6. Save time
Marketing automation can save online shops time by automating and simplifying repetitive and tedious tasks, such as data entry, data analysis, and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing, and executing campaigns. This means that hours of time are freed up per employee per week.
7. Accelerate growth
Marketing automation allows online shops to accelerate their growth by optimizing their processes. For example, they can use tools like Shopify, WooCommerce, and Shopware 5 to automate their inventory, orders, payments, and shipping with ease and seamlessly integrate with other marketing automation tools. As a result, teams can focus on more important issues, such as reaching new customers, markets, and territories, or offering more products and services.
Is marketing automation worthwhile in ecommerce?
Marketing automation is more than just a buzzword. It is a tried and tested way to grow and scale online businesses in a competitive and ever-changing market. According to Statista, the global marketing automation industry revenue will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help ecommerce companies achieve more with the same budget and staff. You can save time, grow faster, work better, and get more return on investment. And the best part? You can maintain full control of your campaigns without outsourcing marketing support.
Conclusion
Marketing automation is a powerful way to transform your ecommerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results, and optimize processes across the spectrum. You don’t need any coding skills or developer assistance, thanks to modern automation software like Shopstory.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Ready to take your eCommerce business to the next level with marketing automation? Then perhaps you'd like to read our white paper “The Future of Automation in Ecommerce & Marketing” or follow the link below to learn more about our software:
Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in ecommerce or performance marketing. This allows marketers to save time, increase efficiency and achieve better results at the same time. Automation can also help ecommerce companies scale their business model, generate more leads, increase conversions, measure the effectiveness of their campaigns and optimize their budget.
Across industries, ecommerce is arguably one of the most dynamic and competitive sectors. It is characterized by continuous innovation and adaptation. Many online shops make avoidable mistakes even with the basics and struggle with the workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we will show you seven way in which marketing automation can transform your ecommerce company. And best of all, without needing a single line of code from you.
7 areas of how marketing automation is changing ecommerce for good
1. Optimizing campaigns
Marketing automation integrates with ecommerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring, and analyzing your results, teams can track key metrics such as keywords, conversions, revenue, and your ROAS (return on ad spend). The aim is to realign and further optimize your strategies accordingly.
2. Improving data-driven decision making
Data is the lifeblood of ecommerce. It provides insights into customer behavior, preferences, and needs. However, collecting, analyzing, and interpreting data can be a challenge, particularly when dealing with large and diverse data sets. With marketing automation, online shops can make better data-driven decisions. They collect and combine data from multiple sources, apply AI to generate useful insights and suggestions, and automatically take action based on the findings or trends.
3. Save costs
Marketing automation can save ecommerce businesses costs in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on low-performing campaigns and increase spending on high-performing campaigns. Another option is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications, and tracking.
4. Improve operational efficiency
Ecommerce companies often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, creating reports, and more. These tasks can be stressful and overwhelming and affect the quality and consistency of work. Marketing automation can help by automating and scheduling many of the recurring workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human errors, data silos, and duplicates.
5. Increase conversion rate and ROAS
Marketing automation can help ecommerce businesses boost their ROAS by increasing revenue per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads, and OpenAI to optimize their bids, goals, and ads to promote their best products to customers who are most likely to buy.
6. Save time
Marketing automation can save online shops time by automating and simplifying repetitive and tedious tasks, such as data entry, data analysis, and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing, and executing campaigns. This means that hours of time are freed up per employee per week.
7. Accelerate growth
Marketing automation allows online shops to accelerate their growth by optimizing their processes. For example, they can use tools like Shopify, WooCommerce, and Shopware 5 to automate their inventory, orders, payments, and shipping with ease and seamlessly integrate with other marketing automation tools. As a result, teams can focus on more important issues, such as reaching new customers, markets, and territories, or offering more products and services.
Is marketing automation worthwhile in ecommerce?
Marketing automation is more than just a buzzword. It is a tried and tested way to grow and scale online businesses in a competitive and ever-changing market. According to Statista, the global marketing automation industry revenue will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help ecommerce companies achieve more with the same budget and staff. You can save time, grow faster, work better, and get more return on investment. And the best part? You can maintain full control of your campaigns without outsourcing marketing support.
