Automatically optimize your bidding strategies in Google Ads
2.5.2024
Automatically optimize your bidding strategies in Google Ads
Did you know that you can optimize and adjust the bidding strategies of your ads in Google Ads completely automatically? Marketing automation has quickly become a must-have for online stores and marketers who want to optimize their Shopping campaigns based on goals, budget and performance. It also helps them to stand out from the competition, improve ROAS (Return on Ad Spend), reach their target audience more effectively and save time. This is especially useful for agencies and ecommerce marketers who manage hundreds of campaigns and don't have the time to continually adjust and optimize them to achieve peak performance. Plus, these are often repetitive, routine tasks that can be automated relatively easily with tools like Shopstory. Shopstory brings you a dozen helping hands, becoming your marketing partner and automating tasks like adjusting bidding strategies in Google Ads on a large scale. And best of all, unlike many existing solutions on the market, Shopstory doesn't require you to write a single line of code.
This article will explore how Shopstory can automate bidding strategies on Google Ads, leading to better optimization and efficient use of budget. This is crucial for businesses that want to stand out in crowded online shops, where the right strategies can significantly enhance visibility, engagement, and ultimately, sales.
The Challenge
Meet Clara, a spirited entrepreneur who owns a beloved pet supplies shop and is one of the first and biggest in her city. Specializing in pet accessories and hygiene products, her store has been a community favorite, providing a great shopping experience in her physical store as well as a beautiful website for her ecommerce sales. However, in the past three years, Clara has found her shop facing increased competition from new retailers. With customers increasingly favoring online orders over in-store visits, Clara recognizes the urgent need to amplify her online shop's visibility.
While Clara is proficient in setting up Google Ads campaigns, the intricacies of performance marketing, especially the maze of bidding strategies, often leave her perplexed. As a small business owner, she wished she had a Google Ads expert refining her campaigns, so she could concentrate on her product strategies and customer service. Since outsourcing support is currently beyond her budget, she’s been thinking about automation tools lately, particularly one that would efficiently use the budget and drive results.
The Solution
Coincidentally, she stumbled upon Shopstory on TikTok one day while looking for best practices on ad campaigns. Intrigued by the potential of the automated workflows, called “flows” in Shopstory, she visited their website and discovered that it offered exactly what she needed. The automation platform was designed for online shops like Clara’s and it was no-code and user-friendly for someone non-technical like her.
After signing up, she discovered a flow that could help her automate the ad bid strategies based on rules she could set. She could specify the condition of when a campaign should be triggered to switch strategies based on its performance. Whether it is above or below a certain value, or if the costs are too high, this flow automates the executions to keep the campaigns on track based on the thresholds Clara sets. This way, she is reassured that her budget can be optimized without compromising results.
To execute this automation, Shopstory implements a flow that uses the following apps:
- Google Ads: The channel where Clara's campaigns are managed and optimized. The flow monitors the recent campaign performance and adjusts bid strategies continuously based on thresholds and conditions Clara has set.
- Slack: Clara receives automatic alerts whenever the bid strategies change.
Once that was set up, Clara jumped into more automations for her Google campaigns. In no time and without any developer assistance, she set up our labelizer flow that automatically categorized products on Google Feed and Ads based on performance, alerts for low-performing ads, and optimizing her Google keywords through the use of ChatGPT – which she is particular excited about. She is also eager to relaunch Meta Ads since Shopstory has pre-built flows for that channel as well.
Conclusion
Marketing automation has given Clara more confidence in managing her online shop campaigns. With Shopstory, she can set the goals and thresholds for her Google ads and let the software adjust and optimize them based on performance data. She no longer has to worry about pausing campaigns or wasting money on ineffective ads. Shopstory has become more than just a tool to her, it is a gateway to a more efficient shop system and a data-driven marketing strategy. She is saving time, maximizing her return on ad spend and getting more done than ever before.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and want to find out more about our Shopstory software? Then follow the link below:
Speaker
Results
Did you know that you can optimize and adjust the bidding strategies of your ads in Google Ads completely automatically? Marketing automation has quickly become a must-have for online stores and marketers who want to optimize their Shopping campaigns based on goals, budget and performance. It also helps them to stand out from the competition, improve ROAS (Return on Ad Spend), reach their target audience more effectively and save time. This is especially useful for agencies and ecommerce marketers who manage hundreds of campaigns and don't have the time to continually adjust and optimize them to achieve peak performance. Plus, these are often repetitive, routine tasks that can be automated relatively easily with tools like Shopstory. Shopstory brings you a dozen helping hands, becoming your marketing partner and automating tasks like adjusting bidding strategies in Google Ads on a large scale. And best of all, unlike many existing solutions on the market, Shopstory doesn't require you to write a single line of code.
