Automatically created content with ChatGPT in the form of blogs can help to increase the visibility of your online store in search engine results and helps boosting your SEO. Creating fresh, relevant content plays a vital role in boosting organic traffic, improving your SEO rankings, and building your brand's authority. But if you're running an online shop, writing blog posts may not always be your top priority, especially with day-to-day tasks like product management and order fulfillment.

What if you could streamline your content creation process? With Shopstory’s seamless integration with ChatGPT and ready-to-use flows, it’s now easier than ever to automate blog generation based on well-performing organic search terms, enabling you to stay relevant and attract your target audience consistently. In this guide, we’ll walk you through how to create automatic blogs using Shopstory, ChatGPT, and existing Shopstory flows.

Why Automatic Blogging Is a Game Changer for Online Shops

Before we dive into the specifics, it’s essential to understand why automating your blog content is beneficial for ecommerce businesses. The main advantages include:

1. Consistent Content Creation: Regularly publishing blog posts improves your site’s SEO performance. Automated content helps maintain consistency without requiring significant time or effort.
2. Targeted Traffic: By focusing on well-performing organic search terms, you can drive traffic from potential customers who are already interested in the products you offer.
3. Time Efficiency: As an online shop owner, your focus is divided across many tasks. Automating blog posts allows you to optimize your time and focus on other critical aspects of your business.
4. Scalability: As your ecommerce store grows, so does the need for more content. Automated blogs can keep pace with your content needs without the hassle of hiring writers or spending hours yourself.

Now, let’s dive into how you can get started.

Step 1: Use Shopstory’s Pre-Built SEO Flows

To help streamline your blog creation process, Shopstory offers pre-built flows that make it easy to track high-performing organic search terms and translate them into content ideas. Two key flows that are highly relevant here are:

• Create an SEO Dashboard to Track Key Organic Search Terms: This flow automatically collects data from Google Search Console, enabling you to track the performance of up to 20 keywords based on metrics like average position, CTR, impressions, and clicks. This data helps identify keywords that are driving valuable traffic to your online store.
• Generate SEO-Optimized Content Suggestions Based on Keyword Performance: Once you’ve identified the top keywords through the SEO Dashboard, this flow can send keyword data to ChatGPT, where it generates content suggestions. These suggestions can form the basis for the blogs you’ll create.

These flows simplify the initial steps by providing insights on which search terms are worth focusing on for blog content, ensuring that your automated efforts target the right topics.

Step 2: Integrating ChatGPT for Content Creation

With your organic search terms in hand, the next step is to generate blog content automatically using ChatGPT. ChatGPT is an AI-powered tool that can assist in drafting engaging and SEO-friendly blog posts.

How ChatGPT Works for Blog Writing

Using natural language processing, ChatGPT can generate unique, relevant, and coherent content based on your inputs. You simply feed the high-performing organic search terms from your SEO dashboard into the tool, and it creates articles that resonate with both your audience and search engines.

Here’s how you can set it up:

1. Create a Flow in Shopstory: Using Shopstory’s no-code platform, you can easily create a custom flow that triggers content generation based on keyword data from your SEO dashboard. Once you’ve identified a keyword that has gained traction, the flow will automatically send the keyword to ChatGPT.
2. Customize Prompts for Blog Generation: You can easily define prompts for ChatGPT to ensure that the content produced aligns with your brand’s tone, product offerings, and SEO strategy. For example:some text
   • “Write a 700-word blog post on [keyword] targeting customers looking for [product] and include a section on [related topic].”
   • “Create an informative article about [keyword] that highlights its benefits in [industry].”
3. Leverage Existing Shopstory Flow for Publishing: Shopstory’s Automated Content Publishing Flow can automatically publish the generated blog post to your CMS (WordPress, Shopify, etc.). This flow schedules the posts based on a pre-set content calendar or can publish immediately, streamlining the entire process from keyword identification to content publication.

Step 3: Fine-Tuning Content for SEO

While ChatGPT provides a solid starting point, it’s important to ensure that the generated content is optimized for SEO before going live.

On-Page SEO Elements to Consider:

1. Title Tags and Meta Descriptions: Ensure your title tag includes the main keyword and is both SEO-optimized and appealing to readers. Meta descriptions should also be crafted to include the keyword and entice users to click through.
2. Internal Linking: Link to relevant product pages or other blog posts within your site. This boosts the overall SEO value and provides users with a better browsing experience.
3. Keyword Optimization: While ChatGPT will naturally include your target keywords, a quick manual check ensures that the keyword density is appropriate and that related terms are also included.
4. Image Alt Text: If the blog includes images, remember to add keyword-optimized alt text to enhance your chances of appearing in image searches.
5. Content Review: Always give the final output a review to make sure it aligns with your brand voice, is factually correct, and provides value to your audience.

Step 4: Monitoring Performance

Once your blog is live, monitoring its performance is key to refining your future content strategy. Shopstory allows you to track various SEO metrics related to your blog posts, such as:

• Page views
• Bounce rate
• Average time on page
• Conversion rates (if applicable)

By comparing this data with the original keyword performance, you can see how well your automated blog is resonating with search engines and customers alike. Based on these insights, you can tweak future blogs or even edit the current posts for better optimization.

Step 5: Scaling Your Blog Strategy

As your ecommerce business grows, so too can your automated blogging strategy. With Shopstory’s robust workflow automation capabilities, you can easily scale content production to keep up with your expanding product lines or changing industry trends.

You can also set up seasonal content flows to create blog posts that target specific holidays, sales, or events that align with your business strategy. By continually monitoring keyword performance and adjusting your content accordingly, you ensure your blog remains a valuable resource for your customers and a traffic driver for your store.

Conclusion: Automate, Optimize, and Grow

Incorporating automated blog generation using ChatGPT and Shopstory can supercharge the way your online shop creates content. Shopstory’s pre-built flows—ranging from SEO keyword tracking to automated publishing—make it easy to implement a consistent, efficient content strategy without needing to manually write each blog post.

By setting up custom workflows, integrating powerful tools like ChatGPT, and continuously monitoring performance, you’ll streamline your content strategy and create a sustainable growth engine for organic traffic.

Get started for FREE with Shopstory today and see how it can supercharge your ecommerce automation efforts, including content generation and beyond.

‍