8 Ways To Automate Your Google Ads With Shopstory
1.2.2024
8 Ways To Automate Your Google Ads With Shopstory
Have you always wondered how to automate your Google Ads? In the dynamic world of performance marketing, there are many repetitive optimization tasks that slow down marketers and feel like steering a ship through constantly changing waters. It is often necessary to optimize campaigns and keywords several times a month. As a result, this task can quickly become as annoying as it is decisive - especially for shops that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take a lot of time and energy. This not only tests the patience but also the efficiency of marketers.
The rise of marketing automation has revolutionized this landscape, separating the marketers who embrace it from those who don't. Automation tools enable marketers to streamline their recurring tasks and ensure that their paid campaigns are always optimized, responsive and, most importantly, cost-effective. By using marketing automation tools, marketers can shift their focus from repetitive to strategic, and design campaigns that not only appeal to their target group, but also do so at the right time and with the right message.
This evolution towards automation is where Shopstory shines and offers a no-code platform that is designed, among other things, to automate and optimize Google Ads campaigns with just a few clicks. In the following post, we describe 8 ways you can use Shopstory's capabilities to automate your Google Ads campaigns and ensure that your marketing efforts are efficient and effective.
1. Keyword optimization
Optimizing keywords is the cornerstone of every successful Google Ads campaign. With Shopstory, you can automate this process through flows such as “Add keywords to ad group from Google Sheets” and “Pause bad performing keywords in Google Ads.” These flows allow you to dynamically manage keywords based on performance metrics to ensure that your ads always target the right audience. Find out more in our blog that optimizes your keywords with ChatGPT.
2. Bid adjustments
Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers a flow called “Threshold based change of bid strategies," which automates bid adjustments based on preset performance thresholds to ensure that your budget is always allocated to the best-performing campaigns.
3. Performance reporting
Understanding how your Google Ads campaigns are performing is crucial for making informed decisions. The “Monthly Performance Report including Interpretation of Results” flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summary interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.
4. Campaign optimization
Campaigns require regular review and adjustment to ensure they deliver the desired results. Shopstory's “Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met” flow automates this process by pausing below-average campaigns based on ROAS and cost metrics to ensure that your budget is spent on campaigns that get results.
5. Ad creation
Creating compelling ad content can be time-consuming. Shopstory's flow, “Suggest meta ad creatives from high-performing keywords,” uses ChatGPT to generate creative ad content based on your powerful keywords, simplify the content creation process, and ensure that your ads are always fresh and relevant.
6. Product feed optimization
It is important for online stores to optimize product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer For Products (Action)" flow allows you to categorize and optimize your product feed based on performance to ensure that your ads always show your best-selling or most relevant products. Optionally, you can also create automated product descriptions in Shopify through ChatGPT.
7. Dynamic ad placements
Determining the best ad placements can be a challenge. The flow "Increase budget for high-performer meta campaigns" optimizes your ad placements based on performance data to ensure that your ads are always seen in the most effective places in the meta ecosystem.
8. Automated notifications
In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real-time can make a big difference. Automated notifications act as your eyes and ears, keeping you informed of critical changes and opportunities without having to constantly manually monitor and be afraid of break-ins. Shopstory also offers a variety of flows in this area to keep you up to date. You can always have an eye on product performance and inventory levels with automated notifications, when it exceeds or goes below defined thresholds.
Some of our notification flows:
- Campaign performance: Our “Slack notification if campaign performance is bad (ROAS low, cost high)” flow instantly notifies you when a campaign's return on ad spend (ROAS) falls below a specified threshold or when the costs are too high. This instant alert allows you to quickly take corrective action to ensure that your campaigns remain profitable. You can also take a closer look at the flow in our blog, “Automated Alerts for Low Campaign Performance."
- Product performance insights: To get insights into how the performance of your products, the “Best performing product detector (last 30 days)” flow sends weekly notifications about your best-performing products based on conversions, ROAS, or other KPIs. In comparison, the “Slack notification if keyword performance is bad” flow focuses on keywords and alerts you when certain keywords are doing poorly, helping you optimize or pause them if necessary.
- Stock alerts: Although not mentioned explicitly in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when inventory is low. This would be particularly useful for ecommerce companies who want to maintain optimal inventory levels without manual inventory checks.