This article will explore how Shopstory can automate bidding strategies on Google Ads, leading to better optimization and efficient use of budget. This is crucial for businesses that want to stand out in crowded online shops, where the right strategies can significantly enhance visibility, engagement, and ultimately, sales.
The Challenge
Meet Clara, a spirited entrepreneur who owns a beloved pet supplies shop and is one of the first and biggest in her city. Specializing in pet accessories and hygiene products, her store has been a community favorite, providing a great shopping experience in her physical store as well as a beautiful website for her ecommerce sales. However, in the past three years, Clara has found her shop facing increased competition from new retailers. With customers increasingly favoring online orders over in-store visits, Clara recognizes the urgent need to amplify her online shop's visibility.
While Clara is proficient in setting up Google Ads campaigns, the intricacies of performance marketing, especially the maze of bidding strategies, often leave her perplexed. As a small business owner, she wished she had a Google Ads expert refining her campaigns, so she could concentrate on her product strategies and customer service. Since outsourcing support is currently beyond her budget, she’s been thinking about automation tools lately, particularly one that would efficiently use the budget and drive results.
The Solution
Coincidentally, she stumbled upon Shopstory on TikTok one day while looking for best practices on ad campaigns. Intrigued by the potential of the automated workflows, called “flows” in Shopstory, she visited their website and discovered that it offered exactly what she needed. The automation platform was designed for online shops like Clara’s and it was no-code and user-friendly for someone non-technical like her.
After signing up, she discovered a flow that could help her automate the ad bid strategies based on rules she could set. She could specify the condition of when a campaign should be triggered to switch strategies based on its performance. Whether it is above or below a certain value, or if the costs are too high, this flow automates the executions to keep the campaigns on track based on the thresholds Clara sets. This way, she is reassured that her budget can be optimized without compromising results.
To execute this automation, Shopstory implements a flow that uses the following apps:
- Google Ads: The channel where Clara's campaigns are managed and optimized. The flow monitors the recent campaign performance and adjusts bid strategies continuously based on thresholds and conditions Clara has set.
- Slack: Clara receives automatic alerts whenever the bid strategies change.
Once that was set up, Clara jumped into more automations for her Google campaigns. In no time and without any developer assistance, she set up our labelizer flow that automatically categorized products on Google Feed and Ads based on performance, alerts for low-performing ads, and optimizing her Google keywords through the use of ChatGPT – which she is particular excited about. She is also eager to relaunch Meta Ads since Shopstory has pre-built flows for that channel as well.
Conclusion
Marketing automation has given Clara more confidence in managing her online shop campaigns. With Shopstory, she can set the goals and thresholds for her Google ads and let the software adjust and optimize them based on performance data. She no longer has to worry about pausing campaigns or wasting money on ineffective ads. Shopstory has become more than just a tool to her, it is a gateway to a more efficient shop system and a data-driven marketing strategy. She is saving time, maximizing her return on ad spend and getting more done than ever before.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and want to find out more about our Shopstory software? Then follow the link below:
Did you know that you can optimize and adjust the bidding strategies of your ads in Google Ads completely automatically? Marketing automation has quickly become a must-have for online stores and marketers who want to optimize their Shopping campaigns based on goals, budget and performance. It also helps them to stand out from the competition, improve ROAS (Return on Ad Spend), reach their target audience more effectively and save time. This is especially useful for agencies and ecommerce marketers who manage hundreds of campaigns and don't have the time to continually adjust and optimize them to achieve peak performance. Plus, these are often repetitive, routine tasks that can be automated relatively easily with tools like Shopstory. Shopstory brings you a dozen helping hands, becoming your marketing partner and automating tasks like adjusting bidding strategies in Google Ads on a large scale. And best of all, unlike many existing solutions on the market, Shopstory doesn't require you to write a single line of code.
This article will explore how Shopstory can automate bidding strategies on Google Ads, leading to better optimization and efficient use of budget. This is crucial for businesses that want to stand out in crowded online shops, where the right strategies can significantly enhance visibility, engagement, and ultimately, sales.