Conclusion
Marketing automation is a powerful way to transform your ecommerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results, and optimize processes across the spectrum. You don’t need any coding skills or developer assistance, thanks to modern automation software like Shopstory.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Ready to take your eCommerce business to the next level with marketing automation? Then perhaps you'd like to read our white paper “The Future of Automation in Ecommerce & Marketing” or follow the link below to learn more about our software:
Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in ecommerce or performance marketing. This allows marketers to save time, increase efficiency and achieve better results at the same time. Automation can also help ecommerce companies scale their business model, generate more leads, increase conversions, measure the effectiveness of their campaigns and optimize their budget.
Across industries, ecommerce is arguably one of the most dynamic and competitive sectors. It is characterized by continuous innovation and adaptation. Many online shops make avoidable mistakes even with the basics and struggle with the workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we will show you seven way in which marketing automation can transform your ecommerce company. And best of all, without needing a single line of code from you.
7 areas of how marketing automation is changing ecommerce for good
1. Optimizing campaigns
Marketing automation integrates with ecommerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring, and analyzing your results, teams can track key metrics such as keywords, conversions, revenue, and your ROAS (return on ad spend). The aim is to realign and further optimize your strategies accordingly.
2. Improving data-driven decision making
Data is the lifeblood of ecommerce. It provides insights into customer behavior, preferences, and needs. However, collecting, analyzing, and interpreting data can be a challenge, particularly when dealing with large and diverse data sets. With marketing automation, online shops can make better data-driven decisions. They collect and combine data from multiple sources, apply AI to generate useful insights and suggestions, and automatically take action based on the findings or trends.
3. Save costs
Marketing automation can save ecommerce businesses costs in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on low-performing campaigns and increase spending on high-performing campaigns. Another option is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications, and tracking.
4. Improve operational efficiency
Ecommerce companies often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, creating reports, and more. These tasks can be stressful and overwhelming and affect the quality and consistency of work. Marketing automation can help by automating and scheduling many of the recurring workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human errors, data silos, and duplicates.
5. Increase conversion rate and ROAS
Marketing automation can help ecommerce businesses boost their ROAS by increasing revenue per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads, and OpenAI to optimize their bids, goals, and ads to promote their best products to customers who are most likely to buy.
6. Save time
Marketing automation can save online shops time by automating and simplifying repetitive and tedious tasks, such as data entry, data analysis, and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing, and executing campaigns. This means that hours of time are freed up per employee per week.
7. Accelerate growth
Marketing automation allows online shops to accelerate their growth by optimizing their processes. For example, they can use tools like Shopify, WooCommerce, and Shopware 5 to automate their inventory, orders, payments, and shipping with ease and seamlessly integrate with other marketing automation tools. As a result, teams can focus on more important issues, such as reaching new customers, markets, and territories, or offering more products and services.
Is marketing automation worthwhile in ecommerce?
Marketing automation is more than just a buzzword. It is a tried and tested way to grow and scale online businesses in a competitive and ever-changing market. According to Statista, the global marketing automation industry revenue will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help ecommerce companies achieve more with the same budget and staff. You can save time, grow faster, work better, and get more return on investment. And the best part? You can maintain full control of your campaigns without outsourcing marketing support.
Conclusion
Marketing automation is a powerful way to transform your ecommerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results, and optimize processes across the spectrum. You don’t need any coding skills or developer assistance, thanks to modern automation software like Shopstory.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Ready to take your eCommerce business to the next level with marketing automation? Then perhaps you'd like to read our white paper “The Future of Automation in Ecommerce & Marketing” or follow the link below to learn more about our software:
7 Ways Marketing Automation is Changing Ecommerce
Marketing automation describes the use of software and technology to automate repetitive or tedious tasks, for example in ecommerce or performance marketing. This allows marketers to save time, increase efficiency and achieve better results at the same time. Automation can also help ecommerce companies scale their business model, generate more leads, increase conversions, measure the effectiveness of their campaigns and optimize their budget.