- Threshold-based notifications: The “(pMax) Campaign Performance Monitoring - Cost & Conversion Value Corridor” and “(pMax) Campaign Performance Monitoring - ROAS” flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's costs, conversion value, or ROAS deviate from the specified acceptable range, which allows for timely adjustments to campaign settings.
- Weekly performance summaries: The “Weekly campaign performance summary and comparison last7days vs last14days” flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.
By adding automated notifications to your arsenal of marketing automation tools, you ensure that you're always aware of the key aspects of your campaigns and inventory and can respond quickly to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting an underperforming campaign, capitalizing on high-performing products, or replenishing low inventory levels, automated notifications ensure you're always one step ahead.
Conclusion
Marketing automation is here to stay. Especially in the area of performance marketing, is not just an addition — it has become a necessity for those who want to remain competitive in a rapidly changing digital landscape. Shopstory and its automations, mapped in flows, offer a powerful tool for marketers who want to optimize and automate their Google Ads campaigns. Nothing is unthinkable here, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping pace; it's about setting the pace. Using tools such as Shopstory is therefore essential to design more responsive, targeted and ultimately more successful marketing campaigns.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:
Speaker
Results
Have you always wondered how to automate your Google Ads? In the dynamic world of performance marketing, there are many repetitive optimization tasks that slow down marketers and feel like steering a ship through constantly changing waters. It is often necessary to optimize campaigns and keywords several times a month. As a result, this task can quickly become as annoying as it is decisive - especially for shops that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take a lot of time and energy. This not only tests the patience but also the efficiency of marketers.
The rise of marketing automation has revolutionized this landscape, separating the marketers who embrace it from those who don't. Automation tools enable marketers to streamline their recurring tasks and ensure that their paid campaigns are always optimized, responsive and, most importantly, cost-effective. By using marketing automation tools, marketers can shift their focus from repetitive to strategic, and design campaigns that not only appeal to their target group, but also do so at the right time and with the right message.
This evolution towards automation is where Shopstory shines and offers a no-code platform that is designed, among other things, to automate and optimize Google Ads campaigns with just a few clicks. In the following post, we describe 8 ways you can use Shopstory's capabilities to automate your Google Ads campaigns and ensure that your marketing efforts are efficient and effective.
1. Keyword optimization
Optimizing keywords is the cornerstone of every successful Google Ads campaign. With Shopstory, you can automate this process through flows such as “Add keywords to ad group from Google Sheets” and “Pause bad performing keywords in Google Ads.” These flows allow you to dynamically manage keywords based on performance metrics to ensure that your ads always target the right audience. Find out more in our blog that optimizes your keywords with ChatGPT.
2. Bid adjustments
Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers a flow called “Threshold based change of bid strategies," which automates bid adjustments based on preset performance thresholds to ensure that your budget is always allocated to the best-performing campaigns.
3. Performance reporting
Understanding how your Google Ads campaigns are performing is crucial for making informed decisions. The “Monthly Performance Report including Interpretation of Results” flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summary interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.
4. Campaign optimization
Campaigns require regular review and adjustment to ensure they deliver the desired results. Shopstory's “Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met” flow automates this process by pausing below-average campaigns based on ROAS and cost metrics to ensure that your budget is spent on campaigns that get results.
5. Ad creation
Creating compelling ad content can be time-consuming. Shopstory's flow, “Suggest meta ad creatives from high-performing keywords,” uses ChatGPT to generate creative ad content based on your powerful keywords, simplify the content creation process, and ensure that your ads are always fresh and relevant.
6. Product feed optimization
It is important for online stores to optimize product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer For Products (Action)" flow allows you to categorize and optimize your product feed based on performance to ensure that your ads always show your best-selling or most relevant products. Optionally, you can also create automated product descriptions in Shopify through ChatGPT.
7. Dynamic ad placements
Determining the best ad placements can be a challenge. The flow "Increase budget for high-performer meta campaigns" optimizes your ad placements based on performance data to ensure that your ads are always seen in the most effective places in the meta ecosystem.
8. Automated notifications
In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real-time can make a big difference. Automated notifications act as your eyes and ears, keeping you informed of critical changes and opportunities without having to constantly manually monitor and be afraid of break-ins. Shopstory also offers a variety of flows in this area to keep you up to date. You can always have an eye on product performance and inventory levels with automated notifications, when it exceeds or goes below defined thresholds.