The Challenge
Meet Clara, a spirited entrepreneur who owns a beloved pet supplies shop and is one of the first and biggest in her city. Specializing in pet accessories and hygiene products, her store has been a community favorite, providing a great shopping experience in her physical store as well as a beautiful website for her ecommerce sales. However, in the past three years, Clara has found her shop facing increased competition from new retailers. With customers increasingly favoring online orders over in-store visits, Clara recognizes the urgent need to amplify her online shop's visibility.
While Clara is proficient in setting up Google Ads campaigns, the intricacies of performance marketing, especially the maze of bidding strategies, often leave her perplexed. As a small business owner, she wished she had a Google Ads expert refining her campaigns, so she could concentrate on her product strategies and customer service. Since outsourcing support is currently beyond her budget, she’s been thinking about automation tools lately, particularly one that would efficiently use the budget and drive results.
The Solution
Coincidentally, she stumbled upon Shopstory on TikTok one day while looking for best practices on ad campaigns. Intrigued by the potential of the automated workflows, called “flows” in Shopstory, she visited their website and discovered that it offered exactly what she needed. The automation platform was designed for online shops like Clara’s and it was no-code and user-friendly for someone non-technical like her.
After signing up, she discovered a flow that could help her automate the ad bid strategies based on rules she could set. She could specify the condition of when a campaign should be triggered to switch strategies based on its performance. Whether it is above or below a certain value, or if the costs are too high, this flow automates the executions to keep the campaigns on track based on the thresholds Clara sets. This way, she is reassured that her budget can be optimized without compromising results.
To execute this automation, Shopstory implements a flow that uses the following apps:
- Google Ads: The channel where Clara's campaigns are managed and optimized. The flow monitors the recent campaign performance and adjusts bid strategies continuously based on thresholds and conditions Clara has set.
- Slack: Clara receives automatic alerts whenever the bid strategies change.
Once that was set up, Clara jumped into more automations for her Google campaigns. In no time and without any developer assistance, she set up our labelizer flow that automatically categorized products on Google Feed and Ads based on performance, alerts for low-performing ads, and optimizing her Google keywords through the use of ChatGPT – which she is particular excited about. She is also eager to relaunch Meta Ads since Shopstory has pre-built flows for that channel as well.
Conclusion
Marketing automation has given Clara more confidence in managing her online shop campaigns. With Shopstory, she can set the goals and thresholds for her Google ads and let the software adjust and optimize them based on performance data. She no longer has to worry about pausing campaigns or wasting money on ineffective ads. Shopstory has become more than just a tool to her, it is a gateway to a more efficient shop system and a data-driven marketing strategy. She is saving time, maximizing her return on ad spend and getting more done than ever before.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and want to find out more about our Shopstory software? Then follow the link below:
Did you know that you can optimize and adjust the bidding strategies of your ads in Google Ads completely automatically? Marketing automation has quickly become a must-have for online stores and marketers who want to optimize their Shopping campaigns based on goals, budget and performance. It also helps them to stand out from the competition, improve ROAS (Return on Ad Spend), reach their target audience more effectively and save time. This is especially useful for agencies and ecommerce marketers who manage hundreds of campaigns and don't have the time to continually adjust and optimize them to achieve peak performance. Plus, these are often repetitive, routine tasks that can be automated relatively easily with tools like Shopstory. Shopstory brings you a dozen helping hands, becoming your marketing partner and automating tasks like adjusting bidding strategies in Google Ads on a large scale. And best of all, unlike many existing solutions on the market, Shopstory doesn't require you to write a single line of code.
This article will explore how Shopstory can automate bidding strategies on Google Ads, leading to better optimization and efficient use of budget. This is crucial for businesses that want to stand out in crowded online shops, where the right strategies can significantly enhance visibility, engagement, and ultimately, sales.
The Challenge
Meet Clara, a spirited entrepreneur who owns a beloved pet supplies shop and is one of the first and biggest in her city. Specializing in pet accessories and hygiene products, her store has been a community favorite, providing a great shopping experience in her physical store as well as a beautiful website for her ecommerce sales. However, in the past three years, Clara has found her shop facing increased competition from new retailers. With customers increasingly favoring online orders over in-store visits, Clara recognizes the urgent need to amplify her online shop's visibility.
While Clara is proficient in setting up Google Ads campaigns, the intricacies of performance marketing, especially the maze of bidding strategies, often leave her perplexed. As a small business owner, she wished she had a Google Ads expert refining her campaigns, so she could concentrate on her product strategies and customer service. Since outsourcing support is currently beyond her budget, she’s been thinking about automation tools lately, particularly one that would efficiently use the budget and drive results.
