Change Keyword Matchtype from Broad to Exact if Threshold is Met
This flow automatically adjusts keyword match types from broad to exact in your campaigns based on specific performance criteria over the last 14 days. If a keyword incurs costs greater than $50 and yields zero conversions, the system recognizes it as underperforming and changes its match type to exact. This strategic modification aims to refine targeting, reduce irrelevant ad impressions, and control costs by ensuring that your ads are only triggered by highly relevant searches, thus improving overall campaign efficiency and effectiveness.
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