Some of our notification flows:
- Campaign performance: Our “Slack notification if campaign performance is bad (ROAS low, cost high)” flow instantly notifies you when a campaign's return on ad spend (ROAS) falls below a specified threshold or when the costs are too high. This instant alert allows you to quickly take corrective action to ensure that your campaigns remain profitable. You can also take a closer look at the flow in our blog, “Automated Alerts for Low Campaign Performance."
- Product performance insights: To get insights into how the performance of your products, the “Best performing product detector (last 30 days)” flow sends weekly notifications about your best-performing products based on conversions, ROAS, or other KPIs. In comparison, the “Slack notification if keyword performance is bad” flow focuses on keywords and alerts you when certain keywords are doing poorly, helping you optimize or pause them if necessary.
- Stock alerts: Although not mentioned explicitly in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when inventory is low. This would be particularly useful for ecommerce companies who want to maintain optimal inventory levels without manual inventory checks.
- Threshold-based notifications: The “(pMax) Campaign Performance Monitoring - Cost & Conversion Value Corridor” and “(pMax) Campaign Performance Monitoring - ROAS” flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's costs, conversion value, or ROAS deviate from the specified acceptable range, which allows for timely adjustments to campaign settings.
- Weekly performance summaries: The “Weekly campaign performance summary and comparison last7days vs last14days” flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.
By adding automated notifications to your arsenal of marketing automation tools, you ensure that you're always aware of the key aspects of your campaigns and inventory and can respond quickly to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting an underperforming campaign, capitalizing on high-performing products, or replenishing low inventory levels, automated notifications ensure you're always one step ahead.
Conclusion
Marketing automation is here to stay. Especially in the area of performance marketing, is not just an addition — it has become a necessity for those who want to remain competitive in a rapidly changing digital landscape. Shopstory and its automations, mapped in flows, offer a powerful tool for marketers who want to optimize and automate their Google Ads campaigns. Nothing is unthinkable here, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping pace; it's about setting the pace. Using tools such as Shopstory is therefore essential to design more responsive, targeted and ultimately more successful marketing campaigns.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:
Have you always wondered how to automate your Google Ads? In the dynamic world of performance marketing, there are many repetitive optimization tasks that slow down marketers and feel like steering a ship through constantly changing waters. It is often necessary to optimize campaigns and keywords several times a month. As a result, this task can quickly become as annoying as it is decisive - especially for shops that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take a lot of time and energy. This not only tests the patience but also the efficiency of marketers.
The rise of marketing automation has revolutionized this landscape, separating the marketers who embrace it from those who don't. Automation tools enable marketers to streamline their recurring tasks and ensure that their paid campaigns are always optimized, responsive and, most importantly, cost-effective. By using marketing automation tools, marketers can shift their focus from repetitive to strategic, and design campaigns that not only appeal to their target group, but also do so at the right time and with the right message.
This evolution towards automation is where Shopstory shines and offers a no-code platform that is designed, among other things, to automate and optimize Google Ads campaigns with just a few clicks. In the following post, we describe 8 ways you can use Shopstory's capabilities to automate your Google Ads campaigns and ensure that your marketing efforts are efficient and effective.
1. Keyword optimization
Optimizing keywords is the cornerstone of every successful Google Ads campaign. With Shopstory, you can automate this process through flows such as “Add keywords to ad group from Google Sheets” and “Pause bad performing keywords in Google Ads.” These flows allow you to dynamically manage keywords based on performance metrics to ensure that your ads always target the right audience. Find out more in our blog that optimizes your keywords with ChatGPT.
2. Bid adjustments
Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers a flow called “Threshold based change of bid strategies," which automates bid adjustments based on preset performance thresholds to ensure that your budget is always allocated to the best-performing campaigns.
3. Performance reporting
Understanding how your Google Ads campaigns are performing is crucial for making informed decisions. The “Monthly Performance Report including Interpretation of Results” flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summary interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.
4. Campaign optimization
Campaigns require regular review and adjustment to ensure they deliver the desired results. Shopstory's “Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met” flow automates this process by pausing below-average campaigns based on ROAS and cost metrics to ensure that your budget is spent on campaigns that get results.
