We show you the 5 best PPC reporting tools in 2024, when it comes to managing PPC campaigns. Detailed reporting is essential to make informed decisions, track performance, and optimize for success. However, manual reporting can be time-consuming and prone to error. This is where automation tools come into play, transforming how digital marketers approach PPC reporting.

In this blog, we’ll explore how PPC reporting tools can supercharge your campaign management, along with specific automation flows that Shopstory provides to streamline reporting for Google Ads and Meta Ads.

Why Automating PPC Reporting Matters

Running campaigns across multiple platforms, such as Google and Meta, requires constant monitoring and data analysis. PPC reporting gives marketers the insight they need to assess ad performance, identify trends, and make adjustments. But compiling this data from various sources can be tedious.

By automating PPC reporting, agencies and ecommerce businesses can:

• Save time on manual data gathering.
• Reduce human error.
• Access real-time performance insights.
• Scale reporting across multiple campaigns with ease.

With automation, you spend less time on routine tasks and more on strategic campaign improvements.

Essential Features of PPC Reporting Tools

Before diving into specific tools and solutions, it’s crucial to know what features you should look for in PPC reporting automation:

1. Cross-Platform Reporting: The ability to consolidate data from Google Ads, Meta Ads, and other platforms into a unified report.
2. Custom Dashboards: Tools should offer customizable dashboards to display key metrics relevant to your business.
3. Scheduling Capabilities: Automated scheduling of reports to ensure stakeholders receive updates without manual intervention.
4. Data Accuracy: Real-time data synchronization to avoid reporting on outdated information.
5. Scalability: A tool should be able to handle reporting for growing campaigns without additional complexity or costs.

Now, let’s look at some popular PPC reporting tools and how Shopstory fits into the equation.

Top PPC Reporting Tools in 2024

1. Google Data Studio

Google Data Studio is a popular, free tool for building customized reports. With direct integrations to Google Ads, Google Analytics, and other platforms, it’s an excellent choice for marketers looking to create visual, shareable dashboards.

However, for those managing Meta Ads or needing more complex multi-platform reporting, additional integrations and manual setup may be required.

2. Supermetrics

Supermetrics specializes in pulling PPC data from multiple sources into your chosen reporting platform, such as Google Sheets or Data Studio. It simplifies reporting across channels but can get pricey, especially as the number of data sources increases.

3. Shopstory: Automate PPC Reporting with Ease

While traditional tools like Google Data Studio and Supermetrics are great for building reports, Shopstory offers an edge by automating the entire reporting process across both Google Ads and Meta Ads. With pre-built flows, Shopstory eliminates the need for manual data pulls and custom reporting setups.

4. Optmyzr

Optmyzr provides in-depth automation and reporting capabilities, helping you analyze and optimize PPC campaigns. With their pre-built reports, marketers can monitor performance and identify opportunities for improvement. While it's powerful, Optmyzr’s focus on Google Ads limits its use for cross-channel campaigns.

5. ReportGarden

Another popular tool for agencies, ReportGarden offers a variety of reporting templates and dashboards. It integrates with Google Ads and Bing Ads, but may require additional tools for managing Meta Ads.

Shopstory’s Unique Advantage

What sets Shopstory apart from traditional reporting tools is the ability to automate reporting alongside campaign optimization workflows. Instead of switching between tools for reporting, optimization, and scaling, Shopstory centralizes these tasks, making it an all-in-one solution for PPC marketers. You can also schedule automated email reports, ensuring stakeholders get the information they need without extra effort.

Additionally, Shopstory’s no-code interface allows marketers to set up custom workflows without developer help. For example, you can define specific thresholds (like ROAS dropping below a certain percentage) that trigger notifications or adjustments, saving time on manual tracking.

Shopstory Pre-Built Flows for PPC Reporting:

• Automated Google Ads Performance Dashboard: This flow retrieves data from your Google Ads account, automating the creation of a performance dashboard. It includes metrics like clicks, impressions, conversions, and ROAS, giving you a real-time view of your ad success.
• Meta Ads Reporting Automation: Similar to Google Ads, Shopstory provides a flow for Meta Ads that automatically pulls campaign data, including spend, CTR, and conversion rates. This flow can be customized to fit your reporting needs and synced with other data points.
• Cross-Platform Reporting: With Shopstory, you can create flows that integrate both Google Ads and Meta Ads data, delivering unified insights in one report. This is especially helpful for agencies managing multiple clients and channels.

Conclusion: Get Started with Automated Reporting

For businesses managing large-scale PPC campaigns across Google Ads and Meta Ads, automating reporting is a game-changer. Tools like Google Data Studio, Supermetrics, and Optmyzr offer valuable features, but Shopstory’s PPC reporting flows take automation to the next level by integrating cross-platform data and optimizing campaigns all in one place.

Start automating your PPC reporting today with Shopstory and unlock more time to focus on strategy.

Get started for FREE with Shopstory and see how it can supercharge your PPC efforts with seamless reporting and automation flows.

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