Across industries, ecommerce is arguably one of the most dynamic and competitive sectors. It is characterized by continuous innovation and adaptation. Many online shops make avoidable mistakes even with the basics and struggle with the workload, inefficiencies and customer retention. That's why marketing automation is a game changer. In the following article, we will show you seven way in which marketing automation can transform your ecommerce company. And best of all, without needing a single line of code from you.
7 areas of how marketing automation is changing ecommerce for good
1. Optimizing campaigns
Marketing automation integrates with ecommerce tools and platforms such as Shopify, but also with advertising platforms such as Google and Meta. By testing, measuring, and analyzing your results, teams can track key metrics such as keywords, conversions, revenue, and your ROAS (return on ad spend). The aim is to realign and further optimize your strategies accordingly.
2. Improving data-driven decision making
Data is the lifeblood of ecommerce. It provides insights into customer behavior, preferences, and needs. However, collecting, analyzing, and interpreting data can be a challenge, particularly when dealing with large and diverse data sets. With marketing automation, online shops can make better data-driven decisions. They collect and combine data from multiple sources, apply AI to generate useful insights and suggestions, and automatically take action based on the findings or trends.
3. Save costs
Marketing automation can save ecommerce businesses costs in two ways. One way is to optimize campaigns and improve performance and then adjust the budget based on the results. You can stop or reduce spending on low-performing campaigns and increase spending on high-performing campaigns. Another option is to automate and streamline operational processes, such as inventory updates, order confirmations, shipping notifications, and tracking.
4. Improve operational efficiency
Ecommerce companies often have to juggle multiple tasks and responsibilities. This can range from managing the online store to running performance marketing campaigns, updating inventory, creating reports, and more. These tasks can be stressful and overwhelming and affect the quality and consistency of work. Marketing automation can help by automating and scheduling many of the recurring workflows across ecommerce and advertising platforms. It can also use OpenAI to improve many flows with instant analysis and intelligent recommendations. By optimizing processes, you ensure consistency and avoid human errors, data silos, and duplicates.
5. Increase conversion rate and ROAS
Marketing automation can help ecommerce businesses boost their ROAS by increasing revenue per dollar/euro of marketing budget. For example, they can use tools like Google Ads, Meta Ads, and OpenAI to optimize their bids, goals, and ads to promote their best products to customers who are most likely to buy.
6. Save time
Marketing automation can save online shops time by automating and simplifying repetitive and tedious tasks, such as data entry, data analysis, and reporting. This allows marketers to spend more time on the strategic and creative aspects of their role, such as planning, designing, and executing campaigns. This means that hours of time are freed up per employee per week.
7. Accelerate growth
Marketing automation allows online shops to accelerate their growth by optimizing their processes. For example, they can use tools like Shopify, WooCommerce, and Shopware 5 to automate their inventory, orders, payments, and shipping with ease and seamlessly integrate with other marketing automation tools. As a result, teams can focus on more important issues, such as reaching new customers, markets, and territories, or offering more products and services.
Is marketing automation worthwhile in ecommerce?
Marketing automation is more than just a buzzword. It is a tried and tested way to grow and scale online businesses in a competitive and ever-changing market. According to Statista, the global marketing automation industry revenue will grow from 5.86 billion US dollars in 2021 to 13.7 billion US dollars in 2030, at a compound annual growth rate (CAGR) of 9.6%. Marketing automation can help ecommerce companies achieve more with the same budget and staff. You can save time, grow faster, work better, and get more return on investment. And the best part? You can maintain full control of your campaigns without outsourcing marketing support.
Conclusion
Marketing automation is a powerful way to transform your ecommerce business and achieve your goals. With the right tools and strategies, you can create more effective and efficient performance campaigns, achieve better results, and optimize processes across the spectrum. You don’t need any coding skills or developer assistance, thanks to modern automation software like Shopstory.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Ready to take your eCommerce business to the next level with marketing automation? Then perhaps you'd like to read our white paper “The Future of Automation in Ecommerce & Marketing” or follow the link below to learn more about our software:
