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Miss Lashes

ROAS Increased By 32%

5.12.2022

Irina Yalcin, CEO & Founder of Miss Lashes sitting at a desk
Miss Lashes

ROAS Increased By 32%

5.12.2022
March 13, 2024
Irina Yalcin, CEO & Founder of Miss Lashes sitting at a desk
Webinar

ROAS Increased By 32%

5.12.2022
March 13, 2024

Initial situation

Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).

Miss Lashes booth at an event

The challenge

Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."

Solution

With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.

Interested in marketing automation and would like to find out how Shopstory's software can supercharge your business? Then follow the link below to book a demo today and learn more:

Speaker

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Results

32%
Increase in ROAS
27%
Increase in Leads
"Before Shopstory, we struggled to get a holistic view of how our online campaigns were impacting the web store. Now we have clear control over the profitability of our campaigns."

Irina Yalcin

CEO & Founder of Miss Lashes

Initial situation

Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).

Miss Lashes booth at an event

The challenge

Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."

Solution

With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.

Interested in marketing automation and would like to find out how Shopstory's software can supercharge your business? Then follow the link below to book a demo today and learn more:

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Initial situation

Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).

Miss Lashes booth at an event

The challenge

Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."

Solution

With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.

Interested in marketing automation and would like to find out how Shopstory's software can supercharge your business? Then follow the link below to book a demo today and learn more:

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Initial situation

Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).

Miss Lashes booth at an event

The challenge

Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."

Solution

With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.

Interested in marketing automation and would like to find out how Shopstory's software can supercharge your business? Then follow the link below to book a demo today and learn more:

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Initial situation

Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).

Miss Lashes booth at an event

The challenge

Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."

Solution

With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.

Interested in marketing automation and would like to find out how Shopstory's software can supercharge your business? Then follow the link below to book a demo today and learn more:

Playful Linkedin Icon
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Initial situation

Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).

Miss Lashes booth at an event

The challenge

Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."

Solution

With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.

Interested in marketing automation and would like to find out how Shopstory's software can supercharge your business? Then follow the link below to book a demo today and learn more:

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Success Story

ROAS Increased By 32%

Initial situation

Miss Lashes stands for high-quality equipment for stylists and professionals who offer high-quality beauty products in the cosmetics industry. Through years of expertise, you have made it your mission to give every person expressiveness, elegance and beauty. The products are sold through the online shop (miss-lashes.de).

Miss Lashes booth at an event

The challenge

Rocco Pavia on their experience with Shopstory: "Before Shopstory, we worked with an agency that did a good job. However, we wanted to manage things internally and manage our ads in a way that perfectly aligned our values and product knowledge with our Google ad campaigns. Since we didn't have the internal capacity to manage the campaigns properly, we were looking for an automated solution that wouldn't take too much time so we could take care of this strategic goal."

Solution

With Shopstory, Miss Lashes was able to automate their ad campaigns and easily create them themselves. Onboarding was quick and smooth, and there was no drop in performance while switching from the agency to the in-house model. The time spent on the Google Ads channel is about 1-2 hours per week and the company can fully control it with minimal effort. Effectiveness in terms of ROAS was increased by 32% and new registered leads to the Miss Lashes web store was increased by 27% due to Shopstory's recommendations.

Interested in marketing automation and would like to find out how Shopstory's software can supercharge your business? Then follow the link below to book a demo today and learn more:

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