PMAX Campaign Performance Report based on ROAS

Monitor your PMAX campaign performance with our ROAS based performance report. Compare campaign performance (based on ROAS) over the past 7 days with the average of the last 14 days. The basis for this comparison is a corridor of ± 30% of the average cost and conversion value over the last 14 days. You can adjust these thresholds individually. A message is sent when either the costs or the conversion value and costs are outside this specified limit. The message contains the name of the campaign, provides information about whether the costs, the conversion value, or both values are outside the target, and contains the set corridor values.

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