The Solution
Coincidentally, she stumbled upon Shopstory on TikTok one day while looking for best practices on ad campaigns. Intrigued by the potential of the automated workflows, called “flows” in Shopstory, she visited their website and discovered that it offered exactly what she needed. The automation platform was designed for online shops like Clara’s and it was no-code and user-friendly for someone non-technical like her.
After signing up, she discovered a flow that could help her automate the ad bid strategies based on rules she could set. She could specify the condition of when a campaign should be triggered to switch strategies based on its performance. Whether it is above or below a certain value, or if the costs are too high, this flow automates the executions to keep the campaigns on track based on the thresholds Clara sets. This way, she is reassured that her budget can be optimized without compromising results.
To execute this automation, Shopstory implements a flow that uses the following apps:
- Google Ads: The channel where Clara's campaigns are managed and optimized. The flow monitors the recent campaign performance and adjusts bid strategies continuously based on thresholds and conditions Clara has set.
- Slack: Clara receives automatic alerts whenever the bid strategies change.
Once that was set up, Clara jumped into more automations for her Google campaigns. In no time and without any developer assistance, she set up our labelizer flow that automatically categorized products on Google Feed and Ads based on performance, alerts for low-performing ads, and optimizing her Google keywords through the use of ChatGPT – which she is particular excited about. She is also eager to relaunch Meta Ads since Shopstory has pre-built flows for that channel as well.
Conclusion
Marketing automation has given Clara more confidence in managing her online shop campaigns. With Shopstory, she can set the goals and thresholds for her Google ads and let the software adjust and optimize them based on performance data. She no longer has to worry about pausing campaigns or wasting money on ineffective ads. Shopstory has become more than just a tool to her, it is a gateway to a more efficient shop system and a data-driven marketing strategy. She is saving time, maximizing her return on ad spend and getting more done than ever before.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and want to find out more about our Shopstory software? Then follow the link below:
Did you know that you can optimize and adjust the bidding strategies of your ads in Google Ads completely automatically? Marketing automation has quickly become a must-have for online stores and marketers who want to optimize their Shopping campaigns based on goals, budget and performance. It also helps them to stand out from the competition, improve ROAS (Return on Ad Spend), reach their target audience more effectively and save time. This is especially useful for agencies and ecommerce marketers who manage hundreds of campaigns and don't have the time to continually adjust and optimize them to achieve peak performance. Plus, these are often repetitive, routine tasks that can be automated relatively easily with tools like Shopstory. Shopstory brings you a dozen helping hands, becoming your marketing partner and automating tasks like adjusting bidding strategies in Google Ads on a large scale. And best of all, unlike many existing solutions on the market, Shopstory doesn't require you to write a single line of code.
This article will explore how Shopstory can automate bidding strategies on Google Ads, leading to better optimization and efficient use of budget. This is crucial for businesses that want to stand out in crowded online shops, where the right strategies can significantly enhance visibility, engagement, and ultimately, sales.
The Challenge
Meet Clara, a spirited entrepreneur who owns a beloved pet supplies shop and is one of the first and biggest in her city. Specializing in pet accessories and hygiene products, her store has been a community favorite, providing a great shopping experience in her physical store as well as a beautiful website for her ecommerce sales. However, in the past three years, Clara has found her shop facing increased competition from new retailers. With customers increasingly favoring online orders over in-store visits, Clara recognizes the urgent need to amplify her online shop's visibility.
While Clara is proficient in setting up Google Ads campaigns, the intricacies of performance marketing, especially the maze of bidding strategies, often leave her perplexed. As a small business owner, she wished she had a Google Ads expert refining her campaigns, so she could concentrate on her product strategies and customer service. Since outsourcing support is currently beyond her budget, she’s been thinking about automation tools lately, particularly one that would efficiently use the budget and drive results.
The Solution
Coincidentally, she stumbled upon Shopstory on TikTok one day while looking for best practices on ad campaigns. Intrigued by the potential of the automated workflows, called “flows” in Shopstory, she visited their website and discovered that it offered exactly what she needed. The automation platform was designed for online shops like Clara’s and it was no-code and user-friendly for someone non-technical like her.
After signing up, she discovered a flow that could help her automate the ad bid strategies based on rules she could set. She could specify the condition of when a campaign should be triggered to switch strategies based on its performance. Whether it is above or below a certain value, or if the costs are too high, this flow automates the executions to keep the campaigns on track based on the thresholds Clara sets. This way, she is reassured that her budget can be optimized without compromising results.
To execute this automation, Shopstory implements a flow that uses the following apps:
- Google Ads: The channel where Clara's campaigns are managed and optimized. The flow monitors the recent campaign performance and adjusts bid strategies continuously based on thresholds and conditions Clara has set.
- Slack: Clara receives automatic alerts whenever the bid strategies change.
Once that was set up, Clara jumped into more automations for her Google campaigns. In no time and without any developer assistance, she set up our labelizer flow that automatically categorized products on Google Feed and Ads based on performance, alerts for low-performing ads, and optimizing her Google keywords through the use of ChatGPT – which she is particular excited about. She is also eager to relaunch Meta Ads since Shopstory has pre-built flows for that channel as well.
Conclusion
Marketing automation has given Clara more confidence in managing her online shop campaigns. With Shopstory, she can set the goals and thresholds for her Google ads and let the software adjust and optimize them based on performance data. She no longer has to worry about pausing campaigns or wasting money on ineffective ads. Shopstory has become more than just a tool to her, it is a gateway to a more efficient shop system and a data-driven marketing strategy. She is saving time, maximizing her return on ad spend and getting more done than ever before.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and want to find out more about our Shopstory software? Then follow the link below:
Did you know that you can optimize and adjust the bidding strategies of your ads in Google Ads completely automatically? Marketing automation has quickly become a must-have for online stores and marketers who want to optimize their Shopping campaigns based on goals, budget and performance. It also helps them to stand out from the competition, improve ROAS (Return on Ad Spend), reach their target audience more effectively and save time. This is especially useful for agencies and ecommerce marketers who manage hundreds of campaigns and don't have the time to continually adjust and optimize them to achieve peak performance. Plus, these are often repetitive, routine tasks that can be automated relatively easily with tools like Shopstory. Shopstory brings you a dozen helping hands, becoming your marketing partner and automating tasks like adjusting bidding strategies in Google Ads on a large scale. And best of all, unlike many existing solutions on the market, Shopstory doesn't require you to write a single line of code.
This article will explore how Shopstory can automate bidding strategies on Google Ads, leading to better optimization and efficient use of budget. This is crucial for businesses that want to stand out in crowded online shops, where the right strategies can significantly enhance visibility, engagement, and ultimately, sales.
The Challenge
Meet Clara, a spirited entrepreneur who owns a beloved pet supplies shop and is one of the first and biggest in her city. Specializing in pet accessories and hygiene products, her store has been a community favorite, providing a great shopping experience in her physical store as well as a beautiful website for her ecommerce sales. However, in the past three years, Clara has found her shop facing increased competition from new retailers. With customers increasingly favoring online orders over in-store visits, Clara recognizes the urgent need to amplify her online shop's visibility.
While Clara is proficient in setting up Google Ads campaigns, the intricacies of performance marketing, especially the maze of bidding strategies, often leave her perplexed. As a small business owner, she wished she had a Google Ads expert refining her campaigns, so she could concentrate on her product strategies and customer service. Since outsourcing support is currently beyond her budget, she’s been thinking about automation tools lately, particularly one that would efficiently use the budget and drive results.
The Solution
Coincidentally, she stumbled upon Shopstory on TikTok one day while looking for best practices on ad campaigns. Intrigued by the potential of the automated workflows, called “flows” in Shopstory, she visited their website and discovered that it offered exactly what she needed. The automation platform was designed for online shops like Clara’s and it was no-code and user-friendly for someone non-technical like her.
After signing up, she discovered a flow that could help her automate the ad bid strategies based on rules she could set. She could specify the condition of when a campaign should be triggered to switch strategies based on its performance. Whether it is above or below a certain value, or if the costs are too high, this flow automates the executions to keep the campaigns on track based on the thresholds Clara sets. This way, she is reassured that her budget can be optimized without compromising results.
To execute this automation, Shopstory implements a flow that uses the following apps:
- Google Ads: The channel where Clara's campaigns are managed and optimized. The flow monitors the recent campaign performance and adjusts bid strategies continuously based on thresholds and conditions Clara has set.
- Slack: Clara receives automatic alerts whenever the bid strategies change.
Once that was set up, Clara jumped into more automations for her Google campaigns. In no time and without any developer assistance, she set up our labelizer flow that automatically categorized products on Google Feed and Ads based on performance, alerts for low-performing ads, and optimizing her Google keywords through the use of ChatGPT – which she is particular excited about. She is also eager to relaunch Meta Ads since Shopstory has pre-built flows for that channel as well.
