Did you know that 80% of marketers automate at least one task? In ecommerce and performance marketing, automation can be a game-changer. Whether you’re looking to streamline feed management, sync products to Google Shopping, update product titles and descriptions with AI for SEO, or integrate deeply with ad platforms like Google Ads and Meta Ads, finding the right automation tool is critical. 

If you're seeking IFTTT alternatives to boost your ecommerce business or improve advertising performance for your clients, you're in the right place. These tools can help you save time, enhance your marketing strategies, and maximize revenue. Discover the top alternatives to IFTTT that will revolutionize your ecommerce workflows and empower your performance marketing campaigns.

Key Takeaways

When considering alternatives to IFTTT, especially for ecommerce businesses and performance marketers, here are some key features to look for:

• App Integrations with Ecommerce Platforms: Ensure the platform integrates seamlessly with Shopify, WooCommerce, or Shopware. This is critical for automating product feed management, syncing inventories, and enhancing product listings.
• Advertising Platform Integrations: Native and deep integrations with Google Ads, Meta Ads, and other ad platforms will allow you to automate and optimize your campaigns in real-time.
• Product Feed Management: Look for tools that can automatically sync products to Google Shopping, adjust bids based on product performance, and handle labeling and product categorization.
• AI-Driven SEO Tools: Leverage platforms that use AI to update product titles, descriptions, and keywords to boost search visibility and drive organic traffic.
• Scalability: Test free trials or basic plans to find a solution that scales with your business needs without becoming overly expensive as you increase workflows.
• Cost Efficiency: With large volumes of data and workflows, pricing matters. Choose a tool that scales with your business without becoming prohibitively expensive.

What Is IFTTT?

IFTTT (If This Then That) is an automation platform that allows users to create simple workflows, or applets, between apps and services that wouldn’t typically connect. It’s widely used for automating straightforward tasks like triggering notifications, controlling smart devices, or syncing files across cloud services. However, when it comes to automating the complex workflows needed for ecommerce businesses and performance marketing agencies, IFTTT falls short. For those seeking deeper integrations with shop systems, advanced advertising tools, and AI-driven solutions to boost SEO and visibility, more powerful alternatives are needed.

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The 10 Best Alternatives to IFTTT To Use in 2024

1. Shopstory

Shopstory is a cutting-edge automation platform built specifically for ecommerce businesses and performance marketers. Unlike general-purpose automation tools, Shopstory integrates deeply with platforms like Google Ads, Google Shopping, and Google Merchant Center, making it the perfect choice for optimizing ecommerce workflows and ad campaigns. Whether you’re managing product feeds, dynamically updating product descriptions for SEO, or adjusting ad bids based on performance, Shopstory is designed to scale with your online store and enhance your advertising efforts.

Top Automation Features:

• Google Shopping and Merchant Center Integration: Automate product feed management, sync inventories, and manage product categories for better performance in Google Shopping.
• AI-Driven Product Optimization: Use AI to automatically update product titles, descriptions, and tags to improve search visibility and SEO, ensuring that your products rank higher and attract more traffic.
• Dynamic Ad Campaign Optimization: Shopstory enables you to automate Google Ads and Meta Ads campaigns, adjusting bids in real-time based on factors like weather conditions, product availability, or ROAS (Return on Ad Spend).
• Cross-Platform Advertising Integration: Seamlessly manage and optimize your ecommerce advertising campaigns across multiple channels like Google Ads and Meta Ads, giving you more control over your marketing efforts.
• No-Code Custom Workflows: Easily create workflows to automate repetitive tasks like updating product details, managing discount campaigns, or syncing stock levels across platforms like Shopify and WooCommerce.

Automation Limitations:

• Limited Microsoft/Bing Ads Integration: While Shopstory excels in Google integrations, support for Microsoft/Bing Ads is still limited.

Pricing:

• Freemium Model: Pricing starts at €199/month, based on activated flows, with a free version available.

Who Is It Best For?

• Shopstory is perfect for ecommerce businesses looking to automate feed management, boost SEO, and optimize ad campaigns, as well as for performance marketers who need deep ad platform integrations.

2. Zapier

Zapier is one of the most well-known automation platforms, offering an extensive range of integrations with over 5,000 apps. For ecommerce businesses and marketing agencies, Zapier provides the flexibility to automate a variety of tasks, from syncing customer data between Shopify and CRM systems to automating email marketing based on customer behavior.

Top Automation Features:

• Wide Range of Integrations: Zapier connects with ecommerce platforms like Shopify and WooCommerce, enabling automation of key ecommerce tasks such as order processing, inventory management, and customer follow-ups.
• Google Ads and Facebook Ads Automation: For performance marketers, Zapier’s integrations allow you to automate ad spend adjustments, pause low-performing ads, and trigger custom workflows based on campaign metrics.
• Multi-Step Workflows: Set up workflows that span multiple steps, such as syncing product reviews to your email marketing software or generating reports based on sales data.
• Conditional Logic: Use "if/then" rules to automate specific processes based on dynamic conditions, such as adjusting product bids in Google Shopping based on inventory levels.

Automation Limitations:

• Scalability Issues: As your ecommerce business grows, Zapier’s pricing can quickly escalate, especially if you have complex, multi-step workflows with high data volume.
• Basic Ecommerce Features: Zapier isn’t as specialized in ecommerce automation, lacking advanced features like product feed management and SEO optimization.

Pricing:

• Free Plan: Available for up to 100 tasks per month.
• Paid Plans: Start at $19.99/month for 750 tasks, with tiered pricing based on task volume.

Who Is It Best For?

• Zapier is ideal for smaller ecommerce businesses and performance marketers who need to automate basic workflows across a wide range of tools but don’t require advanced ecommerce-specific features.

3. Make (formerly Integromat)

Make is a highly flexible automation platform that is perfect for ecommerce businesses and performance marketers looking for detailed control over their workflows. Make’s visual interface and advanced data handling capabilities make it easier to automate complex tasks like product syncing, ad campaign optimization, and inventory management.

Top Automation Features:

• Ecommerce Integrations: Make integrates with popular platforms like Shopify, WooCommerce, and Google Shopping, allowing users to automate product feed management, sync stock levels, and manage product descriptions and labels across multiple stores.
• Ad Campaign Optimization: For performance marketers, Make enables detailed automations for Google Ads and Meta Ads, allowing you to adjust bids, pause underperforming campaigns, and generate reports based on real-time data.
• AI and Data Transformation: Make offers advanced data transformation tools, enabling users to manipulate data before syncing it to advertising platforms or ecommerce stores. This is particularly useful for dynamically updating product information and boosting SEO.
• Custom Workflows for Large-Scale Operations: Make allows you to build workflows that incorporate complex logic, making it ideal for businesses that need to handle a high volume of transactions and advertising campaigns.

Automation Limitations:

• Learning Curve: Make’s advanced features come with a steeper learning curve, and it may take time for non-technical users to become comfortable with its capabilities.
• Performance Issues with High Data Volumes: Some users report slow performance when dealing with very large datasets or highly complex workflows.

Pricing:

• Free Plan: Includes 1,000 operations per month.
• Paid Plans: Start at $9/month for 10,000 operations.

Who Is It Best For?

• Make is best suited for mid-size to large ecommerce businesses and marketing agencies looking to automate complex tasks with high flexibility and advanced data handling capabilities.

4. n8n

n8n is an open-source automation tool designed for technical users who need complete control over their workflows. It is particularly useful for performance marketers and ecommerce businesses that require custom automation solutions, such as product labeling, inventory syncing, and advanced advertising workflows.

Top Automation Features:

• Self-Hosting for Data Privacy: n8n allows businesses to self-host their automation workflows, providing greater control over data privacy and infrastructure, which is ideal for businesses dealing with sensitive customer or product data.
• Custom Code Execution: n8n allows users to write custom code into workflows, offering maximum flexibility for automating tasks like synchronizing product information across multiple ecommerce platforms or updating ad campaigns based on real-time performance.
• Deep API Integration: The platform supports deep API integrations with ecommerce platforms like Shopify and advertising tools like Google Ads, enabling you to automate highly specific and customized workflows.

Automation Limitations:

• Not User-Friendly for Non-Technical Users: n8n is best suited for developers and technical teams, as its interface and workflow customization options can be overwhelming for non-technical users.
• Requires Server Management: For self-hosting, n8n requires businesses to manage servers and handle updates, which can be resource-intensive.

Pricing:

• Free for Self-Hosting: n8n is free for businesses that host the platform themselves.
• Cloud Plans: Start at $20/month for hosted versions.

Who Is It Best For?

• n8n is ideal for developers and technical teams in ecommerce businesses or performance marketing agencies that need a customizable and self-hosted automation platform. It is particularly useful for those who want to build highly specific automations around product syncing, ad management, and custom API integrations.

5. Workato

Workato is an enterprise-grade automation platform tailored for IT teams and large organizations. Its strength lies in its ability to manage complex workflows and data orchestrations at scale. It’s particularly effective for ecommerce businesses and performance marketers that need high-level integrations with business systems like ERP, CRM, and marketing platforms.

Top Automation Features:

• Ecommerce and ERP Integration: Workato connects with popular ecommerce platforms and backend systems, such as Shopify, WooCommerce, and enterprise resource planning (ERP) systems, ensuring seamless product syncs, inventory management, and customer data flow.
• Advanced Advertising Integrations: Workato integrates deeply with Google Ads and Meta Ads, enabling marketers to create multi-channel advertising workflows. You can automatically adjust bids, pause campaigns, and generate performance reports across platforms.
• AI-Driven Workflow Automation: Workato leverages AI to optimize workflows, helping businesses improve the effectiveness of their marketing and ecommerce strategies by automatically adjusting product listings, ads, and bids based on performance data.
• Data Orchestration at Scale: For larger ecommerce operations, Workato offers advanced data orchestration features, allowing businesses to combine data from various sources—such as CRM, ERP, and product databases—to optimize everything from product listings to marketing campaigns.

Automation Limitations:

• Complex Setup and Management: Workato is designed for IT teams and may not be suitable for small or medium-sized ecommerce businesses without dedicated technical resources.
• High Cost: As an enterprise tool, Workato comes with a price tag that’s typically out of reach for smaller businesses.

Pricing:

• Custom Pricing: Based on the organization’s needs, pricing often starts at $10,000 per year for enterprise customers.

Who Is It Best For?

• Workato is best for large ecommerce enterprises and performance marketing agencies that need complex, enterprise-level automations and data integration across multiple business systems.

6. Bardeen

Bardeen is an AI-powered browser extension focused on browser-based automations and modern robotic process automation (RPA). It’s an excellent tool for ecommerce businesses and marketers who need to scrape data, automate repetitive browser tasks, or perform research-driven marketing tasks.

Top Automation Features:

• Browser-Based Automation: Bardeen allows you to automate tasks directly in your browser, such as scraping product data from ecommerce sites, filling out forms, or managing tasks across multiple websites.
• AI-Powered Web Scraping: For ecommerce businesses that rely on competitive analysis or price monitoring, Bardeen can automate the collection of data from competitor websites and marketplaces, saving hours of manual work.
• Pre-Built Templates for Common Tasks: Bardeen provides a range of pre-built workflows tailored to specific use cases, such as scraping product data to Airtable or automating LinkedIn outreach for performance marketers.
• Task Automation for Sales and Marketing: For performance marketers, Bardeen can automate repetitive browser tasks like gathering email leads, syncing CRM data, or pulling ad performance metrics from various platforms.

Automation Limitations:

• Limited to Browser Tasks: While Bardeen is great for browser-based automations, it lacks the deeper integration capabilities of platforms like Zapier or Shopstory that manage data and workflows across entire tech stacks.
• Pricing Based on Credits: The pricing model is based on credits, which can become expensive for high-volume users, especially those automating large-scale data scraping or frequent tasks.

Pricing:

• Free Plan: Available with basic browser automation features.
• Paid Plans: Start at $10/month, with higher tiers offering additional credits and features.

Who Is It Best For?

• Bardeen is best for ecommerce businesses and performance marketers who need to automate browser-based tasks like web scraping, competitive research, or repetitive data entry processes.

7. Pipedream

Pipedream is an automation platform designed for developers, offering a flexible and powerful environment for building custom workflows. With deep support for APIs, Pipedream is perfect for technical teams in ecommerce and performance marketing that need to automate complex data flows, integrate third-party APIs, or manage large-scale advertising and product feed automations.

Top Automation Features:

• Developer-Centric Automations: Pipedream is designed for developers who need full control over their workflows, including the ability to write custom code in languages like JavaScript, Python, and Go.
• Real-Time Event Processing: For performance marketers, Pipedream offers real-time event processing, enabling you to trigger workflows based on real-time ad performance or product sales data.
• API Integration: Pipedream excels in integrating with APIs, allowing developers to automate custom processes across ecommerce platforms, advertising systems, and data analytics tools.
• Scalable Automations for Ecommerce: Pipedream can handle large-scale product feed management, inventory syncs, and dynamic product labeling, making it ideal for ecommerce businesses with complex catalogs.

Automation Limitations:

• Technical Expertise Required: Pipedream is built for developers and may not be the best option for non-technical users or smaller businesses without in-house technical resources.
• No-Code Features Limited: Pipedream’s flexibility comes with complexity, and it lacks the no-code ease of platforms like Zapier or Integrately.

Pricing:

• Free Plan: Includes 1,000 operations per month.
• Paid Plans: Start at $9/month, scaling based on usage and feature needs.

Who Is It Best For?

• Pipedream is best for developers in ecommerce or performance marketing teams who need a flexible, code-driven platform to automate workflows, integrate APIs, and handle real-time data processing.

8. Integrately

Integrately is a simple, affordable automation platform designed for users who need to quickly set up workflows without complex customization. It’s a solid option for smaller ecommerce businesses and performance marketers who want to automate common tasks, such as syncing product data between platforms or automating customer follow-ups.

Top Automation Features:

• Ecommerce Integrations: Integrately connects with Shopify, WooCommerce, and other ecommerce platforms, making it easy to automate tasks like order processing, product syncing, and customer notifications.
• One-Click Automations: For non-technical users, Integrately provides pre-built, one-click automations for common tasks like syncing data between Google Sheets and email marketing tools, making it easy to set up without technical knowledge.
• CRM and Marketing Automation: Integrately integrates with popular CRM and marketing tools, allowing performance marketers to automate lead nurturing, customer segmentation, and follow-up emails based on real-time behavior.

Automation Limitations:

• Limited Advanced Features: While easy to use, Integrately lacks the complexity and depth of more powerful platforms like Zapier or Make, making it less suitable for large-scale ecommerce operations or performance marketing agencies with complex workflows.
• Integration Reliability: Some users report occasional issues with the reliability of integrations, particularly when automating tasks involving less commonly used apps.

Pricing:

• Free Plan: Includes 100 tasks per month.
• Paid Plans: Start at $19.99/month for 2,000 tasks, with higher tiers offering more task volume and features.

Who Is It Best For?

• Integrately is best for small ecommerce businesses or performance marketers looking for an easy-to-use, budget-friendly automation platform that doesn’t require extensive customization or coding.

9. Power Automate (Microsoft)

Power Automate is Microsoft’s automation platform, ideal for businesses already embedded in the Microsoft ecosystem. It’s particularly effective for automating workflows within Office 365, Teams, and other Microsoft tools, but it also offers integrations with third-party apps, making it useful for ecommerce businesses and performance marketers who rely on Microsoft tools for their daily operations.

Top Automation Features:

• Deep Integration with Microsoft Tools: Power Automate integrates natively with Office 365, Teams, and SharePoint, allowing businesses to automate tasks like managing product inventories, processing orders, and updating customer data.
• Robotic Process Automation (RPA): Power Automate’s RPA capabilities allow ecommerce businesses to automate repetitive desktop tasks, such as updating product catalogs or processing returns, without manual input.
• AI-Powered Automation: The platform includes AI-driven capabilities, enabling performance marketers to automate tasks like sentiment analysis, customer feedback categorization, and automatic ad campaign adjustments based on customer data.

Automation Limitations:

• Microsoft-Centric: Power Automate works best within the Microsoft ecosystem and may not be as versatile as other tools when integrating with non-Microsoft apps or systems.
• Complexity for Non-Microsoft Users: Businesses that aren’t deeply embedded in Microsoft tools may find the platform difficult to navigate or integrate with their existing systems.

Pricing:

• Starts at $15/user/month for basic automation, with more advanced features available at higher price points.

Who Is It Best For?

• Power Automate is best for ecommerce businesses and performance marketers already using Microsoft tools like Office 365 and Teams, looking to automate workflows within that ecosystem.

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10. Pabbly Connect

Pabbly Connect is a cost-effective automation platform offering a wide range of integrations with ecommerce tools and marketing platforms. While it’s not as feature-rich as some of the more expensive options, Pabbly Connect provides a great value for small to mid-size ecommerce businesses and performance marketing agencies looking to automate workflows like product syncs, order processing, and ad campaign management.

Top Automation Features:

• Unlimited Workflows and Tasks: Pabbly Connect allows users to set up unlimited workflows, even on lower-tier plans, making it ideal for businesses needing to automate a large number of tasks, such as syncing product data, updating pricing, or processing customer orders.
• Simple Ecommerce Integrations: The platform integrates with popular ecommerce platforms like Shopify and WooCommerce, enabling users to automate tasks like inventory management, product updates, and customer notifications with ease.
• Ad Campaign Automation: Performance marketers can use Pabbly Connect to automate the management of Google Ads, Meta Ads, and other platforms, adjusting bids, pausing low-performing campaigns, and generating reports automatically.

Automation Limitations:

• Limited Advanced Features: While Pabbly Connect is affordable, it lacks advanced features like AI-driven product optimization or detailed conditional logic, which more complex ecommerce businesses may require.
• Fewer Integrations: The platform supports fewer integrations compared to more expensive platforms like Zapier or Make, which could limit its usefulness for businesses using less common apps or tools.

Pricing:

• Lifetime Deals: Start at $249 for basic workflows, making Pabbly Connect one of the most affordable automation platforms available.

Who Is It Best For?

• Pabbly Connect is perfect for small to mid-size ecommerce businesses and performance marketers looking for a cost-effective automation solution to manage product syncs, inventory, and ad campaigns.

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IFTTT Alternatives: Key Takeaway for Ecommerce and Performance Marketers

The right automation platform can transform how ecommerce businesses and performance marketers operate. While IFTTT offers basic automations, the alternatives listed here provide more advanced, tailored solutions that meet the specific needs of ecommerce and marketing agencies.

Among the top choices, Shopstory stands out as the ideal platform for automating ecommerce workflows, from managing product feeds and inventory to optimizing Google Ads campaigns with real-time data. With deep integrations to key platforms like Shopify, WooCommerce, and Google Merchant Center, Shopstory is perfect for ecommerce professionals and performance marketers who want to supercharge their business with scalable, tailored automation.

Get started for FREE with Shopstory today, or schedule a free consultation with our experts to discover how Shopstory can transform your ecommerce and marketing workflows.