5. Ad creation
Creating compelling ad content can be time-consuming. Shopstory's flow, “Suggest meta ad creatives from high-performing keywords,” uses ChatGPT to generate creative ad content based on your powerful keywords, simplify the content creation process, and ensure that your ads are always fresh and relevant.
6. Product feed optimization
It is important for online stores to optimize product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer For Products (Action)" flow allows you to categorize and optimize your product feed based on performance to ensure that your ads always show your best-selling or most relevant products. Optionally, you can also create automated product descriptions in Shopify through ChatGPT.
7. Dynamic ad placements
Determining the best ad placements can be a challenge. The flow "Increase budget for high-performer meta campaigns" optimizes your ad placements based on performance data to ensure that your ads are always seen in the most effective places in the meta ecosystem.
8. Automated notifications
In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real-time can make a big difference. Automated notifications act as your eyes and ears, keeping you informed of critical changes and opportunities without having to constantly manually monitor and be afraid of break-ins. Shopstory also offers a variety of flows in this area to keep you up to date. You can always have an eye on product performance and inventory levels with automated notifications, when it exceeds or goes below defined thresholds.
Some of our notification flows:
- Campaign performance: Our “Slack notification if campaign performance is bad (ROAS low, cost high)” flow instantly notifies you when a campaign's return on ad spend (ROAS) falls below a specified threshold or when the costs are too high. This instant alert allows you to quickly take corrective action to ensure that your campaigns remain profitable. You can also take a closer look at the flow in our blog, “Automated Alerts for Low Campaign Performance."
- Product performance insights: To get insights into how the performance of your products, the “Best performing product detector (last 30 days)” flow sends weekly notifications about your best-performing products based on conversions, ROAS, or other KPIs. In comparison, the “Slack notification if keyword performance is bad” flow focuses on keywords and alerts you when certain keywords are doing poorly, helping you optimize or pause them if necessary.
- Stock alerts: Although not mentioned explicitly in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when inventory is low. This would be particularly useful for ecommerce companies who want to maintain optimal inventory levels without manual inventory checks.
- Threshold-based notifications: The “(pMax) Campaign Performance Monitoring - Cost & Conversion Value Corridor” and “(pMax) Campaign Performance Monitoring - ROAS” flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's costs, conversion value, or ROAS deviate from the specified acceptable range, which allows for timely adjustments to campaign settings.
- Weekly performance summaries: The “Weekly campaign performance summary and comparison last7days vs last14days” flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.
By adding automated notifications to your arsenal of marketing automation tools, you ensure that you're always aware of the key aspects of your campaigns and inventory and can respond quickly to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting an underperforming campaign, capitalizing on high-performing products, or replenishing low inventory levels, automated notifications ensure you're always one step ahead.
Conclusion
Marketing automation is here to stay. Especially in the area of performance marketing, is not just an addition — it has become a necessity for those who want to remain competitive in a rapidly changing digital landscape. Shopstory and its automations, mapped in flows, offer a powerful tool for marketers who want to optimize and automate their Google Ads campaigns. Nothing is unthinkable here, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping pace; it's about setting the pace. Using tools such as Shopstory is therefore essential to design more responsive, targeted and ultimately more successful marketing campaigns.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:
Have you always wondered how to automate your Google Ads? In the dynamic world of performance marketing, there are many repetitive optimization tasks that slow down marketers and feel like steering a ship through constantly changing waters. It is often necessary to optimize campaigns and keywords several times a month. As a result, this task can quickly become as annoying as it is decisive - especially for shops that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take a lot of time and energy. This not only tests the patience but also the efficiency of marketers.
The rise of marketing automation has revolutionized this landscape, separating the marketers who embrace it from those who don't. Automation tools enable marketers to streamline their recurring tasks and ensure that their paid campaigns are always optimized, responsive and, most importantly, cost-effective. By using marketing automation tools, marketers can shift their focus from repetitive to strategic, and design campaigns that not only appeal to their target group, but also do so at the right time and with the right message.
This evolution towards automation is where Shopstory shines and offers a no-code platform that is designed, among other things, to automate and optimize Google Ads campaigns with just a few clicks. In the following post, we describe 8 ways you can use Shopstory's capabilities to automate your Google Ads campaigns and ensure that your marketing efforts are efficient and effective.
1. Keyword optimization
Optimizing keywords is the cornerstone of every successful Google Ads campaign. With Shopstory, you can automate this process through flows such as “Add keywords to ad group from Google Sheets” and “Pause bad performing keywords in Google Ads.” These flows allow you to dynamically manage keywords based on performance metrics to ensure that your ads always target the right audience. Find out more in our blog that optimizes your keywords with ChatGPT.
2. Bid adjustments
Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers a flow called “Threshold based change of bid strategies," which automates bid adjustments based on preset performance thresholds to ensure that your budget is always allocated to the best-performing campaigns.
3. Performance reporting
Understanding how your Google Ads campaigns are performing is crucial for making informed decisions. The “Monthly Performance Report including Interpretation of Results” flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summary interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.
4. Campaign optimization
Campaigns require regular review and adjustment to ensure they deliver the desired results. Shopstory's “Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met” flow automates this process by pausing below-average campaigns based on ROAS and cost metrics to ensure that your budget is spent on campaigns that get results.
5. Ad creation
Creating compelling ad content can be time-consuming. Shopstory's flow, “Suggest meta ad creatives from high-performing keywords,” uses ChatGPT to generate creative ad content based on your powerful keywords, simplify the content creation process, and ensure that your ads are always fresh and relevant.
6. Product feed optimization
It is important for online stores to optimize product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer For Products (Action)" flow allows you to categorize and optimize your product feed based on performance to ensure that your ads always show your best-selling or most relevant products. Optionally, you can also create automated product descriptions in Shopify through ChatGPT.
7. Dynamic ad placements
Determining the best ad placements can be a challenge. The flow "Increase budget for high-performer meta campaigns" optimizes your ad placements based on performance data to ensure that your ads are always seen in the most effective places in the meta ecosystem.
8. Automated notifications
In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real-time can make a big difference. Automated notifications act as your eyes and ears, keeping you informed of critical changes and opportunities without having to constantly manually monitor and be afraid of break-ins. Shopstory also offers a variety of flows in this area to keep you up to date. You can always have an eye on product performance and inventory levels with automated notifications, when it exceeds or goes below defined thresholds.
Some of our notification flows:
- Campaign performance: Our “Slack notification if campaign performance is bad (ROAS low, cost high)” flow instantly notifies you when a campaign's return on ad spend (ROAS) falls below a specified threshold or when the costs are too high. This instant alert allows you to quickly take corrective action to ensure that your campaigns remain profitable. You can also take a closer look at the flow in our blog, “Automated Alerts for Low Campaign Performance."
- Product performance insights: To get insights into how the performance of your products, the “Best performing product detector (last 30 days)” flow sends weekly notifications about your best-performing products based on conversions, ROAS, or other KPIs. In comparison, the “Slack notification if keyword performance is bad” flow focuses on keywords and alerts you when certain keywords are doing poorly, helping you optimize or pause them if necessary.
- Stock alerts: Although not mentioned explicitly in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when inventory is low. This would be particularly useful for ecommerce companies who want to maintain optimal inventory levels without manual inventory checks.
- Threshold-based notifications: The “(pMax) Campaign Performance Monitoring - Cost & Conversion Value Corridor” and “(pMax) Campaign Performance Monitoring - ROAS” flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's costs, conversion value, or ROAS deviate from the specified acceptable range, which allows for timely adjustments to campaign settings.
- Weekly performance summaries: The “Weekly campaign performance summary and comparison last7days vs last14days” flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.
By adding automated notifications to your arsenal of marketing automation tools, you ensure that you're always aware of the key aspects of your campaigns and inventory and can respond quickly to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting an underperforming campaign, capitalizing on high-performing products, or replenishing low inventory levels, automated notifications ensure you're always one step ahead.