Conclusion
Marketing automation has given Clara more confidence in managing her online shop campaigns. With Shopstory, she can set the goals and thresholds for her Google ads and let the software adjust and optimize them based on performance data. She no longer has to worry about pausing campaigns or wasting money on ineffective ads. Shopstory has become more than just a tool to her, it is a gateway to a more efficient shop system and a data-driven marketing strategy. She is saving time, maximizing her return on ad spend and getting more done than ever before.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and want to find out more about our Shopstory software? Then follow the link below:
Automatically optimize your bidding strategies in Google Ads
Did you know that you can optimize and adjust the bidding strategies of your ads in Google Ads completely automatically? Marketing automation has quickly become a must-have for online stores and marketers who want to optimize their Shopping campaigns based on goals, budget and performance. It also helps them to stand out from the competition, improve ROAS (Return on Ad Spend), reach their target audience more effectively and save time. This is especially useful for agencies and ecommerce marketers who manage hundreds of campaigns and don't have the time to continually adjust and optimize them to achieve peak performance. Plus, these are often repetitive, routine tasks that can be automated relatively easily with tools like Shopstory. Shopstory brings you a dozen helping hands, becoming your marketing partner and automating tasks like adjusting bidding strategies in Google Ads on a large scale. And best of all, unlike many existing solutions on the market, Shopstory doesn't require you to write a single line of code.
This article will explore how Shopstory can automate bidding strategies on Google Ads, leading to better optimization and efficient use of budget. This is crucial for businesses that want to stand out in crowded online shops, where the right strategies can significantly enhance visibility, engagement, and ultimately, sales.
The Challenge
Meet Clara, a spirited entrepreneur who owns a beloved pet supplies shop and is one of the first and biggest in her city. Specializing in pet accessories and hygiene products, her store has been a community favorite, providing a great shopping experience in her physical store as well as a beautiful website for her ecommerce sales. However, in the past three years, Clara has found her shop facing increased competition from new retailers. With customers increasingly favoring online orders over in-store visits, Clara recognizes the urgent need to amplify her online shop's visibility.
While Clara is proficient in setting up Google Ads campaigns, the intricacies of performance marketing, especially the maze of bidding strategies, often leave her perplexed. As a small business owner, she wished she had a Google Ads expert refining her campaigns, so she could concentrate on her product strategies and customer service. Since outsourcing support is currently beyond her budget, she’s been thinking about automation tools lately, particularly one that would efficiently use the budget and drive results.
The Solution
Coincidentally, she stumbled upon Shopstory on TikTok one day while looking for best practices on ad campaigns. Intrigued by the potential of the automated workflows, called “flows” in Shopstory, she visited their website and discovered that it offered exactly what she needed. The automation platform was designed for online shops like Clara’s and it was no-code and user-friendly for someone non-technical like her.
After signing up, she discovered a flow that could help her automate the ad bid strategies based on rules she could set. She could specify the condition of when a campaign should be triggered to switch strategies based on its performance. Whether it is above or below a certain value, or if the costs are too high, this flow automates the executions to keep the campaigns on track based on the thresholds Clara sets. This way, she is reassured that her budget can be optimized without compromising results.
To execute this automation, Shopstory implements a flow that uses the following apps:
- Google Ads: The channel where Clara's campaigns are managed and optimized. The flow monitors the recent campaign performance and adjusts bid strategies continuously based on thresholds and conditions Clara has set.
- Slack: Clara receives automatic alerts whenever the bid strategies change.
Once that was set up, Clara jumped into more automations for her Google campaigns. In no time and without any developer assistance, she set up our labelizer flow that automatically categorized products on Google Feed and Ads based on performance, alerts for low-performing ads, and optimizing her Google keywords through the use of ChatGPT – which she is particular excited about. She is also eager to relaunch Meta Ads since Shopstory has pre-built flows for that channel as well.
Conclusion
Marketing automation has given Clara more confidence in managing her online shop campaigns. With Shopstory, she can set the goals and thresholds for her Google ads and let the software adjust and optimize them based on performance data. She no longer has to worry about pausing campaigns or wasting money on ineffective ads. Shopstory has become more than just a tool to her, it is a gateway to a more efficient shop system and a data-driven marketing strategy. She is saving time, maximizing her return on ad spend and getting more done than ever before.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and want to find out more about our Shopstory software? Then follow the link below:
