Optmyzr vs Make (and why Shopstory is better)
2.10.2024
Optmyzr vs Make (and why Shopstory is better)
When deciding between Optmyzr vs Make to automate your performance marketing workflows, it’s crucial to evaluate the features, pricing, and ease of use for each platform. Both tools excel in automation but are designed for different user bases. This detailed comparison will break down how Optmyzr and Make compare, and why Shopstory may be the more suitable choice for marketing agencies, online shops, and performance marketers.
TL;DR
Optmyzr is a PPC automation platform focused on optimizing ad campaigns, while Make provides a more general automation solution with a visual, no-code interface. Both tools offer strong features but may struggle when scaling complex workflows, particularly in the ecommerce space. Shopstory stands out as a robust alternative, offering specialized ecommerce and performance marketing automations with predictable pricing.
1. Optmyzr vs Make: A Summary
1.1 Pricing
Optmyzr
Optmyzr’s pricing is designed around PPC management, with different tiers based on campaign volume and management needs.
- Basic Plan: Starts at $249/month.
- Pro Plan: $499/month.
Make
Make’s pricing is based on the number of operations in workflows, with a free plan for small-scale automations and paid plans that scale with workflow complexity.
- Free Plan: 1,000 operations/month.
- Paid Plans: Start at $9/month.
Key takeaway
Optmyzr’s pricing is tailored for PPC, but it can become costly for businesses with extensive campaign management needs. Make is cost-effective for small workflows but becomes expensive when scaling up.
1.2 Ease of Use
Optmyzr
Optmyzr’s interface is intuitive, especially for users managing PPC campaigns. Its pre-built optimization tools make it easy for marketing teams to automate bid adjustments and keyword management without technical expertise. However, its focus on PPC limits its broader automation capabilities.
Make
Make is highly user-friendly with its drag-and-drop interface, making it ideal for non-technical users who want to build simple workflows across multiple apps. However, it can become less manageable for complex workflows, especially those with multiple conditions or triggers.
Key takeaway
Optmyzr is perfect for PPC-focused automations, while Make offers broader use cases for general workflows. Both platforms provide an easy interface, but Shopstory combines ease of use with ecommerce-specific functionality, requiring no technical skills for even advanced automations.
1.3 Integrations
Optmyzr
Optmyzr integrates with popular advertising platforms such as Google Ads, Microsoft Ads, and Facebook Ads. While it’s designed specifically for PPC automation, it lacks integrations for other key business or ecommerce platforms, limiting its versatility.
Make
Make integrates with over 1,000 apps, allowing users to connect their workflows to essential tools like Google Sheets, Slack, and CRM platforms. However, while it supports a wide variety of apps, Make's ecommerce-specific integrations are not as robust as some users might need.
Key takeaway
Optmyzr provides powerful integrations for PPC management, and Make offers broader app connections. However, neither is deeply integrated with ecommerce platforms. Shopstory’s native integrations with platforms like Shopify, WooCommerce, and Google Ads provide more tailored automation for ecommerce operations.
1.4 Workflow Complexity and Error Handling
Optmyzr
Optmyzr is built for managing and automating PPC tasks, such as bid management and keyword optimization. While it’s perfect for automating simple PPC workflows, it lacks the flexibility needed to handle more complex workflows across different business functions.
Make
Make allows users to build complex workflows with multiple steps and conditions. While its visual interface simplifies basic automations, it can struggle with error handling in larger, more intricate workflows. This can create challenges for teams needing seamless troubleshooting.
Key takeaway
Both platforms perform well with simpler workflows, but Make allows for more complexity than Optmyzr. However, neither excels in managing highly complex ecommerce workflows with advanced error handling. Shopstory provides a better solution, offering pre-built workflows and advanced error-handling capabilities tailored specifically to ecommerce and performance marketing.
1.5 Scalability and Performance
Optmyzr
Optmyzr scales well for businesses focused on PPC, but the costs increase significantly as campaign volume grows. It’s ideal for small to medium businesses but can become prohibitively expensive for larger companies or agencies with substantial ad spend.
Make
Make scales well for small to medium-sized businesses, but costs rise with higher workflow usage and complexity. Its performance can also lag when handling high volumes of operations in complex workflows.
Key takeaway
Both Optmyzr and Make offer scalability, but they come with performance and cost challenges as workflows and operations grow. Shopstory, with its live-flow pricing model, offers a more scalable and predictable solution, allowing businesses to automate tasks cost-effectively across ecommerce and marketing channels.
2. The Alternative to Optmyzr vs Make: Shopstory
While Optmyzr and Make are powerful platforms in their respective spaces, neither is designed specifically for ecommerce and performance marketing needs. Shopstory is built with those requirements in mind, offering deeper integrations, scalability, and advanced capabilities for businesses looking to automate ecommerce operations and marketing campaigns.
2.1 Native Integrations with Ecommerce and Marketing Tools
Shopstory offers native integrations with ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to automate critical tasks such as product updates, sales reporting, and ad performance monitoring, all without requiring custom development or coding.
2.2 Transparent and Scalable Pricing
Optmyzr’s pricing can escalate quickly for businesses with extensive PPC needs, while Make’s costs rise with increased workflow usage. Shopstory’s pricing starts at €199 and is based on live workflows, ensuring businesses only pay for what they actively use. This makes it a more cost-effective solution for ecommerce businesses and agencies that need to scale without worrying about skyrocketing costs.
2.3 Advanced Workflow Capabilities
Shopstory offers advanced workflow capabilities specifically designed for ecommerce and performance marketing, enabling users to build and manage complex workflows without requiring technical knowledge. Whether it's automating inventory updates or optimizing ad campaigns, Shopstory offers a powerful no-code solution for businesses that want to automate complex processes without developer input.
2.4 Performance Marketing Optimization
Shopstory excels in performance marketing and ecommerce by providing tailored, pre-built workflows that go beyond what general automation tools like Optmyzr and Make offer. While Optmyzr focuses on PPC management and Make provides broad app connections, Shopstory offers deep ecommerce integration, automating tasks from bid adjustments to budget reallocations with advanced features.
Here are five pre-built Shopstory workflows you can try today:
- Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
- Adjust Campaign's Budget Based on ROAS Threshold (Google Ads): Modify your campaign budgets automatically to align with specific return on ad spend (ROAS) goals, ensuring resources go where they're most effective.
- Generate New Ad Creatives Using High-Performing Keywords (Google Ads, OpenAI): Use successful keyword data to create compelling ad content automatically, helping your campaigns engage audiences and expand their reach.
- Pause Campaigns if ROAS and Costs Don’t Meet Goals (Google Ads): Automate budget efficiency by stopping campaigns that fall below performance criteria, optimizing spend across campaigns.
- Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure your product listings are accurate across platforms by automating data synchronization between Shopify and Google Shopping, improving visibility and data accuracy.
Get Started for Free
Shopstory offers a risk-free freemium model that allows users to start with a free flow forever. This gives businesses the opportunity to explore the platform’s powerful ecommerce and marketing automation features without any upfront cost, making it an ideal starting point for those looking to scale their operations efficiently.
Optmyzr vs Make - Our Conclusion
To wrap up our Optmyzr vs Make comparison, Optmyzr is an excellent tool for PPC campaign automation, and Make is a versatile no-code automation platform. However, both tools have limitations when it comes to ecommerce and broader marketing automation, particularly in terms of deep integrations and cost-efficient scalability.
Shopstory provides the solution that ecommerce businesses and marketing professionals need. With deep native integrations, advanced workflow capabilities, and pricing based on active workflows, Shopstory offers a more tailored and scalable solution for growing businesses.
Get started for FREE with Shopstory today and see how it can supercharge your automation efforts.
Speaker
Results
When deciding between Optmyzr vs Make to automate your performance marketing workflows, it’s crucial to evaluate the features, pricing, and ease of use for each platform. Both tools excel in automation but are designed for different user bases. This detailed comparison will break down how Optmyzr and Make compare, and why Shopstory may be the more suitable choice for marketing agencies, online shops, and performance marketers.
TL;DR
Optmyzr is a PPC automation platform focused on optimizing ad campaigns, while Make provides a more general automation solution with a visual, no-code interface. Both tools offer strong features but may struggle when scaling complex workflows, particularly in the ecommerce space. Shopstory stands out as a robust alternative, offering specialized ecommerce and performance marketing automations with predictable pricing.
1. Optmyzr vs Make: A Summary
1.1 Pricing
Optmyzr
Optmyzr’s pricing is designed around PPC management, with different tiers based on campaign volume and management needs.
- Basic Plan: Starts at $249/month.
- Pro Plan: $499/month.
Make
Make’s pricing is based on the number of operations in workflows, with a free plan for small-scale automations and paid plans that scale with workflow complexity.
- Free Plan: 1,000 operations/month.
- Paid Plans: Start at $9/month.
Key takeaway
Optmyzr’s pricing is tailored for PPC, but it can become costly for businesses with extensive campaign management needs. Make is cost-effective for small workflows but becomes expensive when scaling up.
1.2 Ease of Use
Optmyzr
Optmyzr’s interface is intuitive, especially for users managing PPC campaigns. Its pre-built optimization tools make it easy for marketing teams to automate bid adjustments and keyword management without technical expertise. However, its focus on PPC limits its broader automation capabilities.
Make
Make is highly user-friendly with its drag-and-drop interface, making it ideal for non-technical users who want to build simple workflows across multiple apps. However, it can become less manageable for complex workflows, especially those with multiple conditions or triggers.
Key takeaway
Optmyzr is perfect for PPC-focused automations, while Make offers broader use cases for general workflows. Both platforms provide an easy interface, but Shopstory combines ease of use with ecommerce-specific functionality, requiring no technical skills for even advanced automations.
1.3 Integrations
Optmyzr
Optmyzr integrates with popular advertising platforms such as Google Ads, Microsoft Ads, and Facebook Ads. While it’s designed specifically for PPC automation, it lacks integrations for other key business or ecommerce platforms, limiting its versatility.
Make
Make integrates with over 1,000 apps, allowing users to connect their workflows to essential tools like Google Sheets, Slack, and CRM platforms. However, while it supports a wide variety of apps, Make's ecommerce-specific integrations are not as robust as some users might need.
Key takeaway
Optmyzr provides powerful integrations for PPC management, and Make offers broader app connections. However, neither is deeply integrated with ecommerce platforms. Shopstory’s native integrations with platforms like Shopify, WooCommerce, and Google Ads provide more tailored automation for ecommerce operations.
1.4 Workflow Complexity and Error Handling
Optmyzr
Optmyzr is built for managing and automating PPC tasks, such as bid management and keyword optimization. While it’s perfect for automating simple PPC workflows, it lacks the flexibility needed to handle more complex workflows across different business functions.
Make
Make allows users to build complex workflows with multiple steps and conditions. While its visual interface simplifies basic automations, it can struggle with error handling in larger, more intricate workflows. This can create challenges for teams needing seamless troubleshooting.
Key takeaway
Both platforms perform well with simpler workflows, but Make allows for more complexity than Optmyzr. However, neither excels in managing highly complex ecommerce workflows with advanced error handling. Shopstory provides a better solution, offering pre-built workflows and advanced error-handling capabilities tailored specifically to ecommerce and performance marketing.
1.5 Scalability and Performance
Optmyzr
Optmyzr scales well for businesses focused on PPC, but the costs increase significantly as campaign volume grows. It’s ideal for small to medium businesses but can become prohibitively expensive for larger companies or agencies with substantial ad spend.
Make
Make scales well for small to medium-sized businesses, but costs rise with higher workflow usage and complexity. Its performance can also lag when handling high volumes of operations in complex workflows.
Key takeaway
Both Optmyzr and Make offer scalability, but they come with performance and cost challenges as workflows and operations grow. Shopstory, with its live-flow pricing model, offers a more scalable and predictable solution, allowing businesses to automate tasks cost-effectively across ecommerce and marketing channels.
2. The Alternative to Optmyzr vs Make: Shopstory
While Optmyzr and Make are powerful platforms in their respective spaces, neither is designed specifically for ecommerce and performance marketing needs. Shopstory is built with those requirements in mind, offering deeper integrations, scalability, and advanced capabilities for businesses looking to automate ecommerce operations and marketing campaigns.
2.1 Native Integrations with Ecommerce and Marketing Tools
Shopstory offers native integrations with ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to automate critical tasks such as product updates, sales reporting, and ad performance monitoring, all without requiring custom development or coding.
2.2 Transparent and Scalable Pricing
Optmyzr’s pricing can escalate quickly for businesses with extensive PPC needs, while Make’s costs rise with increased workflow usage. Shopstory’s pricing starts at €199 and is based on live workflows, ensuring businesses only pay for what they actively use. This makes it a more cost-effective solution for ecommerce businesses and agencies that need to scale without worrying about skyrocketing costs.
2.3 Advanced Workflow Capabilities
Shopstory offers advanced workflow capabilities specifically designed for ecommerce and performance marketing, enabling users to build and manage complex workflows without requiring technical knowledge. Whether it's automating inventory updates or optimizing ad campaigns, Shopstory offers a powerful no-code solution for businesses that want to automate complex processes without developer input.
2.4 Performance Marketing Optimization
Shopstory excels in performance marketing and ecommerce by providing tailored, pre-built workflows that go beyond what general automation tools like Optmyzr and Make offer. While Optmyzr focuses on PPC management and Make provides broad app connections, Shopstory offers deep ecommerce integration, automating tasks from bid adjustments to budget reallocations with advanced features.
Here are five pre-built Shopstory workflows you can try today:
- Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
- Adjust Campaign's Budget Based on ROAS Threshold (Google Ads): Modify your campaign budgets automatically to align with specific return on ad spend (ROAS) goals, ensuring resources go where they're most effective.
- Generate New Ad Creatives Using High-Performing Keywords (Google Ads, OpenAI): Use successful keyword data to create compelling ad content automatically, helping your campaigns engage audiences and expand their reach.
- Pause Campaigns if ROAS and Costs Don’t Meet Goals (Google Ads): Automate budget efficiency by stopping campaigns that fall below performance criteria, optimizing spend across campaigns.
- Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure your product listings are accurate across platforms by automating data synchronization between Shopify and Google Shopping, improving visibility and data accuracy.
Get Started for Free
Shopstory offers a risk-free freemium model that allows users to start with a free flow forever. This gives businesses the opportunity to explore the platform’s powerful ecommerce and marketing automation features without any upfront cost, making it an ideal starting point for those looking to scale their operations efficiently.
Optmyzr vs Make - Our Conclusion
To wrap up our Optmyzr vs Make comparison, Optmyzr is an excellent tool for PPC campaign automation, and Make is a versatile no-code automation platform. However, both tools have limitations when it comes to ecommerce and broader marketing automation, particularly in terms of deep integrations and cost-efficient scalability.
Shopstory provides the solution that ecommerce businesses and marketing professionals need. With deep native integrations, advanced workflow capabilities, and pricing based on active workflows, Shopstory offers a more tailored and scalable solution for growing businesses.
Get started for FREE with Shopstory today and see how it can supercharge your automation efforts.
When deciding between Optmyzr vs Make to automate your performance marketing workflows, it’s crucial to evaluate the features, pricing, and ease of use for each platform. Both tools excel in automation but are designed for different user bases. This detailed comparison will break down how Optmyzr and Make compare, and why Shopstory may be the more suitable choice for marketing agencies, online shops, and performance marketers.
TL;DR
Optmyzr is a PPC automation platform focused on optimizing ad campaigns, while Make provides a more general automation solution with a visual, no-code interface. Both tools offer strong features but may struggle when scaling complex workflows, particularly in the ecommerce space. Shopstory stands out as a robust alternative, offering specialized ecommerce and performance marketing automations with predictable pricing.
1. Optmyzr vs Make: A Summary
1.1 Pricing
Optmyzr
Optmyzr’s pricing is designed around PPC management, with different tiers based on campaign volume and management needs.
- Basic Plan: Starts at $249/month.
- Pro Plan: $499/month.
Make
Make’s pricing is based on the number of operations in workflows, with a free plan for small-scale automations and paid plans that scale with workflow complexity.
- Free Plan: 1,000 operations/month.
- Paid Plans: Start at $9/month.
Key takeaway
Optmyzr’s pricing is tailored for PPC, but it can become costly for businesses with extensive campaign management needs. Make is cost-effective for small workflows but becomes expensive when scaling up.
1.2 Ease of Use
Optmyzr
Optmyzr’s interface is intuitive, especially for users managing PPC campaigns. Its pre-built optimization tools make it easy for marketing teams to automate bid adjustments and keyword management without technical expertise. However, its focus on PPC limits its broader automation capabilities.
Make
Make is highly user-friendly with its drag-and-drop interface, making it ideal for non-technical users who want to build simple workflows across multiple apps. However, it can become less manageable for complex workflows, especially those with multiple conditions or triggers.
Key takeaway
Optmyzr is perfect for PPC-focused automations, while Make offers broader use cases for general workflows. Both platforms provide an easy interface, but Shopstory combines ease of use with ecommerce-specific functionality, requiring no technical skills for even advanced automations.
1.3 Integrations
Optmyzr
Optmyzr integrates with popular advertising platforms such as Google Ads, Microsoft Ads, and Facebook Ads. While it’s designed specifically for PPC automation, it lacks integrations for other key business or ecommerce platforms, limiting its versatility.
Make
Make integrates with over 1,000 apps, allowing users to connect their workflows to essential tools like Google Sheets, Slack, and CRM platforms. However, while it supports a wide variety of apps, Make's ecommerce-specific integrations are not as robust as some users might need.
Key takeaway
Optmyzr provides powerful integrations for PPC management, and Make offers broader app connections. However, neither is deeply integrated with ecommerce platforms. Shopstory’s native integrations with platforms like Shopify, WooCommerce, and Google Ads provide more tailored automation for ecommerce operations.
1.4 Workflow Complexity and Error Handling
Optmyzr
Optmyzr is built for managing and automating PPC tasks, such as bid management and keyword optimization. While it’s perfect for automating simple PPC workflows, it lacks the flexibility needed to handle more complex workflows across different business functions.
Make
Make allows users to build complex workflows with multiple steps and conditions. While its visual interface simplifies basic automations, it can struggle with error handling in larger, more intricate workflows. This can create challenges for teams needing seamless troubleshooting.
Key takeaway
Both platforms perform well with simpler workflows, but Make allows for more complexity than Optmyzr. However, neither excels in managing highly complex ecommerce workflows with advanced error handling. Shopstory provides a better solution, offering pre-built workflows and advanced error-handling capabilities tailored specifically to ecommerce and performance marketing.
1.5 Scalability and Performance
Optmyzr
Optmyzr scales well for businesses focused on PPC, but the costs increase significantly as campaign volume grows. It’s ideal for small to medium businesses but can become prohibitively expensive for larger companies or agencies with substantial ad spend.
Make
Make scales well for small to medium-sized businesses, but costs rise with higher workflow usage and complexity. Its performance can also lag when handling high volumes of operations in complex workflows.
Key takeaway
Both Optmyzr and Make offer scalability, but they come with performance and cost challenges as workflows and operations grow. Shopstory, with its live-flow pricing model, offers a more scalable and predictable solution, allowing businesses to automate tasks cost-effectively across ecommerce and marketing channels.
2. The Alternative to Optmyzr vs Make: Shopstory
While Optmyzr and Make are powerful platforms in their respective spaces, neither is designed specifically for ecommerce and performance marketing needs. Shopstory is built with those requirements in mind, offering deeper integrations, scalability, and advanced capabilities for businesses looking to automate ecommerce operations and marketing campaigns.
2.1 Native Integrations with Ecommerce and Marketing Tools
Shopstory offers native integrations with ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to automate critical tasks such as product updates, sales reporting, and ad performance monitoring, all without requiring custom development or coding.
