As ecommerce businesses and marketing agencies grow, Producthero vs Shopstory becomes an important comparison for managing product feeds and automating PPC optimizations. Whether it’s improving product visibility, optimizing campaigns, or automating workflows, the right platform can make all the difference. ProductHero is recognized for its specialization in optimizing Google Shopping, but how does it compare to Shopstory, a newer platform that offers a wider range of features, integrations, and scalability?

In this article, we’ll examine the key differences between Producthero vs Shopstory to help ecommerce businesses and marketing agencies choose the platform that best suits their needs.

TLDR:

• Cross-Channel Automation: ProductHero excels in Google Shopping optimization with a user-friendly interface for visualizing recommendations. On the other hand, Shopstory extends automation capabilities across multiple platforms, including Google Ads, Meta Ads, Google Merchant Center, and Search Console, providing a broader scope for advertising efforts.
• Native Integrations: Product hero provides an effective solution for optimizing shopping campaigns on Google. Shopstory offers a wide range of native integrations, enabling deeper actions and complex workflows.
• Scalability for Big Data: ProductHero works well with large ecommerce shops. Shopstory offers better scalability with unlimited execution power, ensuring efficient performance without high costs (unlike many tools out in the market).
• Custom Workflow Creation: ProductHero provides robust solutions for shopping campaigns. Shopstory allows for custom workflows tailored to specific needs, handling complex, multi-step automations across channels.‍
• Pricing Model: ProductHero offers a 30-day free trial, with its Pro plan starting at $99 plus $49 for each country or shop. Shopstory provides a freemium version with scalable pricing starting at €199/month per shop system, ideal for growing businesses.

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ProductHero Overview

ProductHero is a tool designed to help businesses optimize their Google Shopping campaigns. Its features ensure that product feeds are managed effectively, improving product visibility and competitiveness in Google Ads. For businesses that depend on Google Shopping as a primary sales channel, ProductHero offers solid feed management and ad performance optimization.

Key Features of ProductHero:

• Google Shopping Optimization: Improves product feed quality by fixing bad data and titles, making products more visible and fixing underperforming listings.
• Feed Management Tools: Automates feed management by correcting errors, adding details, and adjusting visibility. Includes CSS integration for maximum reach.
• Product Title Optimization: Enhances product titles for better search ranking, increasing visibility and click-through rates.
• Top & Underperformer Reports: Highlights top and underperforming products to help optimize campaigns. Labelizer helps categorize products for easier management.
• Competitiveness Report: Uses Google Merchant Center data to compare product performance, pricing, and visibility with competitors.
• Ad Performance Insights: Provides insights and suggestions to improve product performance, focusing on the best-performing products.

ProductHero’s specialized focus on Google Shopping makes it ideal for businesses wanting to excel in that space, though it may be less suited for those needing a broader marketing solution across various marketing channels.

Additionally, its feature set is somewhat narrow, addressing only specific challenges within the Google Ad space. For instance, ProductHero lacks capabilities such as alerting, comprehensive reporting, and automatic adjustments to prevent ads from underperforming.

Pricing

The main difference between ProductHero and Shopstory is how they handle expanding into different countries. ProductHero starts at €99 per month, but adds €49 for each additional shop or country. For example, if you operate in Germany, the Netherlands, Switzerland, Spain, Italy, and the UK, it will cost €344 per month.

Shopstory starts at €199 per month and allows you to operate in unlimited countries with no extra cost. However, Shopstory charges per new shop system. For instance, if you run two ecommerce businesses, you pay a fraction of the plan for the additional one. This makes Shopstory more affordable for companies looking to expand globally without extra fees.

How Shopstory Works (set up in minutes)

1. Sign up for a free account here
2. Sign in to your dashboard via the invite email
3. Connect your tools
4. Go to the Flow Library and copy these pre-built flows (only takes two minutes!):
   1. Adjust Google Ads Budgets based on ROAS threshold
   2. Pause Bad Performing Google Ads Keywords
   3. Create Supplemental Feed with performance-based labels (incl. Report) - Labelizer
   4. Create New Product Descriptions for Shopify with ChatGPT
   5. Suggest Product Titles with ChatGPT from Search Console Keywords
   6. Product Title Quality Check 
   7. Generate A Price Competitiveness Report
   8. Identify Best Performing Items in Google Ads Report
   9. Get a monthly Google Ads report with ChatGPT interpretations
5. Follow the steps in the flow guide
6. Save and execute the flow
7. Set the flow live – you’re done!

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Here’s a quick video on how quickly you can set up a workflow using our Labelizer Flow as an example: 

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Learn more about Shopstory use cases, success stories and comparisons. If you’re ready to begin, click below to get started for FREE:

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