Conclusion
Marketing automation is here to stay. Especially in the area of performance marketing, is not just an addition — it has become a necessity for those who want to remain competitive in a rapidly changing digital landscape. Shopstory and its automations, mapped in flows, offer a powerful tool for marketers who want to optimize and automate their Google Ads campaigns. Nothing is unthinkable here, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping pace; it's about setting the pace. Using tools such as Shopstory is therefore essential to design more responsive, targeted and ultimately more successful marketing campaigns.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:
Have you always wondered how to automate your Google Ads? In the dynamic world of performance marketing, there are many repetitive optimization tasks that slow down marketers and feel like steering a ship through constantly changing waters. It is often necessary to optimize campaigns and keywords several times a month. As a result, this task can quickly become as annoying as it is decisive - especially for shops that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take a lot of time and energy. This not only tests the patience but also the efficiency of marketers.
The rise of marketing automation has revolutionized this landscape, separating the marketers who embrace it from those who don't. Automation tools enable marketers to streamline their recurring tasks and ensure that their paid campaigns are always optimized, responsive and, most importantly, cost-effective. By using marketing automation tools, marketers can shift their focus from repetitive to strategic, and design campaigns that not only appeal to their target group, but also do so at the right time and with the right message.
This evolution towards automation is where Shopstory shines and offers a no-code platform that is designed, among other things, to automate and optimize Google Ads campaigns with just a few clicks. In the following post, we describe 8 ways you can use Shopstory's capabilities to automate your Google Ads campaigns and ensure that your marketing efforts are efficient and effective.
1. Keyword optimization
Optimizing keywords is the cornerstone of every successful Google Ads campaign. With Shopstory, you can automate this process through flows such as “Add keywords to ad group from Google Sheets” and “Pause bad performing keywords in Google Ads.” These flows allow you to dynamically manage keywords based on performance metrics to ensure that your ads always target the right audience. Find out more in our blog that optimizes your keywords with ChatGPT.
2. Bid adjustments
Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers a flow called “Threshold based change of bid strategies," which automates bid adjustments based on preset performance thresholds to ensure that your budget is always allocated to the best-performing campaigns.
3. Performance reporting
Understanding how your Google Ads campaigns are performing is crucial for making informed decisions. The “Monthly Performance Report including Interpretation of Results” flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summary interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.
4. Campaign optimization
Campaigns require regular review and adjustment to ensure they deliver the desired results. Shopstory's “Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met” flow automates this process by pausing below-average campaigns based on ROAS and cost metrics to ensure that your budget is spent on campaigns that get results.
5. Ad creation
Creating compelling ad content can be time-consuming. Shopstory's flow, “Suggest meta ad creatives from high-performing keywords,” uses ChatGPT to generate creative ad content based on your powerful keywords, simplify the content creation process, and ensure that your ads are always fresh and relevant.
6. Product feed optimization
It is important for online stores to optimize product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer For Products (Action)" flow allows you to categorize and optimize your product feed based on performance to ensure that your ads always show your best-selling or most relevant products. Optionally, you can also create automated product descriptions in Shopify through ChatGPT.
7. Dynamic ad placements
Determining the best ad placements can be a challenge. The flow "Increase budget for high-performer meta campaigns" optimizes your ad placements based on performance data to ensure that your ads are always seen in the most effective places in the meta ecosystem.
8. Automated notifications
In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real-time can make a big difference. Automated notifications act as your eyes and ears, keeping you informed of critical changes and opportunities without having to constantly manually monitor and be afraid of break-ins. Shopstory also offers a variety of flows in this area to keep you up to date. You can always have an eye on product performance and inventory levels with automated notifications, when it exceeds or goes below defined thresholds.
Some of our notification flows:
- Campaign performance: Our “Slack notification if campaign performance is bad (ROAS low, cost high)” flow instantly notifies you when a campaign's return on ad spend (ROAS) falls below a specified threshold or when the costs are too high. This instant alert allows you to quickly take corrective action to ensure that your campaigns remain profitable. You can also take a closer look at the flow in our blog, “Automated Alerts for Low Campaign Performance."
- Product performance insights: To get insights into how the performance of your products, the “Best performing product detector (last 30 days)” flow sends weekly notifications about your best-performing products based on conversions, ROAS, or other KPIs. In comparison, the “Slack notification if keyword performance is bad” flow focuses on keywords and alerts you when certain keywords are doing poorly, helping you optimize or pause them if necessary.
- Stock alerts: Although not mentioned explicitly in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when inventory is low. This would be particularly useful for ecommerce companies who want to maintain optimal inventory levels without manual inventory checks.