2.2 Transparent and Scalable Pricing
Optmyzr’s pricing can escalate quickly for businesses with extensive PPC needs, while Make’s costs rise with increased workflow usage. Shopstory’s pricing starts at €199 and is based on live workflows, ensuring businesses only pay for what they actively use. This makes it a more cost-effective solution for ecommerce businesses and agencies that need to scale without worrying about skyrocketing costs.
2.3 Advanced Workflow Capabilities
Shopstory offers advanced workflow capabilities specifically designed for ecommerce and performance marketing, enabling users to build and manage complex workflows without requiring technical knowledge. Whether it's automating inventory updates or optimizing ad campaigns, Shopstory offers a powerful no-code solution for businesses that want to automate complex processes without developer input.
2.4 Performance Marketing Optimization
Shopstory excels in performance marketing and ecommerce by providing tailored, pre-built workflows that go beyond what general automation tools like Optmyzr and Make offer. While Optmyzr focuses on PPC management and Make provides broad app connections, Shopstory offers deep ecommerce integration, automating tasks from bid adjustments to budget reallocations with advanced features.
Here are five pre-built Shopstory workflows you can try today:
- Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
- Adjust Campaign's Budget Based on ROAS Threshold (Google Ads): Modify your campaign budgets automatically to align with specific return on ad spend (ROAS) goals, ensuring resources go where they're most effective.
- Generate New Ad Creatives Using High-Performing Keywords (Google Ads, OpenAI): Use successful keyword data to create compelling ad content automatically, helping your campaigns engage audiences and expand their reach.
- Pause Campaigns if ROAS and Costs Don’t Meet Goals (Google Ads): Automate budget efficiency by stopping campaigns that fall below performance criteria, optimizing spend across campaigns.
- Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure your product listings are accurate across platforms by automating data synchronization between Shopify and Google Shopping, improving visibility and data accuracy.
Get Started for Free
Shopstory offers a risk-free freemium model that allows users to start with a free flow forever. This gives businesses the opportunity to explore the platform’s powerful ecommerce and marketing automation features without any upfront cost, making it an ideal starting point for those looking to scale their operations efficiently.
Optmyzr vs Make - Our Conclusion
To wrap up our Optmyzr vs Make comparison, Optmyzr is an excellent tool for PPC campaign automation, and Make is a versatile no-code automation platform. However, both tools have limitations when it comes to ecommerce and broader marketing automation, particularly in terms of deep integrations and cost-efficient scalability.
Shopstory provides the solution that ecommerce businesses and marketing professionals need. With deep native integrations, advanced workflow capabilities, and pricing based on active workflows, Shopstory offers a more tailored and scalable solution for growing businesses.
Get started for FREE with Shopstory today and see how it can supercharge your automation efforts.
When deciding between Optmyzr vs Make to automate your performance marketing workflows, it’s crucial to evaluate the features, pricing, and ease of use for each platform. Both tools excel in automation but are designed for different user bases. This detailed comparison will break down how Optmyzr and Make compare, and why Shopstory may be the more suitable choice for marketing agencies, online shops, and performance marketers.
TL;DR
Optmyzr is a PPC automation platform focused on optimizing ad campaigns, while Make provides a more general automation solution with a visual, no-code interface. Both tools offer strong features but may struggle when scaling complex workflows, particularly in the ecommerce space. Shopstory stands out as a robust alternative, offering specialized ecommerce and performance marketing automations with predictable pricing.
1. Optmyzr vs Make: A Summary
1.1 Pricing
Optmyzr
Optmyzr’s pricing is designed around PPC management, with different tiers based on campaign volume and management needs.
- Basic Plan: Starts at $249/month.
- Pro Plan: $499/month.
Make
Make’s pricing is based on the number of operations in workflows, with a free plan for small-scale automations and paid plans that scale with workflow complexity.
- Free Plan: 1,000 operations/month.
- Paid Plans: Start at $9/month.
Key takeaway
Optmyzr’s pricing is tailored for PPC, but it can become costly for businesses with extensive campaign management needs. Make is cost-effective for small workflows but becomes expensive when scaling up.
1.2 Ease of Use
Optmyzr
Optmyzr’s interface is intuitive, especially for users managing PPC campaigns. Its pre-built optimization tools make it easy for marketing teams to automate bid adjustments and keyword management without technical expertise. However, its focus on PPC limits its broader automation capabilities.
Make
Make is highly user-friendly with its drag-and-drop interface, making it ideal for non-technical users who want to build simple workflows across multiple apps. However, it can become less manageable for complex workflows, especially those with multiple conditions or triggers.
Key takeaway
Optmyzr is perfect for PPC-focused automations, while Make offers broader use cases for general workflows. Both platforms provide an easy interface, but Shopstory combines ease of use with ecommerce-specific functionality, requiring no technical skills for even advanced automations.
1.3 Integrations
Optmyzr
Optmyzr integrates with popular advertising platforms such as Google Ads, Microsoft Ads, and Facebook Ads. While it’s designed specifically for PPC automation, it lacks integrations for other key business or ecommerce platforms, limiting its versatility.
Make
Make integrates with over 1,000 apps, allowing users to connect their workflows to essential tools like Google Sheets, Slack, and CRM platforms. However, while it supports a wide variety of apps, Make's ecommerce-specific integrations are not as robust as some users might need.
Key takeaway
Optmyzr provides powerful integrations for PPC management, and Make offers broader app connections. However, neither is deeply integrated with ecommerce platforms. Shopstory’s native integrations with platforms like Shopify, WooCommerce, and Google Ads provide more tailored automation for ecommerce operations.
1.4 Workflow Complexity and Error Handling
Optmyzr
Optmyzr is built for managing and automating PPC tasks, such as bid management and keyword optimization. While it’s perfect for automating simple PPC workflows, it lacks the flexibility needed to handle more complex workflows across different business functions.
Make
Make allows users to build complex workflows with multiple steps and conditions. While its visual interface simplifies basic automations, it can struggle with error handling in larger, more intricate workflows. This can create challenges for teams needing seamless troubleshooting.
Key takeaway
Both platforms perform well with simpler workflows, but Make allows for more complexity than Optmyzr. However, neither excels in managing highly complex ecommerce workflows with advanced error handling. Shopstory provides a better solution, offering pre-built workflows and advanced error-handling capabilities tailored specifically to ecommerce and performance marketing.
1.5 Scalability and Performance
Optmyzr
Optmyzr scales well for businesses focused on PPC, but the costs increase significantly as campaign volume grows. It’s ideal for small to medium businesses but can become prohibitively expensive for larger companies or agencies with substantial ad spend.
Make
Make scales well for small to medium-sized businesses, but costs rise with higher workflow usage and complexity. Its performance can also lag when handling high volumes of operations in complex workflows.
Key takeaway
Both Optmyzr and Make offer scalability, but they come with performance and cost challenges as workflows and operations grow. Shopstory, with its live-flow pricing model, offers a more scalable and predictable solution, allowing businesses to automate tasks cost-effectively across ecommerce and marketing channels.
2. The Alternative to Optmyzr vs Make: Shopstory
While Optmyzr and Make are powerful platforms in their respective spaces, neither is designed specifically for ecommerce and performance marketing needs. Shopstory is built with those requirements in mind, offering deeper integrations, scalability, and advanced capabilities for businesses looking to automate ecommerce operations and marketing campaigns.
2.1 Native Integrations with Ecommerce and Marketing Tools
Shopstory offers native integrations with ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to automate critical tasks such as product updates, sales reporting, and ad performance monitoring, all without requiring custom development or coding.
2.2 Transparent and Scalable Pricing
Optmyzr’s pricing can escalate quickly for businesses with extensive PPC needs, while Make’s costs rise with increased workflow usage. Shopstory’s pricing starts at €199 and is based on live workflows, ensuring businesses only pay for what they actively use. This makes it a more cost-effective solution for ecommerce businesses and agencies that need to scale without worrying about skyrocketing costs.
2.3 Advanced Workflow Capabilities
Shopstory offers advanced workflow capabilities specifically designed for ecommerce and performance marketing, enabling users to build and manage complex workflows without requiring technical knowledge. Whether it's automating inventory updates or optimizing ad campaigns, Shopstory offers a powerful no-code solution for businesses that want to automate complex processes without developer input.
2.4 Performance Marketing Optimization
Shopstory excels in performance marketing and ecommerce by providing tailored, pre-built workflows that go beyond what general automation tools like Optmyzr and Make offer. While Optmyzr focuses on PPC management and Make provides broad app connections, Shopstory offers deep ecommerce integration, automating tasks from bid adjustments to budget reallocations with advanced features.
Here are five pre-built Shopstory workflows you can try today:
- Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
- Adjust Campaign's Budget Based on ROAS Threshold (Google Ads): Modify your campaign budgets automatically to align with specific return on ad spend (ROAS) goals, ensuring resources go where they're most effective.
- Generate New Ad Creatives Using High-Performing Keywords (Google Ads, OpenAI): Use successful keyword data to create compelling ad content automatically, helping your campaigns engage audiences and expand their reach.
- Pause Campaigns if ROAS and Costs Don’t Meet Goals (Google Ads): Automate budget efficiency by stopping campaigns that fall below performance criteria, optimizing spend across campaigns.
- Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure your product listings are accurate across platforms by automating data synchronization between Shopify and Google Shopping, improving visibility and data accuracy.
Get Started for Free
Shopstory offers a risk-free freemium model that allows users to start with a free flow forever. This gives businesses the opportunity to explore the platform’s powerful ecommerce and marketing automation features without any upfront cost, making it an ideal starting point for those looking to scale their operations efficiently.
Optmyzr vs Make - Our Conclusion
To wrap up our Optmyzr vs Make comparison, Optmyzr is an excellent tool for PPC campaign automation, and Make is a versatile no-code automation platform. However, both tools have limitations when it comes to ecommerce and broader marketing automation, particularly in terms of deep integrations and cost-efficient scalability.
Shopstory provides the solution that ecommerce businesses and marketing professionals need. With deep native integrations, advanced workflow capabilities, and pricing based on active workflows, Shopstory offers a more tailored and scalable solution for growing businesses.
Get started for FREE with Shopstory today and see how it can supercharge your automation efforts.
When deciding between Optmyzr vs Make to automate your performance marketing workflows, it’s crucial to evaluate the features, pricing, and ease of use for each platform. Both tools excel in automation but are designed for different user bases. This detailed comparison will break down how Optmyzr and Make compare, and why Shopstory may be the more suitable choice for marketing agencies, online shops, and performance marketers.
TL;DR
Optmyzr is a PPC automation platform focused on optimizing ad campaigns, while Make provides a more general automation solution with a visual, no-code interface. Both tools offer strong features but may struggle when scaling complex workflows, particularly in the ecommerce space. Shopstory stands out as a robust alternative, offering specialized ecommerce and performance marketing automations with predictable pricing.
1. Optmyzr vs Make: A Summary
1.1 Pricing
Optmyzr
Optmyzr’s pricing is designed around PPC management, with different tiers based on campaign volume and management needs.
- Basic Plan: Starts at $249/month.
- Pro Plan: $499/month.
Make
Make’s pricing is based on the number of operations in workflows, with a free plan for small-scale automations and paid plans that scale with workflow complexity.
- Free Plan: 1,000 operations/month.
- Paid Plans: Start at $9/month.
Key takeaway
Optmyzr’s pricing is tailored for PPC, but it can become costly for businesses with extensive campaign management needs. Make is cost-effective for small workflows but becomes expensive when scaling up.
1.2 Ease of Use
Optmyzr
Optmyzr’s interface is intuitive, especially for users managing PPC campaigns. Its pre-built optimization tools make it easy for marketing teams to automate bid adjustments and keyword management without technical expertise. However, its focus on PPC limits its broader automation capabilities.
Make
Make is highly user-friendly with its drag-and-drop interface, making it ideal for non-technical users who want to build simple workflows across multiple apps. However, it can become less manageable for complex workflows, especially those with multiple conditions or triggers.
Key takeaway
Optmyzr is perfect for PPC-focused automations, while Make offers broader use cases for general workflows. Both platforms provide an easy interface, but Shopstory combines ease of use with ecommerce-specific functionality, requiring no technical skills for even advanced automations.
1.3 Integrations
Optmyzr
Optmyzr integrates with popular advertising platforms such as Google Ads, Microsoft Ads, and Facebook Ads. While it’s designed specifically for PPC automation, it lacks integrations for other key business or ecommerce platforms, limiting its versatility.
Make
Make integrates with over 1,000 apps, allowing users to connect their workflows to essential tools like Google Sheets, Slack, and CRM platforms. However, while it supports a wide variety of apps, Make's ecommerce-specific integrations are not as robust as some users might need.
Key takeaway
Optmyzr provides powerful integrations for PPC management, and Make offers broader app connections. However, neither is deeply integrated with ecommerce platforms. Shopstory’s native integrations with platforms like Shopify, WooCommerce, and Google Ads provide more tailored automation for ecommerce operations.
1.4 Workflow Complexity and Error Handling
Optmyzr
Optmyzr is built for managing and automating PPC tasks, such as bid management and keyword optimization. While it’s perfect for automating simple PPC workflows, it lacks the flexibility needed to handle more complex workflows across different business functions.
Make
Make allows users to build complex workflows with multiple steps and conditions. While its visual interface simplifies basic automations, it can struggle with error handling in larger, more intricate workflows. This can create challenges for teams needing seamless troubleshooting.
Key takeaway
Both platforms perform well with simpler workflows, but Make allows for more complexity than Optmyzr. However, neither excels in managing highly complex ecommerce workflows with advanced error handling. Shopstory provides a better solution, offering pre-built workflows and advanced error-handling capabilities tailored specifically to ecommerce and performance marketing.
1.5 Scalability and Performance
Optmyzr
Optmyzr scales well for businesses focused on PPC, but the costs increase significantly as campaign volume grows. It’s ideal for small to medium businesses but can become prohibitively expensive for larger companies or agencies with substantial ad spend.
Make
Make scales well for small to medium-sized businesses, but costs rise with higher workflow usage and complexity. Its performance can also lag when handling high volumes of operations in complex workflows.
Key takeaway
Both Optmyzr and Make offer scalability, but they come with performance and cost challenges as workflows and operations grow. Shopstory, with its live-flow pricing model, offers a more scalable and predictable solution, allowing businesses to automate tasks cost-effectively across ecommerce and marketing channels.
2. The Alternative to Optmyzr vs Make: Shopstory
While Optmyzr and Make are powerful platforms in their respective spaces, neither is designed specifically for ecommerce and performance marketing needs. Shopstory is built with those requirements in mind, offering deeper integrations, scalability, and advanced capabilities for businesses looking to automate ecommerce operations and marketing campaigns.
2.1 Native Integrations with Ecommerce and Marketing Tools
Shopstory offers native integrations with ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to automate critical tasks such as product updates, sales reporting, and ad performance monitoring, all without requiring custom development or coding.
2.2 Transparent and Scalable Pricing
Optmyzr’s pricing can escalate quickly for businesses with extensive PPC needs, while Make’s costs rise with increased workflow usage. Shopstory’s pricing starts at €199 and is based on live workflows, ensuring businesses only pay for what they actively use. This makes it a more cost-effective solution for ecommerce businesses and agencies that need to scale without worrying about skyrocketing costs.
2.3 Advanced Workflow Capabilities
Shopstory offers advanced workflow capabilities specifically designed for ecommerce and performance marketing, enabling users to build and manage complex workflows without requiring technical knowledge. Whether it's automating inventory updates or optimizing ad campaigns, Shopstory offers a powerful no-code solution for businesses that want to automate complex processes without developer input.
2.4 Performance Marketing Optimization
Shopstory excels in performance marketing and ecommerce by providing tailored, pre-built workflows that go beyond what general automation tools like Optmyzr and Make offer. While Optmyzr focuses on PPC management and Make provides broad app connections, Shopstory offers deep ecommerce integration, automating tasks from bid adjustments to budget reallocations with advanced features.
Here are five pre-built Shopstory workflows you can try today:
- Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
- Adjust Campaign's Budget Based on ROAS Threshold (Google Ads): Modify your campaign budgets automatically to align with specific return on ad spend (ROAS) goals, ensuring resources go where they're most effective.
- Generate New Ad Creatives Using High-Performing Keywords (Google Ads, OpenAI): Use successful keyword data to create compelling ad content automatically, helping your campaigns engage audiences and expand their reach.
- Pause Campaigns if ROAS and Costs Don’t Meet Goals (Google Ads): Automate budget efficiency by stopping campaigns that fall below performance criteria, optimizing spend across campaigns.
- Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure your product listings are accurate across platforms by automating data synchronization between Shopify and Google Shopping, improving visibility and data accuracy.
Get Started for Free
Shopstory offers a risk-free freemium model that allows users to start with a free flow forever. This gives businesses the opportunity to explore the platform’s powerful ecommerce and marketing automation features without any upfront cost, making it an ideal starting point for those looking to scale their operations efficiently.
Optmyzr vs Make - Our Conclusion
To wrap up our Optmyzr vs Make comparison, Optmyzr is an excellent tool for PPC campaign automation, and Make is a versatile no-code automation platform. However, both tools have limitations when it comes to ecommerce and broader marketing automation, particularly in terms of deep integrations and cost-efficient scalability.
Shopstory provides the solution that ecommerce businesses and marketing professionals need. With deep native integrations, advanced workflow capabilities, and pricing based on active workflows, Shopstory offers a more tailored and scalable solution for growing businesses.
Get started for FREE with Shopstory today and see how it can supercharge your automation efforts.
When deciding between Optmyzr vs Make to automate your performance marketing workflows, it’s crucial to evaluate the features, pricing, and ease of use for each platform. Both tools excel in automation but are designed for different user bases. This detailed comparison will break down how Optmyzr and Make compare, and why Shopstory may be the more suitable choice for marketing agencies, online shops, and performance marketers.
TL;DR
Optmyzr is a PPC automation platform focused on optimizing ad campaigns, while Make provides a more general automation solution with a visual, no-code interface. Both tools offer strong features but may struggle when scaling complex workflows, particularly in the ecommerce space. Shopstory stands out as a robust alternative, offering specialized ecommerce and performance marketing automations with predictable pricing.
1. Optmyzr vs Make: A Summary
1.1 Pricing
Optmyzr
Optmyzr’s pricing is designed around PPC management, with different tiers based on campaign volume and management needs.
- Basic Plan: Starts at $249/month.
- Pro Plan: $499/month.
Make
Make’s pricing is based on the number of operations in workflows, with a free plan for small-scale automations and paid plans that scale with workflow complexity.
- Free Plan: 1,000 operations/month.
- Paid Plans: Start at $9/month.
Key takeaway
Optmyzr’s pricing is tailored for PPC, but it can become costly for businesses with extensive campaign management needs. Make is cost-effective for small workflows but becomes expensive when scaling up.
1.2 Ease of Use
Optmyzr
Optmyzr’s interface is intuitive, especially for users managing PPC campaigns. Its pre-built optimization tools make it easy for marketing teams to automate bid adjustments and keyword management without technical expertise. However, its focus on PPC limits its broader automation capabilities.
Make
Make is highly user-friendly with its drag-and-drop interface, making it ideal for non-technical users who want to build simple workflows across multiple apps. However, it can become less manageable for complex workflows, especially those with multiple conditions or triggers.
Key takeaway
Optmyzr is perfect for PPC-focused automations, while Make offers broader use cases for general workflows. Both platforms provide an easy interface, but Shopstory combines ease of use with ecommerce-specific functionality, requiring no technical skills for even advanced automations.
1.3 Integrations
Optmyzr
Optmyzr integrates with popular advertising platforms such as Google Ads, Microsoft Ads, and Facebook Ads. While it’s designed specifically for PPC automation, it lacks integrations for other key business or ecommerce platforms, limiting its versatility.
