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Marketing Automation

Make vs Integrately (and why Shopstory is better)

4.10.2024

Make vs Integrately (and why Shopstory is better)
Marketing Automation

Make vs Integrately (and why Shopstory is better)

4.10.2024
October 4, 2024
Make vs Integrately (and why Shopstory is better)
Webinar

Make vs Integrately (and why Shopstory is better)

4.10.2024
October 4, 2024

When deciding between Make vs Integrately to automate your ecommerce and performance marketing workflows, it’s important to evaluate both platforms' features, pricing models, and scalability. Make is a versatile no-code platform that allows users to create complex workflows, while Integrately is designed for simpler automations, particularly for users who need fast setup and minimal technical input. In this comparison, we’ll explore how these tools compare and why Shopstory is the better choice for online shops, marketing agencies, and performance marketers looking for a scalable, no-code automation solution.

TL;DR

Make is great for those who want a visual, drag-and-drop interface for building complex workflows, while Integrately offers a more streamlined and cost-effective solution for simpler automations. However, both tools can become expensive as automation needs scale. Shopstory stands out as the better alternative, offering no-code automation, advanced workflow capabilities, and deep ecommerce integrations – all while maintaining predictable, workflow-based pricing.

A head-to-head comparison of Make vs Integrately (vs Shopstory)

1. Make vs Integrately: A Summary

1.1 Pricing

Make
Make charges based on the number of operations performed in workflows, which can become expensive as workflows grow in complexity. The platform’s pricing starts relatively low, but businesses handling large-scale automations may face rising costs.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations.

Integrately
Integrately offers more affordable pricing for simpler workflows, particularly for businesses that don’t require complex automations. However, as automation needs grow, it may lack the flexibility of more advanced platforms.

  • Free Plan: 200 tasks/month.
  • Paid Plans: Start at $15.99/month for 14,000 tasks.

Key takeaway
Both Make and Integrately can become costly as automation needs scale. For ecommerce businesses that need scalable pricing, Shopstory offers a solution where pricing is based on activated workflows, regardless of the number of tasks performed within them.

1.2 Ease of Use

Make
Make provides a simple drag-and-drop interface, making it accessible for non-technical users to create complex workflows. While the interface is intuitive for basic automations, managing more intricate workflows can become cumbersome without technical expertise.

Integrately
Integrately focuses on ease of use, offering thousands of pre-built, one-click automations. This makes it highly appealing for users who want fast setup with minimal input. However, Integrately doesn’t offer the same depth or complexity that more advanced users might need.

Key takeaway
While both platforms are easy to use, Integrately is more suited for quick, simple workflows. 

1.3 Integrations

Make
Make supports over 1,000 integrations, connecting users to essential tools like Google Sheets, Slack, and Shopify. While its app library is vast, it may not cover every niche or provide the depth required for specific ecommerce operations.

Integrately
Integrately offers fewer integrations compared to Make but focuses on core business tools like Google Workspace, WooCommerce, and Facebook Ads. However, it lacks the depth required for large-scale ecommerce automations.

Key takeaway
While Make offers more app integrations, Integrately’s coverage of core apps makes it sufficient for small to medium businesses. 

1.4 Workflow Complexity and Error Handling

Make
Make excels in creating complex workflows, allowing users to build automations with multiple conditions, loops, and branching paths. However, error handling can be tricky, especially for larger workflows with multiple triggers and actions.

Integrately
Integrately is optimized for straightforward, linear workflows. It lacks the flexibility needed for building more advanced automations, which can be a limiting factor for businesses looking to scale or manage cross-channel operations.

Key takeaway
While Make offers more flexibility in building complex workflows, neither platform is designed to handle ecommerce-specific workflows efficiently. 

1.5 Scalability and Performance

Make
Make can scale up for medium-sized businesses, but costs rise as the volume of operations increases. Its performance may also suffer when managing complex, high-volume workflows.

Integrately
Integrately’s pricing and features make it a more affordable choice for small businesses with limited automation needs. However, as the business scales, it may struggle to handle complex workflows and higher task volumes.

Key takeaway
Both Make and Integrately face challenges when scaling, either due to cost or limited workflow complexity. 

2. The Alternative to Make vs Integrately: Shopstory

Shopstory offers the best solution for businesses looking to automate ecommerce and marketing processes at scale. Here’s why Shopstory stands out as a superior alternative.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory integrates deeply with platforms like Shopify, WooCommerce, and Shopware, offering seamless connections that make ecommerce automation efficient and error-free. In addition, Shopstory connects with marketing channels like Google Ads and Meta Ads, allowing businesses to optimize their campaigns directly from the platform. These native integrations enable more detailed control over marketing and sales operations, something that both Make and Integrately fall short on.

2.2 Transparent and Scalable Pricing

Both Make and Integrately operate on per-action or per-task pricing, which can become expensive as businesses scale. Shopstory, however, charges based on live workflows, meaning that users only pay for activated workflows, regardless of how many tasks are performed within them. Whether you’re automating simple inventory updates or running complex Google Ads campaigns, the pricing remains consistent and scalable, starting at €199.

2.3 Advanced Workflow Capabilities

While Make allows users to create complex workflows, Shopstory provides even more advanced functionality tailored specifically to ecommerce businesses. From automating inventory updates to optimizing marketing performance across multiple channels, Shopstory’s workflows are designed to handle the complexity of cross-channel ecommerce automation. Plus, Shopstory is a no-code platform, ensuring that even non-technical users can build and manage advanced workflows without developer support.

2.4 Performance Marketing Optimization

Shopstory’s pre-built workflows for performance marketing allow businesses to automate their PPC management across platforms like Google Ads and Meta Ads. From bid adjustments to ROAS monitoring, Shopstory optimizes your campaigns in real-time. Unlike Make and Integrately, Shopstory’s performance marketing features are tailored to ecommerce needs, giving you more control and insights into your marketing strategies.

Here are five Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically optimize product performance in PMax campaigns by intelligently allocating budgets to top performers, maximizing returns.
  • Suggest new product descriptions for Shopify with ChatGPT (Shopify): Automate the generation of SEO-optimized product descriptions for enhanced visibility and engagement.
  • Optimize Google Merchant Center product title based on performance (Google Merchant Center): Improve product title performance for low CTR items by optimizing them for better visibility and click rates directly in Google Merchant Center.
  • Pause Google Ads campaigns based on ROAS and cost thresholds (Google Ads): Set alerts to notify you of campaigns that dip below ROI goals, ensuring timely strategy adjustments.
  • Reactivate Late Converting Keywords (Google Ads): Boost campaign performance by reactivating keywords that convert over longer timeframes, ensuring sustained revenue streams.

As an ecommerce automation software, Shopstory is equipped with native, deep integrations between store systems and marketing/advertising tools. This versatility also makes Shopstory's software appealing to marketing agencies looking to work and scale with ecommerce clients.

Get Started for Free

Shopstory offers a freemium model where users can start with a free flow forever, giving businesses the flexibility to explore all the platform’s features before committing to a paid plan. This is perfect for businesses that want to test-drive Shopstory’s powerful ecommerce and marketing automation without any upfront cost.

Make vs Integrately - Our Conclusion

To wrap up our Make vs Integrately comparison, Make is a great no-code tool for creating complex workflows, and Integrately is a fitting option for users seeking quick and easy automations. However, both platforms fall short in providing the level of depth and integration needed for ecommerce businesses and performance marketing.

Shopstory, with its native integrations, advanced workflow capabilities, and pricing based on active workflows, stands out as the superior choice for growing businesses. It offers a more tailored, scalable, and cost-effective solution, especially for businesses looking to supercharge their ecommerce and marketing operations.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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When deciding between Make vs Integrately to automate your ecommerce and performance marketing workflows, it’s important to evaluate both platforms' features, pricing models, and scalability. Make is a versatile no-code platform that allows users to create complex workflows, while Integrately is designed for simpler automations, particularly for users who need fast setup and minimal technical input. In this comparison, we’ll explore how these tools compare and why Shopstory is the better choice for online shops, marketing agencies, and performance marketers looking for a scalable, no-code automation solution.

TL;DR

Make is great for those who want a visual, drag-and-drop interface for building complex workflows, while Integrately offers a more streamlined and cost-effective solution for simpler automations. However, both tools can become expensive as automation needs scale. Shopstory stands out as the better alternative, offering no-code automation, advanced workflow capabilities, and deep ecommerce integrations – all while maintaining predictable, workflow-based pricing.

A head-to-head comparison of Make vs Integrately (vs Shopstory)

1. Make vs Integrately: A Summary

1.1 Pricing

Make
Make charges based on the number of operations performed in workflows, which can become expensive as workflows grow in complexity. The platform’s pricing starts relatively low, but businesses handling large-scale automations may face rising costs.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations.

Integrately
Integrately offers more affordable pricing for simpler workflows, particularly for businesses that don’t require complex automations. However, as automation needs grow, it may lack the flexibility of more advanced platforms.

  • Free Plan: 200 tasks/month.
  • Paid Plans: Start at $15.99/month for 14,000 tasks.

Key takeaway
Both Make and Integrately can become costly as automation needs scale. For ecommerce businesses that need scalable pricing, Shopstory offers a solution where pricing is based on activated workflows, regardless of the number of tasks performed within them.

1.2 Ease of Use

Make
Make provides a simple drag-and-drop interface, making it accessible for non-technical users to create complex workflows. While the interface is intuitive for basic automations, managing more intricate workflows can become cumbersome without technical expertise.

Integrately
Integrately focuses on ease of use, offering thousands of pre-built, one-click automations. This makes it highly appealing for users who want fast setup with minimal input. However, Integrately doesn’t offer the same depth or complexity that more advanced users might need.

Key takeaway
While both platforms are easy to use, Integrately is more suited for quick, simple workflows. 

1.3 Integrations

Make
Make supports over 1,000 integrations, connecting users to essential tools like Google Sheets, Slack, and Shopify. While its app library is vast, it may not cover every niche or provide the depth required for specific ecommerce operations.

Integrately
Integrately offers fewer integrations compared to Make but focuses on core business tools like Google Workspace, WooCommerce, and Facebook Ads. However, it lacks the depth required for large-scale ecommerce automations.

Key takeaway
While Make offers more app integrations, Integrately’s coverage of core apps makes it sufficient for small to medium businesses. 

1.4 Workflow Complexity and Error Handling

Make
Make excels in creating complex workflows, allowing users to build automations with multiple conditions, loops, and branching paths. However, error handling can be tricky, especially for larger workflows with multiple triggers and actions.

Integrately
Integrately is optimized for straightforward, linear workflows. It lacks the flexibility needed for building more advanced automations, which can be a limiting factor for businesses looking to scale or manage cross-channel operations.

Key takeaway
While Make offers more flexibility in building complex workflows, neither platform is designed to handle ecommerce-specific workflows efficiently. 

1.5 Scalability and Performance

Make
Make can scale up for medium-sized businesses, but costs rise as the volume of operations increases. Its performance may also suffer when managing complex, high-volume workflows.

Integrately
Integrately’s pricing and features make it a more affordable choice for small businesses with limited automation needs. However, as the business scales, it may struggle to handle complex workflows and higher task volumes.

Key takeaway
Both Make and Integrately face challenges when scaling, either due to cost or limited workflow complexity. 

2. The Alternative to Make vs Integrately: Shopstory

Shopstory offers the best solution for businesses looking to automate ecommerce and marketing processes at scale. Here’s why Shopstory stands out as a superior alternative.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory integrates deeply with platforms like Shopify, WooCommerce, and Shopware, offering seamless connections that make ecommerce automation efficient and error-free. In addition, Shopstory connects with marketing channels like Google Ads and Meta Ads, allowing businesses to optimize their campaigns directly from the platform. These native integrations enable more detailed control over marketing and sales operations, something that both Make and Integrately fall short on.

2.2 Transparent and Scalable Pricing

Both Make and Integrately operate on per-action or per-task pricing, which can become expensive as businesses scale. Shopstory, however, charges based on live workflows, meaning that users only pay for activated workflows, regardless of how many tasks are performed within them. Whether you’re automating simple inventory updates or running complex Google Ads campaigns, the pricing remains consistent and scalable, starting at €199.

2.3 Advanced Workflow Capabilities

While Make allows users to create complex workflows, Shopstory provides even more advanced functionality tailored specifically to ecommerce businesses. From automating inventory updates to optimizing marketing performance across multiple channels, Shopstory’s workflows are designed to handle the complexity of cross-channel ecommerce automation. Plus, Shopstory is a no-code platform, ensuring that even non-technical users can build and manage advanced workflows without developer support.

2.4 Performance Marketing Optimization

Shopstory’s pre-built workflows for performance marketing allow businesses to automate their PPC management across platforms like Google Ads and Meta Ads. From bid adjustments to ROAS monitoring, Shopstory optimizes your campaigns in real-time. Unlike Make and Integrately, Shopstory’s performance marketing features are tailored to ecommerce needs, giving you more control and insights into your marketing strategies.

Here are five Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically optimize product performance in PMax campaigns by intelligently allocating budgets to top performers, maximizing returns.
  • Suggest new product descriptions for Shopify with ChatGPT (Shopify): Automate the generation of SEO-optimized product descriptions for enhanced visibility and engagement.
  • Optimize Google Merchant Center product title based on performance (Google Merchant Center): Improve product title performance for low CTR items by optimizing them for better visibility and click rates directly in Google Merchant Center.
  • Pause Google Ads campaigns based on ROAS and cost thresholds (Google Ads): Set alerts to notify you of campaigns that dip below ROI goals, ensuring timely strategy adjustments.
  • Reactivate Late Converting Keywords (Google Ads): Boost campaign performance by reactivating keywords that convert over longer timeframes, ensuring sustained revenue streams.

As an ecommerce automation software, Shopstory is equipped with native, deep integrations between store systems and marketing/advertising tools. This versatility also makes Shopstory's software appealing to marketing agencies looking to work and scale with ecommerce clients.

Get Started for Free

Shopstory offers a freemium model where users can start with a free flow forever, giving businesses the flexibility to explore all the platform’s features before committing to a paid plan. This is perfect for businesses that want to test-drive Shopstory’s powerful ecommerce and marketing automation without any upfront cost.

Make vs Integrately - Our Conclusion

To wrap up our Make vs Integrately comparison, Make is a great no-code tool for creating complex workflows, and Integrately is a fitting option for users seeking quick and easy automations. However, both platforms fall short in providing the level of depth and integration needed for ecommerce businesses and performance marketing.

Shopstory, with its native integrations, advanced workflow capabilities, and pricing based on active workflows, stands out as the superior choice for growing businesses. It offers a more tailored, scalable, and cost-effective solution, especially for businesses looking to supercharge their ecommerce and marketing operations.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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When deciding between Make vs Integrately to automate your ecommerce and performance marketing workflows, it’s important to evaluate both platforms' features, pricing models, and scalability. Make is a versatile no-code platform that allows users to create complex workflows, while Integrately is designed for simpler automations, particularly for users who need fast setup and minimal technical input. In this comparison, we’ll explore how these tools compare and why Shopstory is the better choice for online shops, marketing agencies, and performance marketers looking for a scalable, no-code automation solution.

TL;DR

Make is great for those who want a visual, drag-and-drop interface for building complex workflows, while Integrately offers a more streamlined and cost-effective solution for simpler automations. However, both tools can become expensive as automation needs scale. Shopstory stands out as the better alternative, offering no-code automation, advanced workflow capabilities, and deep ecommerce integrations – all while maintaining predictable, workflow-based pricing.

A head-to-head comparison of Make vs Integrately (vs Shopstory)

1. Make vs Integrately: A Summary

1.1 Pricing

Make
Make charges based on the number of operations performed in workflows, which can become expensive as workflows grow in complexity. The platform’s pricing starts relatively low, but businesses handling large-scale automations may face rising costs.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations.

Integrately
Integrately offers more affordable pricing for simpler workflows, particularly for businesses that don’t require complex automations. However, as automation needs grow, it may lack the flexibility of more advanced platforms.

  • Free Plan: 200 tasks/month.
  • Paid Plans: Start at $15.99/month for 14,000 tasks.

Key takeaway
Both Make and Integrately can become costly as automation needs scale. For ecommerce businesses that need scalable pricing, Shopstory offers a solution where pricing is based on activated workflows, regardless of the number of tasks performed within them.

1.2 Ease of Use

Make
Make provides a simple drag-and-drop interface, making it accessible for non-technical users to create complex workflows. While the interface is intuitive for basic automations, managing more intricate workflows can become cumbersome without technical expertise.

Integrately
Integrately focuses on ease of use, offering thousands of pre-built, one-click automations. This makes it highly appealing for users who want fast setup with minimal input. However, Integrately doesn’t offer the same depth or complexity that more advanced users might need.

Key takeaway
While both platforms are easy to use, Integrately is more suited for quick, simple workflows. 

1.3 Integrations

Make
Make supports over 1,000 integrations, connecting users to essential tools like Google Sheets, Slack, and Shopify. While its app library is vast, it may not cover every niche or provide the depth required for specific ecommerce operations.

Integrately
Integrately offers fewer integrations compared to Make but focuses on core business tools like Google Workspace, WooCommerce, and Facebook Ads. However, it lacks the depth required for large-scale ecommerce automations.

Key takeaway
While Make offers more app integrations, Integrately’s coverage of core apps makes it sufficient for small to medium businesses. 

1.4 Workflow Complexity and Error Handling

Make
Make excels in creating complex workflows, allowing users to build automations with multiple conditions, loops, and branching paths. However, error handling can be tricky, especially for larger workflows with multiple triggers and actions.

Integrately
Integrately is optimized for straightforward, linear workflows. It lacks the flexibility needed for building more advanced automations, which can be a limiting factor for businesses looking to scale or manage cross-channel operations.

Key takeaway
While Make offers more flexibility in building complex workflows, neither platform is designed to handle ecommerce-specific workflows efficiently. 

1.5 Scalability and Performance

Make
Make can scale up for medium-sized businesses, but costs rise as the volume of operations increases. Its performance may also suffer when managing complex, high-volume workflows.

Integrately
Integrately’s pricing and features make it a more affordable choice for small businesses with limited automation needs. However, as the business scales, it may struggle to handle complex workflows and higher task volumes.

Key takeaway
Both Make and Integrately face challenges when scaling, either due to cost or limited workflow complexity. 

2. The Alternative to Make vs Integrately: Shopstory

Shopstory offers the best solution for businesses looking to automate ecommerce and marketing processes at scale. Here’s why Shopstory stands out as a superior alternative.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory integrates deeply with platforms like Shopify, WooCommerce, and Shopware, offering seamless connections that make ecommerce automation efficient and error-free. In addition, Shopstory connects with marketing channels like Google Ads and Meta Ads, allowing businesses to optimize their campaigns directly from the platform. These native integrations enable more detailed control over marketing and sales operations, something that both Make and Integrately fall short on.

2.2 Transparent and Scalable Pricing

Both Make and Integrately operate on per-action or per-task pricing, which can become expensive as businesses scale. Shopstory, however, charges based on live workflows, meaning that users only pay for activated workflows, regardless of how many tasks are performed within them. Whether you’re automating simple inventory updates or running complex Google Ads campaigns, the pricing remains consistent and scalable, starting at €199.

2.3 Advanced Workflow Capabilities

While Make allows users to create complex workflows, Shopstory provides even more advanced functionality tailored specifically to ecommerce businesses. From automating inventory updates to optimizing marketing performance across multiple channels, Shopstory’s workflows are designed to handle the complexity of cross-channel ecommerce automation. Plus, Shopstory is a no-code platform, ensuring that even non-technical users can build and manage advanced workflows without developer support.

2.4 Performance Marketing Optimization

Shopstory’s pre-built workflows for performance marketing allow businesses to automate their PPC management across platforms like Google Ads and Meta Ads. From bid adjustments to ROAS monitoring, Shopstory optimizes your campaigns in real-time. Unlike Make and Integrately, Shopstory’s performance marketing features are tailored to ecommerce needs, giving you more control and insights into your marketing strategies.

Here are five Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically optimize product performance in PMax campaigns by intelligently allocating budgets to top performers, maximizing returns.
  • Suggest new product descriptions for Shopify with ChatGPT (Shopify): Automate the generation of SEO-optimized product descriptions for enhanced visibility and engagement.
  • Optimize Google Merchant Center product title based on performance (Google Merchant Center): Improve product title performance for low CTR items by optimizing them for better visibility and click rates directly in Google Merchant Center.
  • Pause Google Ads campaigns based on ROAS and cost thresholds (Google Ads): Set alerts to notify you of campaigns that dip below ROI goals, ensuring timely strategy adjustments.
  • Reactivate Late Converting Keywords (Google Ads): Boost campaign performance by reactivating keywords that convert over longer timeframes, ensuring sustained revenue streams.

As an ecommerce automation software, Shopstory is equipped with native, deep integrations between store systems and marketing/advertising tools. This versatility also makes Shopstory's software appealing to marketing agencies looking to work and scale with ecommerce clients.

Get Started for Free

Shopstory offers a freemium model where users can start with a free flow forever, giving businesses the flexibility to explore all the platform’s features before committing to a paid plan. This is perfect for businesses that want to test-drive Shopstory’s powerful ecommerce and marketing automation without any upfront cost.

Make vs Integrately - Our Conclusion

To wrap up our Make vs Integrately comparison, Make is a great no-code tool for creating complex workflows, and Integrately is a fitting option for users seeking quick and easy automations. However, both platforms fall short in providing the level of depth and integration needed for ecommerce businesses and performance marketing.

Shopstory, with its native integrations, advanced workflow capabilities, and pricing based on active workflows, stands out as the superior choice for growing businesses. It offers a more tailored, scalable, and cost-effective solution, especially for businesses looking to supercharge their ecommerce and marketing operations.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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When deciding between Make vs Integrately to automate your ecommerce and performance marketing workflows, it’s important to evaluate both platforms' features, pricing models, and scalability. Make is a versatile no-code platform that allows users to create complex workflows, while Integrately is designed for simpler automations, particularly for users who need fast setup and minimal technical input. In this comparison, we’ll explore how these tools compare and why Shopstory is the better choice for online shops, marketing agencies, and performance marketers looking for a scalable, no-code automation solution.

TL;DR

Make is great for those who want a visual, drag-and-drop interface for building complex workflows, while Integrately offers a more streamlined and cost-effective solution for simpler automations. However, both tools can become expensive as automation needs scale. Shopstory stands out as the better alternative, offering no-code automation, advanced workflow capabilities, and deep ecommerce integrations – all while maintaining predictable, workflow-based pricing.

A head-to-head comparison of Make vs Integrately (vs Shopstory)

1. Make vs Integrately: A Summary

1.1 Pricing

Make
Make charges based on the number of operations performed in workflows, which can become expensive as workflows grow in complexity. The platform’s pricing starts relatively low, but businesses handling large-scale automations may face rising costs.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations.

Integrately
Integrately offers more affordable pricing for simpler workflows, particularly for businesses that don’t require complex automations. However, as automation needs grow, it may lack the flexibility of more advanced platforms.

  • Free Plan: 200 tasks/month.
  • Paid Plans: Start at $15.99/month for 14,000 tasks.

Key takeaway
Both Make and Integrately can become costly as automation needs scale. For ecommerce businesses that need scalable pricing, Shopstory offers a solution where pricing is based on activated workflows, regardless of the number of tasks performed within them.

1.2 Ease of Use

Make
Make provides a simple drag-and-drop interface, making it accessible for non-technical users to create complex workflows. While the interface is intuitive for basic automations, managing more intricate workflows can become cumbersome without technical expertise.

Integrately
Integrately focuses on ease of use, offering thousands of pre-built, one-click automations. This makes it highly appealing for users who want fast setup with minimal input. However, Integrately doesn’t offer the same depth or complexity that more advanced users might need.

Key takeaway
While both platforms are easy to use, Integrately is more suited for quick, simple workflows. 

1.3 Integrations

Make
Make supports over 1,000 integrations, connecting users to essential tools like Google Sheets, Slack, and Shopify. While its app library is vast, it may not cover every niche or provide the depth required for specific ecommerce operations.

Integrately
Integrately offers fewer integrations compared to Make but focuses on core business tools like Google Workspace, WooCommerce, and Facebook Ads. However, it lacks the depth required for large-scale ecommerce automations.

Key takeaway
While Make offers more app integrations, Integrately’s coverage of core apps makes it sufficient for small to medium businesses. 

1.4 Workflow Complexity and Error Handling

Make
Make excels in creating complex workflows, allowing users to build automations with multiple conditions, loops, and branching paths. However, error handling can be tricky, especially for larger workflows with multiple triggers and actions.

Integrately
Integrately is optimized for straightforward, linear workflows. It lacks the flexibility needed for building more advanced automations, which can be a limiting factor for businesses looking to scale or manage cross-channel operations.

Key takeaway
While Make offers more flexibility in building complex workflows, neither platform is designed to handle ecommerce-specific workflows efficiently. 

1.5 Scalability and Performance

Make
Make can scale up for medium-sized businesses, but costs rise as the volume of operations increases. Its performance may also suffer when managing complex, high-volume workflows.

Integrately
Integrately’s pricing and features make it a more affordable choice for small businesses with limited automation needs. However, as the business scales, it may struggle to handle complex workflows and higher task volumes.

Key takeaway
Both Make and Integrately face challenges when scaling, either due to cost or limited workflow complexity. 

2. The Alternative to Make vs Integrately: Shopstory

Shopstory offers the best solution for businesses looking to automate ecommerce and marketing processes at scale. Here’s why Shopstory stands out as a superior alternative.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory integrates deeply with platforms like Shopify, WooCommerce, and Shopware, offering seamless connections that make ecommerce automation efficient and error-free. In addition, Shopstory connects with marketing channels like Google Ads and Meta Ads, allowing businesses to optimize their campaigns directly from the platform. These native integrations enable more detailed control over marketing and sales operations, something that both Make and Integrately fall short on.

2.2 Transparent and Scalable Pricing

Both Make and Integrately operate on per-action or per-task pricing, which can become expensive as businesses scale. Shopstory, however, charges based on live workflows, meaning that users only pay for activated workflows, regardless of how many tasks are performed within them. Whether you’re automating simple inventory updates or running complex Google Ads campaigns, the pricing remains consistent and scalable, starting at €199.

2.3 Advanced Workflow Capabilities

While Make allows users to create complex workflows, Shopstory provides even more advanced functionality tailored specifically to ecommerce businesses. From automating inventory updates to optimizing marketing performance across multiple channels, Shopstory’s workflows are designed to handle the complexity of cross-channel ecommerce automation. Plus, Shopstory is a no-code platform, ensuring that even non-technical users can build and manage advanced workflows without developer support.

2.4 Performance Marketing Optimization

Shopstory’s pre-built workflows for performance marketing allow businesses to automate their PPC management across platforms like Google Ads and Meta Ads. From bid adjustments to ROAS monitoring, Shopstory optimizes your campaigns in real-time. Unlike Make and Integrately, Shopstory’s performance marketing features are tailored to ecommerce needs, giving you more control and insights into your marketing strategies.

Here are five Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically optimize product performance in PMax campaigns by intelligently allocating budgets to top performers, maximizing returns.
  • Suggest new product descriptions for Shopify with ChatGPT (Shopify): Automate the generation of SEO-optimized product descriptions for enhanced visibility and engagement.
  • Optimize Google Merchant Center product title based on performance (Google Merchant Center): Improve product title performance for low CTR items by optimizing them for better visibility and click rates directly in Google Merchant Center.
  • Pause Google Ads campaigns based on ROAS and cost thresholds (Google Ads): Set alerts to notify you of campaigns that dip below ROI goals, ensuring timely strategy adjustments.
  • Reactivate Late Converting Keywords (Google Ads): Boost campaign performance by reactivating keywords that convert over longer timeframes, ensuring sustained revenue streams.

As an ecommerce automation software, Shopstory is equipped with native, deep integrations between store systems and marketing/advertising tools. This versatility also makes Shopstory's software appealing to marketing agencies looking to work and scale with ecommerce clients.

Get Started for Free

Shopstory offers a freemium model where users can start with a free flow forever, giving businesses the flexibility to explore all the platform’s features before committing to a paid plan. This is perfect for businesses that want to test-drive Shopstory’s powerful ecommerce and marketing automation without any upfront cost.

Make vs Integrately - Our Conclusion

To wrap up our Make vs Integrately comparison, Make is a great no-code tool for creating complex workflows, and Integrately is a fitting option for users seeking quick and easy automations. However, both platforms fall short in providing the level of depth and integration needed for ecommerce businesses and performance marketing.

Shopstory, with its native integrations, advanced workflow capabilities, and pricing based on active workflows, stands out as the superior choice for growing businesses. It offers a more tailored, scalable, and cost-effective solution, especially for businesses looking to supercharge their ecommerce and marketing operations.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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When deciding between Make vs Integrately to automate your ecommerce and performance marketing workflows, it’s important to evaluate both platforms' features, pricing models, and scalability. Make is a versatile no-code platform that allows users to create complex workflows, while Integrately is designed for simpler automations, particularly for users who need fast setup and minimal technical input. In this comparison, we’ll explore how these tools compare and why Shopstory is the better choice for online shops, marketing agencies, and performance marketers looking for a scalable, no-code automation solution.

TL;DR

Make is great for those who want a visual, drag-and-drop interface for building complex workflows, while Integrately offers a more streamlined and cost-effective solution for simpler automations. However, both tools can become expensive as automation needs scale. Shopstory stands out as the better alternative, offering no-code automation, advanced workflow capabilities, and deep ecommerce integrations – all while maintaining predictable, workflow-based pricing.

A head-to-head comparison of Make vs Integrately (vs Shopstory)

1. Make vs Integrately: A Summary

1.1 Pricing

Make
Make charges based on the number of operations performed in workflows, which can become expensive as workflows grow in complexity. The platform’s pricing starts relatively low, but businesses handling large-scale automations may face rising costs.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations.

Integrately
Integrately offers more affordable pricing for simpler workflows, particularly for businesses that don’t require complex automations. However, as automation needs grow, it may lack the flexibility of more advanced platforms.

  • Free Plan: 200 tasks/month.
  • Paid Plans: Start at $15.99/month for 14,000 tasks.

Key takeaway
Both Make and Integrately can become costly as automation needs scale. For ecommerce businesses that need scalable pricing, Shopstory offers a solution where pricing is based on activated workflows, regardless of the number of tasks performed within them.

1.2 Ease of Use

Make
Make provides a simple drag-and-drop interface, making it accessible for non-technical users to create complex workflows. While the interface is intuitive for basic automations, managing more intricate workflows can become cumbersome without technical expertise.

Integrately
Integrately focuses on ease of use, offering thousands of pre-built, one-click automations. This makes it highly appealing for users who want fast setup with minimal input. However, Integrately doesn’t offer the same depth or complexity that more advanced users might need.

Key takeaway
While both platforms are easy to use, Integrately is more suited for quick, simple workflows. 

1.3 Integrations

Make
Make supports over 1,000 integrations, connecting users to essential tools like Google Sheets, Slack, and Shopify. While its app library is vast, it may not cover every niche or provide the depth required for specific ecommerce operations.

Integrately
Integrately offers fewer integrations compared to Make but focuses on core business tools like Google Workspace, WooCommerce, and Facebook Ads. However, it lacks the depth required for large-scale ecommerce automations.

Key takeaway
While Make offers more app integrations, Integrately’s coverage of core apps makes it sufficient for small to medium businesses. 

1.4 Workflow Complexity and Error Handling

Make
Make excels in creating complex workflows, allowing users to build automations with multiple conditions, loops, and branching paths. However, error handling can be tricky, especially for larger workflows with multiple triggers and actions.

Integrately
Integrately is optimized for straightforward, linear workflows. It lacks the flexibility needed for building more advanced automations, which can be a limiting factor for businesses looking to scale or manage cross-channel operations.

Key takeaway
While Make offers more flexibility in building complex workflows, neither platform is designed to handle ecommerce-specific workflows efficiently. 

1.5 Scalability and Performance

Make
Make can scale up for medium-sized businesses, but costs rise as the volume of operations increases. Its performance may also suffer when managing complex, high-volume workflows.

Integrately
Integrately’s pricing and features make it a more affordable choice for small businesses with limited automation needs. However, as the business scales, it may struggle to handle complex workflows and higher task volumes.

Key takeaway
Both Make and Integrately face challenges when scaling, either due to cost or limited workflow complexity. 

2. The Alternative to Make vs Integrately: Shopstory

Shopstory offers the best solution for businesses looking to automate ecommerce and marketing processes at scale. Here’s why Shopstory stands out as a superior alternative.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory integrates deeply with platforms like Shopify, WooCommerce, and Shopware, offering seamless connections that make ecommerce automation efficient and error-free. In addition, Shopstory connects with marketing channels like Google Ads and Meta Ads, allowing businesses to optimize their campaigns directly from the platform. These native integrations enable more detailed control over marketing and sales operations, something that both Make and Integrately fall short on.

2.2 Transparent and Scalable Pricing

Both Make and Integrately operate on per-action or per-task pricing, which can become expensive as businesses scale. Shopstory, however, charges based on live workflows, meaning that users only pay for activated workflows, regardless of how many tasks are performed within them. Whether you’re automating simple inventory updates or running complex Google Ads campaigns, the pricing remains consistent and scalable, starting at €199.

2.3 Advanced Workflow Capabilities

While Make allows users to create complex workflows, Shopstory provides even more advanced functionality tailored specifically to ecommerce businesses. From automating inventory updates to optimizing marketing performance across multiple channels, Shopstory’s workflows are designed to handle the complexity of cross-channel ecommerce automation. Plus, Shopstory is a no-code platform, ensuring that even non-technical users can build and manage advanced workflows without developer support.

2.4 Performance Marketing Optimization

Shopstory’s pre-built workflows for performance marketing allow businesses to automate their PPC management across platforms like Google Ads and Meta Ads. From bid adjustments to ROAS monitoring, Shopstory optimizes your campaigns in real-time. Unlike Make and Integrately, Shopstory’s performance marketing features are tailored to ecommerce needs, giving you more control and insights into your marketing strategies.

Here are five Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically optimize product performance in PMax campaigns by intelligently allocating budgets to top performers, maximizing returns.
  • Suggest new product descriptions for Shopify with ChatGPT (Shopify): Automate the generation of SEO-optimized product descriptions for enhanced visibility and engagement.
  • Optimize Google Merchant Center product title based on performance (Google Merchant Center): Improve product title performance for low CTR items by optimizing them for better visibility and click rates directly in Google Merchant Center.
  • Pause Google Ads campaigns based on ROAS and cost thresholds (Google Ads): Set alerts to notify you of campaigns that dip below ROI goals, ensuring timely strategy adjustments.
  • Reactivate Late Converting Keywords (Google Ads): Boost campaign performance by reactivating keywords that convert over longer timeframes, ensuring sustained revenue streams.

As an ecommerce automation software, Shopstory is equipped with native, deep integrations between store systems and marketing/advertising tools. This versatility also makes Shopstory's software appealing to marketing agencies looking to work and scale with ecommerce clients.

Get Started for Free

Shopstory offers a freemium model where users can start with a free flow forever, giving businesses the flexibility to explore all the platform’s features before committing to a paid plan. This is perfect for businesses that want to test-drive Shopstory’s powerful ecommerce and marketing automation without any upfront cost.

Make vs Integrately - Our Conclusion

To wrap up our Make vs Integrately comparison, Make is a great no-code tool for creating complex workflows, and Integrately is a fitting option for users seeking quick and easy automations. However, both platforms fall short in providing the level of depth and integration needed for ecommerce businesses and performance marketing.

Shopstory, with its native integrations, advanced workflow capabilities, and pricing based on active workflows, stands out as the superior choice for growing businesses. It offers a more tailored, scalable, and cost-effective solution, especially for businesses looking to supercharge their ecommerce and marketing operations.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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When deciding between Make vs Integrately to automate your ecommerce and performance marketing workflows, it’s important to evaluate both platforms' features, pricing models, and scalability. Make is a versatile no-code platform that allows users to create complex workflows, while Integrately is designed for simpler automations, particularly for users who need fast setup and minimal technical input. In this comparison, we’ll explore how these tools compare and why Shopstory is the better choice for online shops, marketing agencies, and performance marketers looking for a scalable, no-code automation solution.

TL;DR

Make is great for those who want a visual, drag-and-drop interface for building complex workflows, while Integrately offers a more streamlined and cost-effective solution for simpler automations. However, both tools can become expensive as automation needs scale. Shopstory stands out as the better alternative, offering no-code automation, advanced workflow capabilities, and deep ecommerce integrations – all while maintaining predictable, workflow-based pricing.

A head-to-head comparison of Make vs Integrately (vs Shopstory)

1. Make vs Integrately: A Summary

1.1 Pricing

Make
Make charges based on the number of operations performed in workflows, which can become expensive as workflows grow in complexity. The platform’s pricing starts relatively low, but businesses handling large-scale automations may face rising costs.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations.

Integrately
Integrately offers more affordable pricing for simpler workflows, particularly for businesses that don’t require complex automations. However, as automation needs grow, it may lack the flexibility of more advanced platforms.

  • Free Plan: 200 tasks/month.
  • Paid Plans: Start at $15.99/month for 14,000 tasks.

Key takeaway
Both Make and Integrately can become costly as automation needs scale. For ecommerce businesses that need scalable pricing, Shopstory offers a solution where pricing is based on activated workflows, regardless of the number of tasks performed within them.

1.2 Ease of Use

Make
Make provides a simple drag-and-drop interface, making it accessible for non-technical users to create complex workflows. While the interface is intuitive for basic automations, managing more intricate workflows can become cumbersome without technical expertise.

Integrately
Integrately focuses on ease of use, offering thousands of pre-built, one-click automations. This makes it highly appealing for users who want fast setup with minimal input. However, Integrately doesn’t offer the same depth or complexity that more advanced users might need.

Key takeaway
While both platforms are easy to use, Integrately is more suited for quick, simple workflows. 

1.3 Integrations

Make
Make supports over 1,000 integrations, connecting users to essential tools like Google Sheets, Slack, and Shopify. While its app library is vast, it may not cover every niche or provide the depth required for specific ecommerce operations.

Integrately
Integrately offers fewer integrations compared to Make but focuses on core business tools like Google Workspace, WooCommerce, and Facebook Ads. However, it lacks the depth required for large-scale ecommerce automations.

Key takeaway
While Make offers more app integrations, Integrately’s coverage of core apps makes it sufficient for small to medium businesses. 

1.4 Workflow Complexity and Error Handling

Make
Make excels in creating complex workflows, allowing users to build automations with multiple conditions, loops, and branching paths. However, error handling can be tricky, especially for larger workflows with multiple triggers and actions.

Integrately
Integrately is optimized for straightforward, linear workflows. It lacks the flexibility needed for building more advanced automations, which can be a limiting factor for businesses looking to scale or manage cross-channel operations.

Key takeaway
While Make offers more flexibility in building complex workflows, neither platform is designed to handle ecommerce-specific workflows efficiently. 

1.5 Scalability and Performance

Make
Make can scale up for medium-sized businesses, but costs rise as the volume of operations increases. Its performance may also suffer when managing complex, high-volume workflows.

Integrately
Integrately’s pricing and features make it a more affordable choice for small businesses with limited automation needs. However, as the business scales, it may struggle to handle complex workflows and higher task volumes.

Key takeaway
Both Make and Integrately face challenges when scaling, either due to cost or limited workflow complexity. 

2. The Alternative to Make vs Integrately: Shopstory

Shopstory offers the best solution for businesses looking to automate ecommerce and marketing processes at scale. Here’s why Shopstory stands out as a superior alternative.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory integrates deeply with platforms like Shopify, WooCommerce, and Shopware, offering seamless connections that make ecommerce automation efficient and error-free. In addition, Shopstory connects with marketing channels like Google Ads and Meta Ads, allowing businesses to optimize their campaigns directly from the platform. These native integrations enable more detailed control over marketing and sales operations, something that both Make and Integrately fall short on.

2.2 Transparent and Scalable Pricing

Both Make and Integrately operate on per-action or per-task pricing, which can become expensive as businesses scale. Shopstory, however, charges based on live workflows, meaning that users only pay for activated workflows, regardless of how many tasks are performed within them. Whether you’re automating simple inventory updates or running complex Google Ads campaigns, the pricing remains consistent and scalable, starting at €199.

2.3 Advanced Workflow Capabilities

While Make allows users to create complex workflows, Shopstory provides even more advanced functionality tailored specifically to ecommerce businesses. From automating inventory updates to optimizing marketing performance across multiple channels, Shopstory’s workflows are designed to handle the complexity of cross-channel ecommerce automation. Plus, Shopstory is a no-code platform, ensuring that even non-technical users can build and manage advanced workflows without developer support.

2.4 Performance Marketing Optimization

Shopstory’s pre-built workflows for performance marketing allow businesses to automate their PPC management across platforms like Google Ads and Meta Ads. From bid adjustments to ROAS monitoring, Shopstory optimizes your campaigns in real-time. Unlike Make and Integrately, Shopstory’s performance marketing features are tailored to ecommerce needs, giving you more control and insights into your marketing strategies.

Here are five Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically optimize product performance in PMax campaigns by intelligently allocating budgets to top performers, maximizing returns.
  • Suggest new product descriptions for Shopify with ChatGPT (Shopify): Automate the generation of SEO-optimized product descriptions for enhanced visibility and engagement.
  • Optimize Google Merchant Center product title based on performance (Google Merchant Center): Improve product title performance for low CTR items by optimizing them for better visibility and click rates directly in Google Merchant Center.
  • Pause Google Ads campaigns based on ROAS and cost thresholds (Google Ads): Set alerts to notify you of campaigns that dip below ROI goals, ensuring timely strategy adjustments.
  • Reactivate Late Converting Keywords (Google Ads): Boost campaign performance by reactivating keywords that convert over longer timeframes, ensuring sustained revenue streams.

As an ecommerce automation software, Shopstory is equipped with native, deep integrations between store systems and marketing/advertising tools. This versatility also makes Shopstory's software appealing to marketing agencies looking to work and scale with ecommerce clients.

Get Started for Free

Shopstory offers a freemium model where users can start with a free flow forever, giving businesses the flexibility to explore all the platform’s features before committing to a paid plan. This is perfect for businesses that want to test-drive Shopstory’s powerful ecommerce and marketing automation without any upfront cost.

Make vs Integrately - Our Conclusion

To wrap up our Make vs Integrately comparison, Make is a great no-code tool for creating complex workflows, and Integrately is a fitting option for users seeking quick and easy automations. However, both platforms fall short in providing the level of depth and integration needed for ecommerce businesses and performance marketing.

Shopstory, with its native integrations, advanced workflow capabilities, and pricing based on active workflows, stands out as the superior choice for growing businesses. It offers a more tailored, scalable, and cost-effective solution, especially for businesses looking to supercharge their ecommerce and marketing operations.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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Written by
Tara Gerashi
Marketing Manager @ Shopstory
Written by
Tara Gerashi
Marketing Manager @ Shopstory
Written by
Tara Gerashi
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Make vs Integrately (and why Shopstory is better)

When deciding between Make vs Integrately to automate your ecommerce and performance marketing workflows, it’s important to evaluate both platforms' features, pricing models, and scalability. Make is a versatile no-code platform that allows users to create complex workflows, while Integrately is designed for simpler automations, particularly for users who need fast setup and minimal technical input. In this comparison, we’ll explore how these tools compare and why Shopstory is the better choice for online shops, marketing agencies, and performance marketers looking for a scalable, no-code automation solution.

TL;DR

Make is great for those who want a visual, drag-and-drop interface for building complex workflows, while Integrately offers a more streamlined and cost-effective solution for simpler automations. However, both tools can become expensive as automation needs scale. Shopstory stands out as the better alternative, offering no-code automation, advanced workflow capabilities, and deep ecommerce integrations – all while maintaining predictable, workflow-based pricing.

A head-to-head comparison of Make vs Integrately (vs Shopstory)

1. Make vs Integrately: A Summary

1.1 Pricing

Make
Make charges based on the number of operations performed in workflows, which can become expensive as workflows grow in complexity. The platform’s pricing starts relatively low, but businesses handling large-scale automations may face rising costs.

  • Free Plan: 1,000 operations, 5 active scenarios.
  • Paid Plans: Start at $9/month for 10,000 operations.

Integrately
Integrately offers more affordable pricing for simpler workflows, particularly for businesses that don’t require complex automations. However, as automation needs grow, it may lack the flexibility of more advanced platforms.

  • Free Plan: 200 tasks/month.
  • Paid Plans: Start at $15.99/month for 14,000 tasks.

Key takeaway
Both Make and Integrately can become costly as automation needs scale. For ecommerce businesses that need scalable pricing, Shopstory offers a solution where pricing is based on activated workflows, regardless of the number of tasks performed within them.

1.2 Ease of Use

Make
Make provides a simple drag-and-drop interface, making it accessible for non-technical users to create complex workflows. While the interface is intuitive for basic automations, managing more intricate workflows can become cumbersome without technical expertise.

Integrately
Integrately focuses on ease of use, offering thousands of pre-built, one-click automations. This makes it highly appealing for users who want fast setup with minimal input. However, Integrately doesn’t offer the same depth or complexity that more advanced users might need.

Key takeaway
While both platforms are easy to use, Integrately is more suited for quick, simple workflows. 

1.3 Integrations

Make
Make supports over 1,000 integrations, connecting users to essential tools like Google Sheets, Slack, and Shopify. While its app library is vast, it may not cover every niche or provide the depth required for specific ecommerce operations.

Integrately
Integrately offers fewer integrations compared to Make but focuses on core business tools like Google Workspace, WooCommerce, and Facebook Ads. However, it lacks the depth required for large-scale ecommerce automations.

Key takeaway
While Make offers more app integrations, Integrately’s coverage of core apps makes it sufficient for small to medium businesses. 

1.4 Workflow Complexity and Error Handling

Make
Make excels in creating complex workflows, allowing users to build automations with multiple conditions, loops, and branching paths. However, error handling can be tricky, especially for larger workflows with multiple triggers and actions.

Integrately
Integrately is optimized for straightforward, linear workflows. It lacks the flexibility needed for building more advanced automations, which can be a limiting factor for businesses looking to scale or manage cross-channel operations.

Key takeaway
While Make offers more flexibility in building complex workflows, neither platform is designed to handle ecommerce-specific workflows efficiently. 

1.5 Scalability and Performance

Make
Make can scale up for medium-sized businesses, but costs rise as the volume of operations increases. Its performance may also suffer when managing complex, high-volume workflows.

Integrately
Integrately’s pricing and features make it a more affordable choice for small businesses with limited automation needs. However, as the business scales, it may struggle to handle complex workflows and higher task volumes.

Key takeaway
Both Make and Integrately face challenges when scaling, either due to cost or limited workflow complexity. 

2. The Alternative to Make vs Integrately: Shopstory

Shopstory offers the best solution for businesses looking to automate ecommerce and marketing processes at scale. Here’s why Shopstory stands out as a superior alternative.

2.1 Native Integrations with Ecommerce and Marketing Tools

Shopstory integrates deeply with platforms like Shopify, WooCommerce, and Shopware, offering seamless connections that make ecommerce automation efficient and error-free. In addition, Shopstory connects with marketing channels like Google Ads and Meta Ads, allowing businesses to optimize their campaigns directly from the platform. These native integrations enable more detailed control over marketing and sales operations, something that both Make and Integrately fall short on.

2.2 Transparent and Scalable Pricing

Both Make and Integrately operate on per-action or per-task pricing, which can become expensive as businesses scale. Shopstory, however, charges based on live workflows, meaning that users only pay for activated workflows, regardless of how many tasks are performed within them. Whether you’re automating simple inventory updates or running complex Google Ads campaigns, the pricing remains consistent and scalable, starting at €199.

2.3 Advanced Workflow Capabilities

While Make allows users to create complex workflows, Shopstory provides even more advanced functionality tailored specifically to ecommerce businesses. From automating inventory updates to optimizing marketing performance across multiple channels, Shopstory’s workflows are designed to handle the complexity of cross-channel ecommerce automation. Plus, Shopstory is a no-code platform, ensuring that even non-technical users can build and manage advanced workflows without developer support.

2.4 Performance Marketing Optimization

Shopstory’s pre-built workflows for performance marketing allow businesses to automate their PPC management across platforms like Google Ads and Meta Ads. From bid adjustments to ROAS monitoring, Shopstory optimizes your campaigns in real-time. Unlike Make and Integrately, Shopstory’s performance marketing features are tailored to ecommerce needs, giving you more control and insights into your marketing strategies.

Here are five Shopstory's ready-to-use workflows:

  • Run your Google Ads Campaigns via Autopilot (Performance Max): Automatically optimize product performance in PMax campaigns by intelligently allocating budgets to top performers, maximizing returns.
  • Suggest new product descriptions for Shopify with ChatGPT (Shopify): Automate the generation of SEO-optimized product descriptions for enhanced visibility and engagement.
  • Optimize Google Merchant Center product title based on performance (Google Merchant Center): Improve product title performance for low CTR items by optimizing them for better visibility and click rates directly in Google Merchant Center.
  • Pause Google Ads campaigns based on ROAS and cost thresholds (Google Ads): Set alerts to notify you of campaigns that dip below ROI goals, ensuring timely strategy adjustments.
  • Reactivate Late Converting Keywords (Google Ads): Boost campaign performance by reactivating keywords that convert over longer timeframes, ensuring sustained revenue streams.

As an ecommerce automation software, Shopstory is equipped with native, deep integrations between store systems and marketing/advertising tools. This versatility also makes Shopstory's software appealing to marketing agencies looking to work and scale with ecommerce clients.

Get Started for Free

Shopstory offers a freemium model where users can start with a free flow forever, giving businesses the flexibility to explore all the platform’s features before committing to a paid plan. This is perfect for businesses that want to test-drive Shopstory’s powerful ecommerce and marketing automation without any upfront cost.

Make vs Integrately - Our Conclusion

To wrap up our Make vs Integrately comparison, Make is a great no-code tool for creating complex workflows, and Integrately is a fitting option for users seeking quick and easy automations. However, both platforms fall short in providing the level of depth and integration needed for ecommerce businesses and performance marketing.

Shopstory, with its native integrations, advanced workflow capabilities, and pricing based on active workflows, stands out as the superior choice for growing businesses. It offers a more tailored, scalable, and cost-effective solution, especially for businesses looking to supercharge their ecommerce and marketing operations.

Get started for FREE with Shopstory today and see how it can supercharge your business’s automation efforts.


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