- Threshold-based notifications: The “(pMax) Campaign Performance Monitoring - Cost & Conversion Value Corridor” and “(pMax) Campaign Performance Monitoring - ROAS” flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's costs, conversion value, or ROAS deviate from the specified acceptable range, which allows for timely adjustments to campaign settings.
- Weekly performance summaries: The “Weekly campaign performance summary and comparison last7days vs last14days” flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.
By adding automated notifications to your arsenal of marketing automation tools, you ensure that you're always aware of the key aspects of your campaigns and inventory and can respond quickly to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting an underperforming campaign, capitalizing on high-performing products, or replenishing low inventory levels, automated notifications ensure you're always one step ahead.
Conclusion
Marketing automation is here to stay. Especially in the area of performance marketing, is not just an addition — it has become a necessity for those who want to remain competitive in a rapidly changing digital landscape. Shopstory and its automations, mapped in flows, offer a powerful tool for marketers who want to optimize and automate their Google Ads campaigns. Nothing is unthinkable here, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping pace; it's about setting the pace. Using tools such as Shopstory is therefore essential to design more responsive, targeted and ultimately more successful marketing campaigns.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:
8 Ways To Automate Your Google Ads With Shopstory
Have you always wondered how to automate your Google Ads? In the dynamic world of performance marketing, there are many repetitive optimization tasks that slow down marketers and feel like steering a ship through constantly changing waters. It is often necessary to optimize campaigns and keywords several times a month. As a result, this task can quickly become as annoying as it is decisive - especially for shops that offer an extensive product catalog. This continuous cycle of reviewing and adjusting bids, as well as constantly adding or pausing keywords and creating content for ads, can take a lot of time and energy. This not only tests the patience but also the efficiency of marketers.
The rise of marketing automation has revolutionized this landscape, separating the marketers who embrace it from those who don't. Automation tools enable marketers to streamline their recurring tasks and ensure that their paid campaigns are always optimized, responsive and, most importantly, cost-effective. By using marketing automation tools, marketers can shift their focus from repetitive to strategic, and design campaigns that not only appeal to their target group, but also do so at the right time and with the right message.
This evolution towards automation is where Shopstory shines and offers a no-code platform that is designed, among other things, to automate and optimize Google Ads campaigns with just a few clicks. In the following post, we describe 8 ways you can use Shopstory's capabilities to automate your Google Ads campaigns and ensure that your marketing efforts are efficient and effective.
1. Keyword optimization
Optimizing keywords is the cornerstone of every successful Google Ads campaign. With Shopstory, you can automate this process through flows such as “Add keywords to ad group from Google Sheets” and “Pause bad performing keywords in Google Ads.” These flows allow you to dynamically manage keywords based on performance metrics to ensure that your ads always target the right audience. Find out more in our blog that optimizes your keywords with ChatGPT.
2. Bid adjustments
Bid management can be a complex process that requires constant adjustments to ensure optimal ad placement and cost efficiency. Shopstory offers a flow called “Threshold based change of bid strategies," which automates bid adjustments based on preset performance thresholds to ensure that your budget is always allocated to the best-performing campaigns.
3. Performance reporting
Understanding how your Google Ads campaigns are performing is crucial for making informed decisions. The “Monthly Performance Report including Interpretation of Results” flow automates this process by providing you with comprehensive reports directly in your inbox or Slack channel. Optionally, summary interpretations of ChatGPT are also possible. You can find out more about this flow in our blog about automated reporting.
4. Campaign optimization
Campaigns require regular review and adjustment to ensure they deliver the desired results. Shopstory's “Pause campaign (SEARCH & PMAX) if ROAS and costs threshold not met” flow automates this process by pausing below-average campaigns based on ROAS and cost metrics to ensure that your budget is spent on campaigns that get results.
5. Ad creation
Creating compelling ad content can be time-consuming. Shopstory's flow, “Suggest meta ad creatives from high-performing keywords,” uses ChatGPT to generate creative ad content based on your powerful keywords, simplify the content creation process, and ensure that your ads are always fresh and relevant.
6. Product feed optimization
It is important for online stores to optimize product feeds to ensure that the products are displayed correctly in the ads. The "Labelizer For Products (Action)" flow allows you to categorize and optimize your product feed based on performance to ensure that your ads always show your best-selling or most relevant products. Optionally, you can also create automated product descriptions in Shopify through ChatGPT.
7. Dynamic ad placements
Determining the best ad placements can be a challenge. The flow "Increase budget for high-performer meta campaigns" optimizes your ad placements based on performance data to ensure that your ads are always seen in the most effective places in the meta ecosystem.
8. Automated notifications
In the fast-paced world of digital marketing, staying informed about your campaigns and the performance of your products in real-time can make a big difference. Automated notifications act as your eyes and ears, keeping you informed of critical changes and opportunities without having to constantly manually monitor and be afraid of break-ins. Shopstory also offers a variety of flows in this area to keep you up to date. You can always have an eye on product performance and inventory levels with automated notifications, when it exceeds or goes below defined thresholds.
Some of our notification flows:
- Campaign performance: Our “Slack notification if campaign performance is bad (ROAS low, cost high)” flow instantly notifies you when a campaign's return on ad spend (ROAS) falls below a specified threshold or when the costs are too high. This instant alert allows you to quickly take corrective action to ensure that your campaigns remain profitable. You can also take a closer look at the flow in our blog, “Automated Alerts for Low Campaign Performance."
- Product performance insights: To get insights into how the performance of your products, the “Best performing product detector (last 30 days)” flow sends weekly notifications about your best-performing products based on conversions, ROAS, or other KPIs. In comparison, the “Slack notification if keyword performance is bad” flow focuses on keywords and alerts you when certain keywords are doing poorly, helping you optimize or pause them if necessary.
- Stock alerts: Although not mentioned explicitly in the pre-built flows, a custom flow could be created within the Shopstory framework to monitor product stock levels and send notifications when inventory is low. This would be particularly useful for ecommerce companies who want to maintain optimal inventory levels without manual inventory checks.
- Threshold-based notifications: The “(pMax) Campaign Performance Monitoring - Cost & Conversion Value Corridor” and “(pMax) Campaign Performance Monitoring - ROAS” flows are designed to monitor campaign performance against specific thresholds. These flows send notifications when the campaign's costs, conversion value, or ROAS deviate from the specified acceptable range, which allows for timely adjustments to campaign settings.
- Weekly performance summaries: The “Weekly campaign performance summary and comparison last7days vs last14days” flow provides a broader view of your campaign's performance and summarizes key metrics on a weekly basis. This keeps you up to date on trends and performance shifts over time and provides a basis for strategic planning and optimization.
By adding automated notifications to your arsenal of marketing automation tools, you ensure that you're always aware of the key aspects of your campaigns and inventory and can respond quickly to opportunities and challenges. Shopstory's comprehensive suite of notification flows empowers marketers to keep a pulse on their digital marketing efforts and ensure that no critical change goes unnoticed. By integrating these automated alerts into your marketing strategy, you not only increase efficiency but also gain the agility you need to thrive in the ever-evolving landscape of performance marketing. Whether it's adjusting an underperforming campaign, capitalizing on high-performing products, or replenishing low inventory levels, automated notifications ensure you're always one step ahead.
Conclusion
Marketing automation is here to stay. Especially in the area of performance marketing, is not just an addition — it has become a necessity for those who want to remain competitive in a rapidly changing digital landscape. Shopstory and its automations, mapped in flows, offer a powerful tool for marketers who want to optimize and automate their Google Ads campaigns. Nothing is unthinkable here, from keyword optimization to dynamic ad placements, everything is possible. By automating repetitive tasks, marketers can not only save time, but also improve the effectiveness of their campaigns and achieve better results with less effort. As we move forward, the importance of automation in performance marketing cannot be overstated. It's not just about keeping pace; it's about setting the pace. Using tools such as Shopstory is therefore essential to design more responsive, targeted and ultimately more successful marketing campaigns.
In the ever-evolving world of ecommerce & marketing, it's crucial to stay ahead of your competition. Take advantage of marketing automation with Shopstory to optimize your advertising campaigns, save time and resources, and get back to focusing on what's most important — the success of your business.
Interested in marketing automation and would like to find out more about our Shopstory software? Then perhaps you'd like to read our white paper "The Future of Automation in Ecommerce & Marketing" or follow the link below to learn more about our software:
