With Shopstory, it is possible to automate cross-channel activities in marketing, particularly in performance marketing. Whether it’s managing your advertising budget across various channels or generating cross-channel reports on your advertising platforms, we’ve got you covered. Connect your advertising platforms to implement a holistic marketing strategy and put your cross-channel marketing on autopilot. This allows you to fully automate your campaigns and tedious tasks with common marketing and ecommerce tools such as Google Ads, Meta, Shopify, Google Merchant Center and ChatGPT. Shopstory is for online stores, agencies and freelancers. Use your available resources more efficiently and scale your business.

Ready to get started? Read on to learn how Shopstory can help you put cross-channel performance marketing on autopilot - without a single line of code!

What is cross-channel marketing automation?

Marketing automation is a powerful tool that enables marketers and online stores to streamline their tasks. With cross-channel marketing automation, you can go one step further and include not only different tools, but also two or more advertising platforms in one flow. These include Google Ads, Shopify, Meta, Amazon, Microsoft Ads (formerly Bing Ads) and many more. The "cross-channel" approach differs from "omnichannel" and "multi-channel" marketing automation, in that different channels are not used in parallel in different flows, but are instead used in combination in a single flow. An example of a cross-channel flow would be to create ads on Meta and Google and to have the better-performing platform scale more after a certain period of time. Another possible flow would be to generate content ideas for Meta that are based on well-performing keywords in your Google Ads. Cross-channel marketing automation has great potential, especially in highly competitive ecommerce and performance marketing. It can help marketers to benefit from cohesive strategies, avoid human error and work smarter, not harder.

Examples of cross-channel marketing flows

Here are a few examples of cross-channel marketing flows from practice:

• Performance marketing: You can automatically create and run campaigns on Meta Ads that are based on the best performing campaigns or keywords from your Google Ads and use their metrics as triggers. Another of many possibilities would be to manage an overall cross-platform budget for campaigns.
• Budget adjustments: Once you have determined your overall budget, the budget can be adjusted via automation and based on the performance on the respective advertising platforms. Alternatively, you could consider a flow that lowers the budget for your lowest performing ads across all channels, using their CTR as a trigger.
• Testing campaigns: Run different campaigns against each other on different platforms and find out which ads are most effective in a fraction of the time.
• Optimized advertising copy: Use ChatGPT to improve your product descriptions and ad copy. Based on user-defined prompts, ChatGPT analyzes your current texts and generates alternative suggestions.
• Cross-platform reporting: Get a comprehensive overview of the performance of your campaigns by consolidating data from different platforms in a Google Sheet. You can also define the frequency of the reports according to your needs and have them triggered daily, weekly or monthly, for example. A Slack message or email is also possible when the reporting is ready.
• Notifications: Stay up to date on any changes, updates or issues with your tools. Set specific thresholds or triggers that trigger a notification for you (for example, when a campaign is paused, a budget is exceeded or when an error is detected).

These are just a few of the many examples of cross-channel marketing automation. Taken as a whole, the possibilities are almost endless.

Cross-channel marketing automation with Shopstory

We've talked a lot about cross-channel marketing automation, but little about HOW to automate your performance marketing across channels, for example. With Shopstory, we have developed a no-code platform that can automate repetitive work processes for online stores and marketers. You can use our software to create flows via drag & drop, manage existing flows and reuse them.

Turn your most tedious and repetitive tasks into automated flows with Shopstory. With our intuitive flow builder, you can build a flow that links a variety of tools in just a few minutes. For example, you can have your ads displayed based on weather data or perform keyword optimizations in Google Ads with ChatGPT.

Our Flow Library also contains ready-to-use and reusable flows that solve common challenges in ecommerce and marketing.

‍

Conclusion

Cross-channel marketing automation is not just a buzzword, but a must-have for every entrepreneur who wants to stay ahead of the competition. With the help of Shopstory, you can take advantage of cross-channel automation without having to write a single line of code. You can connect the most popular ecommerce & marketing tools and start creating flows that make your day-to-day work easier and faster. With the connection to tools such as ChatGPT, you can also use the possibilities of AI to manage your budget automatically and across channels, display ads and generate reports.

Use Shopstory to revolutionize your work processes. Save money and time to focus on what's important again: your customers and your company.

Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:

‍