Make
Make integrates with over 1,000 apps, allowing users to connect their workflows to essential tools like Google Sheets, Slack, and CRM platforms. However, while it supports a wide variety of apps, Make's ecommerce-specific integrations are not as robust as some users might need.
Key takeaway
Optmyzr provides powerful integrations for PPC management, and Make offers broader app connections. However, neither is deeply integrated with ecommerce platforms. Shopstory’s native integrations with platforms like Shopify, WooCommerce, and Google Ads provide more tailored automation for ecommerce operations.
1.4 Workflow Complexity and Error Handling
Optmyzr
Optmyzr is built for managing and automating PPC tasks, such as bid management and keyword optimization. While it’s perfect for automating simple PPC workflows, it lacks the flexibility needed to handle more complex workflows across different business functions.
Make
Make allows users to build complex workflows with multiple steps and conditions. While its visual interface simplifies basic automations, it can struggle with error handling in larger, more intricate workflows. This can create challenges for teams needing seamless troubleshooting.
Key takeaway
Both platforms perform well with simpler workflows, but Make allows for more complexity than Optmyzr. However, neither excels in managing highly complex ecommerce workflows with advanced error handling. Shopstory provides a better solution, offering pre-built workflows and advanced error-handling capabilities tailored specifically to ecommerce and performance marketing.
1.5 Scalability and Performance
Optmyzr
Optmyzr scales well for businesses focused on PPC, but the costs increase significantly as campaign volume grows. It’s ideal for small to medium businesses but can become prohibitively expensive for larger companies or agencies with substantial ad spend.
Make
Make scales well for small to medium-sized businesses, but costs rise with higher workflow usage and complexity. Its performance can also lag when handling high volumes of operations in complex workflows.
Key takeaway
Both Optmyzr and Make offer scalability, but they come with performance and cost challenges as workflows and operations grow. Shopstory, with its live-flow pricing model, offers a more scalable and predictable solution, allowing businesses to automate tasks cost-effectively across ecommerce and marketing channels.
2. The Alternative to Optmyzr vs Make: Shopstory
While Optmyzr and Make are powerful platforms in their respective spaces, neither is designed specifically for ecommerce and performance marketing needs. Shopstory is built with those requirements in mind, offering deeper integrations, scalability, and advanced capabilities for businesses looking to automate ecommerce operations and marketing campaigns.
2.1 Native Integrations with Ecommerce and Marketing Tools
Shopstory offers native integrations with ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to automate critical tasks such as product updates, sales reporting, and ad performance monitoring, all without requiring custom development or coding.
2.2 Transparent and Scalable Pricing
Optmyzr’s pricing can escalate quickly for businesses with extensive PPC needs, while Make’s costs rise with increased workflow usage. Shopstory’s pricing starts at €199 and is based on live workflows, ensuring businesses only pay for what they actively use. This makes it a more cost-effective solution for ecommerce businesses and agencies that need to scale without worrying about skyrocketing costs.
2.3 Advanced Workflow Capabilities
Shopstory offers advanced workflow capabilities specifically designed for ecommerce and performance marketing, enabling users to build and manage complex workflows without requiring technical knowledge. Whether it's automating inventory updates or optimizing ad campaigns, Shopstory offers a powerful no-code solution for businesses that want to automate complex processes without developer input.
2.4 Performance Marketing Optimization
Shopstory excels in performance marketing and ecommerce by providing tailored, pre-built workflows that go beyond what general automation tools like Optmyzr and Make offer. While Optmyzr focuses on PPC management and Make provides broad app connections, Shopstory offers deep ecommerce integration, automating tasks from bid adjustments to budget reallocations with advanced features.
Here are five pre-built Shopstory workflows you can try today:
- Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
- Adjust Campaign's Budget Based on ROAS Threshold (Google Ads): Modify your campaign budgets automatically to align with specific return on ad spend (ROAS) goals, ensuring resources go where they're most effective.
- Generate New Ad Creatives Using High-Performing Keywords (Google Ads, OpenAI): Use successful keyword data to create compelling ad content automatically, helping your campaigns engage audiences and expand their reach.
- Pause Campaigns if ROAS and Costs Don’t Meet Goals (Google Ads): Automate budget efficiency by stopping campaigns that fall below performance criteria, optimizing spend across campaigns.
- Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure your product listings are accurate across platforms by automating data synchronization between Shopify and Google Shopping, improving visibility and data accuracy.
Get Started for Free
Shopstory offers a risk-free freemium model that allows users to start with a free flow forever. This gives businesses the opportunity to explore the platform’s powerful ecommerce and marketing automation features without any upfront cost, making it an ideal starting point for those looking to scale their operations efficiently.
Optmyzr vs Make - Our Conclusion
To wrap up our Optmyzr vs Make comparison, Optmyzr is an excellent tool for PPC campaign automation, and Make is a versatile no-code automation platform. However, both tools have limitations when it comes to ecommerce and broader marketing automation, particularly in terms of deep integrations and cost-efficient scalability.
Shopstory provides the solution that ecommerce businesses and marketing professionals need. With deep native integrations, advanced workflow capabilities, and pricing based on active workflows, Shopstory offers a more tailored and scalable solution for growing businesses.
Get started for FREE with Shopstory today and see how it can supercharge your automation efforts.
Optmyzr vs Make (and why Shopstory is better)
When deciding between Optmyzr vs Make to automate your performance marketing workflows, it’s crucial to evaluate the features, pricing, and ease of use for each platform. Both tools excel in automation but are designed for different user bases. This detailed comparison will break down how Optmyzr and Make compare, and why Shopstory may be the more suitable choice for marketing agencies, online shops, and performance marketers.
TL;DR
Optmyzr is a PPC automation platform focused on optimizing ad campaigns, while Make provides a more general automation solution with a visual, no-code interface. Both tools offer strong features but may struggle when scaling complex workflows, particularly in the ecommerce space. Shopstory stands out as a robust alternative, offering specialized ecommerce and performance marketing automations with predictable pricing.
1. Optmyzr vs Make: A Summary
1.1 Pricing
Optmyzr
Optmyzr’s pricing is designed around PPC management, with different tiers based on campaign volume and management needs.
- Basic Plan: Starts at $249/month.
- Pro Plan: $499/month.
Make
Make’s pricing is based on the number of operations in workflows, with a free plan for small-scale automations and paid plans that scale with workflow complexity.
- Free Plan: 1,000 operations/month.
- Paid Plans: Start at $9/month.
Key takeaway
Optmyzr’s pricing is tailored for PPC, but it can become costly for businesses with extensive campaign management needs. Make is cost-effective for small workflows but becomes expensive when scaling up.
1.2 Ease of Use
Optmyzr
Optmyzr’s interface is intuitive, especially for users managing PPC campaigns. Its pre-built optimization tools make it easy for marketing teams to automate bid adjustments and keyword management without technical expertise. However, its focus on PPC limits its broader automation capabilities.
Make
Make is highly user-friendly with its drag-and-drop interface, making it ideal for non-technical users who want to build simple workflows across multiple apps. However, it can become less manageable for complex workflows, especially those with multiple conditions or triggers.
Key takeaway
Optmyzr is perfect for PPC-focused automations, while Make offers broader use cases for general workflows. Both platforms provide an easy interface, but Shopstory combines ease of use with ecommerce-specific functionality, requiring no technical skills for even advanced automations.
1.3 Integrations
Optmyzr
Optmyzr integrates with popular advertising platforms such as Google Ads, Microsoft Ads, and Facebook Ads. While it’s designed specifically for PPC automation, it lacks integrations for other key business or ecommerce platforms, limiting its versatility.
Make
Make integrates with over 1,000 apps, allowing users to connect their workflows to essential tools like Google Sheets, Slack, and CRM platforms. However, while it supports a wide variety of apps, Make's ecommerce-specific integrations are not as robust as some users might need.
Key takeaway
Optmyzr provides powerful integrations for PPC management, and Make offers broader app connections. However, neither is deeply integrated with ecommerce platforms. Shopstory’s native integrations with platforms like Shopify, WooCommerce, and Google Ads provide more tailored automation for ecommerce operations.
1.4 Workflow Complexity and Error Handling
Optmyzr
Optmyzr is built for managing and automating PPC tasks, such as bid management and keyword optimization. While it’s perfect for automating simple PPC workflows, it lacks the flexibility needed to handle more complex workflows across different business functions.
Make
Make allows users to build complex workflows with multiple steps and conditions. While its visual interface simplifies basic automations, it can struggle with error handling in larger, more intricate workflows. This can create challenges for teams needing seamless troubleshooting.
Key takeaway
Both platforms perform well with simpler workflows, but Make allows for more complexity than Optmyzr. However, neither excels in managing highly complex ecommerce workflows with advanced error handling. Shopstory provides a better solution, offering pre-built workflows and advanced error-handling capabilities tailored specifically to ecommerce and performance marketing.
1.5 Scalability and Performance
Optmyzr
Optmyzr scales well for businesses focused on PPC, but the costs increase significantly as campaign volume grows. It’s ideal for small to medium businesses but can become prohibitively expensive for larger companies or agencies with substantial ad spend.
Make
Make scales well for small to medium-sized businesses, but costs rise with higher workflow usage and complexity. Its performance can also lag when handling high volumes of operations in complex workflows.
Key takeaway
Both Optmyzr and Make offer scalability, but they come with performance and cost challenges as workflows and operations grow. Shopstory, with its live-flow pricing model, offers a more scalable and predictable solution, allowing businesses to automate tasks cost-effectively across ecommerce and marketing channels.
2. The Alternative to Optmyzr vs Make: Shopstory
While Optmyzr and Make are powerful platforms in their respective spaces, neither is designed specifically for ecommerce and performance marketing needs. Shopstory is built with those requirements in mind, offering deeper integrations, scalability, and advanced capabilities for businesses looking to automate ecommerce operations and marketing campaigns.
2.1 Native Integrations with Ecommerce and Marketing Tools
Shopstory offers native integrations with ecommerce platforms like Shopify and WooCommerce, as well as marketing channels like Google Ads and Meta Ads. These integrations allow businesses to automate critical tasks such as product updates, sales reporting, and ad performance monitoring, all without requiring custom development or coding.
2.2 Transparent and Scalable Pricing
Optmyzr’s pricing can escalate quickly for businesses with extensive PPC needs, while Make’s costs rise with increased workflow usage. Shopstory’s pricing starts at €199 and is based on live workflows, ensuring businesses only pay for what they actively use. This makes it a more cost-effective solution for ecommerce businesses and agencies that need to scale without worrying about skyrocketing costs.
2.3 Advanced Workflow Capabilities
Shopstory offers advanced workflow capabilities specifically designed for ecommerce and performance marketing, enabling users to build and manage complex workflows without requiring technical knowledge. Whether it's automating inventory updates or optimizing ad campaigns, Shopstory offers a powerful no-code solution for businesses that want to automate complex processes without developer input.
2.4 Performance Marketing Optimization
Shopstory excels in performance marketing and ecommerce by providing tailored, pre-built workflows that go beyond what general automation tools like Optmyzr and Make offer. While Optmyzr focuses on PPC management and Make provides broad app connections, Shopstory offers deep ecommerce integration, automating tasks from bid adjustments to budget reallocations with advanced features.
Here are five pre-built Shopstory workflows you can try today:
- Run your Google Ads Campaigns via Autopilot (PMax): Automatically categorize and enhance products within PMax campaigns, employing performance metrics to allocate budgets intelligently. This ensures that top-performing products consistently receive adequate funding for maximum returns.
- Adjust Campaign's Budget Based on ROAS Threshold (Google Ads): Modify your campaign budgets automatically to align with specific return on ad spend (ROAS) goals, ensuring resources go where they're most effective.
- Generate New Ad Creatives Using High-Performing Keywords (Google Ads, OpenAI): Use successful keyword data to create compelling ad content automatically, helping your campaigns engage audiences and expand their reach.
- Pause Campaigns if ROAS and Costs Don’t Meet Goals (Google Ads): Automate budget efficiency by stopping campaigns that fall below performance criteria, optimizing spend across campaigns.
- Sync Shopify & Google Shopping Feed (Shopify, Google Shopping): Ensure your product listings are accurate across platforms by automating data synchronization between Shopify and Google Shopping, improving visibility and data accuracy.
Get Started for Free
Shopstory offers a risk-free freemium model that allows users to start with a free flow forever. This gives businesses the opportunity to explore the platform’s powerful ecommerce and marketing automation features without any upfront cost, making it an ideal starting point for those looking to scale their operations efficiently.
Optmyzr vs Make - Our Conclusion
To wrap up our Optmyzr vs Make comparison, Optmyzr is an excellent tool for PPC campaign automation, and Make is a versatile no-code automation platform. However, both tools have limitations when it comes to ecommerce and broader marketing automation, particularly in terms of deep integrations and cost-efficient scalability.
Shopstory provides the solution that ecommerce businesses and marketing professionals need. With deep native integrations, advanced workflow capabilities, and pricing based on active workflows, Shopstory offers a more tailored and scalable solution for growing businesses.
Get started for FREE with Shopstory today and see how it can supercharge your automation efforts.
